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All Journal SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan JURNAL PENDIDIKAN TAMBUSAI Journal of Education Technology Jurnal Ilmiah Dikdaya Media Bahasa, Sastra, dan Budaya Wahana Jurnal Teknologi Informasi dan Pendidikan JURSIMA (Jurnal Sistem Informasi dan Manajemen) Jurnal Pengabdian UNDIKMA Jurnal Computer Science and Information Technology (CoSciTech) Journal for Lesson and Learning Studies Journal of Educational Administration and Leadership (JEAL) Jurnal Tata Rias dan Kecantikan Tsaqofah: Jurnal Penelitian Guru Indonesia MASALIQ: Jurnal Pendidikan dan Sains Jurnal Pendidikan Islam Al-Affan Student Scientific Creativity Journal Jurnal Kajian dan Penelitian Umum PEDAGOGIC: Indonesian Journal of Science Education and Technology Intellektika: Jurnal Ilmiah Mahasiswa The Indonesian Journal of Computer Science Optimal: Jurnal Ekonomi dan Manajemen
Oktarina, Rahmi
Universitas Negeri Padang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Project-Based Learning (PjBL) Model in E-Module as an Improvement of Critical Thinking in the Department of Cosmetology And Beauty Rahmi Oktarina; Siska Miga Dewi
The Indonesian Journal of Computer Science Vol. 12 No. 4 (2023): The Indonesian Journal of Computer Science
Publisher : AI Society & STMIK Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33022/ijcs.v12i4.3264

Abstract

The goal of this research is to enhance learning and critical thinking abilities of Cosmetology and Beauty students in e-commerce courses through the implementation of interactive e-commerce e modules. This study uses a quasi-experimental approach with control groups for the pretest and posttest. Data collection was carried out using instruments in the form of open questionnaires and tests. The study's data analysis method is quantitative descriptive analysis, differentiation power analysis using T Test and qualitative descriptive analysis. The independent sample t test findings describe a Sig (2 Tailed) greater in the experimental class compared to the control class, it can be inferred that there is a substantial difference between the two groups. The overall findings support the usage of the e-module in e-commerce courses because it has been shown to enhance critical thinking abilities and learning outcomes.
Beyond the Classroom: The Potential of Project-Based Learning and YouTube in Fostering Learning Engagement and Creativity in Digital Learning Putri, Elviza Yeni; Oktarina, Rahmi; Sidiqi, Adam Rasyid; Saputra, Indra
The Indonesian Journal of Computer Science Vol. 13 No. 1 (2024): The Indonesian Journal of Computer Science
Publisher : AI Society & STMIK Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33022/ijcs.v13i1.3699

Abstract

The background of this research is the low of student learning engagement and creativity. The purpose of this study is to analyze the potential of project-based learning and YouTube in enhancing learning engagement and creativity. The method used in this research is a semi-systematic literature review. The results of the study describe that project-based learning and the YouTube platform have the potential to increase learning engagement and creativity. Some potential aspects of project-based learning integrated with YouTube include relevant and interesting learning content, real project learning experiences, interactive and responsive platforms, flexibility and adaptability, online collaboration features, experimental activity opportunities, and constructive feedback. The findings of this research can be considered by educators when designing learning experiences aimed at improving student learning engagement and creativity. Further research recommendations include the need for experimental implementation of project-based learning integrated with YouTube and measuring the impact of treatment in increasing learning engagement and creativity.
Implementasi blockchain dalam keamanan data medis: tinjauan sistematis publish or perish Rusdha, Salma Nasira; Fauzan Ali Rahman; Zelly Salmiyati Rahman Zam; Vidi Prima Mizan; Fathihanna Yusuf; Oktarina, Rahmi
Computer Science and Information Technology Vol 7 No 1 (2026): Jurnal Computer Science and Information Technology (CoSciTech)
Publisher : Universitas Muhammadiyah Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37859/coscitech.v7i1.10903

