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All Journal MIX : Jurnal Ilmiah Manajemen JURNAL PENDIDIKAN EKONOMI: Jurnal Ilmiah Ilmu Pendidikan, Ilmu Ekonomi dan Ilmu Sosial Panrita Abdi - Jurnal Pengabdian pada Masyarakat Jurnal Mirai Management EQIEN - JURNAL EKONOMI DAN BISNIS YUME : Journal of Management Abditani : Jurnal Pengabdian Masyarakat PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Jurnal Mantik Jurnal Ilmiah Manajemen dan Bisnis Jurnal Ilmiah Akuntansi dan Bisnis JENIUS (Jurnal Ilmiah Manajemen Sumber Daya Manusia) Enrichment : Journal of Management Berajah Journal MANAJEMEN Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan CITIZEN: Jurnal Ilmiah Mulitidisiplin Indonesia AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Dharma: Jurnal Pengabdian Masyarakat Journal of Artificial Intelligence and Digital Business Al-Zayn: Jurnal Ilmu Sosial & Hukum JIMEK
Made Mulyadi
Universitas Pendidikan Nasional
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Meningkatkan Kesadaran Partisipasi Generasi Z dan Pemahaman Pemilu yang Berasaskan Luber Jurdil di Kelurahan Sanur: Increasing Awareness of Generation Z Participation and Understanding of Elections Based on Luber Jurdil in Sanur District Mulyadi, Made; Putra, I Putu Nadha Ambara
PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Vol. 9 No. 9 (2024): PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat
Publisher : Institute for Research and Community Services Universitas Muhammadiyah Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33084/pengabdianmu.v9i9.6840

Abstract

Elections in Indonesia are an integral part of the democratic system, ensuring people's participation and asserting their sovereignty. The 2024 election is of particular concern due to a significant increase in the participation of first-time voters, especially Generation Z. Although their participation rates are increasing, there is also a group of non-voters who abstain from exercising their right to vote. The importance of understanding the principles of Luber Jurdil in elections, as mandated by the 1945 Constitution of the Republic of Indonesia, needs to be emphasized to create democratic elections. The main problem formulation includes efforts to increase the participation of Generation Z and understanding the principles of Luber Jurdil in Banjar Sindu Kaja. The purpose of this activity is to understand efforts that can be made to increase the participation of Generation Z in elections and their understanding of Luber Jurdil in Banjar Sindu Kaja, Sanur Subdistrict. Socialization activities at the Sekaa Teruna Teruni Sindu Putra in Banjar Sindu Kaja, Sanur Subdistrict aim to increase the participation of Generation Z in the 2024 elections and strengthen their understanding of the principles of Luber Jurdil. It is hoped that through this socialization, Generation Z can become more aware of their role in the political process and be able to vote wisely and responsibly.
The Influence of Work Family Conflict, Work Life Balance, and Authentic Leadership on Employee Performance at Swiss-Bel Hotel Rainforest Kuta Dewi, Ida Ayu Kusuma; Mulyadi, Made
Jurnal Ilmiah Sumber Daya Manusia Vol 8 No 2 (2025): JENIUS (Jurnal Ilmiah Sumber Daya Manusia)
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/JJSDM.v8i2.45540

Abstract

Human resources are a key element in the success of an organization. The success of a company heavily relies on the quality of its human resources. Achieving organizational goals is not only determined by technology but, more importantly, by the individuals who carry out the work. This study aims to analyze the effect of work family conflict, work life balance, and authentic leadership on employee performance at Swiss-Bel Hotel Rainforest Kuta. A quantitative approach was used in this research. The population of this study consists of all employees of Swiss-Bel Hotel Rainforest Kuta, totaling 72 employees, with a saturated sampling technique. Data were collected through documentation and questionnaires, and the data analysis technique employed was multiple linear regression. The results of the study indicate that work family conflict, work life balance, and authentic leadership have a positive impact on employee performance. Simultaneously, these three variables also significantly affect employee performance.
KUALITAS LAYANAN DAN DAMPAKNYA TERHADAP LOYALITAS PELANGGAN: STUDI MEDIASI KEPUASAN PELANGGAN Mulyadi, Made; Sadwistri Adhityasari, Ni Made; Elvina Adi Saputri, Luh Gede; Arniti, Ketut
SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol. 4 No. 11 (2025)
Publisher : Penerbit Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sibatik.v4i11.3730

