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KOMUNIKASI PERSUASIF PADA AKUN INSTAGRAM SOLO SAFARI DALAM MENINGKATKAN BRAND IMAGE Valiant Wicaksono, Giovanni; Hindra, Nurnawati; Sihabuddin, Sihabuddin
Solidaritas Vol 7 No 2 (2023): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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 Penelitian ini bertujuan untuk menganalisis strategi komunikasi persuasif yangdilakukan oleh Solo Safari melalui akun Instagram mereka dan bagaimana strategi iniberkontribusi dalam meningkatkan citra merek atau brand image mereka. Melaluipendekatan kualitatif, data dikumpulkan melalui observasi konten di akun Instagram SoloSafari, serta wawancara dengan beberapa pengunjung sebagai penerima pesan. Hasilpenelitian menunjukkan bahwa Solo Safari berhasil mengimplementasikan berbagai teknikkomunikasi persuasif di platform Instagram mereka. Konten visual yang menarik danberkualitas tinggi berhasil menarik perhatian pengikut dan calon pengunjung. Penggunaancerita pengalaman pelanggan, testimonial, dan ulasan positif membantu membangunkepercayaan dan keyakinan terhadap merek. Melalui penggunaan pesan tentang keunikan,eksklusivitas, komitmen pada kelestarian alam, dan fokus pada pengalaman pelanggan, SoloSafari berhasil meningkatkan citra mereka sebagai destinasi safari solo yang berkelas danpeduli terhadap lingkungan. Interaksi aktif dengan pengikut dan influencer marketing jugaberkontribusi dalam memperluas jangkauan merek dan meningkatkan keterlibatan.Kesimpulan penelitian ini adalah bahwa komunikasi persuasif melalui akun Instagram SoloSafari telah berdampak positif dalam meningkatkan citra merek mereka. Strategikomunikasi yang efektif membantu menciptakan kesan positif tentang merek di benakpengikut dan calon pengunjung. Namun, tetap diperlukan evaluasi dan penyesuaianberkelanjutan untuk menjaga keterhubungan dengan target audiens dan terus memperkuatbrand image Solo Safari di pasar yang kompetitif.Kata Kunci : Komunikasi Persuasif, Pesan Persuasif, Solo Safari, Instagram, Brand Image.
STRATEGI HUMAS DALAM MEMPERTAHANKAN CITRA POSITIF PERUSAHAAN (Studi kasus pada Coffeeshop PT Stasiun Kopi Solo Balapan): Studi kasus pada Coffeeshop PT Stasiun Kopi Solo Balapan Septiyani, Amita Widi; Sarjono, Herning Suryo; Sihabuddin, Sihabuddin
Solidaritas Vol 8 No 1 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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Research with the title Public Relations Strategy in Maintaining the Company's Positive Image (Case study at Coffeshop PT Stasiun Kopi Solo Balapan) is a study that raises about Public Relations Strategy in maintaining the company's positive image, aims to find out and describe the strategies used by Coffeshop PT Stasiun Kopi Solo Balapan. The theory (Cutlip, Center and Broom, 2005) used in this study. In this study, the method used is a qualitative descriptive approach, so that this research describes the actual situation, trying to reveal a problem as it is so that it reveals facts about public relations strategies in maintaining a positive image of the company. In collecting qualitative data, the author processes information obtained from primary data sources that describe the data, namely with explanatory descriptions derived from the results of field interviews and field observations conducted in connection with the Coffeshop PT Solo Balapan Coffee Station. The results showed that the Public Relations of PT Stasiun Kopi Solo Balapan Coffeshop in an effort to improve the positive image of the company was seen to have carried out a situation analysis, planning and programming, implementing, and evaluating the program. Positive image building is done by presenting very interesting events every month. Researchers suggest to the PR to expand social media promotions, as well as events and good relations with the mass media so as to build a good image for the company. Keywords: Public Relations Strategy, Coffeshop PT Solo Balapan Coffee Station, Positive Image
KOMUNIKASI INTERPERSONAL ANTARA KURIR DENGAN PELANGGAN (Studi Kasus Jasa Pengiriman Cash On Delivery (COD) Shoope Express Hub Bendosari): Studi Kasus Jasa Pengiriman Cash On Delivery (COD) Shoope Express Hub Bendosari Narwanto, Rohmad Dwi; Suryo, Herning; Sihabuddin, Sihabuddin
Solidaritas Vol 8 No 1 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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There is high interest in online shopping and there are many different types of payment methods to choose from, some with an advance transfer system, some via on-site payment or what we often interpret as COD or Cash On Delivery, COD or Cash on Delivery is a form of buying and selling transaction at the seller's place and buyers meet face to face at the same location whether they agree or not with what they promised during communication via short message or Whatsapp and so on. By using COD (Cash on Delivery) activities it will be easier and more practical, such as setting prices and the process for negotiating with buyers, in other words if there is money and goods, this is also done with good communication. This research aims to describe interpersonal communication between Shopee Express couriers hub Sukoharjo and shop customers during COD transactions. The methodology used byresearchers to collect data is qualitative and to determine informants using Purposive Random Sampling, namely by selecting informants by adding certain components to get the number of informants we expect. In this research, the theory of Harold D Lasswell was used and the result was that the courier's interpersonal communication with the customer did not cause misunderstandings regarding the delivery of the COD package so that it did not cause problems and could be profitable for both the courier and the customer who received the package.Keywords: Interpersonal Communication, Cash On Delivery, Courier, Customer
Strategi Branding Produk Toko Souvenir Solo Melalui Media Sosial Tik Tok Ardyansyah, Reza Dony; Sarjono, Herning Suryo; Sihabuddin, Sihabuddin
