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Analisis keunggulan bersaing UMKM ditinjau dari aspek modern marketing mix 4PS pada UMKM di kota Pematangsiantar Julyanthry Julyanthry; Debi Eka Putri; Nana Triapnita Nainggolan; Novita Butarbutar; Acai Sudirman
Jurnal Ilmu Manajemen Vol. 11 No. 1 (2023)
Publisher : UNESA In Collaboration With APSMBI (Aliansi Program Studi dan Bisnis Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (466.908 KB) | DOI: 10.26740/jim.v11n1.p13-26

Abstract

Modern Marketing Mix 4Ps focus marketing activities on four pillars: people, process, programs, and performances. With these four pillars, marketers can create campaigns that effectively reach the target audience across various promotional channels to promote products. This study aims to analyze the influence of the Modern Marketing Mix 4Ps in terms of people, processes, programs, and performances on the competitive advantage of MSMEs in Pematangsiantar City. This study's research method includes library and field research design with a quantitative approach. The research subjects taken in this study were SME actors in the culinary sector in Pematangsiantar City. Data collection techniques using observation, interviews, questionnaires, and documentation. The data analysis method used is Partial Least Square (PLS). The data analysis test tool uses the Smartpls statistical software. The study stated positive and significant results between processes, people, programs, performance, and competitive advantage. The conclusion of this study explains that in determining a good 4PS marketing strategy, business actors should need to determine the process, price, and place, promote the right product, determine the packaging and process, and add human resources who work professionally.
Dominant Factors Behavioral Intention Of The Generation Millennials in Using E-Wallets Nana Triapnita Nainggolan; Fitria Halim; Sofiyan Sofiyan; Ady Inrawan; John Lidia
International Journal of Entrepreneurship, Business and Creative Economy Vol. 3 No. 1 (2023): January
Publisher : Research Synergy Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (280.071 KB) | DOI: 10.31098/ijebce.v3i1.736

Abstract

Technological advancements fueled by the internet revolution have transformed the financial services industry's image, resulting in modifications to electronic financial services. These service changes can be seen in almost all forms of financial services, such as banking, insurance, and stock trading, which are carried out using electronic media, such as E-wallets services. The primary purpose of this study is to determine the behavior of the Millennial class for digital wallet applications in terms of perceived ease of use, perceived usefulness, trust, social influence. This study utilized a quantitative method using exploratory surveys and online questionnaires, as well as a literature and field research design. For data analysis, this research uses the Smart PLS application with the PLS-SEM approach oriented. Data was collected using non-probability sampling using a purposive sampling approach, yielding a sample size of 146 respondents for this research. This research provides information about the behavior of using digital wallet applications, which are significantly influenced by perceived ease of use, trust, and social influence. Furthermore, the Perceived Usefulness factor does not significantly impact the behavior of using digital wallet applications. These findings highlight the importance of trust as a motivator for customers when utilizing an E-Wallet application. It is preferable to expand the number of study samples in order to appropriately generalize findings, as well as to include research factors that are believed to influence behavioral intention to use. This research will look at the effects of perceived ease of use, perceived utility, trust, and social influence on Generation Millennial behavior when it comes to using digital wallets.
Dominant Factors Behavioral Intention of The Generation Millennials in Using E-Wallets Nana Triapnita Nainggolan; Darwin Lie; Lora Ekana Nainggolan; Ady Inrawan; John Lidia
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 7, No 1 (2023): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v7i1.7148

