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All Journal SEGMEN Jurnal Manajemen dan Bisnis Serat Acitya Stability: Journal of Management and Business Jurnal Ilmu Manajemen dan Akuntansi Terapan Jurnal Ilmiah ASET Jurnal Abdimas Bina Bangsa Jurnal Bingkai Ekonomi (JBE) Bima Journal : Business, Management and Accounting Journal Jurnal Cakrawala Informasi (JCI) Jurnal Ilmiah Ekonomika & Sains Jurnal Pengabdian Kepada Masyarakat Prosiding Seminar Nasional Manajemen dan Ekonomi Jurnal Kendali Akuntansi Manajemen Kreatif Jurnal Dharma Ekonomi Journal of Economics and Public Health E-Prosiding Seminar Nasional Manajemen dan Akuntansi STIE Semarang (SENMAS) Jurnal Ilmiah Bisnis, Manajemen, dan Akuntansi Global Leadership Organizational Research in Management Journal of New Trends in Sciences Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Ristanto, Hesti
ITB Semarang
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Pengaruh Kualitas Produk, Iklan, dan Citra Merek terhadap Keputusan Pembelian Sepeda Motor Honda Merek Scoopy (Studi pada Dealer Motor Honda PT. Nusantara Sakti Bubaan Semarang) Widiyanti, Yuli; Ristanto, Hesti; Susilo, Bambang Widjanarko
Jurnal Ilmiah Ekonomika & Sains Vol 1 No 2 (2020): JIESA: Jurnal Ilmiah Ekonomika & Sains: November 2020
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) - Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Mengetahui dan menganalisis pengaruh kualitas produk terhadap keputusan pembelian. Mengetahui dan menganalisis pengaruh iklan terhadap keputusan pembelian. Mengetahui dan menganalisis citra merek terhadap keputusan pembelian. Populasi dalam penelitian ini adalah pengunjung pada PT. Nusantara Sakti Bubaan Semarang yang berjumlah 40 orang pengunjung. Penelitian ini menggunakan metode sensus, yaitu mendata keseluruhan populasi yang ada. Hasil penelitian dapat disimpulkan bahwa kualitas produk berpengaruh positif dan signifikan terhadap keputusan pembelian. Iklan berpengaruh positif dan signifikan terhadap keputusan pembelian. Citra merek berpengaruh positif dan signifikan terhadap keputusan pembelian.
PENGARUH PROMOSI DAN KUALITAS PELAYANAN TERHADAP LOYALITAS PELANGGAN DI RAZOR GAME CENTER Antaseno, Faisal; Hesti Ristanto; Susilo, Bambang Widjanarko
Jurnal Ilmiah Ekonomika & Sains Vol 4 No 1 (2023): JIESA: Jurnal Ilmiah Ekonomika & Sains
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) - Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jiesa.v4i1.345

Abstract

Tujuan dari penelitian ini: 1). Mengetahui pengaruh promosi terhadap loyalitas pelanggan Razor Game Center, 2). Mengetahui pengaruh kualitas pelayanan terhadap loyalitas pelanggan Razor Game Center. Populasi dalam penelitian ini adalah 77 pelanggan Razor Game Center pada periode bulan Januari-Desember 2018 dengan menggunakan metode Purposive Sampling yang diperoleh sampel sebanyak 77 data. Teknik analisis yang digunakan adalah regresi. Hasil penelitian ini dapat disimpulkan bahwa: 1). Promosi berpengaruh positif signifikan terhadap loyalitas pelanggan, 2). Kualitas pelayanan tidak berpengaruh signifikan terhadap loyalitas pelanggan.
Kajian Empiris terhadap Struktur Modal Perusahaan di Industri Manufaktur Astutik, Dwi; Ristanto, Hesti; Krisnawati, Hani
Jurnal Bingkai Ekonomi (JBE) Vol 5 No 2 (2020): Jurnal Bingkai Ekonomi (JBE)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) - Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jbe.v5i2.84

