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PENYULUHAN UMKM NEW NORMAL TIME DENGAN PRIORITAS EKONOMI DIGITAL MARKETING DI DESA KARANGREJO KECAMATAN MANYAR KABUPATEN GRESIK Rubianti Citra Dewi, Ana; Albar, Kholid; Istifadhoh, Nurul; Saidatur Rolianah, Wiwik; Yusuf Aria Widjaja, Muhammad
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 5, No 10 (2022): Martabe : Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v5i10.3479-3485

Abstract

Setelah melewati bencana Virus Covid-19 akhirnya Indonesia mulai bangkit dari Virus tersebut dan memasuki Tahapan baru yaitu Era New Normal. Masa Era New Normal saat ini merupakan tahapan bagi masyarakat dan pemerintah untuk menyelesaikan dan bangkit dari masalah Ekonomi yang terjadi karena Dampak Virus Covid-19. Pada Era Baru Normal saat ini sangatlah penting bagi kita untuk memanfaatkan Teknologi yang semakin canggih saat ini, salah satunya adalah Teknologi Digital yang terus perkembang pesat. Maka dengan memanfaatkan Era New Normal saat ini, Mahasiswa KKN Tematik Sekolah Tinggi Ekonomi Islam Gresik membuat kegiatan Penyuluhan UMKM yang bertujuan untuk Membangkitkan dan meningkatkan semangat berwirausaha dengan memanfaatkan Teknologi Digital Marketing untuk para Warga pelaku UMKM Desa Karangrejo, Kecamatan Manyar, Kabupaten Gresik. Penyuluhan ini diikuti oleh 21 warga pemilik UMKM desa Karangrejo Manyar Gresik, dengan memberikan ilmu manfaat dan cara kegunaan Marketing Digital untuk pemasaran usahanya, yang diharapkan pelaku UMKM lebih maju dan lebih luas jangkauan pemasaran untuk Produknya.
PENGENALAN DIGITAL MARKETING DALAM PENINGKATAN DAYA JUAL UNTUK USAHA MIKRO KECIL MENENGAH DI DESA KARANGREJO KEC. MANYAR KAB. GRESIK Fidat, Faizatul; Saidatur Rolianah, Wiwik; Albar, Kholid; Istifadhoh, Nurul; Ghofur, Abdul
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 5, No 9 (2022): Martabe : Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v5i9.3422-3428

Abstract

Pemasaran merupakan suatu elemen penting dalam menjalankan sebuah usaha. Banyak pelaku usaha yang meluangkan waktunya untuk memikirkan metode pemasaran apa yang tepat agar produk yang dijualnya laku di pasaran, karena sukses tidaknya usaha bergantung pada metode/ cara pemasaran apa dan bagaimana yang dilakukan oleh pelaku dunia usaha, khususnya usaha kecil dan menengah masalah utama yang dihadapi. pelaku UMKM adalah minimnya pengetahuan pemasaran baik secara langsung (offline) maupun online, khususnya secara e-commerce. Minimnya pengetahuan anggota UMKM dalam pemasaran digital mendorong kami untuk turun ke masyarakat untuk Memberikan sosialisasi dan pelatihan Pemanfaatan teknologi informasi dan komunikasi. Anggota UMKM memahami pentingnya pemasaran digital untuk peluang bisnis, kami berharap mereka  Termotivasi untuk menggunakan pemasaran digital sebagai satu kesatuan Sarana dan Peluang Komunikasi media sosial untuk bisnis mereka, dan mereka dapat mempraktikkannya langsung melalui Media sosial. Terkait masalah utama dari pelaku UMKM adalah Informasi manajemen pemasaran tidak ada, solusi disponsori mereka adalah menyediakan materi terkait Pemasaran digital, offline untuk meningkatkan penjualan. Penggunaan Ceramah, diskusi, QA, simulasi. Tujuan yang ingin dicapai perusahaan Hal ini berlaku untuk penerapan digital marketing dalam pemasaran online.peningkatan daya jual agar produk-produk UMKM di desa karangrejo ini lebih bisa di kenal banyak orang
PENERAPAN DIGITAL MARKETING SEBAGAI STRATEGI PEMASARAN BAGI USAHA MIKRO KECIL MENENGAH DI DESA KARANGREJO KECAMATAN MANYAR KABUPATEN GRESIK Puspita Sari, Dewi; Istifadhoh, Nurul; Saidatur Rolianah, Wiwik; Albar, Kholid; Muhlis, Muhlis
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 5, No 9 (2022): Martabe : Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v5i9.3429-3435