Abstract

The digitalization of healthcare services offers substantial opportunities to improve efficiency and quality of care; however, it also introduces significant challenges related to the security, privacy, and integrity of medical data. The literature indicates that conventional Electronic Health Record (EHR) systems remain vulnerable to data breaches, information manipulation, and system failures due to their centralized architecture. This review examines the development of blockchain technology as a potential solution for modern healthcare data management. The study employs a systematic literature review using the Publish or Perish approach, with Google Scholar as the data source to identify relevant scientific articles, which were subsequently screened based on predefined inclusion and exclusion criteria and analyzed qualitatively. Owing to its characteristics of decentralization, immutability, strong cryptography, and the use of smart contracts for access control, blockchain offers significant improvements in medical data security, transparency, and interoperability. Its applications have been reported in EHR systems, telemedicine, pharmaceutical supply chains, medical imaging, and clinical trial data management. Nevertheless, several limitations continue to hinder widespread adoption, including scalability issues, computational overhead, integration complexity with legacy systems, the transparency–privacy trade-off, and regulatory challenges such as compliance with data protection laws and international standards. Future research trends point toward the integration of blockchain with artificial intelligence, the Internet of Medical Things (IoMT), and federated learning, as well as the development of lightweight blockchain solutions for resource-constrained environments. Overall, blockchain demonstrates considerable potential to strengthen the security and reliability of healthcare information systems; however, its implementation requires a gradual, standardized, and regulation-compliant approach.
Analisis Strategi Promosi Jasa Makeup Artist Pemula melalui Media Sosial Mahasiswi Tata Rias dan Kecantikan Indriyani, Adinda; Rahmiati, Rahmiati; Hayatunnufus, Hayatunnufus; Oktarina, Rahmi
TSAQOFAH Vol 5 No 6 (2025): NOVEMBER
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/tsaqofah.v5i6.7103

Abstract

Beginner makeup artists (MUAs) from beauty and cosmetology programs are expected to implement effective promotional strategies through social media, although its utilization is often suboptimal. This study aims to analyze the promotional strategies of beginner MUAs on social media, focusing on the promotion mix (advertising), the effectiveness of Instagram, and the use of WhatsApp. A quantitative survey method was applied to 75 respondents who had previously used MUA services, with data collected through a questionnaire tested for validity and reliability. The results indicate that advertising-based promotional strategies are considered moderately effective, with Instagram emerging as the most dominant and effective platform due to its feed, story, reels, and caption features that support visual promotion. Meanwhile, WhatsApp is predominantly used for personal communication and remains underutilized for visual promotion. The study concludes that beginner MUAs’ promotional strategies on social media have been reasonably successful, particularly through Instagram, and recommends enhancing creativity and consistency in social media use, alongside optimizing WhatsApp to support comprehensive service promotion.
Pengaruh Personal Branding di Instagram terhadap Minat Konsumen Menggunakan Jasa Makeup MUA di Kota Padang Lismaryati Lismaryati; Rahmi Oktarina
MASALIQ Vol 6 No 2 (2026): MASALIQ: Jurnal Pendidikan dan Sains
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/masaliq.v6i2.9246

Abstract

The increasing competition in beauty services in Padang City requires makeup artists (MUAs) to develop effective promotional strategies, one of which is personal branding on Instagram to attract consumer interest. This study aimed to analyze the effect of Instagram personal branding on consumers’ interest in using MUA makeup services in Padang City. The study employed a quantitative method with a causal associative approach. The sample consisted of 81 respondents selected through purposive sampling. Data were collected using a questionnaire and analyzed with SPSS version 25 through validity, reliability, classical assumption, and hypothesis testing (t-test). The results showed that the Instagram personal branding and consumer interest variables were in the very good category, with all items declared valid and reliable (α = 0.903 and α = 0.952) and meeting the classical assumption test requirements (sig. > 0.05). The hypothesis test showed a significance value of 0.00 (< 0.05) and a coefficient of determination (R²) of 0.847, indicating that 84.7% of the variation in consumer interest was explained by Instagram personal branding. These findings confirm that Instagram personal branding has a positive and significant effect on consumer interest; therefore, the stronger and more consistent the personal branding developed, the higher consumers’ interest in using MUA services in Padang City.
Optimalisasi produk sereh wangi melalui pelatihan digital brand marketing, inovasi telon oil, dan edukasi kesehatan untuk mewujudkan kemandirian ekonomi masyarakat gurun, Kabupaten Lima Puluh Kota Rahmi Oktarina; Yuni Mala Sari; Linda Rosalina; Tyas Asih Surya Mentari; Ringga Novelni
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 10, No 3 (2026): June
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v10i3.38928

