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Wachdijono, Wachdijono
Universitas Swadaya Gunung Jati
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Journal : Research Trend in Technology and Management

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The relationship between consumer loyalty and time of innovation through coffee shop product innovation variables Wachdijono, Wachdijono; Febriyanti, Berlyana; Wibowo, Sandi Nasrudin; Wahyuni, Ika Tri
Research Trend in Technology and Management Vol. 1 No. 1 (2023): Research Trend in Technology and Management
Publisher : RTTM

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (286.082 KB) | DOI: 10.56442/rttm.v1i1.2

Abstract

Innovation product result from various types of processes that combine each other influence, one of which other aims to increase decision consumer purchases. Through product innovation, it is hoped that consumers will continue to buy and be loyal, especially in the era of business competition. Therefore, research on product innovation becomes essential, specifically on efforts that currently stand up in whole corner soil water, that is, effort coffee shop. The study aims to know the variables influencing coffee shop product innovation in Cirebon City, Indonesia. The research method with the survey and the research population is coffee shop consumers. Technique the determination of the sample size based on the loading factor number of 0.65 so that the number of samples set as big as 70 respondents. Technique analysis data use the instrument Structural Equation Model (SEM) with the application AMOS. The results study conclude that variable timing innovation directly affects the innovation product coffee shop, whereas variable competence managerial competence, human resource competence, ownership of R & D facilities, and system networks information do not affect the innovation of coffee shop products in Cirebon City. Research result This is useful for coffee shop business actors to develop product innovations to win competition efforts by healthy
Co-Authors Abdur Gofar Fazri, Muhamad Achmad Faqih Adib Ramdan, Muhamad Ajran Auyaghlib Akhmad Jaeroni Alghifary, Muhammad Ghaazi Amirullah, Abdul Aziz Ammbiya, Warosatul Anas, Muhamad Azzahra, Naftali Budirokhman, Dodi Bukhori, Bukhori Deden Deden Dhifa Meita Jihan Nabilah Dini Azhari Fairuz, Muhammad Faqih, Achmad Farisya, Dhita Shaleh Fathia Al Zaitun Fauziah, Holidah Febriyanti, Berlyana Fikri, Muhammad Bayu Harits, Abdul Hidayat, Taofik Muhammad Khairunnisa, Salma Putri Khansa, Nabilla Liyani, Ade Lutpiani, Anisa Marwah, Suci Maulana, M. Teguh Nadia, Annisa Rifa Nelia Fariani Siregar Nur Rahmah, Aisyah Nurfadillah, Riski Prasetyo, Endro Dwi Puromo, Dwi Putri Anggini Ryandi Rahman, Faisal Fajri RAHMAT GUNAWAN Rama, Nadi Ramadhani, Tantya Shifa Ramdhan, Anggal Noor Ridayanti, Hilda Riyan Frediansyah Rofi Julhan Rosdiana, Eva Sari, Sindi Fatikah Septyanto, Roy Siti Aisyah Siti Wahyuni Siti Wahyuni Siti Wahyuni Sudirman, Irpan Sukree Langputeh Triesnabayu, Muhammad Ula, Nahdiyatul Umi Hani Umi Trisnaningsih Wahana, Siti Wahyuni, Ika Tri Wibowo, Sandi Nasrudin Yahya, Assyifa Chairina Yayat Rahmat Hidayat, Yayat Rahmat Yuliani, Selfi