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Wachdijono, Wachdijono
Universitas Swadaya Gunung Jati
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Journal : Journal of Social Science

 1 
The Influence Of Prices, Baristas, Products, And Store Atmosphere On Sustainability Coffee Shop Business In The Lowlands Dhifa Meita Jihan Nabilah; Putri Anggini Ryandi; Riyan Frediansyah; Wachdijono Wachdijono
Journal Of Social Science (JoSS) Vol 2 No 11 (2023): JOSS : Journal of Social Science
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/joss.v2i11.157

Abstract

Business sustainability in the lowlands is the ability to continue to adapt to changing consumer trends and preferences. Therefore, these business actors must conduct research related to the sustainability of the business. This research aims to determine the influence of prices, baristas, products, and atmosphere on the sustainability of coffee shop businesses in the lowlands. The study was conducted in Tangerang City, a lowland area with many modern coffee shops. The research time is from July to September 2023. The research design used is quantitative and survey methods. The research population is coffee shop consumers in Tangerang City, whose number is unknown, so the sample size was determined deliberately, namely 100 consumers. Data analysis uses the Structural Equation Modeling instrument. The research results show that the price and product variables positively affect coffee shop businesses' sustainability in Tangerang City's lowlands. Still, the barista variables and shop atmosphere have no effect. The indicator that best explains the condition of the price variable is "price according to brand" and for products is "product innovation". For this reason, coffee shop business managers in the lowlands of Tangerang City are recommended to maintain or improve product branding and innovate products to sustain their business.
Baristas, Products, Store Atmosphere, Prices, Social Media, And Consumer Satisfaction Coffee Shop In The Lowlands Ajran Auyaghlib; Dini Azhari; Fathia Al Zaitun; Wachdijono Wachdijono
Journal Of Social Science (JoSS) Vol 2 No 11 (2023): JOSS : Journal of Social Science
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/joss.v2i11.158

Abstract

Coffee shop business opportunities show a positive trend, encouraging business actors to set up new coffee shops. The growth of coffee shops causes competition to become increasingly high. Therefore, coffee shop management must strengthen the main variables in its business. The main variables in a coffee shop include barista, product, price, atmosphere, social media, and customer satisfaction. This research aims to determine and describe the variable conditions of barista, product, price, atmosphere, social media, and consumer satisfaction. The research location is Tangerang City, Banten Province, Republic of Indonesia, considering that the area is included in lowland topography and many modern coffee shops are standing. The research was conducted in July-September 2023 with a sample size of 131 respondents. The research design is descriptive, using survey methods. Data analysis uses confirmatory factor analysis (CFA) instruments and the calculation of variable scores, which are compared with expected scores. The research results show that the condition of the barista is in the very skilled category (83.57%), the condition of the product is in the outstanding category (82.33%), the condition of the coffee shop atmosphere is in the very comfortable category (83.77%), the condition of the price is in the very affordable category (83.17%), social media conditions are in the outstanding category (81.76%), and consumer satisfaction conditions are in the very satisfied category (81.50%). The results of this research are very useful in planning/determining coffee shop business management strategies to win competition in the lowlands.
The The Influence Of Barista And Product On The Store Atmosphere And Its Impact On Coffee Shop Customer Satisfaction In The Lowland Wachdijono Wachdijono; Nelia Fariani Siregar Nelia Fariani Siregar; Sukree Langputeh; Akhmad Jaeroni
Journal Of Social Science (JoSS) Vol 2 No 12 (2023): JOSS : Journal of Social Science
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/joss.v2i12.264

Abstract

Coffee shops are businesses in the downstream agribusiness subsystem proliferating in various countries. This growth has created competition, so every coffee shop tries to Win it by giving more satisfaction to its consumers. The research aims to analyze the influence of baristas and products on the store atmosphere and its impact on coffee shop consumer satisfaction in the plains. The research location is in Cirebon City, Province West Java, Indonesia, because the city can represent the geographical conditions of world cities in the lowlands where many coffee shops stand. The research will be carried out in August–December 2023. The research design uses descriptive quantitative survey methods. The sample size was set at 100 coffee shop consumers in Cirebon City an accidental sampling technique. Measurement of indicators for each variable uses a Likert Scale. The data analysis technique uses Structural Equation Modeling. Research results conclude that the barista and the product each directly influence the store atmosphere, and the store atmosphere directly affects coffee shop consumer satisfaction. Baristas and products indirectly impact consumer satisfaction through the store atmosphere. The indicator that best reflects the condition of the barista variable is "accuracy," the product variable is "availability of product stock," and the store atmosphere variable is "coffee drinking room."
Co-Authors Abdur Gofar Fazri, Muhamad Achmad Faqih Adib Ramdan, Muhamad Ajran Auyaghlib Akhmad Jaeroni Alghifary, Muhammad Ghaazi Amirullah, Abdul Aziz Ammbiya, Warosatul Anas, Muhamad Azzahra, Naftali Budirokhman, Dodi Bukhori, Bukhori Deden Deden Devino, Troya Ensa Dhifa Meita Jihan Nabilah Dini Azhari Fairuz, Muhammad Faqih, Achmad Farisya, Dhita Shaleh Fathia Al Zaitun Fauziah, Holidah Febriyanti, Berlyana Fikri, Muhammad Bayu Harits, Abdul Hidayat, Taofik Muhammad Khairunnisa, Salma Putri Khansa, Nabilla Liyani, Ade Lutpiani, Anisa Marwah, Suci Maulana, M. Teguh Nadia, Annisa Rifa Nelia Fariani Siregar Nur Azizah, Dina Nur Rahmah, Aisyah Nurfadillah, Riski Prasetyo, Endro Dwi Puromo, Dwi Putri Anggini Ryandi Rahman, Faisal Fajri RAHMAT GUNAWAN Rama, Nadi Ramadhani, Tantya Shifa Ramdhan, Anggal Noor Ridayanti, Hilda Riyan Frediansyah Rofi Julhan Rosdiana, Eva Sari, Sindi Fatikah Septyanto, Roy Siti Aisyah Siti Wahyuni Siti Wahyuni Siti Wahyuni Sudirman, Irpan Sukree Langputeh Triesnabayu, Muhammad Ula, Nahdiyatul Umi Hani Umi Trisnaningsih Wahana, Siti Wahyuni, Ika Tri Wibowo, Sandi Nasrudin Yahya, Assyifa Chairina Yayat Rahmat Hidayat, Yayat Rahmat Yuliani, Selfi Yusrina, Aida