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All Journal Jurnal Manajemen dan Agribisnis JDM (Jurnal Dinamika Manajemen) MIX : Jurnal Ilmiah Manajemen Warmadewa Management and Business Journal (WMBJ) Inovasi: Jurnal Ilmiah Ilmu Manajemen Forum Manajemen Journal of Economics and Business Letters Jurnal Bina Bangsa Ekonomika Economic Reviews Journal DEVOTE: Jurnal Pengabdian Masyarakat Global Journal of Artificial Intelligence and Digital Business INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE
I Gusti Ayu Tirtayani
Universitas Pendidikan Nasional, Bali, Indonesia
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Social Sciences Other

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Takut Ketinggalan Jadi Alasan Beli: Pengaruh FoMO, Content Marketing, dan Perceived Quality terhadap Keputusan Pembelian JennSkin di Bali Roziana, Komang Cesie Agnestia; Parasari, Nyoman Sri Manik; Basmantra, Ida Nyoman; Tirtayani, I Gusti Ayu
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.4070

Abstract

This study aims to determine the influence of fear of missing out (FoMO), content marketing, and perceived quality, both partially and simultaneously, on purchasing decisions. The study sample consisted of 190 JennSkin consumers residing in Bali. Data analysis was conducted through a series of tests, including Validity Test, Reliability Test, Classical Assumption Test, Multiple Linear Regression Analysis, Coefficient of Determination Test, F-Test, and t-Test. The results showed that the fear of missing out variable had a positive and significant effect on purchasing decisions, meaning that the higher a consumer's FoMO level, the more likely they were to make a purchase. Furthermore, content marketing also proved to have a positive and significant effect, where the more engaging and informative the content presented, the greater the consumer's likelihood of purchasing the product. Perceived quality was also found to have a positive and significant effect, indicating that the better consumers perceive JennSkin's product quality, the higher their purchasing decisions. Based on these findings, the researchers offer several recommendations for JennSkin management. The company is expected to create more attractive promotions that last longer to enhance consumer satisfaction. Furthermore, the presentation of information related to product quality needs to be more comprehensive, clear, and easy to understand. Innovations can also be made to packaging design to make it more visually appealing. During certain occasions, such as holidays, twin dates, or other special events, JennSkin can leverage these opportunities to run more intensive marketing campaigns to increase consumer purchasing decisions.
Pengelolaan Keuangan Gen Z yang Dipengaruhi Inkusi Keuangan, Dompet Digital dan Literasi Keuangan sebagai Moderasi Weda, Putu Arya Krisna; Ariwangsa, I Gusti Ngurah Oka; Tirtayani, I Gusti Ayu; Dewi, Putu Purnama
INOVASI Vol. 12 No. 2 (2025): Inovasi: Jurnal Ilmiah Ilmu Manajemen
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/Inovasi.v12i2.p407-419.54307

Abstract

Perkembangan keuangan digital yang pesat telah mengubah cara individu mengelola keuangannya, terutama di kalangan Generasi Z yang adaptif terhadap teknologi namun kerap menghadapi tantangan dalam menjaga disiplin finansial. Kemudahan akses terhadap layanan keuangan digital seperti dompet digital memang memberikan efisiensi, tetapi juga dapat memicu perilaku konsumtif apabila tidak diimbangi literasi keuangan yang memadai. Penelitian ini bertujuan menganalisis pengaruh inklusi keuangan dan penggunaan dompet digital terhadap pengelolaan keuangan Generasi Z di Kota Denpasar, dengan literasi keuangan sebagai variabel pemoderasi. Metode penelitian menggunakan pendekatan kuantitatif melalui penyebaran kuesioner kepada 105 responden pengguna aktif dompet digital, dan dianalisis dengan teknik Partial Least Squares (PLS-SEM) menggunakan SmartPLS 4. Hasil penelitian menunjukkan bahwa inklusi keuangan dan penggunaan dompet digital berpengaruh positif serta signifikan terhadap pengelolaan keuangan. Selain itu, literasi keuangan memperkuat hubungan tersebut, yang berarti semakin tinggi literasi keuangan, semakin bijak Gen Z dalam memanfaatkan layanan keuangan digital. Temuan ini menegaskan pentingnya peningkatan edukasi keuangan untuk membentuk perilaku finansial digital yang bertanggung jawab di kalangan generasi muda.
TRAINING ON ENHANCING FINANCIAL AND MARKETING MANAGEMENT SKILLS FOR “AMERTA JAYA” FOOD PROCESSING SMES IN SADING VILLAGE, BADUNG REGENCY Giantari, I G. A. Ketut; Yasa, Ni Nyoman Kerti; Sukaatmadja, I Putu Gde; Widagda K., I Gusti Ngurah Jaya Agung; Adnyani, I G. A. Dewi; Rahmayanti, Putu Laksmita Dewi; Sujana, I Ketut; Maharani, Putu Kintan; Tirtayani, I Gusti Ayu
Devote: Jurnal Pengabdian Masyarakat Global Vol. 4 No. 4 (2025): Devote: Jurnal Pengabdian Masyarakat Global, 2025
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/devote.v4i4.5389

