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SARANA TRANSPORTASI SEBAGAI DAYA TARIK WISATA: KAJIAN PERSEPSI WISATAWAN BERKUNJUNG KE KEPULAUAN SERIBU STUDI KASUS: KAPAL KM SABUK NUSANTARA 66 Kadek Wiweka; Suci Sandi Wachyuni; Putu Pramania Adnyana; Anjani Nurul Safitri
Journal of Tourism and Economic Vol 3, No 2 (2020): EDISI 3
Publisher : STIE Pariwisata API Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (491.418 KB) | DOI: 10.36594/jtec.v3i2.100

Abstract

Historically until now, accessibility, especially transportation, has played an important role in tourism development. This study aims to identify tourists erceptions of tourist transportation (KM Sabuk Nusantara 66) as an attraction for tourists visiting the Kepulauan Seribu from the port of Sunda Kelapa. This study adopted a qualitative approach to triangulation data collection techniques. The research location was carried out at Sunda Kelapa Port, involving the ship captain (PT. Pelni) and the KSOP Sunda Kelapa Port staff. The number of samples determined using a purposive sampling technique. Meanwhile, tourists are determined by the judgmental sampling technique. This data collection was carried out for three months, from May to July 2018. This study found that the KM Sabuk Nusantara 66 Ship's feasibility is following tourists' perceptions based on 10 indicators of transportation factors to support tourism. This research can be used to suggest ship operators and destination managers' development improve service quality continuously. This study has limitations on the sample of transportation companies involved. Future research is expected to reach a wider sample or even reach other transportation types, such as tourist trains, tour buses, or even air transportation. 
PENGARUH ONLINE DISTRIBUTION CHANNELS (ODS) TERHADAP HOTEL REVENUE Suci Sandi Wachyuni; Kadek Wiweka; Melyana Liman
Journal of Tourism and Economic Vol 1, No 2 (2018): EDISI 1
Publisher : STIE Pariwisata API Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (222.669 KB) | DOI: 10.36594/jtec.v1i2.29

Abstract

The trend of market developments or consumers in utilizing technology as part of their lifestyle, encourages the accommodation industry to make innovations related to technology and the internet. The purpose of this study is to see the relationship between online distribution channels, especially OTAs on hotel performance in terms of income. This study found that OTA was very effective in increasing sales at Dreamtel Hotel Jakarta, where the income originating from OTA for 3 years compared to walk-in guests had a significant difference. However, hotel sales through online travel agents still have problems when using an online booking system, including the delays in connection between the online travel agent system and hotel systems, the difficulty of changing the schedule for booking rooms, and booking based on "availability on availability" must be confirmed to the parties hotel. The limitation of this study is only studying the role of OTA on the income side. Future research is expected to be able to examine other, more complex sides, such as their effects on employee performance, brand image, promotion, and customer satisfaction. This research is expected to provide information related to the important role of OTA for the development of hotel business in the future.Keywords : Effectiveness, Online Travel Agent, online distribution channels (ODS), hotel revenue and Room Occupancy
Tourists' Perceptions of Local Street Food: Angkringan, Yogyakarta's Culinary Icon Suci Sandi Wachyuni; Kadek Wiweka
International Journal of Travel, Hospitality and Events Vol. 1 No. 3 (2022): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/ijothe.v1i3.174

Abstract

Purpose: Angkringan is one of the culinary icons of Yogyakarta which is famous for its being street food. With the development of Yogyakarta's culinary as a tourist attraction, the purpose of this study is to determine tourists' perceptions of Angkringan. Research methods: This study employs a quantitative approach, with a survey conducted via WhatsApp broadcast messages. Purposive sampling was used, and the sample size was 100 respondents. The data analysis method applied is quantitative descriptive statistics,. Results and discussion: Angkringan in Yogyakarta is well-liked by tourists. Food quality has the highest average value, followed by portions, promotions, menu variations, service quality, and prices in a certain order. The last three indicators, that is cleanliness, taste, and atmosphere, all share the same average value. Implication: Understanding how tourists perceive Angkringan can provide suggestions for the development of community Angkringan businesses, particularly in Yogyakarta, this research has theoretical and practical implications. Keywords: angkringan, culinary, street food, local food, perception.
THE EFFECTS OF SERVICE QUALITY, CUSTOMER PERCEIVED VALUE, AND CUSTOMER SATISFACTION TOWARDS CUSTOMER LOYALTY OF DAMRI TOUR BUS Suci Sandi Wachyuni
Journal of Business on Hospitality and Tourism Vol 5, No 2 (2019): Journal of Business on Hospitality and Tourism
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (248.589 KB) | DOI: 10.22334/jbhost.v5i2.168