Solidaritas Vol 8 No 1 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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Along with the times the business market in Indonesia is experiencing increasingly fierce competition, the Solo Souvenir shop is branding Solo Souvenir Products through Tik Tok Social Media against the background of many companies that have made Tik Tok social media a place to introduce and develop their products, the purpose of this research is that the author is interested in examining how the branding strategy of Solo souvenir products through Tik Tok social media so that he can find out the branding strategy and provide additional insight and knowledge in branding strategies in Tik Tok media in the field of Communication Science and make references to other researchers regarding branding strategies in the marketing world. The results showed that the branding strategy carried out by Souvenir Solo through Tik Tok social media uses Keprefer's theory in (Konecnik & Go, 2013) introducing a hexagonal-shaped model, or prism brand identity, which is based on six main elements, namely the first brand identity physique (physical) with everything that characterizes Souvenir Solo. Second Personality (personality) which is based on the perception of consumer requests that describe the theme of the event. Third culture (culture) in the logo or motif there are cultural elements that can signify ownership. Fourth relationship (relationship) existing relationships or media partners such as companies, vendors, Wedding Organizer (WO). Fifth reflection or image (reflection or image) visual image of symbols, logos, names. Sixth self-image (self-image) Good reputation, or customer perception seems good and satisfied with the results of the products ordered at Souvenir Solo. suggestions given by researchers to Souvenir Solo, namely in marketing relationships carried out by solo souvenir shops, it is hoped that they can maintain the services provided and the quality and quantity that have been provided.
STRATEGI KOMUNIKASI PROGRAM RADIO TALK SHOW FAS @ KONATA DI RADIO KONATA SURAKARTA: STRATEGI KOMUNIKASI PROGRAM RADIO TALK SHOW FAS @ KONATA DI RADIO KONATA SURKARTA Aji Wibisono, Bagas; Sarjono, Herning Suryo; Sihabuddin, Sihabuddin
Solidaritas Vol 8 No 1 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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The research aims to determine the communication strategy of the fas @ konata radio talk show program at radio konata surakarta with a research focus on communication strategies, radio konata, and the fas @ konata program. The limited means of communication media for children makes radio konata one of the media means for children to entertainment and education through radio broadcasts. The type of data and data sources in this research use descriptive qualitative using data collection techniques in the form of observation, interviews, documentation. The aspects examined in communication strategy based on the theory of communication strategy steps include : 1. Getting to know the audience, 2. Determining goals, 3. Developing messages, 4. Determining methods and choosing the media used. Overall, we get an overview of Konata Surakarta Radio's communication strategy to educate children through the Fas @ Konata program, namely : 1. Conducting roadshows to introduce the audience, conducting outdoor media publications and utilizing social media as a means of information and so on. 2. Establishing good relationship with broadcasters and listeners. 3. Presenting quality content, placing a different broadcast schedule at each time. 4. Utilizing technology to reach a wider audience through digital broadcasts and using Instagram social media as a means of information and so on.Keywords : Communication Strategy, Konata Radio and Fas @ Konata Program.
Pola Komunikasi Hubungan Jarak Jauh Keluarga Merantau Dalam Membentuk Karakter Remaja: Studi Kasus di Desa Pakelan Kelurahan Kasihan Kabupaten Wonogiri) Wahyuni, Mira; Wangi, Maya Sekar; Sihabuddin, Sihabuddin
Solidaritas Vol 8 No 1 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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ABSTRACTIn forming a child's character, the role of parents is needed. Children's growth and development really depends on the communication patterns taught by parents to children. Complex problems regarding the characteristics of adolescents are an important role for parents considering that parents are the people who educate, accompany, communicate, supervise, direct and are also the main teachers for children. Therefore, researchers are interested in conducting research on long- distance communication patterns in shaping children's character in Pakelan Village, Kasihan District. This research aims to analyze how communication patterns between parents and children shape the character of teenagers. To analyze this communication pattern, researchers used communication pattern theory. This type of research is descriptive qualitative research by conducting interviews with 18 informants who are residents of the Pakelan Village community. From the results of this research it can be concluded that the communication patterns carried out by parents and teenagers as well as the role of family companions through circle and star communication can work effectively. In forming the character of teenagers, parents and companions can communicate well even though there are inhibiting factors from parents who are far away and parents' time is limited.Keywords: Communication Patterns, Long Distance Relationships, Adolescent Characters
Legal Protection for the Partnership Agreement Parties Widaningsih, Widaningsih; Suhariningsih, Suhariningsih; Sihabuddin, Sihabuddin; Santoso, Budi
Al-Risalah Vol 22 No 1 (2022): June 2022
Publisher : Fakultas Syariah UIN Sulthan Thaha Saifuddin Jambi, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (312.872 KB) | DOI: 10.30631/alrisalah.v22i1.1118

Abstract

Preparing the partnership agreement must comply with the rules for the parties to get guarantees and legal protection. The rules must meet the preliminary requirements, such as understanding the transaction object and background, compiling its outline, recognizing the partners, and formulating the agreement principles. The partnership agreement must also have a signature, as well as rights and obligations. This normative study aimed to analyze the partnership agreement rules as legal protection. The results showed that the partnership agreement rules contain all the parties need as legal certainty and protection.
