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UPAYA PENINGKATAN PRODUKTIVITAS DAN PEMASARAN PRODUK KRIPIK BAYAM MELALUI PEMASARAN ONLINE I Gusti Ayu Wirati Adriati; I Kadek Bagus Mahendrayana; Ida Bagus Teddy Prianthara; I Putu Dharmawan Pradhana; Sahri Aflah Ramadiansyah
J-ABDI: Jurnal Pengabdian kepada Masyarakat Vol. 4 No. 8: Januari 2025
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jabdi.v4i8.9409

Abstract

Spinach is one of the agricultural commodities that are widely cultivated by farmers. This commodity is better known by the public as a vegetable that is easy to obtain and has many health benefits. The abundance of spinach during harvest in the village of Kumba makes villagers confused about what to process spinach into, there are even farmers who throw their crops into the river due to confusion about what to make in a hydroponic green house. This problem was then used by UNDIKNAS Bali students who had KKN in the village of Kampung Kusamba to create UMKM which would later be run by PKK women. It turns out that this UMKM is still not running optimally due to several problems, so this service aims to. Provide knowledge about operational management, so that it can work effectively and efficiently, and provide knowledge about good marketing management, and the use of social media to support digital marketing. Media promotion can be carried out by utilizing Linktree and Instagram as active promotional media in the field. Then it is necessary to develop business sales by utilizing social media as a forum for product marketing through social media accounts which are promotional platforms. This activity was carried out to help spinach chip business actors to increase sales by introducing ways to use social media as a promotional medium
Evaluating local wisdom's impact on financial success: social capital in building economic resilience during covid-19 Teddy Prianthara, Ida Bagus; Sunia, I Wayan; Wirati Adriati, I Gusti Ayu
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol 10, No 4 (2024): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020243307

Abstract

This research examines the factors supporting the success of financial performance based on local wisdom and social capital as a role in building a people's economy during the COVID-19 pandemic. Respondents in this study were Village Credit Institutions (LPD) throughout Bali. The technique of taking respondents in this study uses the Non-Probability Sampling technique with the method used purposive sampling, which means that the respondent's sampling technique is based on specific criteria such as 1) LPD health status, 2) level of capital owned. Calculating the determination of respondents using the Slovin formula with the calculation results of 100 respondents. The data that is processed is primary data through surveys by distributing questionnaires which are then analyzed using Amos Ver.23.0 software with Structural Equation Modeling (SEM) analysis techniques. The results of this study indicate that partially accounting control variables, leadership style, and organizational culture have a significant positive effect on social capital. Other findings include accounting control, leadership style, organizational culture, and social capital having a significant positive effect on financial performance.
PENINGKATAN MANAJEMEN JASA RENTAL KENDARAAN VILLA MENGGUNAKAN PEMBUKUAN AKUNTANSI SEDERHANA BERBASIS MICROSOFT EXCEL PADA PT. MANAZIL PROJECTS INDONESIA Pratama, Surya Alam; Sariani, Ni Luh Putu; Adriati, I Gusti Ayu Wirati; Prianthara, Ida Bagus Teddy; Sukarnasih, Desak Made; Suryathi, Ni Wayan
Sawala : Jurnal pengabdian Masyarakat Pembangunan Sosial, Desa dan Masyarakat Vol 6, No 1 (2025): Sawala : Jurnal pengabdian Masyarakat Pembangunan Sosial, Desa dan Masyarakat
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/sawala.v6i1.57254