Abstract

Abstrak Berdasarkan hasil observasi, Nagari Gurun memiliki lahan seluas 8,4 Ha yang dibudidayakan untuk tanaman sereh wangi. Namun, Kelompok Tani Sukma Nusantara yang ada di daerah tersebut memiliki kendala utama yakni kurangnya pemahaman dalam mengolah dan memasarkan produk hasil panen sereh wangi. Oleh karena itu, kegiatan pengabdian masyarakat melalui Program Multidisiplin Kemitraan Masyarakat (PMKM) dilaksanakan dengan tujuan untuk meningkatkan keterampilan masyarakat dalam pemasaran digital, membuat produk minyak telon berbasis sereh wangi serta edukasi kesehatan akan manfaat produk herbal bagi kesehatan. Kegiatan ini meliputi edukasi kesehatan yang fokus akan manfaat sereh wangi, inovasi produk minyak telon berbasis sereh wangi, dan pelatihan digital brand marketing yang dirancang untuk membekali peserta dengan pemahaman mengenai strategi pemasaran berbasis media digital, optimalisasi media sosial serta pemanfaatan e-commerce. Kegiatan ini diikuti oleh dua puluh orang anggota Kelompok Tani Sukma Nusantara. Hasilnya peserta sangat mendukung adanya edukasi terkait manfaat sereh wangi bagi kesehatan dan kecantikan, pengolahan sereh wangi menjadi produk yang bernilai jual dalam bentuk minyak telon serta pelatihan digital brand marketing meliputi packaging desain serta pemanfaatan e-commerce dalam memperluas jangkauan pasar. Hal ini menjadi peluang bagi Kelompok Tani Sukma Nusantara untuk dapat meningkatkan pengetahuan, keterampilan dan kemandirian ekonomi bagi kemajuan Nagari Gurun. Kata kunci: edukasi kesehatan; sereh wangi; digital brand marketing; kelompok tani sukma nusantara; e-commerce.  Abstract Based on observations, Nagari Gurun has 8.4 hectares of land cultivated for citronella. However, the Sukma Nusantara Farmers Group which is located that area faces the primary challenge of a lack of understanding in processing and marketing the harvested citronella products. Therefore, community service activities through the Multidisciplinary Community Partnership Program (PMKM) were carried out with the aim of improving community skills in digital marketing, create citronella-based telon oil products, and provide health education on the benefits of herbal products for health. This activity included health education related to advantage of citronella, innovation of citronella-based telon oil products, and digital brand marketing with an understanding of digital media-based marketing strategies, social media, and the use of e-commerce. This activity was attended by twenty members of the Sukma Nusantara Farmers Group. The results showed that participants were supportive of the education regarding the advantage of citronella for health and beauty, the processing of citronella into a valuable product of telon oil, and digital brand marketing including packaging design  and the use of e-commerce to expand market reach. This provided an opportunity for the Sukma Nusantara Farmers Group to enhance knowledge, skills, and economic independence for the advancement of Nagari Gurun. Keywords: health education; ctronella; digital brand marketing; the sukma nusantara farmers group; e-commerce.
Pengembangan E-Modul Pembelajaran Pewarnaan Rambut Single Application Menggunakan Model ADDIE bagi Mahasiswa Tata Rias dan Kecantikan Universitas Negeri Padang Bunga Cita Renaldi; Rahmi Oktarina
Journal of Educational Administration and Leadership Vol. 5 No. 3 (2025): Vol 5 Issue 3 (2025)
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jeal.v5i3.559

Abstract

Penelitian ini bertujuan untuk mengembangkan e-modul pada materi teknik Single Application untuk mahasiswa Tata Rias dan Kecantikan menggunakan model ADDIE, yang meliputi tahap analisis kebutuhan, perancangan konten, pengembangan media digital, implementasi, dan evaluasi. Hasil validasi menunjukkan bahwa e-modul berada pada kategori Layak dari ahli materi dan Sangat Layak dari ahli media. Uji praktikalitas menghasilkan skor 86%, menunjukkan bahwa e-modul mudah digunakan, menarik, dan sesuai dengan kebutuhan pembelajaran. Selain itu, peningkatan nilai pretest ke posttest mengindikasikan bahwa penggunaan e-modul efektif dalam meningkatkan pemahaman mahasiswa, baik pada aspek teori maupun praktik teknik Single Application. Secara keseluruhan, e-modul yang dikembangkan mampu menjadi alternatif bahan ajar digital interaktif yang mendukung peningkatan kompetensi mahasiswa.
Augmented Reality-Based Learning Media as an Innovative Approach to Enhance Students’ Conceptual Comprehension and Creativity Oktarina, Rahmi; Sari, Yuni Mala; Chairani, Vici Syahril; Mentari, Tyas Asih Surya; Utami, Rima Agustia
PEDAGOGIC: Indonesian Journal of Science Education and Technology Vol. 6 No. 3 (2026): PEDAGOGIC: Indonesian Journal of Science Education and Technology
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ijset.v6i3.6193

