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Pengaruh Kualitas Produk, Citra Merek, dan Harga terhadap Keputusan Pembelian Produk Hers Protex Dewi, Ni Putu Pasek Septiana; Sujana, I Nyoman
Jurnal Pendidikan Ekonomi Undiksha Vol. 17 No. 2 (2025)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jjpe.v17i2.92733

Abstract

This research is aimed to examine the influence of product quality, brand image, and price on purchasing decisions of Hers Protex sanitary napkin products in Singaraja City. This research followed a quantitative causal design. The population consisted of consumers of Hers Protex sanitary napkin products in Singaraja City. The sampling technique used was non-probability sampling with a purposive sampling method. The sample size for this research was 97 respondents. Data were collected using a questionnaire. The data analysis technique applied was multiple linear regression. Hypothesis testing was conducted using the t-test to examine partial effects and the F-test to assess simultaneous effects, with the assistance of SPSS 26 for Windows. The results indicate that, partially, brand image and price have a positive and significant effect on purchasing decisions, while product quality has a negative effect. Simultaneously, product quality, brand image, and price have a positive and significant impact on purchasing decisions of Hers Protex sanitary napkin products in Singaraja City.
Pengaruh Promosi dan Harga terhadap Minat Beli Mahasiswa Fakultas Ekonomi Universitas Pendidikan Ganesha pada Aplikasi Tiktokshop Yanti, Ni Luh Putu Erna; Sujana, I Nyoman
Jurnal Pendidikan Ekonomi Undiksha Vol. 17 No. 2 (2025)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jjpe.v17i2.93749

Abstract

The aim of this study is to examine: (1) the effect of promotion on the purchase intention of students in the Faculty of Economics using the TikTok Shop application, (2) the effect of price on the purchase intention of students in the Faculty of Economics using the TikTok Shop application, and (3) the simultaneous effect of promotion and price on the purchase intention of students in the Faculty of Economics using the TikTok Shop application. This study employs a quantitative research method with a causal approach. The population of this study consists of active students from the Faculty of Economics, class of 2021. The sample used in this research comprises 116 students from the total active students of the Faculty of Economics, Universitas Pendidikan Ganesha, class of 2021. The data analysis technique applied in this study is multiple linear regression analysis, with hypothesis testing conducted using partial tests (t-tests) and classical assumption tests. The results of this study indicate that: (1) promotion has a positive and significant partial effect on students' purchase intention, (2) price has a positive and significant partial effect on students' purchase intention, and (3) promotion and price simultaneously have a positive and significant effect on students' purchase intention.
Pengaruh Harga dan Promosi Terhadap Keputusan Pembelian Kopi Bubuk Cap Mawar pada Masyarakat di Desa Banyuatis Sukmayanti, Putu Aristya; Sujana, I Nyoman
Jurnal Pendidikan Ekonomi Undiksha Vol. 17 No. 2 (2025)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jjpe.v17i2.94914

Abstract

This study aims to find out (1) the influence of price on purchase decisions, (2) the influence of promotion on purchase decisions, and (3) the influence of price and promotion on purchase decisions. The population in this study is the community in Banyuatis Village which amounts to 3,406 people. The sampling technique in this study uses the purposive sampling technique with the number of samples used as many as 120 people. The data collection method used a questionnaire and was analyzed using multiple linear regression analysis. The hypothesis test used a t-test and an F-test which was processed with the help of the Statistical Package for The Social Science (SPSS) software device version 25. The results of the study show that (1) price has a positive and significant effect on the purchase decision of Cap Mawar coffee powder, (2) promotion has a positive and significant effect on the purchase decision of Cap Mawar coffee powder, and (3) price and promotion have a positive and significant effect on the purchase decision of Cap Mawar coffee powder.
Pengaruh Disiplin dan Motivasi Kerja Terhadap Kinerja Pegawai di Kantor Camat Buleleng Widyaningrum, Ni Made Anynda; Sujana, I Nyoman
Jurnal Pendidikan Ekonomi Undiksha Vol. 17 No. 2 (2025)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jjpe.v17i2.96365