Abstract

Digital Marketing adalah suatu kegiatan pencarian pasar serta promosi atau pemasaran suatu produk atau merek menggunakan media digital secara online. Pelatihan ini dengan tujuan guna menambah pemahaman, keterampilan dan wawasan para peserta pelatihan UMKM mengenai pemasaran digital (Digital Marketing). Terutama sosial media sebagai sarana untuk meningkatkan keuntungan serta penjualan. Peserta pelatihan tersebut dihadiri oleh pelaku UMKM desa karangrejo, metode yang dipakai pada pelatihan sebagai berikut : pertama, metode ceramah. Metode ini lebih banyak digunakan untuk strategi menyampaikan materi sesuai dengan tujuan pelatihan yang dijelaskan secara terinci oleh narasumber. Apa yag dibahas tentu saja tergantung pada topik materi yang dibahas. Kedua, diskusi serta berbagai pengalaman. Terakhir, memberikan praktik secara langsung pembuatan akun pada peserta pelatihan disertai dengan tutorial. Media digital yang digunakan yaitu akun bisnis yang terdapat dimedia sosial seperti GoogleBisnis. Hasil yang didapatkan melalui kegiatan pengabdian kepada masyarakat tersebut bahwa minimnya pengetahuan para peserta UMKM tentang digital marketing serta kegiatan pemasaran yang dilakukan masih sangat tradisional. namun terdapat beberapa peserta yang sudah menggunakan sosial media untuk promosi produk UMKM, tetapi tidak memisahkan akun bisnis dan akun pribadinya, dan beberapa peserta yang lainnya belum menggunakan sosial media sebagai media promosi sebab terbatasnya teknologi.  
Digital Traceability in Halal Food Supply Chains A Bibliometric Analysis of IoT and Blockchain Applications Kholid Albar; Dimas Wahyu Rozaki; Novie Andriani Zakariya
SAUJANA : Jurnal Perbankan Syariah dan Ekonomi Syariah Vol 8 No 2 (2026): SAUJANA : Jurnal Perbankan Syariah dan Ekonomi Syariah
Publisher : STEI Kanjeng Sepuh Gresik Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59636/saujana.v8i2.479

Abstract

The rapid growth of the global halal food industry has intensified the need for robust traceability systems to ensure product integrity, transparency, and compliance with religious standards. This study aims to analyze the development and structure of research on traceability technologies in halal food supply chains, with a focus on emerging digital solutions such as blockchain and the Internet of Things. A bibliometric approach was employed using Scopus-indexed publications from 2015 to 2025, combined with network visualization techniques to map research trends, key contributors, and thematic clusters. The results reveal a significant increase in research output over the past decade, with strong dominance from Southeast Asian countries, particularly Malaysia and Indonesia. Core research themes include traceability, halal certification, and supply chain management, with growing emphasis on digital technologies that enhance transparency and trust. Blockchain and Internet of Things technologies are identified as central enablers of real-time data integration and secure verification, although their adoption is constrained by cost, infrastructure, and regulatory fragmentation. The analysis also highlights the importance of certification bodies and governance frameworks in ensuring halal compliance and supporting system interoperability. Overall, the study demonstrates that halal traceability is evolving toward integrated, technology-driven systems, yet requires further development in terms of scalability and standardization. The findings provide valuable insights for researchers and policymakers, emphasizing the need for interdisciplinary approaches and regulatory harmonization to strengthen global halal supply chain systems.
Analysis of factors affecting mothers' behavior in selecting nutritious food for toddlers from the perspective of sharia financial literacy Lidia Aditama Putri; Kholid Albar; Dewi Kartika Sari; Firdatul Ikhwati Istianah; Zunita Zunita
Science Midwifery Vol 14 No 2 (2026): June: Health Sciences and related fields
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/midwifery.v14i2.2348

