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Analisis Komparatif Tingkat Kepercayaan Masyarakat atas Pelayanan yang Diberikan oleh RSI Sultan Agung Semarang (Kajian Sebelum dan pada Saat Pandemi Covid-19) Mujab, Saiful; Astutik, Dwi; Ristanto, Hesti; Aditya, Galuh
Jurnal Bingkai Ekonomi (JBE) Vol 7 No 1 (2022): Jurnal Bingkai Ekonomi (JBE)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) - Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jbe.v7i1.225

Abstract

Tujuan penelitian ini yaitu untuk: 1) Mengetahui tingkat kepercayaan masyarakat atas pelayanan yang diberikan oleh RSI Sultan Agung Semarang sebelum pandemi COVID-19, 2) Mengetahui tingkat kepercayaan masyarakat atas pelayanan yang diberikan oleh RSI Sultan Agung Semarang pada saat pandemi COVID-19, 3) Mengetahui perbedaan tingkat kepercayaan masyarakat atas pelayanan yang diberikan oleh RSI Sultan Agung Semarang sebelum pandemi COVID-19 dengan pada saat pandemi COVID-19. Metode yang digunakan dalam penelitian ini adalah kuatitatif. Hasil Penelitian dapat disimpulkan: 1) Tingkat kepercayaan masyarakat atas pelayanan yang diberikan sebelum pandemi COVID-19 terhadap 60 responden terdapat 49 responden (81,7%) yang percaya. 2) Tingkat kepercayaan masyarakat atas pelayanan yang diberikan oleh RSI Sultan Agung Semarang pada saat pandemi COVID-19 terhadap 60 responden terdapat 43 responden (71,7%) yang percaya. 3) Terdapat perbedaan tingkat kepercayaan masyarakat atas pelayanan yang diberikan sebelum pandemi COVID-19 dengan pada saat pandemi COVID-19. RSI Islam Sultan Agung Semarang dalam upayanya menyikapi perubahan pada saat pandemi COVID-19 untuk menjaga kepercayaan masyarakat. RSI Sultan Agung Semarang telah mengimplementasikan prosedur tetap (protap) penanganan COVID-19 sesuai dengan ketetapan pemerintah melalui Keputusan Menteri Kesehatan (Kepmenkes) Nomor 1591/2020.
Pengaruh Promosi dan Brand Ambassador terhadap Keputusan Pembelian Konsumen Tokopedia : (Studi pada Mahasiswa Institut Teknologi dan Bisnis Semarang Kampus II) Devi Enisa; Riyono Riyono; Hesti Ristanto
Jurnal Bingkai Ekonomi (JBE) Vol 9 No 1 (2024): Januari 2024: Jurnal Bingkai Ekonomi (JBE) Januari 2024
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) - Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jbe.v9i1.303

Abstract

The research entitled "The Influence of Promotions and Brand Ambassadors on Purchasing Decisions among Tokopedia Consumers" is the result of quantitative research. This research aims to answer the question about how promotions and brand ambassadors influence purchasing decisions among Tokopedia consumers. The research methodology used is quantitative research using survey methods. The sampling technique used purposive sampling with a total of 81 respondents. The data collection technique uses a questionnaire processed using SPSS version 22. Data analysis uses multiple linear regression. The research results show that promotions have a partial effect on purchasing decisions for Tokopedia consumers, this is proven by a significance value of 0.028 <0.05. Brand ambassadors also partially influence purchasing decisions among Tokopedia consumers, this is proven by a significance value of 0.017 < 0.05.
Pengaruh Strategi Promosi, Ulasan Elektronik, dan Kualitas Produk terhadap Keputusan Pembelian Konsumen Riyono; Nuri Wulandari; Hesti Ristanto
Jurnal Bingkai Ekonomi (JBE) Vol 10 No 1 (2025): Januari 2025: Jurnal Bingkai Ekonomi (JBE)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) - Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jbe.v10i1.507