Abstract

Based on the data from Transportation Department of Indonesia, commonly total of tourist bus company and total unit of tour bus continues to increase every year. The increasing number of competitors will affect customers looking away easily from one service provider to another. Then, DAMRI as one of the providers, has to make efforts for maintaining and increasing customer’s loyalty. The purpose of this study to determine the effect of service quality, customer perceived value, and customer satisfaction towards customer loyalty of DAMRI Tourist Bus.This research is a quantitative research. Sampling technique is non Probability Sampling, purposive sampling. Data collection is done through interview and questionnaires. Statistical analysis techniques is done through regression analysis and hypothesis testing t test and F test (SPSS 20.0). The results being obtained: service quality (X1) and customer perceived value (X2) significantly influence customer loyalty (Y). In other hand, customer satisfaction (X3) does not significantly influence customer loyalty (Y); But X1, X2, and X3 simultanously influence Y. The manager is advised to continously make efforts in order to improve customer loyalty. Further research is needed to identify the factors that have more influence over customer loyalty of DAMRI Tourist Bus.
An empirical study of food blogger influence on coffee shop brand image and consumer purchase decision in delapan gram Suci Sandi Wachyuni; Kadek Wiweka; Indri Softia
Journal of Business on Hospitality and Tourism Vol 7, No 3 (2021): JOURNAL OF BUSINESS ON HOSPITALITY AND TOURISM
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (270.691 KB) | DOI: 10.22334/jbhost.v7i3.285

Abstract

In recent years, food blogging has become a popular medium for sharing thoughts, feelings, opinions, and ideas. However, its impact on the beverage industry has not been widely studied. This study aims to examine the effect of food blogger promotion on brand image and purchasing decisions partially. This study took samples at the Delapan Gram Coffee Shop. The research method used in this research is the quantitative method. While the independent research variable is food blogger promotion (X), and the dependent variable is the brand image (Y1) and purchase decision (Y2). The data analysis method used in this study is multiple linear regression analysis using the SPSS program. This study found that food blogger promotion partially influences the brand image and purchasing decisions. However, brand image has a higher contribution to purchasing decisions than food blogger promotion. The practical implication of this research is as a reference for entrepreneurs, especially coffee shops, regarding the role of food bloggers in increasing sales. Meanwhile, the limitation in this study is that the sample scope is limited to one company. This study expects further research related to other factors that may have a greater influence on purchasing decisions.
PENGARUH MAKANAN TRADISIONAL PADA DRAMA KOREA TERHADAP MOTIVASI BERKUNJUNG WISATAWAN INDONESIA KE KOREA SELATAN Suci Sandi Wachyuni; Zephira Aisya Dalimarta; Fernanda Stefani; Hapsari Nindya Kinasih; Liem Christina Puspitasari; Muhammad Farrel Aldean Hermanto
Journal of Tourism Destination and Attraction Vol 11 No 1 (2023): Journal of Tourism Destination and Attraction
Publisher : Fakultas Pariwisata Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/tourism.v11i1.4596

Abstract

The increasing number of South Korean cultural enthusiasts suggests that there is a globalization event in which South Korean culture enters Indonesia. One such culture is traditional food. Traditional food also increased the motivation for visiting Indonesian tourists to South Korea. The study focused on the influence of traditional South Korean food on Korean dramas. In this study, researchers examined how much influence traditional South Korean food appears in Korean dramas on the motivation for visiting Indonesian tourists to South Korea. This study was conducted on 57 valid respondents online using quantitative descriptive research methods. The results of this study found that the emergence of traditional South Korean food in Korean dramas affected the motivation for Indonesian tourists to South Korea through attractive and encouraging factors. The results of this study provide an understanding of the motivation of Indonesian tourists to visit South Korea, which is influenced by Korean dramas through the perspective of food tourism. The theoretical implication of this research is to find out that it turns out that soft selling through movies or dramas can attract tourists to try traditional food. This research can be implemented as a suggestion for developing strategies for developing traditional food in general
Pengaruh Brand Image Terhadap Motivasi Berkunjung Tamu Di Sushi Tei Restaurant Pondok Indah Mall Jakarta Suci Sandi Wachyuni; Wino Tandriano
Jurnal Sains Terapan Pariwisata Vol. 2 No. 1 (2017): Jurnal Sains Terapan Pariwisata
Publisher : Politeknik Sahid