Abstract

The selection of nutritious foods for toddlers is one of the key factors in stunting prevention and is strongly influenced by mothers' ability to manage household resources. This study aimed to analyze the relationship between Sharia financial literacy and mothers' behavior in selecting nutritious foods, as well as to identify the factors that most strongly influence such behavior. This study employed an analytic quantitative design with a cross-sectional approach involving 108 mothers with toddlers in Gresik Regency. The sample was selected using purposive sampling, and data were collected through a Google Form-based questionnaire. Data analysis was conducted through univariate, bivariable, and multivariable analyses using Spearman's rank test and logistic regression. The results showed that the majority of respondents had moderate Sharia financial literacy (59.3%) and fair nutritious food selection behavior (50.9%). There was a significant relationship between Sharia financial literacy and nutritious food selection behavior (p < 0.05). In the multivariable analysis, access to nutritious food and Sharia financial literacy were shown to have significant effects, with access to nutritious food emerging as the most dominant factor. This study indicates that strengthening Sharia financial literacy and improving access to nutritious food are important in supporting mothers' behavior in selecting nutritious foods for toddlers.
Cryptocurrency sebagai aset digital dalam perspektif maqashid syariah: Analisis antara spekulasi dan investasi halal Novie Andriani Zakariya; Adi Basuki Choirul; Kholid Albar; Dimas Wahyu Rozaki; Mukhamad Roni; Syahrul Ulum; Mochammad Wafiyul Ahdi
Finance : Journal of Accounting and Finance Vol. 4 No. 1 (2026): Volume 4 Nomor 1, Mei 2026
Publisher : universitas Islam Zainul Hasan Genggong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55210/1dfgns71

Abstract

Cryptocurrency has emerged as a digital asset that raises debates in Islamic economics regarding its legality and compliance with Maqasid al-Shariah principles. Previous studies mainly focused on the legal and technical aspects of cryptocurrency, while limited research comprehensively examines it through the Maqasid al-Shariah framework. This study aims to analyze whether cryptocurrency can be categorized as a Shariah-compliant investment or speculative practice prohibited in Islam. This research employs a qualitative approach using library research methods through the analysis of academic literature, fatwas, and relevant documents. The findings indicate that cryptocurrency has the potential to become a Shariah-compliant financial instrument if supported by real economic value, transparent governance, and proper regulation. However, excessive speculation, market volatility, and anonymity remain major challenges that may contradict Islamic principles of wealth protection and social justice. Therefore, a Maqasid-based regulatory and screening framework is needed to ensure cryptocurrency operates in accordance with Shariah values.
Integrating Maqasid Shariah in Enhancing MSME Business Sustainability in the Digital Economy Kholid Albar; Amiruddin K; Wahyuddin Abdullah
el-Jizya: Jurnal Ekonomi Islam Vol. 13 No. 1 (2025): el-Jizya : Jurnal Ekonomi Islam
Publisher : Fakultas Ekonomi dan Bisnis Islam, Universitas Islam Negeri Prof. K.H. Saifuddin Zuhri Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24090/ej.v13i1.13174

Abstract

This study aims to explore the integration of Maqasid Shariah in the measurement of Islamic business performance in the dynamic digital economy era. In this context, Maqasid Syariah, which includes the protection of religion, soul, mind, offspring, and property, offers an ethical and universal framework to guide Islamic business operations. This research focuses on Sharia MSMEs in Sidayu sub-district, which have adopted these principles in their operations. This research methodology uses a qualitative approach with a case study design. Data were collected through in-depth interviews with sharia business actors and secondary data analysis from the annual reports of relevant MSMEs. Thematic analysis was used to identify patterns and key themes related to the integration of Maqasid Sharia in performance measurement. The results showed that Sharia MSMEs in Sidayu have successfully implemented performance indicators covering spiritual, social and material dimensions. The use of digital technology, such as blockchain, is proven to increase transparency and operational efficiency, and strengthen consumer trust. The integration of technology-based and Environmental, Social, and Governance (ESG) indicators in performance measurement not only improves competitiveness but also ensures compliance with sharia principles. This study concludes that a performance measurement approach that incorporates spiritual values and modern technology can enrich the literature on Islamic business and offer practical guidance for businesses and policy makers. The implication of these findings is the need for the development of Maqasid Shariah-based performance measurement tools that can be applied more broadly, as well as further exploration in the non-financial sector to expand the application of Shariah principles in various industries
Penguatan Ekonomi Lokal Lipeksi melalui Literasi Keuangan Syariah dan Digitalisasi Produk Unggulan UMKM Kholid Albar; Lidia Aditama Putri; Adi Basuki Choirul; Dyah Ayu Firnanda; Zunita Zunita; Moh. Rizqi Alifiransyah
Al-Khidmah Jurnal Pengabdian Masyarakat Vol. 6 No. 2 (2026): MEI-AGUSTUS
Publisher : Institute for Research and Community Service (LPPM) of the Islamic University of Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56013/jak.v6i2.6042