Abstract

Technological advancements fueled by the internet revolution have transformed the financial services industry's image, resulting in modifications to electronic financial services. These service changes can be seen in almost all forms of financial services, such as banking, insurance, and stock trading, which are carried out using electronic media, such as E-wallets services. This study's primary goal is to discover how the Millennial generation uses digital wallet applications in terms of perceived ease of use, perceived usefulness, trust, social influence. This study utilized a quantitative method using exploratory surveys and online questionnaires, as well as a literature and field research design. This study employs the Smart PLS program with the PLS-SEM approach for data analysis. Data was collected using non-probability sampling using a purposive sampling approach, yielding a sample size of 146 respondents for this research. This research provides information about the behavior of using digital wallet applications, which are significantly controlled by perceived ease of use, trust, and social influence. Furthermore, the Perceived Usefulness factor does not significantly impact the behavior of using digital wallet applications. These findings highlight the importance of trust as a motivator for customers when utilizing an E-Wallet application. It is preferable to expand the number of study samples in order to appropriately generalize findings, as well as to include research factors that are believed to influence behavioral intention to use. This research will look at the effects of perceived ease of use, perceived utility, trust, and social influence on Generation Millennial behavior when it comes to using digital wallets.
Pengaruh E-Service Quality dan Citra Perusahaan Terhadap Kepuasan Konsumen Pengguna Shopee (Studi Kasus Pada Masyarakat Kecamatan Siantar Martoba Kelurahan Naga Pita RT:003 RW:003) Darwin Lie; Sisca Sisca; Nana Triapnita Nainggolan; Christine Loist; Amelia Carlos Sumbayak
Strategic: Journal of Management Sciences Vol 3 No 1 (2023): Strategic: Journal of Management Sciences
Publisher : Program Pascasarjana (S2-Ilmu Manajemen) Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/strategic.v3i1.92

Abstract

Objektif. Tujuan penelitian ini adalah untuk mengetahui gambaran e-service quality, citra perusahaan, dan kepuasan konsumen pada Pengguna Shopee (Studi Kasus pada Masyarakat Kecamatan Siantar Martoba). Untuk mengetahui pengaruh e-service quality dan citra perusahaan terhadap kepuasan konsumen pada Pengguna Shopee (Studi Kasus pada Masyarakat Kecamatan Siantar Martoba) baik secara simultan maupun parsial. Metode Riset. Penelitian ini menggunakan desain penelitian kepustakaan dan penelitian lapangan. Teknik analisis data terdiri dari uji normalitas, analisis deskriptif kualitatif, dan analisis deskriptif kuantitatif. Hasil. E-service quality dan citra perusahaan sudah baik serta kepuasan konsumen sudah puas. Terdapat pengaruh positif antara e-service quality dan citra perusahaan terhadap kepuasan konsumen baik secara simultan maupun parsial. Terdapat hubungan yang kuat dan positif antara e-service quality dan citra perusahaan dengan kepuasan konsumen. Kemudian tinggi rendahnya kepuasan konsumen dapat dijelaskan oleh e-service quality dan citra perusahaan. H0 ditolak, artinya terdapat pengaruh yang positif dan signifikan antara e-service quality dan citra perusahaan terhadap kepuasan konsumen baik secara simultan maupun parsial. Kesimpulan. Untuk meningkatkan e-service quality pada Shopee (Studi Kasus pada Masyarakat Kecamatan Siantar Martoba), sebaiknya perusahaan mengarahkan konsumen untuk memilih menu kerusakan produk pada saat ingin membeli produk yang mereka inginkan supaya, setiap konsumen yang menerima produk dengan kondisi yang rusak dapat menerima jaminan terkait produk yang mereka beli dan lebih cepat lagi dalam menanggapi setiap keluhan yang diberikan oleh para konsumen.. Untuk meningkatkan citra perusahaan pada Shopee (Studi Kasus pada Masyarakat Kecamatan Siantar Martoba), sebaiknya perusahaan memberikan keyakinan dengan memberi pelayanan yang baik agar konsumen memiliki pengalaman yang baik dalam berbelanja serta perusahaan memiliki nilai dan citra yang baik dibenak masyarakat luas.
The Role of Organizational Citizenship To Increase The Influence of Transformational Leadership and School Organizational Culture on Organizational Commitment To Private High School Teachers in Pematang Siantar City Darwin Lie; Sofiyan Sofiyan; Nana Triapnita Nainggolan; Lora Ekana Nainggolan; John Lidia
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 7, No 1 (2023): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v7i1.7147