PERAN KOMUNIKASI PERSUASIF DALAM MENGEMBANGKAN UMKM KELOMPOK WANITA TANI DI SINDU MAKMUR, SINDUHARJO, JATIPURO, KARANGANYAR Astuti Itasari, Andri; Sihabuddin, Sihabuddin
Jurnal Abdimas Bina Bangsa Vol. 5 No. 2 (2024): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v5i2.1157

Abstract

Persuasive communication plays a significant role in the development of MSMEs, particularly in enhancing the effectiveness of product marketing. The MSME Sindu Makmur, managed by the Women Farmers Group (KWT), produces products such as mocaf flour and traditional herbal medicine in powder form. These products have high market potential if developed to their fullest extent. However, the KWT faces various challenges in effectively marketing these products. Through this community service program, the team aims to provide counseling, training, and development of persuasive communication skills to the members of KWT Sindu Makmur. This program is designed to equip them with effective communication techniques that can help attract consumer interest and increase product sales. By understanding and applying persuasive communication, it is expected that KWT Sindu Makmur can overcome marketing challenges and maximize the market potential of their products. The expected outcomes of this activity are that the partners will be able to understand and practice persuasive communication effectively. This improvement is expected to have a positive impact on the promotion and sales of Sindu Makmur MSME products
Interpersonal Communication Komunikasi Antarpribadi Guru Dan Anak Berkebutuhan Khusus (ABK) Tunagrahita Jenjang SMP Dalam Proses Pembentukkan Kepercayaan Diri Di SLB Anugerah Colomadu Badar Bahaduri, Selya Abyad Setyawa; Hindra H, Nurnawati; Sihabuddin, Sihabuddin
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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Children with special needs who are mentally retarded are children with below average intellectual abilities. Children with these disabilities of course want to receive an education like children their age. By having interpersonal communication between teachers and students with special needs who are mentally retarded, it makes it easier for teachers to conduct counseling with their students. With this approach through interpersonal communication, five stages of the interpersonal communication process can be carried out which contain the stages of contact, involvement, familiarity, damage and repair to form self-confidence in students with intellectual disabilities. The research method used is a qualitative research method with a descriptive approach. Data collection techniques taken by researchers are through observation, interviews and documentation. The results of this research show that teachers at SLB Anugerah Colomadu can help their students act confidently when meeting new people and have the courage to appear in public, through these five stages of interpersonal communication, self-confidence is achieved in mentally retarded students at the junior high school level at SLB Anugerah Colomadu. Keywords: Interpersonal Communication, Mental Retardation, Teacher, Self-Confidence.
ANALISIS FRAMING MODEL ZHONDANG PAN DAN M. KOSICKI MENGENAI PEMBERITAAN GANJAR PRANOWO YANG TAMPIL DALAM TAYANGAN AZAN DI TV SWASTA: PADA MEDIA MASSA ONLINE INEWS.ID DAN METROTVNEWS.COM (PERIODE 11-19 SEPTEMBER 2023) Marfu'ah, Isgiyanti; Riyanto, Buddy; Sihabuddin, Sihabuddin
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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The function of the media is to influence. One example is how the media is used as a tool to conduct political campaigns with the aim of providing impression management. As in the azan broadcast featuring presidential candidate Ganjar, election observers argue that this is identity politicization. A journalist is inseparable from their perspective in analyzing the data they get in the field. With the different perspectives of journalists in observing facts, the term framing emerged. iNews.id and Metrotvnews.com have different views on the appearance of Ganjar in the azan broadcast on private TV. The purpose of this research is to find out how iNews.id and Metrotvnews.com media framed the case of Ganjar's appearance on the azan broadcast. Using Zhondang Pan and Kosicki's framing analysis theory to determine the reality created by revealing script, syntax, thematic, and rhetorical elements. The results showed that iNews.id and Metrotvnews.com carried out media framing by selecting headlines, sources, source quotes and image placement which were used as tools to frame the news of the two media. by selecting headlines, sources, source quotes and image placement which were used as tools to frame the news of the two media. From the results of this research, it can be concluded that iNews.id media made a pro framing of Ganjar while Metrotvnews.com media framed Ganjar with disapproval/contra.