Abstract

MSME empowerment based on Islamic financial literacy and the digitalization of featured products is an important strategy for strengthening an inclusive and sustainable local economy. This community service program aimed to improve the capacity of Lipeksi MSME actors to understand Islamic financial principles, manage business finances transparently, and utilize digital technology for product marketing. The program was implemented through needs analysis, training and workshops, group discussions, mentoring, and assistance. The materials covered Islamic financial principles, capital management, simple financial recording, the use of digital financial applications, online marketing, and the strengthening of featured products. The results show that participants improved their understanding of Islamic financial literacy, particularly in transaction transparency, separation of personal and business finances, and awareness of Islamic financing alternatives. Participants also demonstrated greater readiness to use digital media, financial applications, and online platforms as tools for business promotion and management. Group discussions strengthened networking among MSMEs, while mentoring helped participants apply the training materials to their daily business practices. The discussion indicates that integrating Islamic financial literacy, digitalization, product innovation, and community collaboration can serve as a relevant empowerment model for local MSMEs. This program implies the need for continuous assistance that measures changes in financial behavior, technology adoption, access to Islamic financing, and the strengthening of business networks.
Peningkatan Niat Beli Konsumen Melalui Pelatihan Brand Concept dan Brand Image di Pujasera Kuliner Wisma (SIG) Gresik Wenti Krisnawati; Muhammad Rosyihuddin; Kholid Albar
Abdimas Indonesian Journal Vol. 5 No. 2 (2025)
Publisher : Civiliza Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/aij.1353

Abstract

The growth and development of MSMEs in Indonesia in the last two years has shown very interesting changes and dynamics, which reflect changes in business patterns, existing consumer behavior and the acceleration of digitalization are very influential. Talking about MSMEs, it is close to the development of food courts in Indonesia with various types of existing categories, ranging from traditional and modern categories which are commonly called food courts. The purpose of this community service activity is to help increase purchase intention and the number of visits to the Wisma SIG Culinary Food Shop (KWSIG). In the journey of the KWSIG Food Court, there are still many things that must be completed before entering the digital world, namely how MSMEs in the Food Courts are able to prepare products with a clear and good identity or we usually call product branding. The method of implementation in this activity began with socialization and then held training with a total of 24 participants which was carried out in Gresik Regency. The result of this activity is that the tenant has a product brand that is ready to be used according to the product being sold.
Literasi Keuangan Syariah dalam Era Digital: Membangun Kemandirian Ekonomi Masyarakat Desa Sendang: Sharia Financial Literacy in the Digital Age: Building Economic Independence of Sendang Village Community Muhammad Adi Adrian; Kholid Albar; Adi Basuki Choirul
PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Vol. 11 No. 5 (2026): PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat
Publisher : Institute for Research and Community Services Universitas Muhammadiyah Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33084/pengabdianmu.v11i5.11914

Abstract

This community service article discusses the importance of Islamic financial literacy as a means to build economic independence in the Sendang Village, Bringin District, Semarang Regency, in the context of the digital era. In recent years, digitalization has changed the way people access financial information and products, offering new opportunities for local economic development. However, the level of Islamic financial literacy in the village remains low, leading to underutilization of available Islamic financial products. Through a needs analysis, this community service article identifies knowledge gaps among the community and evaluates the impact of Islamic financial literacy training on family economic management. The results of the community service show that improving the community's understanding of Islamic financial principles and the use of information technology can improve their economic independence. This article emphasizes the need for collaboration between various stakeholders, including Islamic financial institutions and the government, to create an ecosystem that supports financial literacy. Thus, Islamic financial literacy is not only a tool for increasing knowledge but also an important pillar for achieving sustainable economic prosperity. This research is expected to significantly contribute to the development of relevant and adaptive financial literacy programs for rural communities in the digital era.