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All Journal International Journal of Science and Applied Science: Conference Series MANAJERIAL VOX EDUKASI: Jurnal Ilmiah Ilmu Pendidikan JASa (Jurnal Akuntansi, Audit dan Sistem Informasi Akuntansi) The International Journal of Business Review (The Jobs Review) Sosiohumanitas: Jurnal Ilmu-Ilmu Sosial dan Humaniora Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Jurnal Pendidikan dan Pembelajaran Ekonomi Akuntansi Jurnal Pengabdian Mandiri Holistik Manajemen Jurnal Manajemen EDUCARE Jurnal Pengabdian Tri Bhakti INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Jurnal Bisnis dan Kewirausahaan
Euis Eka Pramiarsih
Universitas Langlangbuana, Bandung
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Physics Social Sciences Other

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BLOCKCHAIN AND MARKETING: TRANSPARENCY AND TRUST IN THE DIGITAL AGE Nenden Hendayani; Euis Eka Pramiarsih; Yusnaini
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 3 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i3.2982

Abstract

Blockchain has become one of the technological innovations that has had an impact on the world of marketing, particularly in terms of transparency and building trust in the digital age. This technology enables the recording of data or transactions that cannot be altered, thereby creating a more open and accountable system. In the context of marketing, blockchain helps brands to be more honest, while also giving consumers control over their personal data.
Co-Authors Abdorrakhman Gintings Alvin Wiharja Anisa Febriana Antono Damayanto Bella Anantha Sritumini Bella Annantha Sritumini Daffa Nur Ahmad Deasy Rahmawati Hadi Purnomo Hurulaini Sekar Azzahra Isnaini Khusnul Khotimah Iwan Gunawan Iwan Gunawan Johan, Ahmad Lisnawati, Cucu Loso Judijanto Ludi Hermawan Masril Rya Maya Sari, Nur Zeina Mia Andini Nanda Ardhia Regita Nano Sukmana Nenden Hendayani Nofrita Novianty Elizabeth Ayuna Pandji Santosa Rahmawati, Deasy Ria Herdhiana Rina Maryani Riska Windu Antika Rita Zahara Sigid Sudaryanto Siti Anah Kunyanti Solihatul Fadila Sri Mulyono Sri Rahayu Yusnaini Yuyus Suryana