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Abstract

Food and beverage are the primary survival needs for human being. Currently, restaurant business has increased drastically compare to the years before. Thus, there is much similar types of restaurants have opened. In order to differentiate their product, it is very important for restaurant to build a positive brand image. Positive brand image can motivate people to visit Sushi Tei Restaurant. The data is gathered through questionnaires, in order to answer the problem. The validity test and reability test then can be conducted after all the data is gathered. The Classical Assumption Test to determine the valuation of the regression is an unblased collinear estimator, which include Normality Test, Multicollinearity Test, Heteroskidastity Test, and Autocorrelation Test. Method of data analysis used are Pearson correlation, Coefficient Determination, Regression and Hypothesis testing. In this thesis, the writer used SPSS ver.20.0, 2015 to process data. Based on the calculation of SPSS ver.20.0, the data is valid, legitimate, and the reliability is in accordance with the provisions of Cronbach Alpha, Classical Assumption Test showed normal data, no Multicollinear, no Heterokidastity and no Autocorrelation. The analysis of correlation coefficients shows that the data obtained for 0,2745 is considered sufficient or moderate, and the coefficient of determination show 7,5% while of 92,5% is due to other factors. In regression testing if the brand image variable increases 0,330 will affect motivation visit variable 34,806. The result of hypothesis testing and T test show that value t is greater than t table (3,584 > 1,975) and the value of sig is 0,00 < 0,05 It can be conclude that Ho is refused and Ha is accepted, which means that there is significant relationship between brand image and the motivation visit Sushi Tei Restaurant.
Uji Coba Pemanfaatan Limbah Biji Pepaya Sebagai Teh Suci Sandi Wachyuni; Riyan Setiawan
Jurnal Sains Terapan Pariwisata Vol. 2 No. 2 (2017): Jurnal Sains Terapan Pariwisata
Publisher : Politeknik Sahid

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Abstract

Inovasi didefinisikan secara sederhana sebagai ide, perangkat, atau metode baru. Namun, inovasi sering juga dipandang sebagai penerapan solusi yang lebih baik yang memenuhi persyaratan baru, kebutuhan yang tidak diartikulasikan, atau kebutuhan pasar yang ada. Hal ini dilakukan melalui produk, proses, layanan, teknologi, atau model bisnis yang lebih efektif, tersedia untuk pasar, pemerintah dan masyarakat. Istilah inovasi dapat didefinisikan sebagai sesuatu yang orisinal dan lebih efektif dan, sebagai konsekuensinya, baru, yang masuk ke pasar atau masyarakat. Hal ini terkait dengan, tapi tidak sama dengan, penemuan. Limbah adalah zat yang dibuang setelah penggunaan primer, atau tidak ada gunanya, cacat dan tidak berguna. Istilah ini sering bersifat subjektif karena apa yang terbuang sia-sia tidak perlu disia-siakan dengan yang lain dan terkadang tidak akurat secara obyektif. Manfaat biji pepaya, dengan tingkat enzim pencernaan, sifat antibakteri, anti-parasit dan hati regeneratif yang kuat. Salah satu kegunaan benih pepaya adalah mencegah atau bahkan mengobati keracunan makanan. Benih pepaya diyakini memiliki efek antibakteri dan antiinflamasi yang kuat pada sistem pencernaan kita. Studi telah menunjukkan ekstrak yang dibuat dari mereka efektif untuk membunuh bakteri E. coli, Salmonella, Staph dan bakteri berbahaya lainnya. Kafein adalah stimulan sistem saraf pusat. Untuk sementara bisa membuat Anda merasa lebih awas dan energik, tapi bisa juga membuat Anda gugup. Penarikan atau overdosis dapat menyebabkan berbagai masalah. Untuk analisis data uji kualitas hedonik dan hedonik, penulis menggunakan metode analisis ANOVA dengan Duncan. Setelah mengetahui hasil analisis data, sampel terbaik akan berlanjut menguji kafein.
Studi Kualitas Pusat Perbelanjaan Terhadap Motivasi Berkunjung Wisatawan Ke Pusat Perbelanjaan (Studi Kasus : Central Park Mall) Suci Sandi Wachyuni; Dewi Ayu Kusumaningrum; Regine Cornelia Kartika
Jurnal Sains Terapan Pariwisata Vol. 3 No. 2 (2018): Jurnal Sains Terapan Pariwisata
Publisher : Politeknik Sahid