Abstract

There is currently high interest in care or beauty because beauty care has become a need that is considered important for some people, especially women. This makes the care and beauty industry a profitable one in Indonesia. One service business that offers care and beauty in Bali is Yucan Salon. Yucan Salon strives to understand customer needs and desires in terms of fulfilling needs and comfort by providing various facilities and various quality services with the ultimate goal of customer satisfaction and customer loyalty after using Yucan Salon services. The aim of this research is to determine the effect of service quality on customer loyalty through customer satisfaction. The type of data used in this research is quantitative data by distributing questionnaires using Google Forms to 100 Yucan Salon customers who were the samples in this research. The analysis method used is PLS. The research results show that service quality has a positive effect on customer loyalty, service quality has a positive effect on customer satisfaction, customer satisfaction has a positive effect on customer loyalty, and service quality has an indirect positive effect on customer loyalty through customer satisfaction.
CULTURAL BRANDING SEBAGAI STRATEGI PENGUAT HUBUNGAN ANTARA DIGITAL MARKETING DAN BUSINESS MODEL EXPERIMENTATION TERHADAP BUSINESS SUSTAINABILITY UKM Elvina Adi Saputri, Luh Gede; Mulyadi, Made
SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol. 4 No. 11 (2025)
Publisher : Penerbit Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sibatik.v4i11.3731

Abstract

This study analyzes the role of cultural branding as a strategy to strengthen digital marketing relationships and business model experimentation in SMEs. The study population was wood, silver, and endek craftsmen in Bali Province. The exact population size was unknown, so the sample size was determined purposively at 125 SMEs. A five-point Likert-scale closed-ended questionnaire was used as the data collection tool. Data were analyzed using descriptive and inferential statistics assisted by SEM-PLS software. Produced seven findings: 1) Cultural branding partially mediates the influence of Digital marketing on Business sustainability. 2) Cultural branding partially mediates the influence of Business model experimentation on Business sustainability. 3) Digital marketing has a significant positive effect on Business sustainability. 4) Business model experimentation has a significant positive effect on Business sustainability. 5) Cultural branding has a significant positive effect on Business sustainability. 6) Digital marketing has a significant positive effect on Cultural branding. 7) Business model experimentation has a significant positive effect on Cultural branding. Since Cultural branding is only a partial mediation, the presence of Cultural branding in the model is not absolutely necessary. However, the presence of Cultural branding is quite positive. The involvement of Digital marketing, Business model experimentation and Cultural branding should be very necessary in creating Business sustainability.
Pengaruh Green Marketing, Kualitas Produk, dan Citra Merek Terhadap Keputusan Pembelian di Starbucks Denpasar Pucangan, Ni Kadek Rainita Putri; Mulyadi, Made
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.3709