Abstract

Dalam pelaksanaan Praktek Kerja Lapangan (PKL) di PT. Manazil Projects Indonesia, penulis melihat kurangnya pembukuan pada layanan jasa rental kendaraan, yang mengakibatkan kesulitan bagi manajer dalam mengetahui pendapatan dan pengeluaran perusahaan secara akurat. Tujuan dari kegiatan program PKL ini adalah untuk membantu perusahaan memperbaiki sistem pembukuan agar manajemen keuangan dapat dilakukan dengan lebih efektif dan efisien. Metode yang digunakan dalam PKL ini mencakup observasi, sosialisasi dan pelatihan serta evaluasi. Hasilnya, dikembangkan sistem pembukuan sederhana menggunakan tabel Excel yang berhasil meningkatkan keteraturan pencatatan transaksi keuangan dan mempermudah proses pengawasan dan evaluasi keuangan di perusahaan. Selain itu, hasil kegiatan menunjukkan karyawan mampu menggunakan tabel excel dengan mudah dan efisien. Disarankan, manajemen perusahaan terus menyempurnakan sistem pembukuan ini dan mempertimbangkan penggunaan perangkat lunak akuntansi yang lebih canggih di masa depan guna mendukung pertumbuhan bisnis yang lebih optimal. 
Reaksi Pasar terhadap Peristiwa Politik 2019 di Indonesia Ni Luh Dea Kemuning; Ida Bagus Teddy Prianthara; I Made Andika Pradnyana Wistawan
E-Jurnal Akuntansi Vol 31 No 7 (2021)
Publisher : Accounting Department, Economic and Business Faculty of Universitas Udayana in collaboration with the Association of Accounting Department of Indonesia, Bali Region

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/EJA.2021.v31.i07.p11

Abstract

This study examines the information content in political events in 2019, namely the appointment of the president and vice president and the announcement of the Kabinet Indonesia Maju. Market reaction is measured by abnormal returns, security return variability, and trading volume activity. The observation period in this study was five days before and after the event, with a sample of 20 companies affiliated with the winner of the election and 25 companies at the announcement of the Indonesian Maju Cabinet. The results of hypothesis testing indicate that there is a difference in the average abnormal return in the event of the appointment of the elected president and vice president, but there is no difference in security return variability and trading volume activity. Furthermore, hypothesis testing shows that there is a significant difference in average trading volume activity before and after the announcement of the Kabinet Indonesia Maju, but there is no difference in abnormal return and security return variability. Keywords: Market Efficiency; Event Studies; Abnormal Returns; Security Return Variability; Trading Volume Activity.
MENGKAJI IMPLEMENTASI KEBIJAKAN DANA KELURAHAN DALAM PEMBERDAYAAN MASYARAKAT Tirtanadi, Kadek; Teddy Prianthara, Ida Bagus
Jurnal Ilmiah Muqoddimah: Jurnal Ilmu Sosial, Politik dan Hummaniora Vol 5, No 2 (2021): Agustus 2021
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jim.v5i2.2021.233-244

Abstract

Dukungan pendanaan untuk kelurahan dari alokasi APBN melalui Dana Alokasi Umum (DAU) Tambahan disambut antusias oleh kelurahan. Dan diharapkan mampu memenuhi pendanaan kelurahan, mengingat sebelumnya terjadi fenomena kesenjangan antara desa dengan kelurahan. Tujuan penelitian adalah untuk mengkaji implementasi kebijakan dana kelurahan berdasarkan pendekatan implementasi menurut teori dari George C. Edward III. Dalam proses penelitian ini, menggunakan metode deskriptif dan pendekatan secara kualitatif. Hasil penelitian menunjukkan bahwa Implementasi Kebijakan Dana Kelurahan di Kecamatan Buleleng sudah cukup baik, dan berdasarkan analisis faktor yang mempengaruhi implementasi dengan pendekatan implementasi menurut George C. Edward III, indikator Komunikasi, Disposisi dan Struktur Birokrasi dalam Implementasi Kebijakan Dana Kelurahan sudah cukup baik, sedangkan indikator sumberdaya masih belum memenuhi karena masih adanya keterbatasan sumberdaya manusia dan sarana prasarana di Kelurahan. Faktor pendukung implementasi kebijakan dana kelurahan adalah adanya partisipasi masyarakat dan adanya kerjasama antar pelaksana kebijakan. Sedangkan faktor penghambat adalah sikap atau respon masyarakat dan sumberdaya manusia pelaksana. Dampak dengan adanya implementasi kebijakan dana kelurahan sangat positif dan dirasakan oleh masyarakat berdasarkan hasil pelaksanaan kegiatan pembangunan sarana dan kegiatan pemberdayaan yang langsung menyentuh masyarakat, seperti adanya perbaikan infrastruktur dan penyediaan sarana dan prasarana penunjang untuk kepentingan masyarakat kelurahan.Kata kunci: implementasi, dana kelurahan, pemberdayaan
Kepuasan dan Loyalitas sebagai Mediator Experiential Marketing terhadap WOM Sastra, I Wayan Eka Darma; Prianthara, Ida Bagus Teddy
Studi Akuntansi, Keuangan, dan Manajemen Vol. 5 No. 2 (2025): Oktober
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/sakman.v5i2.5387

