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All Journal Jurnal Pendidikan Karakter Jurnal Pendidikan Ekonomi Undiksha Ekuitas: Jurnal Pendidikan Ekonomi Hasanuddin Law Review International Journal of Community Service Learning Mimbar Ilmu Protection: Journal Of Land And Environmental Law Journal of Political And Legal Sovereignty Ekuitas Jurnal Pnedidikan Ekonomi International Journal of Education, Culture, and Society
Sujana, I Nyoman
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Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Pengaruh Kualitas Produk, Citra Merek, dan Harga terhadap Keputusan Pembelian Produk Hers Protex Dewi, Ni Putu Pasek Septiana; Sujana, I Nyoman
Jurnal Pendidikan Ekonomi Undiksha Vol. 17 No. 2 (2025)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jjpe.v17i2.92733

Abstract

This research is aimed to examine the influence of product quality, brand image, and price on purchasing decisions of Hers Protex sanitary napkin products in Singaraja City. This research followed a quantitative causal design. The population consisted of consumers of Hers Protex sanitary napkin products in Singaraja City. The sampling technique used was non-probability sampling with a purposive sampling method. The sample size for this research was 97 respondents. Data were collected using a questionnaire. The data analysis technique applied was multiple linear regression. Hypothesis testing was conducted using the t-test to examine partial effects and the F-test to assess simultaneous effects, with the assistance of SPSS 26 for Windows. The results indicate that, partially, brand image and price have a positive and significant effect on purchasing decisions, while product quality has a negative effect. Simultaneously, product quality, brand image, and price have a positive and significant impact on purchasing decisions of Hers Protex sanitary napkin products in Singaraja City.
Pengaruh Promosi dan Harga terhadap Minat Beli Mahasiswa Fakultas Ekonomi Universitas Pendidikan Ganesha pada Aplikasi Tiktokshop Yanti, Ni Luh Putu Erna; Sujana, I Nyoman
Jurnal Pendidikan Ekonomi Undiksha Vol. 17 No. 2 (2025)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jjpe.v17i2.93749

Abstract

The aim of this study is to examine: (1) the effect of promotion on the purchase intention of students in the Faculty of Economics using the TikTok Shop application, (2) the effect of price on the purchase intention of students in the Faculty of Economics using the TikTok Shop application, and (3) the simultaneous effect of promotion and price on the purchase intention of students in the Faculty of Economics using the TikTok Shop application. This study employs a quantitative research method with a causal approach. The population of this study consists of active students from the Faculty of Economics, class of 2021. The sample used in this research comprises 116 students from the total active students of the Faculty of Economics, Universitas Pendidikan Ganesha, class of 2021. The data analysis technique applied in this study is multiple linear regression analysis, with hypothesis testing conducted using partial tests (t-tests) and classical assumption tests. The results of this study indicate that: (1) promotion has a positive and significant partial effect on students' purchase intention, (2) price has a positive and significant partial effect on students' purchase intention, and (3) promotion and price simultaneously have a positive and significant effect on students' purchase intention.
Pengaruh Harga dan Promosi Terhadap Keputusan Pembelian Kopi Bubuk Cap Mawar pada Masyarakat di Desa Banyuatis Sukmayanti, Putu Aristya; Sujana, I Nyoman
Jurnal Pendidikan Ekonomi Undiksha Vol. 17 No. 2 (2025)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jjpe.v17i2.94914

Abstract

This study aims to find out (1) the influence of price on purchase decisions, (2) the influence of promotion on purchase decisions, and (3) the influence of price and promotion on purchase decisions. The population in this study is the community in Banyuatis Village which amounts to 3,406 people. The sampling technique in this study uses the purposive sampling technique with the number of samples used as many as 120 people. The data collection method used a questionnaire and was analyzed using multiple linear regression analysis. The hypothesis test used a t-test and an F-test which was processed with the help of the Statistical Package for The Social Science (SPSS) software device version 25. The results of the study show that (1) price has a positive and significant effect on the purchase decision of Cap Mawar coffee powder, (2) promotion has a positive and significant effect on the purchase decision of Cap Mawar coffee powder, and (3) price and promotion have a positive and significant effect on the purchase decision of Cap Mawar coffee powder.
Pengaruh Disiplin dan Motivasi Kerja Terhadap Kinerja Pegawai di Kantor Camat Buleleng Widyaningrum, Ni Made Anynda; Sujana, I Nyoman
Jurnal Pendidikan Ekonomi Undiksha Vol. 17 No. 2 (2025)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jjpe.v17i2.96365