Abstract

This study was conducted with the aim to analyze: (1) the influence of work discipline on employee performance at the Buleleng Sub-District Office, (2) the influence of work motivation on employee performance at the Buleleng Sub-District Office, and (3) the influence of both work discipline and work motivation on employee performance at the Buleleng Sub-District Office. This research uses a quantitative causal approach. The population of this study consists of all employees at the Buleleng Sub-District Office, totaling 60 respondents. The sampling technique used is a saturated sampling method, with the sample comprising all 60 employees. Data collection was carried out using questionnaires, and the data were analyzed using multiple linear regression. The results of this study indicate that (1) work discipline has a positive and significant effect on employee performance at the Buleleng Sub-District Office, (2) work motivation has a positive and significant effect on employee performance at the Buleleng Sub-District Office, and (3) both work discipline and work motivation have a positive and significant effect on employee performance at the Buleleng Sub-District Office.
Mitigation of Bad Credit in Village Credit Institutions: Customary and Good Faith Approaches to Strengthen Financial Stability Sujana, I Nyoman; Sukandia, Nyoman; Agung, Anak Agung Istri; Puspdewi, Ni Nyoman Sri
International Journal of Community Service Learning Vol. 9 No. 2 (2025): May
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijcsl.v9i2.86669

Abstract

This community service is motivated by the economic dynamics influenced by global challenges, including the impact of the COVID-19 pandemic, which increases the risk of bad debts in Village Credit Institutions. This community service aims to examine how Village Credit Institutions (LPD) in Bali handle bad debts through the integration of customary values ​​and principles of good faith to support financial stability and build trust in the community. This type of research is a case study with a qualitative approach. The research subjects involved include LPD managers, indigenous peoples, village officials, and debtors to understand the process and results of resolving credit problems, including bad debts. Data collection methods are carried out through interviews, observations, and document studies. The data analysis method used is thematic analysis or descriptive-qualitative analysis. The analysis of the collected documents was carried out in the FGD forum. Empirical findings show that the combination of customary values ​​and good faith creates a positive image of LPD, increases customer loyalty, and strengthens LPD's position as a trusted and socially responsible financial institution. This integrated approach not only reduces the risk of bad debts but also supports sustainable growth and LPD resilience in facing economic dynamics.
The Constitutionality of Inheritance Rights for Extramarital Children: Assessing the Legal Response under Balinese Customary Law Sujana, I Nyoman; Maruf, Irma Rachmawati
Hasanuddin Law Review VOLUME 10 ISSUE 1, APRIL 2024
Publisher : Faculty of Law, Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20956/halrev.v10i1.5170

Abstract

This article analyzes the inheritance rights of extramarital children under the post-Constitutional Court decision of Balinese customary law. Any child born of unmarried parents or out of adultery is stigmatized as an extramarital child (walad al zina) for his entire life and forbidden from inheriting an estate from his biological father. This legal issue is chosen as the main subject of this study is because of the legal circumstance in which the Balinese community does not grant status to extramarital children in matters of inheritance from the Purusa line. Hindu-Balinese religious leaders such as Parisada and the Traditional Village Council have never upheld the Constitutional Court’s ruling that states that children born out of wedlock have civil relations with their biological fathers. Islamic religious leaders have followed up on the Constitutional Court’s decision by issuing a fatwa of the Indonesian Ulema Council (MUI). The fatwa imposes an obligation on biological fathers to separate their wealth for a guarantee of life to children. Applying the statutory approach, conceptual approach, sociological approach, and case approach, it can be understood that children born out of wedlock (the Balinese call it begin at children) have no status as heirs in the Purusa line but have inheritance rights from their mother and their mother’s family.
Legal Strength of Land Purchase and Sale in the Village of Banyuning, Buleleng Pratama, Putu Rama Ari; Sujana, I Nyoman; Sukandia, I Nyoman
Protection: Journal Of Land And Environmental Law Vol. 4 No. 2 (2026): Protection: Journal Of Land And Environmental Law. (November – February 2026)
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/pjlel.v4i2.1513