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Abstract

Kualitas pusat perbelanjaan memiliki peran penting untuk meningkatkan motivasi dan jumlah pengunjung untuk menikmati waktu luang mereka di pusat perbelanjaan. Untuk menarik pengunjung baik domestik maupun non-domestik, pusat perbelanjaan harus memiliki tiga elemen penting ini. Ketiga elemen penting tersebut adalah lokasi strategis, desain arsitektur dan juga fasilitas yang ditawarkan oleh pusat perbelanjaan kepada para pengunjung. Jika semua elemen yang disebutkan di atas adalah susbsist di pusat perbelanjaan, pengunjung akan termotivasi untuk mengunjungi lebih sering, dan mungkin merekomendasikan tempat itu kepada orang lain atau mengatur acara mereka di pusat perbelanjaan sebagai tempat mereka. Dan itu akan menjadi ulasan bagus lainnya dan poin positif ke pusat perbelanjaan itu sendiri dan juga pengembang.
Pengaruh Customer Satisfaction Dan Brand Image Terhadap Brand Loyalty Di Pantai Sentosa Restaurant Jakarta Dewi Ayu Kusumaningrum; Suci Sandi Wachyuni; Rita Ritasari; Rany Kusumaningsih
Jurnal Sains Terapan Pariwisata Vol. 4 No. 1 (2019): Jurnal Sains Terapan Pariwisata
Publisher : Politeknik Sahid

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Abstract

Berdasarkan data BPS DKI Jakarta, terjadi pertumbuhan restoran yang cukup tingggi di Jakarta. Peningkatan ini memotivasi restoran untuk menyediakan layanan dan inovasi untuk mempertahankan loyalitas konsumennya. Salah satu inovasi yang dilakukan Pantai Sentosa Restaurant Jakarta yaitu “live seafood”. Banyak pelanggan menyukai konsep ini berdasarkan pengamatan dan ulasan dari internet. Selain itu, restoran menjaga kualitas bahan, kualitas makanan, rasa keseluruhan, memberikan layanan yang sangat baik dan menu inovatifuntuk mencapai kepuasan pelanggan. Ketika kepuasan pelanggan tercapai, citra merek akan dibentuk dan pelanggan akan setia kepada restoran. Untuk membedakan produk mereka, sangat penting bagi restoran membangun citra merek yang positif. Citra merek yang positif memotivasi orang untuk mengunjungi restoran. Tujuan dari penelitian ini adalah untuk menunjukkan kepuasan pelanggan dan citra merek mempengaruhi loyalitas merek di Pantai Sentosa Restaurant Jakarta. Metode penelitian dengan dekriptif kuantitatif, dimana metode tersebut dilakukan melalui survei kuisioner. Unit analisis yang digunakan dalam penelitian ini adalah para pengunjung Pantai Sentosa Restaurant. Analisis data digunakan dalam penelitian ini dengan menerapkan prosedur conveniencesampling langsung kepada responden yang ditemukan dengan menyebarkan kuesioner. Jumlah kuesioner adalah 120. Hasil penelitian didapatkan Customer merasa puas atas pelayanan yang diberikan di Pantai Sentosa Restourant, Customer melihat brand image dari Pantai Sentosa Restourant sangat kuat sebagai liveseafood restaurant. Pengujian hipotesis adalah nilai sig adalah 0,00 <0,05. Disimpulkan bahwa Ho ditolak dan Ha diterima, H1 bahwa variabel kepuasan pelanggan memiliki pengaruh positif terhadap loyalitas merek dan H2 menunjukkan bahwa variabel citra merek memiliki pengaruh positif terhadap loyalitas merek.