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All Journal Jurnal Kajian Bali Media Wisata SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Tourism Scientific Journal Journal of Tourism Destination and Attraction Tourism Reserch Journal Journal of Tourism and Economic Jurnal Bisnis Hospitaliti Jurnal Pengabdian Kepada Masyarakat MAKARDHI Jurnal Manajemen Perhotelan International Journal of Travel, Hospitality and Events International Journal of Applied Sciences in Tourism and Events SASDAYA: Gadjah Mada Journal of Humanities Journal of Business on Hospitality and Tourism Jurnal Sains Terapan Pariwisata
Suci Sandi Wachyuni
Kajian Pariwisata Sekolah Pascasarjana Universitas Gadjah Mada Dan Politeknik Sahid
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Do Culinary Preferences Vary Across Generations? Yogyakarta Experiences Suci Sandi Wachyuni; Nenny Wahyuni; Shinta Teviningrum; Kadek Wiweka; Murhadi
Journal of Tourism and Economic Vol. 7 No. 1 (2024): Edisi 13 Jun 2024
Publisher : STIE Pariwisata API Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36594/jtec/5mmy2c28

Abstract

The purpose of this research is to determine the culinary preferences of tourists in each generation, namely generation X, generation Y, and generation Z in Yogyakarta. Each generation has significant characteristic differences, as well as their culinary preferences. Generation X likes the practical nature of making consecutive visits to one restaurant that they think suits their taste. Generation Y tends to choose classy food with a fairly expensive price range which is in accordance with those who are at the peak of their careers. Generation Z will choose food by placing an order on an online application because of the high amount of using gadgets. To find out more about culinary preferences, a demographic segment analysis was carried out in each generation using quantitative research on data collection through library research and questionnaire surveys. Therefore, this research is expected to provide understanding and knowledge to readers regarding the culinary preferences that tourists are interested in each generation group, namely Y Generation, and Z Generation.
Pengaruh Online Distribution Channels  (ODS) Terhadap Hotel Revenue Suci Sandi Wachyuni; Kadek Wiweka; Melyana Liman
Journal of Tourism and Economic Vol. 1 No. 2 (2018): Edisi 2 Des 2018
Publisher : STIE Pariwisata API Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36594/jtec/my8mrv14

Abstract

The trend of market developments or consumers in utilizing technology as part of their lifestyle, encourages the accommodation industry to make innovations related to technology and the internet. The purpose of this study is to see the relationship between online distribution channels, especially OTAs on hotel performance in terms of income. This study found that OTA was very effective in increasing sales at Dreamtel Hotel Jakarta, where the income originating from OTA for 3 years compared to walk-in guests had a significant difference. However, hotel sales through online travel agents still have problems when using an online booking system, including the delays in connection between the online travel agent system and hotel systems, the difficulty of changing the schedule for booking rooms, and booking based on "availability on availability" must be confirmed to the parties hotel. The limitation of this study is only studying the role of OTA on the income side. Future research is expected to be able to examine other, more complex sides, such as their effects on employee performance, brand image, promotion, and customer satisfaction. This research is expected to provide information related to the important role of OTA for the development of hotel business in the future.
Promo Cashback Gopay Terhadap Minat Beli Bubble Drink (Studi Kasus : Yu Cha Indonesia, Pluit) Dewi Ayu Kusumaningrum; Suci Sandi Wachyuni
Journal of Tourism and Economic Vol. 3 No. 1 (2020): Edisi 5 Apr 2020
Publisher : STIE Pariwisata API Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36594/jtec/smpy4e58

