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All Journal SEIKO : Journal of Management & Business GROWTH Jurnal Ilmiah Ekonomi Pembangunan Forecasting : Jurnal Ilmiah Ilmu Manajemen Golden Ratio of Marketing and Applied Psychology of Business JER Celebes Journal of Community Services INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen Journal of Management Branding
Fajariani, Nur
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Pengaruh Brand Image, Store Atmosphere Dan Price Fairness Terhadap Repurchase Intention Pada Konsumen Mie Gacoan Cabang Mamuju Hastila, Nurwidya; Fajariani, Nur; Ferils, Muh; Junaeda, Junaeda; Rasyid, Rohsita Amalyah
Jurnal Economic Resource Vol. 8 No. 1 (2025): March-August
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i1.1771

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh brand image, store atmosphere dan price fairness terhadap repurchase intention pada konsumen Mie Gacoan Cabang Mamuju. Penelitian ini menggunakan metode kuantitatif dengan pendekatan asosiatif. Populasi dalam penelitian ini bersifat tidak terbatas, sehingga penentuan sampel menggunakan rumus Lemeshow dengan jumlah responden sebanyak 100 orang, yang dipilih melalui teknik purposive sampling. Pengumpulan data dilakukan melalui observasi, wawancara, dokumentasi, dan penyebaran kuesioner. Data dianalisis dengan regresi linier berganda menggunakan uji parsial(t-test), uji simultan (F-test), dan analisis koefisien determinasi (R²). Hasil penelitian menunjukkan bahwa brand image berpengaruh signifikan secara parsial terhadap repurchase intention. Store atmosphere berpengaruh signifikan secara parsial terhadap repurchase intention. Price fairness berpengaruh signifikan secara parsial terhadap repurchase intention. Demikian pula, secara simultan brand image, store atmosphere dan price fairness berpengaruh signifikan secara simultan terhadap repurchase intention, dengan kontribusi sebesar 77,4%, sedangkan 22,6% sisanya dipengaruhi oleh variabel lain di luar model penelitian ini. Temuan ini menegaskan dan membuktikan bahwa brand image, store atmosphere, dan price fairness merupakan faktor penting dalam membentuk repurchase intention konsumen di Mie Gacoan Cabang Mamuju
Pengaruh Penggunaan QRIS Dan Kepuasan Konsumen Terhadap Keputusan Pembelian Produk UMKM Di Kabupaten Mamuju Nurananda, Nurananda; Fajariani, Nur; Tamin, Tamin
Jurnal Economic Resource Vol. 8 No. 2 (2025): September - February
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i2.1933

Abstract

This research aims to analyze the effect of QRIS usage and consumer satisfaction on the purchase decision of MSME (Micro, Small, and Medium Enterprises) products in Mamuju Regency. The study employed a quantitative method with an associative approach. The population consisted of people who had purchased MSME products in Mamuju Regency. The sampling technique used was purposive sampling, with a sample size of 96 respondents determined using the Lemeshow formula. Data collection was performed through observation, interviews, documentation, and the distribution of questionnaires. Data analysis utilized multiple linear regression, with hypothesis testing involving partial tests (t-test), simultaneous tests (F-test), and the coefficient of determination (R²) analysis. The results show that: (1) QRIS usage has a partially significant effect on the purchase decision of MSME products in Mamuju Regency; (2) Consumer satisfaction has a partially significant effect on the purchase decision of MSME products in Mamuju Regency; and (3) QRIS usage and consumer satisfaction have a simultaneously significant effect on the purchase decision of MSME products in Mamuju Regency. The combined contribution of these two variables is 33.4%, which is categorized as low. This indicates that 66.6% of the variability in the purchase decision of MSME products in Mamuju Regency is influenced by other variables outside of this model.
Co-Authors Adam Ramadhan Agus Halim Agus Halim, Agus Darmawan, Muh. Albani Dina, Hikma Ferils, Muh Hastila, Nurwidya Junaeda, Junaeda Kamarudin, Jamaludin Muhammad Aqil Muhammad Arsyad Nur Asia, Nur Nurananda, Nurananda R, Muh. Ryan Assidiq Rasyid, Rohsita Amalyah Suarno, Suarno Tamin Tamin, Tamin Yolanda, Khaeronisa Milenya