Abstract

The “Amerta Jaya” small and medium-scale food processing industry (IKM) in Sading Village, Badung Regency, has faced increasingly fierce competition over the past three years. This is due to the growing number of players in the industry, which has negatively impacted sales turnover, falling short of the targets. One way to address this issue is through optimal product marketing. Based on preliminary interviews with Mrs. Retno Ika Suryaningsih, the head of the “Amerta Jaya” Food Processing IKM Center—which consists of 31 members in Sading Village—it was confirmed that there has been a decline in sales turnover, and although some marketing strategies have been implemented, they have not been fully effective. The current marketing efforts—ranging from product presentation, pricing, promotion, to distribution—have yet to reach optimal levels, particularly in terms of expanding to supermarkets or mini markets in Badung and Denpasar. This shortcoming stems from limited marketing capabilities. Furthermore, follow-up interviews revealed that, in addition to limited marketing skills, the “Amerta Jaya” food processing IKM also struggles with financial management. These conditions highlight the need for this community service initiative, which aims to equip IKM entrepreneurs in Sading Village with a comprehensive understanding of the importance of financial and marketing management—from designing appealing culinary products to distributing them through various retailers. Therefore, the objective of this community service program is to equip the members of the “Amerta Jaya” food processing IKM in Sading Village, Badung Regency, with essential knowledge on how to comprehensively manage their finances and product marketing, including connecting them to retailers to ensure easier consumer access to their products. The community service activity was conducted on Saturday, August 10, 2024, at the Sading Village Office and was attended by 17 IKM participants, 17 KKN (student community service) participants from Udayana University assigned to Sading Village, along with the service team. The program was successfully carried out with support from the KKN students stationed in Sading Village, Badung Regency.
Live Streaming as a Catalyst: How Hedonic and Utilitarian Shopping Drive Impulse Buying Among Gen Z in Indonesia Tirtayani, I Gusti Ayu; Aghivirwiati, Gusti Ayu; Wan Hussain, Wan Mohd Hirwani
MIX: JURNAL ILMIAH MANAJEMEN Vol 16, No 1 (2026): MIX : Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2026.v16i1.003

Abstract

Objectives: This research investigates the influence of hedonic shopping and utilitarian shopping on impulse buying behavior among Generation Z in Indonesia, by also considering the role of live streaming shopping in moderating the relationship between these two types of shopping and impulse buying.Methodology: Through data analysis from 300 respondents.Finding: The findings show that both hedonic shopping and utilitarian shopping have a positive and significant influence on impulse buying. Apart from that, live streaming shopping was also found to have a significant influence in strengthening the relationship between these two types of shopping and impulse buying behavior.Conclusion: The implications of these findings are the importance of developing more effective marketing strategies, increasing consumer awareness about the risks of impulse buying, and opportunities for further research in understanding consumer behavior in the digital era.
Co-Authors Adnyani, I G. A. Dewi Aghivirwiati, Gusti Ayu Ariwangsa, I Gusti Ngurah Oka Basmantra, Ida Nyoman Cahyani, Ni Putu Anggita Vira Dewi, Putu Purnama Dharmanegara, Ida Bagus Agung Gusti Ayu Aghivirwiati I Gusti Ayu Ketut Giantari I Ketut Sudibia I Ketut Sujana I Putu Gde Sukaatmadja I Wayan Suartina Ida Bagus Gde Indra Wedhana Purba Kustina, Ketut Tanti Maharani, Putu Kintan Maheswari, Anak Agung Istri Agung Marhaeni, AAIN Ngurah Oka Ariwangsa, I Gusti Ni Nyoman Kerti Yasa Ni Nyoman Sri Wisudawati Ni Wayan Ekawati Parasari, Nyoman Sri Manik Prawitasari, Putu Putri Primajana, Dewa Jati Rahmayanti, Putu Laksmita Dewi Roziana, Komang Cesie Agnestia Sewakottama, Nyoman Gede Rastra Suwardyanba, Gede Irfan Wan Hussain, Wan Mohd Hirwani Weda, Putu Arya Krisna