Abstract

This research seeks to explore the impact of marketing tactics, Electronic Word of Mouth (E-WoM), and product excellence on consumer buying intentions at PT Fentura Windows Asia Semarang. A quantitative methodology was implemented, involving over 96 participants chosen through purposeful and incidental sampling methods. Data was gathered using a closed-ended survey featuring a 5-point Likert scale and analyzed via multiple linear regression to assess the influence of each independent variable on the dependent variable. The findings indicate that marketing tactics exert a positive yet insignificant effect on buying intentions, suggesting the necessity for more creative and effective promotional methods. Conversely, E-WoM and product excellence demonstrate positive and significant impacts on consumer buying intentions, underscoring the crucial role of online reviews and product perceptions in shaping purchasing choices. Collectively, these three elements account for 32.1% of buying intentions, leaving a substantial 67.9% influenced by additional factors not covered in this study. In light of these results, the research advocates for companies to refine digital marketing strategies, improve product quality, and strategically manage E-WoM through customer reviews on digital platforms. The practical implications emphasize the importance of a cohesive strategy integrating marketing tactics, E-WoM, and product excellence to enhance competitiveness and cultivate lasting customer loyalty.
Integrasi Bioakustik dan Sains Komputasi untuk Memetakan Komunikasi Mamalia Laut sebagai Upaya Konservasi Satwa Dilindungi di Samudera Tropis Aji Priyambodo; Hesti Ristanto
Journal of New Trends in Sciences Vol. 1 No. 3 (2023): Agustus: Journal of New Trends in Sciences
Publisher : CV. Aksara Global Akademia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59031/jnts.v1i3.777

Abstract

This study aims to analyze the communication of marine mammals, especially whales and dolphins, through a bioacoustic approach combined with computational science as an effort to support conservation in the Tropical Ocean region. The focus of the location is on the Banda Sea, the Seram Sea, and the tropical Pacific region which are important migration routes for marine mammals. Data were obtained from underwater sound recordings using hydrophones, accompanied by visual observations to validate the behavior and existence of species. The analysis is carried out through several stages, including signal pre-processing with noise filtering and sound segmentation, spectral analysis using Fast Fourier Transform (FFT), as well as the creation of a spectrogram to visualize vocalization patterns. Machine learning algorithms such as Support Vector Machine (SVM) are used to classify interspecies voices, while deep learning approaches are applied to identify more complex communication patterns, including dialect variations. The results showed that whales produced low-frequency vocalizations (20–200 Hz) for long-distance communication, while dolphins used high-frequency clicks and whistles (5–20 kHz) for echolocation and social interaction. The integration of bioacoustics and artificial intelligence improves the accuracy of sound classification by more than 90%. These findings confirm the effectiveness of computational-based non-invasive methods in monitoring the presence and behavior of marine mammals and provide a scientific basis for sustainable conservation.
Transformational Leadership Membangun Energizing Collaborative Menuju Peningkatan Kinerja Organisasi Koperasi BMT Kota Semarang Hesti Ristanto; Hani Krisnawati; Chasna Azzaki
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 5 No. 3 (2025): November : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v5i3.7766

Abstract

The specific objective of this study is to identify the dominant transformational leadership style applied by the management of Koperasi BMT Kota Semarang and to provide recommendations for implementing transformational leadership to improve organizational performance through strengthened leadership and collaboration. This research employs a qualitative approach using a case study method. Data were collected through a literature review (examining theories of transformational leadership and its impact on organizational performance), interviews with leaders and team members to gain insights into the implementation of transformational leadership within Koperasi BMT Kota Semarang, and case studies of organizations that have successfully implemented transformational and collaborative leadership to illustrate best practices and their positive impacts. The targeted outcomes include improved effectiveness and efficiency in operations, leaders of Koperasi BMT Kota Semarang being able to inspire and motivate employees and members to achieve the organization’s vision, the establishment of an energetic and synergistic collaborative work culture, improved member welfare, as well as publication and dissemination of research findings to stakeholders. This study is expected to provide a clear overview of how transformational leadership can build a more energetic and collaborative team while driving overall organizational performance improvement.