Abstract

Low conceptual understanding and limited creativity remain persistent issues in Beauty and Cosmetology Education, primarily due to lecturer-centered instruction and the absence of interactive visual learning media. This study investigates the effect of Augmented Reality (AR)-based learning media on students’ conceptual understanding and creative thinking. A quasi-experimental design with a non-equivalent control group was employed involving 32 students divided into experimental and control groups. The experimental group was exposed to AR-integrated instruction, while the control group received conventional teaching. Data were collected using essay-based assessments measuring conceptual understanding and creative thinking across the dimensions of productivity, adaptability, novelty, and elaboration. Inferential statistical analysis was applied to test mean differences between groups. Results indicate that the experimental group significantly outperformed the control group (p < 0.05) in both conceptual understanding and creativity measures. These findings demonstrate that AR-based instructional media enhances cognitive processing and supports higher-order thinking through immersive visualization and contextualized learning experiences. Accordingly, AR integration offers a viable pedagogical approach for improving learning outcomes in cosmetology education, particularly in fostering conceptual mastery and creative competence
Pengaruh Chatbot Berbasis Artificial Intelligence di Platform E-Commerce Shopee terhadap Kepuasan Konsumen dalam Pembelian Produk Facial Wash pada Mahasiswa Tata Rias dan Kecantikan Meriza Elvira; Rahmi Oktarina
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 6 No. 3 (2026): September: OPTIMAL: Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v6i3.12738

Abstract

Advances in Artificial Intelligence (AI) have significantly influenced the development of digital services in the e-commerce sector, particularly through the adoption of chatbot technology to support customer interactions. Nevertheless, users of the Shopee platform continue to experience challenges such as delayed service responses and insufficient product information, which may reduce the quality of the shopping experience and affect customer satisfaction. This study examines the influence of AI-powered chatbots on customer satisfaction in purchasing facial wash products among students of the Cosmetology Study Program. A quantitative research design with a descriptive approach was employed. The study involved 123 respondents selected through purposive sampling. Data were obtained using a Likert-scale questionnaire and analyzed through descriptive statistics, assumption testing, simple linear regression, the t-test, and the coefficient of determination using SPSS version 26. The results are expected to enrich empirical evidence regarding the role of AI-based chatbots in improving customer satisfaction and to provide practical insights for e-commerce providers in optimizing digital customer service.
Co-Authors Adam Rasyid Sidiqi Ambiyar, Ambiyar Astuti, Lenni Bunga Cita Renaldi Dewi, Siska Miga Fadhilah - Fadhilah Fadhilah Fani Keprila Prima Fathihanna Yusuf Fauzan Ali Rahman Febri Silvia Fhadillah Fhadillah Fonna Felania Hansi Effendi Hayatunnufus Hayatunnufus Hayatunnufus Hayatunnufus Heldi Heldi, Heldi Indra Saputra Indra Saputra Indriyani, Adinda Lismaryati Lismaryati Melda Mahniza Mentari, Tyas Asih Surya Meriza Elvira Mitra Lusiana Murni Astuti Muskhir, Mukhlidi Novrita, Sri Zulfia Nurul Khairani Aulia Osyra, Najla Prima Minerva Rahmiati Rahmiati Rahmiati Rahmiati Rahmiati Rima Agustia Utami Ringga Novelni Rosalina, Linda Rusdha, Salma Nasira Sandya Putri Delvita Sari, Yuni Mala Sartika, Diza Thalita Salsabilla Kasuma Tyas Asih Surya Mentari Ul Hamdani, Wira Vici Syahril Chairani Vidi Prima Mizan Yeni Elviza Febrianti Yuni Mala Sari Zelly Salmiyati Rahman Zam