Abstract

The most popular technological and communication development innovations today are electronic payments without cash. GOPAY from PT Karya Anak Bangsa (GO-JEK) is the most widely used electronic payment in Indonesia. Yu Cha Indonesia is working with GOPAY to advance its business. There is currently a 20% GOPAY cashback promotion to attract more consumers. This study aims to look at the effect of the promotion of GOPAY (cashback) on the interest in buying bubble drinks at Yu Cha Indonesia. This research uses quantitative methods by distributing questionnaires to 99 respondents. Statistical analysis such as validation test, reliability test, normality test, and hypothesis test have been used. Data validation shows that all data is valid. Reliability tests are also reliable because the coefficient scores exceed Cronbach 'Alpha. The results of the r-score analysis are 0.707 which means that the two variables have a strong relationship. The r-square result is 0.499 and it can be concluded that the GOPAY cashback promotion affects product quality by 49.9% and the rest is influenced by other factors not discussed in this study. The results of this study show the positive and significant effect of the GOPAY (cashback) promotion program on consumer buying interest. Based on research results, the GOPAY promotion program (cashback) has a 49.9% effect on consumer buying interest.
Sarana Transportasi Sebagai Daya Tarik Wisata (Kajian Persepsi Wisatawan Berkunjung Ke Kepulauan Seribu) Studi Kasus Kapal KM Sabuk Nusantara 66 Kadek Wiweka; Suci Sandi Wachyuni; Putu Pramania Adnyana; Anjani Nurul Safitri
Journal of Tourism and Economic Vol. 3 No. 2 (2020): Edisi 6 Des 2020
Publisher : STIE Pariwisata API Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36594/jtec/jfmwjc51

Abstract

Historically until now, accessibility, especially transportation, has played an important role in tourism development. This study aims to identify tourists' perceptions of tourist transportation (KM Sabuk Nusantara 66) as an attraction for tourists visiting the Kepulauan Seribu from the port of Sunda Kelapa. This study adopted a qualitative approach to triangulation data collection techniques. The research location was carried out at Sunda Kelapa Port, involving the ship captain (PT. Pelni) and the KSOP Sunda Kelapa Port staff. The number of samples determined using a purposive sampling technique. Meanwhile, tourists are determined by the judgmental sampling technique. This data collection was carried out for three months, from May to July 2018. This study found that the KM Sabuk Nusantara 66 Ship's feasibility is following tourists' perceptions based on 10 indicators of transportation factors to support tourism. This research can be used to suggest ship operators and destination managers' development improve service quality continuously. This study has limitations on the sample of transportation companies involved. Future research is expected to reach a wider sample or even reach other transportation types, such as tourist trains, tour buses, or even air transportation.
Peningkatan kompetensi digital marketing pelaku UMKM pangan lokal di kawasan destinasi pariwisata prioritas Borobudur Wachyuni, Suci Sandi; Kusumaningrum, Dewi Ayu; Hurdawaty, Ramon
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 9, No 6 (2025): November (In Progress)
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v9i6.34243

Abstract

Abstrak Kegiatan ini bertujuan untuk meningkatkan literasi dan pemahaman digital marketing pelaku UMKM Pangan Lokal di Kawasan DPP Borobudur. Peningkatan kompetensi digital menjadi kebutuhan mendesak agar UMKM mampu beradaptasi dengan perkembangan pemasaran berbasis teknologi. Pelatihan ini dilaksanakan melalui kolaborasi dengan Dinas Pariwisata, Kepemudaan, dan Olahraga Kabupaten Magelang serta beberapa institusi perguruan tinggi. Metode yang digunakan adalah pelatihan berbasis action research melalui tahap pre-test, pemberian materi, praktik terbimbing, dan post-test. Hasil evaluasi dari kegiatan ini menunjukkan peningkatan signifikan pengetahuan peserta, dengan skor rata-rata yang naik dari 50,4% menjadi 93,2% atau tingkat keberhasilan 42,8%. Temuan ini menunjukkan bahwa materi dan metode pelatihan yang diberikan efektif. Kegiatan ini menunjukkan bahwa pelatihan dan pendampingan digital marketing dapat berdampak positif terhadap pengetahuan pelaku UMKM pangan lokal. Rekomendasi kepada pemerintah dan stakeholder untuk mengadakan pendampingan lanjutan yang dilakukan secara intensif dan berbentuk praktik nyata agar UMKM mampu mengimplementasikan digital marketing dengan optiomal dan memberikan manfaat lebih maksimal. Kata kunci: UMKM; pangan lokal; digital marketing; kompetensi digital; literasi digital. AbstractThis activity aims to increase the literacy and understanding of digital marketing of Local Food MSME actors in the Borobudur DPP Area. Improving digital competence is a pressing need for MSMEs to adapt to the evolving technology-based marketing landscape. This training was conducted in collaboration with the Magelang Regency Tourism, Youth, and Sports Office and several higher education institutions. The method used is action research-based training  through the pre-test, material, guided practice, and post-test stages. The results showed a significant increase in the knowledge of the participants, with the average score increasing from 50.4% to 93.2% or a success rate of 42.8%. These findings show that the training materials and methods provided are effective. This activity shows that digital marketing training and assistance can have a positive impact on the knowledge of local food MSME actors. Recommendations to the government and stakeholders to hold follow-up assistance that is carried out intensively and in the form of real practices so that MSMEs are able to implement digital marketing optimally and provide maximum benefits. Keywords: MSMEs; local food; digital marketing; digital competence; digital literacy.
Penguatan Kapasitas UMKM Kuliner Melalui Teknologi Retort dan Pemasaran Digital: Strategi Pemberdayaan Desa Wisata Mulyaharja Menuju Pariwisata Kuliner Berkelanjutan Wawan Irawan Saputra; Hendro Soejadi; Mochamad Thariq Yafi Soejadi; Art Dito Pangestu; Suci Sandi Wachyuni; Marya Yenny; Galuh Setyani Putri
Jurnal Pengabdian Kepada Masyarakat Makardhi Vol. 5 No. 2 (2025): Jurnal Pengabdian Kepada Masyarakat MAKARDHI
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/makardhi.v5i2.2158