Abstract

The purpose of this study is to conduct an empirical test of the effect between profitability and liquidity on capital structure. The object of research is conducted on companies that have gone public and are included in the Manufacturing industry. Retrieval of data using a combination of methods by firm and by years, and obtained 589 data. The test results prove that partially, profitability and liquidity have a negative and significant effect on capital structure. Suggestions that can be recommended for academics can be used as a reference as the development of testing of pecking order theory. For the parties in the managerial level of the company, they become the guidelines in making decisions in preparing their capital structure. For potential investors and investors, the results of this study can be used as a material consideration from the fundamental aspects of investment decision making.
Pengaruh Kualitas Produk dan Promosi terhadap Keputusan Pembelian: (Studi pada CV Mitra Sejati Foamindo Semarang) Aditya, Galuh; Ristanto, Hesti; Catur, Catur
Jurnal Bingkai Ekonomi (JBE) Vol 6 No 1 (2021): Jurnal Bingkai Ekonomi (JBE)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) - Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jbe.v6i1.99

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas produk dan promosi terhadap keputusan pembelian produk di CV. Mitra Sejati Foamindo Semarang. Populasi dalam penelitian ini yaitu konsumen yang melakukan pembelian produk di CV. Mitra Sejati Foamindo Semarang. Pada penelitian ini menggunakan sampel sebanyak 96 responden dipilih dengan metode purposive sampling dimana semua individu yang ada didalam populasi dimasukkan sebagai responden dengan pertimbangan tertentu. Teknik analisis yang digunakan adalah regresi linear berganda. Berdasarkan pada hasil analisis dan pembahasan, maka dapat ditarik kesimpulan sebagai berikut: (1). Kualitas produk berpengaruh positif dan signifikan terhadap keputusan pembelian, (2). Promosi berpengaruh positif dan signifikan terhadap keputusan pembelian.
Pengaruh Harga dan Lokasi terhadap Keputusan Pembelian Konsumen (Studi pada Rocket Chicken Karangjati) Aditya, Galuh; Ristanto, Hesti; Kusmanto, Kusmanto; Rubiyati, Rubiyati
Jurnal Bingkai Ekonomi (JBE) Vol 7 No 2 (2022): Jurnal Bingkai Ekonomi (JBE)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) - Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jbe.v7i2.214

Abstract

The purpose of this study: 1). To determine the effect of price on purchasing decisions on Rocket Chicken Karangjati, 2). To determine the effect of location on cunsumer purchasing decisions on Rocket Karangjati. The population in this study was 96 respondents. The research was conducted by sampling with probability sampling technique. Obtained a sample of 96 data. The analytical technique used is multiple linear regression. The result of the study can be concluded that: 1). Price has a positive and significant effect on cunsumer purchasaing decisions, 2). Location has a positive and significant effect on cunsumer purchasing decisions.
Analisis Komparatif Tingkat Kepercayaan Masyarakat atas Pelayanan yang Diberikan oleh RSI Sultan Agung Semarang (Kajian Sebelum dan pada Saat Pandemi Covid-19) Mujab, Saiful; Astutik, Dwi; Ristanto, Hesti; Aditya, Galuh
Jurnal Bingkai Ekonomi (JBE) Vol 7 No 1 (2022): Jurnal Bingkai Ekonomi (JBE)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) - Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jbe.v7i1.225

