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All Journal JDM Jurnal Ilmiah Akuntansi dan Humanika Jurnal Pendidikan Ekonomi Undiksha Jurnal Penelitian dan Pengembangan Sains dan Humaniora (JPPSH) Jurnal Ilmu Sosial dan Humaniora Jurnal Akuntansi Profesi Jurnal Master Pariwisata (JUMPA) MIX : Jurnal Ilmiah Manajemen JMKSP (Jurnal Manajemen, Kepemimpinan, dan Supervisi Pendidikan) WIDYA LAKSANA International Journal of Social Science and Business JIA (Jurnal Ilmiah Akuntansi) International Journal of Economics Development Research (IJEDR) Management Studies and Entrepreneurship Journal (MSEJ) Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Studi Akuntansi dan Keuangan Indonesia (SAKI) Prospek: Jurnal Manajemen dan Bisnis Jurnal Manajemen Perhotelan dan Pariwisata BERNAS: Jurnal Pengabdian Kepada Masyarakat Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Journal of Humanities, Social Science, Public Administration and Management (HUSOCPUMENT) Jurnal Ekonomi Efektif Jurnal Ekonomi JURNAL ILMIAH GLOBAL EDUCATION Journal of Social Commerce Al-Zayn: Jurnal Ilmu Sosial & Hukum Journal of Innovative and Creativity
Ni Made Suci
Universitas Pendidikan Ganesha
Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Neuroscience Nursing Public Health Social Sciences Veterinary Other

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Journal : International Journal of Economics Development Research (IJEDR)

 1 
Understanding Economic Behavior Across Genders: The Role of Financial Literacy and Savings in Retirement Planning Yastiti, Ni Made Juni; Suci, Ni Made; Telagawathi, Ni Luh Wayan Sayang
International Journal of Economics Development Research (IJEDR) Vol. 6 No. 2 (2025): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v6i2.7447

Abstract

This study aims to examine the moderating role of gender on the effect of financial literacy and saving behavior on pension fund planning of non-civil servant government employees (PPNPN) Universitas Pendidikan Ganesha. This research is causal quantitative research (cause and effect) using the survey method in data collection. The instrument used in this study was a questionnaire distributed to 184 samples. The data analysis technique used is descriptive analysis with Partial Least Square (PLS) based on the Structural Equation Model (SEM) analysis method. The results showed a positive and significant effect of financial literacy on retirement planning, saving behavior has a positive and significant effect on retirement planning, gender does not moderate the effect of financial literacy on retirement planning, and gender does not moderate the effect of saving behavior on retirement planning.
Brand Image as Economic Capital: Mediating the Influence of E-WOM and Product Quality on Purchase Intention for Adidas Shoes Kusumayani, Putu Eka; Telagawathi, Ni Luh Wayan Sayang; Suci, Ni Made
International Journal of Economics Development Research (IJEDR) Vol. 6 No. 3 (2025): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v6i3.7776

Abstract

This study aims to examine the mediating role of brand image in the relationship between Electronic Word of Mouth (E-WOM), product quality, and purchase intention for Adidas shoes. Utilizing a causal quantitative research design, the study employs Structural Equation Modeling with Partial Least Squares (SEM-PLS) to test the proposed hypotheses and explain the relationships between variables. The sample was selected through purposive sampling, focusing on undergraduate students at Ganesha University of Education who are familiar with the Adidas brand. The results of the study reveal that E-WOM and product quality both have positive and significant effects on consumers’ purchase intention, while brand image also independently influences purchase intention in a positive and significant manner. Moreover, the findings indicate that E-WOM and product quality each positively and significantly affect brand image. Importantly, brand image is shown to mediate the effects of both E-WOM and product quality on purchase intention, suggesting that a strong brand image serves as a form of economic capital that enhances consumer confidence and drives purchasing decisions. These results underscore the strategic importance of managing digital consumer feedback and maintaining high product standards to strengthen brand positioning and stimulate market demand. Future research could expand on these findings by incorporating variables such as brand loyalty, consumer trust, or the role of social media influencers to better understand purchasing behavior in the digital economy.
Co-Authors AA. Ngurah Yudha Martin Mahardika Adiwantari, Sartika Ayu Anak Agung Istri Sri Wiadnyani Ananda jaya Ananda, Sienny Yulia Aprillia, Kadek Lia Arief Billah Artayana, Made Kesawa Cantika, Kadek Gayatri Dwi Cheltis Charles Kehek Contana, Ni Km. Aristi Priani Darmendra, I Made Risci Dewi, Ni Kadek Puspa Dewi, Ni Nyoman Tri Utami Edy Sujana Fridayana Yudiaatmaja Fridayana Yudiatmaja Gusti Agung Ayu Intan Pradnyani Handayani, Komang Ayu Widiada Heryanda, Komang Krisna I GB Wahyu Nugraha Putra I GEDE DANA I Gede Dana I Gede Prabaskara Ary Karang I Gusti Agung Ayu Meilyani I Made Sura Ananda I Nengah Suarmanayasa I Nyoman Putra Yasa I Wayan Bagia I Wayan Rona Indrawati, Lily Kadek Ary Asta Pramita Sari kadek cintya dewi Kadek Dera Yanti Kadek Gayatri Dwi Cantika Kadek marsela Kadek Medha Prayascita Kadek Santi Rahayu Kadek Surya Darmawan Kehek, Cheltis Charles Komang Intan Cahyani Devi Komang Krisna Heryanda Komang Tri Wibawa Mahardika Kusumayani, Putu Eka Lily Indrawati Luh Putu Ratna Sundari Lutfi, Aden Winangun Mahardika, Komang Tri Wibawa Meilyani, I Gusti Agung Ayu Meliani, Ni Kadek Ni Kadek Sinarwati Ni luh Sayang Telagawathi Ni Luh Wayan Sayang Telagawathi Ni Made Amanda Dewantini Ni Made Ary Widiastini Ni Nyoman Deni Ariyaningsih Ni Putu Arix Nirmala Ni Putu Juni Asmariati Ni Putu Meilani Dithania Ni Putu Nathasa Sany Fridayanti Nur Ayu, Luh Nyoman Fajar Nyoman Ayu Wulan Trisna Dewi . Nyoman Dini Andiani Padang, Rikky Rundu Padmi, Putu Ayu Julia Pamungkas, Ringga Putra Parwati, Ni Wayan Citra Permatasari, Komang Intan Pradnyani, Gusti Agung Ayu Intan Prameswari, Ni Luh Desianty Ayu Prayuningsih, I Gusti Ayu Putri, Cerry Putri, Ida Ayu Melda Anita Putu Agus Suma Astawa Putu Ayu Juniari Putu Ayu Lalita Srivisakha Putu Indah Rahmawati Putu Putri Indah Sriani Putu Rika Rahutama Atidira Rike Setiawati Rona, I Wayan Rosita Dewi Rudi Gunawan Safira, Siti Sartika Ayu Adiwantari Shania Yosiana Sherren Sanchia Tanaya Sinarwati, Kadek Siti Safira Sugara, Robi Suningsih, Ni Kadek Sri Tanaya, Sherren Sanchia Telagawathi, Ni Luh Sayang Trianasari Wayan Agus Parta Sumarta Wayan Cipta Wayan Eka Puspita Sari Wijaya, Gede Ermawan Yastiti, Ni Made Juni Yudiatmaja, Fridayana Yulianthini, Ni Made