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All Journal Jurnal Penyuluhan SOCA: Jurnal Sosial Ekonomi Pertanian Jurnal Sosial Ekonomi Pertanian Jurnal Sosial Ekonomi Pesisir Jurnal Sosial Ekonomi Pertanian Jurnal Social Economic of Agriculture Suluh Pembangunan: Journal of Extension and Development Habitat Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) JASc (Journal of Agribusiness Sciences) Journal of Socioeconomics and Development Jurnal Agribest Agrisocionomics: Jurnal Sosial Ekonomi Pertanian AGROMIX WIDYA LAKSANA Satwika : Kajian Ilmu Budaya dan Perubahan Sosial JURNAL AGRIBISNIS DAN KOMUNIKASI PERTANIAN (Journal of Agribusiness and Agricultural Communication) Agriecobis : Journal of Agricultural Socioeconomics and Business Studi Kasus Inovasi Ekonomi Jurnal Partisipatoris Journal of Agri Socio Economics and Business Jurnal Pengabdian dan Peningkatan Mutu Masyarakat (JANAYU) Kirana: Jurnal Komunikasi dan Penyuluhan Pertanian Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis AgriMu Jurnal Agribest Indonesian Journal of Small Scale Farming
Ary Bakhtiar
Universitas Muhammadiyah Malang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

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Journal : Habitat

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The Effects of Non-Cash Transactions on Consumer Satisfaction (A Case Study on Consumers of the Oro-Oro Dowo Market, Malang) Ary Bakhtiar; Harpowo Harpowo; Rahmad Pulung Sudibyo; Amanina Nur Fitria; Wahid Muhammad Shodiq
HABITAT Vol. 32 No. 3 (2021): December
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.habitat.2021.032.3.17

Abstract

The Internet of think is considered incredibly adaptable in the present digital world, one of which is non-cash payments, making it easier, faster, and decreasing human errors. It is not surprising that the government is now promoting Gerakan Nasional Non-Tunai (GNNT) program by ratifying a new application owned by one of the BUMN subsidiaries to enable payment transactions. The GNNT is now being encouraged in many sectors of Indonesian needs, including traditional markets. The objectives of this study were: 1) identifying the consumer characteristics who uses non-cash payment applications in Oro-Oro Dowo market Malang, and 2) investigating the impact of service quality, product image, and promotion on consumer satisfaction as non-cash payment application users. The research site was in Oro-Oro Dowo market, Malang. It is the first traditional market to employ non-cash payments as a payment option, with the research period beginning in April 2020. This study had 100 participants selected through the distribution of questionnaires. The data analysis employed Partial Least Squares-Structural Equation Modeling. The findings showed that the majority of respondents who use non-cash applications were female consumers (76%), had an average age of 20-25 years (47%), had undergraduate education (46%), worked as private employee (37%), and had an average income of < Rp2.000.000 (37%). The path coefficient test revealed that product image and promotion variables had a significant effect on consumer satisfaction as they had a sig value of > 0.05 while the application service variable had a sig value greater than 0.05, it had a negligible effect on consumer satisfaction.
Co-Authors A Fauzan A.A.A. WULANDIRA SAWITRI DJELANTIK, A.A.A. WULANDIRA SAWITRI Akbar, Adjar Yusriandi Al Banna, M.Ulil Azmi Ali Mahmud Amanina Nur Fitria Anas Tain Anas Tain Tain Andayani, Ni Luh Nyoman Sinta Dewi Anggit Putra Wicaksono Anna Fatchiya Apriliani , Priska Arizal, Habib Muhammad Arum, Prettyziana Sekar Bambang Yudi Ariadi Bayu, Indra Bernadetta Devara Ridwan Bustomy, Mochammad Chairinina Rizka Fitria Dewantara, M. Ali Dewi, Ni Made Gita Santhika Dhea Aurelie Yoniansyah Dian Fibriyanti Dian Fibriyanti Dicky Adithya Pratama Dyah Ayu Utari Suwita Ningtyas Elga Imala Fauzi bin Kamarudin, Mohd Festy Putri Ramadhani Fibriyanti, Dian Firdausi, Ananda Nuril Fithri Mufriantie Gede Mekse Korri Arisena Gumoyo Mumpuni Ningsih H. R. Mahdoni Harpowo Hasan, Abdillah Helian Thus, Orca Oryza Anantha Hendro Ardiansyah I MADE SUDARMA Ike Wika Santi Indra Bayu Indriani Indriani Istis Baroh Istis Baroh Jabal Tarik Ibrahim KETUT BUDI SUSRUSA Khusnah, Himayatul Kombe, Luinasia Elikunda Lia Nita Pramudiastuti Livia Windiana Luinasia Elikunda Kombe Luinasia Elikunda Kombe M. Kamil M. Roja Afwihi M. Zul Mazwan M.Zul Marwan Mamlu Atul Hasanah Maykamas, Prafi Fachjurin Moch Bustomy Mochammad Imron Awalludin Muhammad Shodiq, Wahid Mustika Charismawati Mustika Charismawati Nirwanarti, Faulicia Taurudzi Novi Syafrina Madani Nur Ocvanny Amir Nurul Latifah Orca Oryza Anantha Helian Thus Orca Oryza Anantha Helian Thus Parameswari, Ni Wayan Mita Prabowo Tjitropranoto Prabowo Tjitropranoto Prafi Fachjurin Maykamas Pudji Muljono Putra, Ida Bagus Damar Putri, Indah Septi Yunita Rahadi Rahadi Rahadi Rahadi Rahadi, Rahadi Rahayu Relawati Rahmad Pulung Sudibyo Rahmad Pulung Sudibyo Rahmad Pulung Sudibyo Rahmat Mudzakir Husayn Ramadhani, Festy Putri Ratu Cahyaningrum Wulandari Ridha Rizki Novanda Ridha Rizki Novanda Rosalina Sutikno Putri Salsabella, Irene Hanies Salsabila, Mulia Samae Maisaroh Selina, Novia Putri Sendalo, Francis Raphael Shodiq, Wahid Muhammad Sinta Dewi Andayani, Ni Luh Nyoman Sitari, Mayang Sona Minasyan Tain, Anas Tain Valentino Putra Renaldi Wahid Muhammad Shodiq Wahid Muhammad Shodiq Wahid Muhammad Shodiq Wellynda Kusumawati Wicaksono, Anggit Putra Wulandari, Ratu Cahyaningrum Yanti Benson Yohana Agustina Yohana Agustina Yohana Agustina