Abstract

Tujuan penelitian ini yaitu untuk: 1) Mengetahui tingkat kepercayaan masyarakat atas pelayanan yang diberikan oleh RSI Sultan Agung Semarang sebelum pandemi COVID-19, 2) Mengetahui tingkat kepercayaan masyarakat atas pelayanan yang diberikan oleh RSI Sultan Agung Semarang pada saat pandemi COVID-19, 3) Mengetahui perbedaan tingkat kepercayaan masyarakat atas pelayanan yang diberikan oleh RSI Sultan Agung Semarang sebelum pandemi COVID-19 dengan pada saat pandemi COVID-19. Metode yang digunakan dalam penelitian ini adalah kuatitatif. Hasil Penelitian dapat disimpulkan: 1) Tingkat kepercayaan masyarakat atas pelayanan yang diberikan sebelum pandemi COVID-19 terhadap 60 responden terdapat 49 responden (81,7%) yang percaya. 2) Tingkat kepercayaan masyarakat atas pelayanan yang diberikan oleh RSI Sultan Agung Semarang pada saat pandemi COVID-19 terhadap 60 responden terdapat 43 responden (71,7%) yang percaya. 3) Terdapat perbedaan tingkat kepercayaan masyarakat atas pelayanan yang diberikan sebelum pandemi COVID-19 dengan pada saat pandemi COVID-19. RSI Islam Sultan Agung Semarang dalam upayanya menyikapi perubahan pada saat pandemi COVID-19 untuk menjaga kepercayaan masyarakat. RSI Sultan Agung Semarang telah mengimplementasikan prosedur tetap (protap) penanganan COVID-19 sesuai dengan ketetapan pemerintah melalui Keputusan Menteri Kesehatan (Kepmenkes) Nomor 1591/2020.
Pengaruh Promosi dan Brand Ambassador terhadap Keputusan Pembelian Konsumen Tokopedia : (Studi pada Mahasiswa Institut Teknologi dan Bisnis Semarang Kampus II) Devi Enisa; Riyono Riyono; Hesti Ristanto
Jurnal Bingkai Ekonomi (JBE) Vol 9 No 1 (2024): Januari 2024: Jurnal Bingkai Ekonomi (JBE) Januari 2024
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) - Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jbe.v9i1.303

Abstract

The research entitled "The Influence of Promotions and Brand Ambassadors on Purchasing Decisions among Tokopedia Consumers" is the result of quantitative research. This research aims to answer the question about how promotions and brand ambassadors influence purchasing decisions among Tokopedia consumers. The research methodology used is quantitative research using survey methods. The sampling technique used purposive sampling with a total of 81 respondents. The data collection technique uses a questionnaire processed using SPSS version 22. Data analysis uses multiple linear regression. The research results show that promotions have a partial effect on purchasing decisions for Tokopedia consumers, this is proven by a significance value of 0.028 <0.05. Brand ambassadors also partially influence purchasing decisions among Tokopedia consumers, this is proven by a significance value of 0.017 < 0.05.
Factors Affecting the Rupiah Exchange Rate During the Covid 19 Pandemic Chasanah, Amalia Nur; Riyono, Riyono; Ristanto, Hesti
Journal of Economics and Public Health Vol 1 No 2 (2022): Journal of Economics and Public Health: June 2022
Publisher : Global Health Science Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37287/jeph.v1i2.1108

Abstract

The world economy throughout 2020 experienced a shock due to the Covid 19 virus pandemic. Indonesia was no exception, it also experienced economic instability. As a country that is rich in raw materials, it still relies heavily on raw materials from abroad. Thus, the volatility of the exchange rate becomes a major influence on the production process in various fields. This study aims to determine the effect of inflation, interest rates and the money supply on the exchange rate before and during the Covid 19 pandemic. The data used are exchange rates, interest rates, inflation and the money supply from January 2018 to April 2021. Where the period is divided into the period before the Covid pandemic occurred, namely January 2018 to February 2020 and during the pandemic from March 2020 to April 2021. The data analysis technique used was multiple regression with the classical assumptions of multicollinearity, autocorrelation, heteroscedasticity and normality. The results showed that the inflation variable, interest rate and the dummy variable had a positive and significant effect on the exchange rate, while the money supply had no significant negative effect on the exchange rate. The adjusted r square value is 0.565 which means that the inflation variable, interest rate, money supply and the dummy variable are able to explain the exchange rate of 56.5% while the rest is explained by other variables not included in this study.
Pengaruh Kelengkapan Produk dan Kualitas Pelayanan terhadap Kepuasan Pelanggan di Arista Mart 2 Semarang Sanniyah Apriyani; Nurdiyanto, Ahmad Dwi; Hesti Ristanto
Jibaku: Jurnal Ilmiah Bisnis, Manajemen dan Akuntansi Vol. 4 No. 2 (2024): Juli
Publisher : Universitas Ngudi Waluyo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35473/jibaku.v4i2.3345

