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All Journal Scientific Journal of Reflection : Economic, Accounting, Management and Business Jurnal Mandiri JURNAL AKUNTANSI, MANAJEMEN DAN EKONOMI Jurnal Pengabdian Dharma Laksana JURNAL ILMIAH FEASIBLE (JIF) JURNAL SeMaRaK Jurnal PKM Manajemen Bisnis Jurnal Ilmiah Mahasiswa (JIMAWA) West Science Journal Economic and Entrepreneurship Jurnal Pengabdian kepada Masyarakat : Kreasi Mahasiswa Manajemen West Science Islamic Studies Anthronomics: Jurnal Manajemen Sumber Daya Manusia Cakrawala: Jurnal Ekonomi, Manajemen dan Bisnis Progressus Humanitatis
Hayati, Feb Amni
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Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Library & Information Science Social Sciences Other

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The Role Of Service And Product Quality on Customer Satisfaction At PT Iwatani Industrial Gas Indonesia, Cikupa Tangerang Marketing Area Chasanah, Uswatun; Triyono, Agus; Hayati, Feb Amni
Jurnal Akuntansi, Manajemen dan Ekonomi Vol 24 No 2 (2022): April - June, 2022
Publisher : Faculty of Economics and Business, Jenderal Soedirman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/1.jame.2022.24.2.5244

Abstract

Product, price, promotion, place, people, and physical evidence are vital parts of product marketing strategy planning provide a basis for companies to take adequate steps to maintain customer satisfaction. The research aims to specifically look at the role of service quality and product quality to increase customer satisfaction at PT Iwatani Industrial Gas Indonesia Marketing Area Tangerang. The final sample was set at 111 company customers. Analysis of the data using multiple linear regression analysis technique that begins with the instrument quality test and the classical assumption test. The conclusion of the research aims to specifically look at the role of service quality and product quality to increase customer satisfaction significantly impacts the test results simultaneously with a contribution of 75.7 percent. Still, in partial testing, only product quality factors have a role in increasing customer satisfaction at PT Iwatani Industrial Gas Indonesia Marketing Area Tangerang
Co-Authors Agus Triyono Aisyah, Mutiara Alfariandi, Dhany Aminuyati Ananta, Aldan Dwi Andriani, Jeni Asmalah, Lia Ayuningrum, Firda Hayu Lusianawati Jaswita, Derizka Inva Jumhana, R. Chepi Safei Lantong, Siti Madina Mafirda, Alifa Mamonto, Magfira Mokodenseho, Sabil Muhammad, Adhi Nurfajrin Muzizah, Lita Fitroh Ardianti Noviyanti, Iis Nurdiani, Tanti Widia Putra, Irsan Herlandi Putra, Wira Pramana Radinda , Salma Wafa Rahmadini, Suci Rahman, Ana Septia Romadhon, Reza Sofyan Sabila, Saskia Salsa Sarib, Suprijati Sinaga, Yumelin Adelina Sularmi, Lili Uswatun Chasanah veritia, veritia Yusuf, Ujang