Abstract

Mulyaharja Tourism Village in Bogor has strong potential to be developed as a local culinary tourism destination due to its rich organic food resources and traditional products, such as instant nasi liwet, banana blossom pepes, bottled chili paste, cassava chips, and herbal beverages. However, these products face challenges related to shelf life, hygiene standards, branding, and marketing. Local gastronomy is vital for strengthening destination identity, yet it requires packaging innovations and modern promotional strategies.This community service program was designed to enhance the competitiveness of local culinary products through the introduction of retort packaging technology and digital marketing training. Retort technology extends product shelf life without preservatives while maintaining flavor and nutrition. At the same time, digital marketing aligned with Marketing 4.0 enables direct consumer interaction and strengthens MSME branding.The results show that participants improved their understanding of modern packaging and gained practical skills in using social media for product promotion. This program demonstrates that the integration of food technology and digital marketing can empower rural communities, enhance culinary competitiveness, and support Mulyaharja’s development as a sustainable culinary tourism destination
Co-Authors Amarjiva Lochan Anjani Nurul Safitri Anjani Nurul Safitri Aprilia, Annisa Dwi Art Dito Pangestu Asmawih Dewi Ayu Kusumaningrum Dewi Ayu Kusumaningrum Dewi, Juwita Sari Rizky Millenia Fernanda Stefani Fonsen, Muhammad Jhony FX Setiyo Wibowo Galuh Setyani Putri H, Shafandra Cahya L Hapsari Nindya Kinasih Hardiningsih, Desy Hendro Soejadi Heru Suheryadi Indri Softia Kadek Wiweka Kadek Wiweka Kadek Wiweka Kadek Wiweka Kadek Wiweka Kusumaningrum, Dewi Ayu Kusumaningrum, Dewi Ayu Kusumastuti, Sendang Liem Christina Puspitasari Marya Yenny Marya Yenny Melyana Liman Melyana Liman Mochamad Thariq Yafi Soejadi Mohammad Rizky Ferdinandsyah Muhammad Farrel Aldean Hermanto Murhadi Namira, Siti Nathania, Stephanie Nenny Wahyuni Nicko Gana Saputra Nuryadina Agus Rini Putu Pramania Adnyana Putu Pramania Adnyana Ramang Husin Demolingo Ramon Hurdawaty Rany Kusumaningsih Rany Kusumaningsih Regine Cornelia Kartika Respati, Rella Dwi Rina Kurniawati Rita Ritasari Rita Ritasari Riyan Setiawan Shinta Teviningrum Siti Nurkomala Softia, Indri Stephanie Nathania Syahri , Aqila Ramiza Teviningrum, Shinta Wahyuni, Nenny Wawan Irawan Saputra Wino Tandriano Zephira Aisya Dalimarta Zuhair , Yasin Adib