Abstract

. The formulation of the problem of this research is how the influence of transformational leadership and school organizational culture on organizational commitment mediated by organizational citizenship behavior (OCB) on teachers SMA Swasta in Pematang Siantar. This study uses a library research and field research design. The population in this study were 420 teachers SMA Swasta in Pematang Siantar. The types of data used are qualitative data and quantitative data., and data collection techniques are carried out by questionnaires, interviews, and documentation. Then the data analysis technique uses qualitative descriptive analysis and quantitative descriptive analysis. The results of the outer loading factor test, the value of each loading factor and AVE on the variable indicators of transformational leadership, school organizational culture, organizational citizenship behavior, and organizational commitment are above 0.7 for the loading factor and above 0.5 for AVE. Furthermore, the value of each reliability obtained by the composite reliability value of each research variable is above 0.7. For Cronbach's alpha value, the value for each variable is above 0.60, meaning that all research variables have good reliability values. 6. The R-square value of the endogenous variable is 0.344 for organizational commitment, meaning that the exogenous variable explaining organizational commitment is weak. The R-square value of the endogenous organizational citizenship behavior variable is 0.155, meaning that the overall ability of exogenous variables to explain organizational citizenship behavior is weak
Pengaruh kerjasama tim terhadap kepuasan kerja yang berdampak pada kinerja Pegawai UPT SDA Bah Bolon Dinas Sumber Daya Air Cipta Karya dan Tata Ruang Provinsi Sumatera Utara Nana Triapnita Nainggolan; Darwin Lie; Lora Ekana Nainggolan
Al Tijarah Vol. 6 No. 3 (2020): Special Issue Seminar Nasional Manajemen & MADIC 6, 2020
Publisher : University of Darussalam Gontor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/tijarah.v6i3.5702

Abstract

UPT SDA Bah Bolon, Dinas Sumber Daya Air, Cipta Karya Dan Tata Ruang Provinsi Sumatera Utara realizes the community's need for the availability of irrigation services through enhancement, development, maintenance, preservation of irrigation networks, and optimization of the functions of irrigation building facilities. It is expected that employees will be able to work optimally in line with the increase in population and economic growth. This study aimed to know how far the influence of teamwork towards work satisfaction and their effect on employee work performance. There were 96 government employees involved in this study and it was conducted in UPT Bah Bolon. The study showed that teamwork affects the job satisfaction of employees. Another result in the study showed that teamwork did affect the employee performance, and job satisfaction of employees affect the employee work performance.
Strategy To Increase The Competitiveness Of Umkm In The Tourism And Creative Economy Sector Of Samosir Regency With Go-Digital And Transformational Leadership Ekana Nainggolan, Lora; Triapnita Nainggolan, Nana; Lie, Darwin
International Journal of Science, Technology & Management Vol. 4 No. 6 (2023): November 2023
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v4i6.952

Abstract

MSMEs in the tourism sector play an important role in business development and continue to contribute to economic strength and social development in various countries, one of which is Indonesia, and support each other and contribute to generating foreign exchange for the country. The euphoria of the world community has caused tourism visits to increase, especially after Indonesia officially hosted World Tourism Day or World Tourism Day 2022, which had the impact of becoming increasingly well-known to the tourism sector, especially Samosir Regency. This research took a population of 462 MSMEs in Samosir Regency with a sampling technique, namely cluster random sampling with a sample size of 150 MSMEs in 2 Districts of Samosir Regency. Data sources include secondary data originating from relevant agencies and primary data directly from business actors. Data collection techniques use interview documentation and questionnaires. The research results showed that the influence of Go-digitalization and transformational leadership was positive and significant on competitive strategies for MSME actors in the Tourism and Creative Economy sectors of Samosir Regency. The development of digital technology is increasingly rapid, especially after the pandemic disaster. This also encourages community actors to shop online. It's no wonder that electronic trading platforms are selling well as people's choice for shopping and transactions. MSME digital acceleration is carried out to build competitiveness so that MSMEs can be stronger. Transformational leadership is the process of mobilizing all one's abilities to influence, move, direct other people. Transformational leadership is a process of mobilizing all one's abilities to influence, move and direct other people. The suggestion from this research is government support to encourage and provide assistance to business actors so they are able to compete with other tourism industries. One form of support is for the government to provide space for learning to realize technological literacy through outreach and training to business actors. Then we need to utilize new marketing strategies, actively producing goods that consumers can buy directly for the types of products that are currently on the rise during the pandemic.
ANALYSIS OF THE EFFECTS OF WORK DISCIPLINE AND INDIVIDUAL CHARACTERISTICS ON EMPLOYEE PERFORMANCE Nainggolan, Nana Triapnita; Lie, Darwin; Nainggolan, Lora Ekana
JURISMA : Jurnal Riset Bisnis & Manajemen Vol. 11 No. 1: April 2021
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jurisma.v11i1.4448