Abstract

The aim of this research is to determine and explain the influence of Product Completeness and Service Quality on Consumer Satisfaction. The form of this research is quantitative research with a survey approach. This research data was obtained by distributing 100 questionnaires to respondents, regarding the Influence of Product Completeness and Service Quality on Consumer Satisfaction using a quantitative method with a sampling technique using incidental sampling. The results of this research show that (1) Product Completeness has a positive and significant effect on consumer satisfaction; (2) Service Quality has a positive and significant effect on consumer satisfaction; (3) Product Completeness and Service Quality simultaneously have a positive and significant effect on consumer satisfaction. Abstrak Tujuan dari penelitian ini adalah untuk mengetahui dan menjelaskan pengaruh Kelengkapan Produk dan Kualitas Pelayanan terhadap Kepuasan Konsumen. Bentuk penelitian ini adalah penelitian kuantitatif dengan pendekatan survey. Data penelitian ini diperoleh dengan membagikan 100 kuesioner kepada responden, tentang Pengaruh Kelengkapan Produk dan Kualitas Pelayanan terhadap Kepuasan Konsumen dengan metode kuantitatif dengan teknik pengambilan sampel memakai sampling incidental. Hasil penelitian ini menunjukan bahwa (1) Kelengkapan Produk berpengaruh positif dan signifikan terhadap kepuasan konsumen; (2) Kualitas Pelayanan berpengaruh positif dan signifikan terhadap Kepuasan konsumen; (3) Kelengkapan Produk dan Kualitas Pelayanan secara simultan berpengaruh positif dan signifikan terhadap kepuasan konsumen.
Pengaruh Kualitas Pelayanan dan Kepuasan Pelanggan terhadap Loyalitas Pelanggan Studi pada Alfamart Jetis, Kec. Nusawungu Kab. Cilacap Riyono Riyono; Hesti Ristanto; Ahmad Dwi Nurdianto
Global Leadership Organizational Research in Management Vol. 2 No. 4 (2024): Global Leadership Organizational Research in Management
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/glory.v2i4.2324

Abstract

The purpose of this study aims to determine : 1) To determine and explain the influence of service quality on Alfamart Jetis customer loyalty. 2) To find out and explain the influence of customer satisfaction on Alfamart Jetis customer loyalty. 3) To find out and explain the influence of service quality and customer satisfaction on Alfamart Jetis customer loyalty. The approach used in this research is a quantitative approach, this research is included in the hypotheticoductive method, meaning that the research in this research is a process that begins with observation in the form of preliminary observations of phenomena in business administration in the form of collecting initial data.This research method uses Purposive Sampling and Accidental Sampling techniques. Accidental Sampling means that those used as sample members are customers who happen to be met at the time of data collection. Data was obtained from a questionnaire which was then processed and analyzed using SPSS (Statistical Package for the Social Sciences) software.The research results show that: 1. Service quality has no and no significant effect on customer loyalty. 2. Customer satisfaction has a significant and influential effect on customer loyalty. 3. Service quality and customer satisfaction together have a significant influence on customer loyalty.
Co-Authors Aditya, Galuh Ahmad Dwi Nurdianto Ahmad Handika Ardiyani Aji Priyambodo Andreas Tigor Oktaga, Andreas Antaseno, Faisal Bambang Widjanarko Susilo Catur Catur Catur, Catur Chasanah, Amalia Nur Chasna Azzaki Devi Enisa Dewi Sri Wahyuningsih Dwi Astutik Dwi Astutik Dwi Astutik Dwi Astutik Dwi Astutik Endro Pramono Galuh Aditya Galuh Aditya Galuh Aditya Galuh Aditya Galuh Aditya Haryanik, Dwi Heru Yulianto Ika Susanti Krisnawati, Hani Kristiawan Nurdianto Kusmanto Kusmanto Kusmanto Kusmanto Mechael Anwar Ninik Dwi Atmini Nurdiyanto, Ahmad Dwi Nuri Wulandari Pipiek Septianingrum Priyo Nugroho Adi Riyono Riyono Riyono Riyono Riyono Riyono, Riyono Rubiyati Rubiyati Rubiyati Rubiyati, Rubiyati Safari, Teti Saiful Mujab Saiful Mujab, Saiful Saka Satria Sanniyah Apriyani Stanislaus Wahyu Eka Sudarman Sudarman Sukirman Sukirman Susilo Adi Veni Feriyanti Widiyanti, Yuli Yuli Anisah Fitriyani Yuli Widiyanti