Abstract

Purpose: The purpose of this research is to investigate how experiential marketing affects word-of-mouth (WOM), using customer loyalty and satisfaction as mediating factors. The research was conducted at Sastra Barbershop Payangan, representing the growing male grooming industry in Bali. Methodology: The research applied a quantitative approach using incidental sampling of 135 respondents, who were customers of Sastra Barbershop. Data were collected through questionnaires measured on a five-point Likert scale. Results: The findings show that experiential marketing has a positive and significant impact on customer satisfaction, customer loyalty, and word of mouth. Customer satisfaction also positively affects customer loyalty and WOM, while customer loyalty significantly enhances WOM. Moreover, both customer satisfaction and customer loyalty partially mediate the relationship between experiential marketing and WOM, with a double mediation effect strengthening this relationship. Conclusions: This study concludes that experiential marketing is a critical driver in shaping customer behavior. By creating memorable experiences, barbershops can increase satisfaction, foster loyalty, and amplify WOM. The mediating roles of satisfaction and loyalty emphasize that experiential marketing does not work in isolation but operates through psychological and emotional bonds formed with customers. Limitations: This study was limited to one case, Sastra Barbershop Payangan, with 135 respondents. Thus, the findings may not be generalized across other service industries or regions. Contribution: This study contributes theoretically by reinforcing the role of experiential marketing in strengthening customer satisfaction, loyalty, and WOM within service marketing literature.
The Influence of Product Quality and Brand Image on Repurchase Intention Mediated by Customer Satisfaction on Skintific Skincare Products Pratama, I Wayan Ditha Wahyu; Prianthara, Ida Bagus Teddy
Indonesian Journal of Global Health Research Vol 7 No 4 (2025): Indonesian Journal of Global Health Research
Publisher : GLOBAL HEALTH SCIENCE GROUP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37287/ijghr.v7i4.6278

Abstract

Skincare has become an essential part of modern lifestyles as awareness of skin health increases. The beauty industry is rapidly growing, driven by rising demand for skincare products with both aesthetic and health benefits. In Indonesia, this trend is supported by the Zap Index Beauty (2022), which highlights the strong influence of beauty trends on women, contributing significantly to the skincare industry's growth (Sari & Sitompul, 2023). However, consumers often struggle to choose suitable products due to inconsistent information. Skintific is a rapidly growing skincare brand in Indonesia, known for its BPOM-approved, halal-certified products with safe and effective active ingredients (Retnowati, 2024). In a highly competitive market, understanding the factors influencing repurchase intention is crucial. This study analyzes the effects of product quality and brand image on repurchase intention, with consumer satisfaction as a mediating variable, among Skintific users in Badung Regency. Using a quantitative approach, this study employs Partial Least Squares Structural Equation Modeling (PLS-SEM) via SmartPLS 4.0. The sample of 200 respondents was selected through non-probability purposive sampling, referring to Hair et al. (2014), who recommend 100–300 observations for SEM. The findings reveal that product quality and brand image significantly influence consumer satisfaction. Brand image directly affects repurchase intention, while product quality does not. Consumer satisfaction positively influences repurchase intention and mediates the effects of both brand image (β = 0.216; p = 0.002) and product quality (β = 0.162; p = 0.011). These results highlight the importance of consumer satisfaction in strengthening brand image and product quality's impact on repurchase behavior. Firms should focus on improving product quality, building a strong brand image, and enhancing customer experience to foster long-term loyalty.
Purchase Intention Among Generation Z: Product Innovation, Green Marketing, Brand Awarness, and Brand Image Adnyani, Ni Putu Mita; Prianthara, Ida Bagus Teddy
Eduvest - Journal of Universal Studies Vol. 4 No. 6 (2024): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v4i6.1155