Abstract

In order to improve the performance of government agencies towards professionalism and support the creation of good public services, human resources who have work discipline and good individual character are needed. The purpose of this study was to determine the contribution given by work discipline and individual characteristics to employee performance. This research method uses a quantitative approach using qualitative and quantitative descriptive analysis. The data collection used a questionnaire and the sampling technique used a saturated sample with a total sample of 42 employees. From the research results, it can be concluded that: work discipline and individual characteristics, and employee performance are good. There is a positive influence between work discipline and individual characteristics on employee performance. Work discipline and individual characteristics have a strong relationship with employee performance. Hypothesis test results show that there is a positive and significant influence between work discipline and individual characteristics on employee performance.
PENGARUH MOTIVASI DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN PADA PT PERKEBUNAN NUSANTARA IV UNIT USAHA BALIMBINGAN Suandani, Ayu; Lie, Darwin; Butarbutar, Marisi; Nainggolan, Nana Triapnita
JURNAL MANAJEMEN MAKER STIE SULTAN AGUNG Vol 4 No 2 (2018): DESEMBER 2018
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/maker.v4i2.93

Abstract

The formulation of this research problem is how the influence of motivation and work environment on employee performance at PT Perkebunan Nusantara IV Balimbingan Business Unit. The research method used in this paper is literature research and field research. Its population is employees PT Perkebunan Nusantara IV Balimbingan Business Unit amounted to 59 people. Given the number  of respondents less than 100 people to answer the quetionaiere that the author distributed and the availability of time of the author and for the accuracy of the results of research. The data used is data by qualitative and quantitative data, and data collection techniques by questionnaire, interview and documentation. Then the technique of data analysis using qualitative descriptive method and quantitative descriptive method. Result of analysis from linear regresi modestly that is Ŷ=8,697 + 0,809X1 + 0,6439X2 meaning there are positive influence between motivation and work environment on employee performance. The strength of relationship between the variables is very strength, that is r= 0,775. From coefficient determinasi can be explainable high low employee performance 60 %, and the rest 40 % explained by other factor not discussed in this study. From result of processing and calculation of questionnaires,the authors get the assumption that the motivation and work environment applied  PT Perkebunan Nusantara IV Balimbingan Business Unit . This matter is proved by hypothesis test either simultaneously where result test the fhitung (42,034) > ttabel (3,16) and which significant 0,000 < alpha 0,05.   Keywords: Motivation, Work Environment and Employee Performance 
PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUASAN PELANGGAN PADA PERCETAKAN ANEKA JAYA PEMATANGSIANTAR Agustina, Eva; Lie, Darwin; Butarbutar, Marisi; Nainggolan, Nana Triapnita
JURNAL MANAJEMEN MAKER STIE SULTAN AGUNG Vol 5 No 1 (2019): JUNI 2019
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/maker.v5i1.106

Abstract

The results of this study can be summarized as namely: 1. The quality of the product is good, the customer agrees that the price and satisfaction of the customer are satisfied. 2. Product quality and price have a positive effect on customer satisfaction in Aneka Jaya Pematangsiantar Printing. 3. There is a high and positive relationship between product quality and price to customer satisfaction. Then the high and low customer satisfaction can be explained by product quality and price. 4. H0 hypothesis is rejected, meaning that product quality and price have a positive and significant effect on customer satisfaction in Aneka Jaya Pematangsiantar Printing both simultaneously and partially. Keywords: Product Quality, Price and Customer Satisfaction