Abstract

The ambiguity of the legal status of village residential land after the enactment of the Basic Agrarian Law, particularly concerning the transfer of land rights carried out through private sales transactions. This research uses an empirical legal research method with a juridical sociological, legislative, and conceptual approach. The data used consists of primary data obtained through interviews and secondary data collected from various related literature. The research results show that although the buying and selling transactions of village yard land in Banyuning are conducted without official registration at the land office, they are still recognized as valid by customary law as long as there is an agreement from the local customary community. However, under national law, these transactions are not valid as they do not meet the procedures established by land regulations. In conclusion, to provide clearer legal certainty, there needs to be regulations governing the authentic transfer of rights over village yard land through a Land Deed Official (PPAT) and registration at the land office.
Pemberdayaan Kader PKK Melalui Pendidikan Ekonomi untuk Meningkatkan Kewirausahaan dan Pengelolaan Keuangan di Wilayah Perdesaan Indrayani, Luh; Santi, Ni Wayan Ayu; Sujana, I Nyoman
Jurnal Pengabdian UNDIKMA Vol. 7 No. 1 (2026): February
Publisher : LPPM Universitas Pendidikan Mandalika (UNDIKMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jpu.v7i1.18486

Abstract

This community service program aims to enhance women’s knowledge and skills through the application of economic education to strengthen entrepreneurship and financial management among members of the Family Welfare Empowerment (PKK) cadres in Banjar Dinas Santal, Mayong Village, Bali. The program was implemented using a participatory approach that included education, training, and mentoring activities. Program evaluation was conducted through comparisons of pre-test and post-test results, analysis of business financial records, and assessment of improvements in digital marketing comprehension. Data were analyzed using both quantitative and qualitative techniques. The results indicate a significant improvement in the capacity of PKK cadres in financial management, financial record-keeping, and digital marketing. The average score for basic financial management understanding increased from 70 to 90, reflecting improved mastery of business financial planning and recording concepts. Approximately 90% of participants have consistently implemented structured financial record-keeping systems. In addition, 86.7% of PKK cadres demonstrated proficiency in digital marketing techniques, particularly in utilizing social media as a promotional tool. These findings confirm that the implemented community service program was effective in enhancing partners’ competencies, business independence, and professionalism.
Kedudukan dan Hak Keperdataan Anak Yang Lahir Dari Kehamilan Akibat Pemerkosaan Pasca Putusan Mahkamah Konstitusi : Suatu Analisis Yuridis Hamidah, Elda Faizatul; Sujana, I Nyoman; Putra, I Made Aditya Mantara
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 1 (2026): Februari - April
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i1.7855

Abstract

Artikel ini merupakan penelitian hukum yang menganalisis mengenai kedudukan dan hak keperdataan anak yang lahir dari kehamilan akibat pemerkosaan pasca putusan mahkamah konstitusi : suatu analisis yuridis. Adapun fokus kajian nya adalah 1). mengenai pengaturan kedudukan dan hak keperdataan anak yang lahir dari korban pemerkosaan, serta 2). mengenai bentuk perlindungan yang diberikan negara kepada korban pemerkosaan. Dengan menggunakan pendekatan perundang-undangan, kasus, dan pendekatan konseptual dapat dipahami bahwa sistem hukum Indonesia mengakui anak sebagai subjek hukum dengan hak asasi sejak lahir, termasuk anak dari korban pemerkosaan, berdasarkan Undang-Undang Dasar 1945 dan Undang-Undang terkait. Namun, pengaturan hak keperdataan anak dengan ayah biologis masih terbatas dan kurang tegas. Dan hasil penelitian menunjukkan bahwa meskipun Putusan Mahkamah Konstitusi Nomor 46/PUU-VIII/2010 telah membuka pengakuan hubungan keperdataan anak luar kawin dengan ayah biologisnya, implementasinya dalam kasus pemerkosaan masih menghadapi kendala normatif dan praktis. Selain itu, perlindungan hukum terhadap anak hasil pemerkosaan belum sepenuhnya terintegrasi sehingga diperlukan penguatan regulasi dan harmonisasi hukum guna menjamin kepastian dan keadilan bagi anak.