Abstract

The rapid development of technology in the current era is also utilized in creating environmentally friendly products, amidst the industrial world that is beginning to have social and environmental impacts, which can influence lifestyle and societal behavior, influenced by factors such as economic ability, awareness, and the abundance of goods proportional to the increasing needs of individuals, where appearance is a very important factor to be considered to enhance beauty. With increasingly fierce competition, the Somethinc brand creates quality and environmentally friendly beauty products while still considering the impact on the environment in the future. To address this challenge, this study aims to investigate the factors influencing the purchase intention of Somethinc products. Research data were obtained through an online survey involving 200 respondents. Data analysis was conducted using Structural Equation Model (SEM) with the SmartPLS 4 analysis tool. The results show that Product Innovation does not affect purchase intention, while green marketing and brand awareness influence purchase intention. Brand image mediates the influence of product innovation, green marketing, and brand awareness on purchase intention for Somethinc products among Generation Z in Indonesia.
Evaluating local wisdom's impact on financial success: social capital in building economic resilience during covid-19 Teddy Prianthara, Ida Bagus; Sunia, I Wayan; Wirati Adriati, I Gusti Ayu
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol. 10 No. 4 (2024): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020243307

Abstract

This research examines the factors supporting the success of financial performance based on local wisdom and social capital as a role in building a people's economy during the COVID-19 pandemic. Respondents in this study were Village Credit Institutions (LPD) throughout Bali. The technique of taking respondents in this study uses the Non-Probability Sampling technique with the method used purposive sampling, which means that the respondent's sampling technique is based on specific criteria such as 1) LPD health status, 2) level of capital owned. Calculating the determination of respondents using the Slovin formula with the calculation results of 100 respondents. The data that is processed is primary data through surveys by distributing questionnaires which are then analyzed using Amos Ver.23.0 software with Structural Equation Modeling (SEM) analysis techniques. The results of this study indicate that partially accounting control variables, leadership style, and organizational culture have a significant positive effect on social capital. Other findings include accounting control, leadership style, organizational culture, and social capital having a significant positive effect on financial performance.
Pengaruh Sosial, Materialisme, dan Impulse Buying terhadap Niat Membeli Sari, Ni Ketut Alfita; Prianthara, Ida Bagus Teddy
Ekonomis: Journal of Economics and Business Vol 8, No 2 (2024): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v8i2.1628

Abstract

This research investigates how social influence, materialism, impulse buying, and purchase intentions relate to each other. This research data collection method uses the Google Forms platform. Herbalife customers in the Gianyar district receive questionnaires directly through QR codes and links. This study uses the semantic differential scale 1 (Very Disagree) – 10 (Absolutely agree). Besides, attitudes can also be measured on this scale; however, rather than double options or checklists, the shape is a continuum line. Furthermore, the structural equation model (SEM) is used with the SmartPLS (Partial Least Square) 4 version for data analysis. The results of the research hypothesis sample test showed that based on 105 responses social influence does not affect purchase intention. Materialism and impulsive buying affect purchase intention. Social influence and materialism affect impulsive buying.