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All Journal Indonesian Journal of Disability Studies ANDHARUPA Jurnal Bahasa Rupa An1mage Jurnal Studi Kultural Jurnal Nasional Pendidikan Teknik Informatika (JANAPATI) Demandia : Jurnal Desain Komunikasi Visual, Manajemen Desain, dan Periklanan ADI Journal on Recent Innovation (AJRI) Jurnal Nawala Visual Jurnal Bali Membangun Bali Jurnal Pengabdian Masyarakat (ABDIRA) Jurnal WIDYA LAKSMI (Jurnal Pengabdian Kepada Masyarakat) Jurnal Riset Rumpun Seni, Desain dan Media (JURRSENDEM) Eduvest - Journal of Universal Studies KOMET Jurnal Bahasa Rupa Jurnal Bahasa Rupa
I Nyoman Anom Fajaraditya Setiawan, I Nyoman Anom
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ANALISIS BENTUK PADA IDENTITAS VISUAL STMIK STIKOM INDONESIA I Nyoman Jayanegara; setiawan, i nyoman anom fajaraditya
Jurnal Bahasa Rupa Vol. 3 No. 2 (2020): Jurnal Bahasa Rupa April 2020
Publisher : Institut Bisnis dan Teknologi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31598/bahasarupa.v3i2.459

Abstract

Visual identity as a sign system that is used consistently to communicate messages widely. This is very important to be a consideration in building positive branding. The design elements contained in visual identity should be able to be clear and specific in their function as sign systems. In STMIK STIKOM Indonesia as an entity, it has a logo and a symbol as its visual identity. The use of these two things becomes somewhat ambiguous when published to the public and can lead to confusion about the reception of the message. In this visual identity study as a sign system, data will be collected in various fields related to logos and symbols in various media created by institutions. So that the data can be analyzed taxonomically by considering the construction, fields, letters, colors, and forms of placement in various elements. The results of the study found that the inconsistency of the use of visual identity, the use of different colors on the logo or symbol, removal of some parts of the logo, and the destruction of the logo structure with a disproportionately step. The fundamental finding is the emergence of ambiguity in visual identity and the necessity of having standard rules through manual graphic standards as a reference for the use or utilization of agreed visual identity.
Co-Authors A.A. Gede Dalem Kemara Putra Ari, Ida Ayu Dwita Krisna Aristana, Made Dona Wahyu Baehaqi Cokorda Istri Puspawati Nindhia Darma Yasa, Ngakan Putu Efendi, Mochamad Arman Gusti Agung Meirany Putri I Gede Adi Sudi Anggara I Gede Mudana I Ketut Setiawan I Ketut Suwantara I Ketut Suwantara, I Ketut I Made Marthana Yusa I Nyoman Jayanegara I Nyoman Jayanegara I Nyoman Widhi Adnyana I Nyoman Yoga Trisemarawima I Wayan Juniartha Juniartini, Ni Luh Putu Kadek Ayu Ariningsih Krisna Ari, Ida Ayu Dwita Ngakan Putu Darma Yasa Ni Luh Putu Juniartini Ni Luh Putu Juniartini Pramawati, I.D.A Tantri Putra Yasa, I Wayan Adi Putra, A.A. Gede Dalem Kemara Putra, I Putu Satria Udyana Putra, Putu Satria Udyana Putri, Gusti Agung Meirany Putu Wirayudi Aditama Trisemarawima, I Nyoman Yoga Trisemarawina, I Nyoman Yoga Winatha, Komang Redy Yasa, I Wayan Adi Putra Yunni Esther Pua, Mouren