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All Journal Jurnal Konseling dan Pendidikan EQIEN - JURNAL EKONOMI DAN BISNIS JURNAL MUTIARA AKUNTANSI JURNAL MUTIARA MANAJEMEN Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences International Journal Of Economics Social And Technology Journal of International Conference Proceedings Journal Accounting International Mount Hope Jurnal ABDIMAS MUTIARA Jurnal Ekonomi, Manajemen, Akuntansi JURNAL TEKNOLOGI, KESEHATAN DAN ILMU SOSIAL
Owen De Pinto Simanjuntak
Program Studi Akuntansi, Fakultas Ekonomi Dan Ilmu Sosial, Universitas Sari Mutiara Indonesia
Religion Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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Effect of E-Satisfaction on Repurchase Intention in Shopee User Students Saut Maruli Tua Pandiangan; Ira Ningrum Resmawa; Owen De Pinto Simanjuntak; Pretty Naomi Sitompul; Riny Jefri
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 4 (2021): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i4.2697

Abstract

People's shopping style is now traditional again, which usually comes to the market to buy an item, but now people can shop online just by pressing their smartphone screen while sitting relaxed at home. This study aims to determine and analyze the effect of the e-satisfaction variable on the repurchase intention variable at shopee at the students of Politeknik IT&B Medan. This type of research is quantitative research with causality research design. The population in this study were all Politeknik IT&B Medan, majoring in Business Administration Management, semester 2 and 4, who had shopped at least twice using the Shopee e-commerce application. The sample in this study were 47 people. The data analysis method used was simple linear regression with partial test (t), and the coefficient of determination (R2). The results showed that the e-satisfaction variable had a positive and significant effect on the repurchase intention variable. The e-satisfaction variable can explain the repurchase intention variable by 64.6% and the remaining 35.4% is explained by other variables not examined in this study.
Co-Authors Budianto Budianto Chan, Keline Ricca Cristofer, Alfonco Frans Erpita Sinaga Esther Praja Anggriany Panggabean Eva Solita Pasaribu Fernandez, Stephanie Gaho, Feberman Ginting, Rika Mei Hayani Harefa, Chornelia Manisdar Hasibuan, Renika Heri Enjang Syahpura Heri Enjang Syahputra Hulu, Feberman Hutagalung, Maltus Idahwati Idahwati, Idahwati Ira Ningrum Resmawa, Ira Ningrum Laia, Martinus Lumbantobing, Tarisa Stevani Anggreini Marpaung, Rolando Micael Jeriko Damanik Minarni Maduwu Monika, Monika Nduru, Martinus Pandia, Renata Gitara Panggabean, Esther Praja Anggriany Pretty Naomi Sitompul Purba, Idahwati Purba, Robert Roy Purba, Roberto Roy Purba, Rolita C. Purba, Rosana Purba, Rosanna Rahmat, Muhammad Raymon Ardian Zebua Rindorindo, Restika Riny Jefri Rosanna Purba Sahwita Angkat Salim, Kevin Saragih, David Revinsen Sarah, Eva Margareth Saut Maruli Tua Pandiangan Sibarani, Hendra Jonathan Simanjuntak, Juni Mustika Siregar, Marupa Sitepu, Wilsa Road Betterment Syaputra, Heri Enjang Tambunan, Elisabet Tia Novira Sucipto Tirtayasa, Satria Wilsa Road Betterment Sitepu Zega, Susilawati