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The Impact of Leadership Style in Local Government in the Development of Sustainable Micro Entrepreneurship Meirobie, Isyak; Irawan, Agustinus Purna; Setyanto, Yugih
Jurnal Komunikasi Vol. 14 No. 1 (2022): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v14i1.15425

Abstract

Micro entrepreneurship in several districts and municipalities has been growing rapidly. The progress of this micro entrepreneurship can be achieved because of the efforts of the micro entrepreneurship and the strength of the entrepreneurs. Entrepreneurship needs a sustainable system so that the micro business can be stronger and more developed. The development of the micro entrepreneurship also depends on the role and the partiality of its local government which is influenced by the leadership style of the local government itself. This study is conducted to identify the impact of the leadership style of local government, to develop the characteristic and style of leadership role in local government, and to comprehend the leadership communication within the set context. The research is done by applying qualitative method with descriptive analysis in which secondary and primary data are about the micro entrepreneurship in Belitung District, Indonesia. The results show that the style of leadership gives influence to the rapid growth of a system which create partiality, commitment, consistency that showed by the sustainable regulation and policy of the local government. The style of the leadership creates the face and the character of the micro entrepreneurship of the local district which surely also determines the development of the micro entrepreneurship itself.
Digital Communication & Socialization Using Media Video Content During Pandemic Valentina, Anny; Chrissandy, Ruby; Jesslyn, Brigitta; Setyanto, Yugih
Jurnal Komunikasi Vol. 14 No. 2 (2022): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v14i2.17407

Abstract

A continuation research about the media used by human to communicate during PSBB period. This content of this research is about type of creative contents that can be used on social media. From the previous research, it was found that, in order to survive during pandemic and to live their daily lives, human need socializing and entertainment. Those are two important things for them. The purpose of this research is to find out types of media and digital content that are not only interesting to the respondent but also effective in conveying the communication message and can be utilize as a socialization platform. The concept of "social-media forum" which is applied to the published contents is considered different from other content in general. When the speaker invited is a person who also experiencing the same problem, audience interprets them as a friend who understand the problem and their feelings deeply, and from this angle it is hoped that the speaker and the audience can start to bond to exchange stories and opinions, not particularly about the solutions but might be just a perspective from different angle. However, doing this in virtually because of pandemic is tiring, all parties involved felt extreme fatigue after the event was over. It is because virtual meetings force human brain and body to put more focus and more alert for a long time, in the end, even casual conversation feels tiring. The samples taken for this research are located in Jakarta, focused to 20-29 years old  men and women. Data collection method is using qualitative approach with observation techniques, literature study, FGD, and interviews. When situations force us to shift into the digital and virtual realms, a recommendation for creative content format for screen-based social media is needed to be studied further, resulting in all parties involved do not have to feel an extreme fatigue but can become a useful communicator who offers solutions to others.