Abstract

This study was conducted with the aim to analyze: (1) the influence of work discipline on employee performance at the Buleleng Sub-District Office, (2) the influence of work motivation on employee performance at the Buleleng Sub-District Office, and (3) the influence of both work discipline and work motivation on employee performance at the Buleleng Sub-District Office. This research uses a quantitative causal approach. The population of this study consists of all employees at the Buleleng Sub-District Office, totaling 60 respondents. The sampling technique used is a saturated sampling method, with the sample comprising all 60 employees. Data collection was carried out using questionnaires, and the data were analyzed using multiple linear regression. The results of this study indicate that (1) work discipline has a positive and significant effect on employee performance at the Buleleng Sub-District Office, (2) work motivation has a positive and significant effect on employee performance at the Buleleng Sub-District Office, and (3) both work discipline and work motivation have a positive and significant effect on employee performance at the Buleleng Sub-District Office.
Mitigation of Bad Credit in Village Credit Institutions: Customary and Good Faith Approaches to Strengthen Financial Stability Sujana, I Nyoman; Sukandia, Nyoman; Agung, Anak Agung Istri; Puspdewi, Ni Nyoman Sri
International Journal of Community Service Learning Vol. 9 No. 2 (2025): May
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijcsl.v9i2.86669

Abstract

This community service is motivated by the economic dynamics influenced by global challenges, including the impact of the COVID-19 pandemic, which increases the risk of bad debts in Village Credit Institutions. This community service aims to examine how Village Credit Institutions (LPD) in Bali handle bad debts through the integration of customary values ​​and principles of good faith to support financial stability and build trust in the community. This type of research is a case study with a qualitative approach. The research subjects involved include LPD managers, indigenous peoples, village officials, and debtors to understand the process and results of resolving credit problems, including bad debts. Data collection methods are carried out through interviews, observations, and document studies. The data analysis method used is thematic analysis or descriptive-qualitative analysis. The analysis of the collected documents was carried out in the FGD forum. Empirical findings show that the combination of customary values ​​and good faith creates a positive image of LPD, increases customer loyalty, and strengthens LPD's position as a trusted and socially responsible financial institution. This integrated approach not only reduces the risk of bad debts but also supports sustainable growth and LPD resilience in facing economic dynamics.
Co-Authors Agung, Anak Agung Istri Ardiani, Ni Wayan Desi DANIYANTHI, Yussie Masyuni Darmayasa, Gede Dewantari, Ni Luh Wahyuni Dewi, Ni Putu Andepi Dewi, Ni Putu Pasek Septiana Dharmayasa, I Putu Arya Didith Pramunditya Ambara FEBRIANA, Ni Kadek Giri, Evi Lila Sari Haris, Iyus Akhmad I Made Pria Dharsana, I Made Pria I Nyoman Alit Puspadma I Nyoman Sukandia I Wayan Kartika Jaya Utama I Wayan Sujana I Wayan Suwendra Indriani, Kadek Cindy Ishak, Maulana Karina, Komang Lia KUSUMA, I Made Kristian Yuda Listiani, Ni Wayan Lulup Endah Tripalupi M. Rudi Irwansyah M.Pd. S.Pd. Luh Indrayani . MADE FERRARI , John MAHARANI, Trisna Sandya Manik Mastuti, I Gusti Ayu Maria Goreti Rini Kristiantari Mariani, Ni Luh Maruf, Irma Rachmawati Meitriana, Made Ary Muliajaya, Made Musanti, Ni wayan Ida Ni Nyoman Ari Widiasih PERMANA, Gede Esa Surya Prabhawisnu, Anak Agung Gede Krisna Puspdewi, Ni Nyoman Sri Putu Ayu Sriasih Wesna Rahayu, Desak Putu Lidya Rahayu, Ni Desak Made Putri Ramdani, Nova Aulia Ribeiro, Leonito SETIASA, Made Setyawati, Ni Komang Arini Sukandia, Nyoman Sukmayanti, Putu Aristya Suparsini, I Gusti Ayu Bintang Supeni, Putu Dewi suriadi, gede Tasar, Wilybrodus Beato Upadana, I Kadek Satria Widhiarti, Ni Putu Widita, Putu Oxin Oktarina Widyaningrum, Ni Made Anynda Wijayanti, Ni Luh Ayu Ari Yanti, Ni Luh Putu Erna Yanti, Putu Nonik Panya