Abstract

Penelitian ini menguji pengaruh green marketing, kualitas produk, dan citra merek terhadap keputusan pembelian konsumen Starbucks di Denpasar. Latar belakang penelitian berangkat dari meningkatnya kesadaran ekologis konsumen serta persaingan ketat pada segmen minuman premium yang menuntut perusahaan mengintegrasikan aspek keberlanjutan, kualitas, dan kekuatan ekuitas merek secara simultan, strategis, dan konsisten. Penelitian menggunakan pendekatan kuantitatif dengan jumlah sampel 144 responden yang ditentukan melalui maximum likelihood estimation berdasarkan 18 indikator terukur. Data dikumpulkan melalui kuesioner berskala Likert lima poin dan dianalisis menggunakan regresi linear berganda setelah seluruh instrumen penelitian memenuhi uji validitas, reliabilitas, serta asumsi klasik seperti normalitas, non-multikolinearitas, homoskedastisitas, dan non-autokorelasi. Hasil analisis menunjukkan bahwa green marketing, kualitas produk, dan citra merek berpengaruh positif dan signifikan terhadap keputusan pembelian, baik secara simultan maupun parsial (p < 0,05). Variabel kualitas produk menjadi faktor paling dominan dengan koefisien β = 0,428, diikuti citra merek (β = 0,312), sementara green marketing (β = 0,226) tetap memberikan pengaruh signifikan meskipun kontribusinya paling kecil. Temuan ini menegaskan bahwa strategi optimal bagi pasar kopi premium di Denpasar adalah mengutamakan kualitas rasa unggul, memperkuat citra merek yang autentik, serta menghadirkan praktik green marketing yang kredibel, berkelanjutan, dan mampu menciptakan nilai tambah kompetitif untuk meningkatkan keputusan pembelian konsumen secara konsisten.
Peran Tren Fashion, Hedonic Shopping Motivation, dan Price Perception Terhadap Keputusan Pembelian Pada Asoka Fashion Divany, Kadek Ratih Putri; Parasari , Nyoman Sri Manik; Mulyadi, Made; Suidarma, I Made
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.3912

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh tren fashion, hedonic shopping motivation, dan price perception terhadap keputusan pembelian konsumen. Fokus penelitian diarahkan pada konsumen Asoka Fashion yang berusia 17–45 tahun, berdomisili di Denpasar, serta pernah melakukan pembelian produk Asoka Fashion secara online setidaknya satu kali. Jumlah sampel yang dianalisis sebanyak 152 responden. Metode analisis data menggunakan Partial Least Square (PLS 4) untuk menguji hubungan antar variabel dan mengukur kekuatan pengaruh masing-masing faktor terhadap keputusan pembelian. Hasil penelitian menunjukkan bahwa tren fashion memiliki pengaruh positif dan signifikan terhadap keputusan pembelian, yang berarti semakin kuat tren fashion yang ditawarkan, semakin tinggi minat konsumen untuk membeli. Selain itu, hedonic shopping motivation juga terbukti berpengaruh positif dan signifikan, menegaskan bahwa dorongan emosional dan kesenangan saat berbelanja menjadi faktor penting dalam pengambilan keputusan. Di sisi lain, price perception turut berpengaruh positif dan signifikan, menunjukkan bahwa persepsi harga yang kompetitif dan sesuai nilai produk mendorong konsumen untuk memilih Asoka Fashion. Berdasarkan temuan tersebut, beberapa rekomendasi dapat diberikan kepada Asoka Fashion. Perusahaan perlu meningkatkan frekuensi promosi melalui media sosial, termasuk menjalin kolaborasi dengan influencer maupun mengikuti event fashion untuk memperluas jangkauan pasar. Selain itu, Asoka Fashion disarankan menawarkan variasi produk yang lebih beragam agar dapat menjadi pilihan menarik, termasuk sebagai hadiah. Evaluasi kebijakan harga juga perlu dilakukan secara berkala guna memastikan harga tetap kompetitif dibandingkan brand lokal sejenis. Terakhir, penting bagi Asoka Fashion untuk terus menghadirkan produk yang sesuai tren agar tetap relevan dengan preferensi konsumen saat ini.
Pengaruh Sosial Media Marketing, Diskon, dan Kualitas Produk terhadap Keputusan Pembelian pada Toko Growth Casual Putra, Ida Bagus Aditya Dharma; Mulyadi, Made
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.4905

Abstract

Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei untuk menganalisis faktor-faktor yang memengaruhi keputusan pembelian konsumen Growth Casual. Data penelitian dikumpulkan melalui penyebaran kuesioner kepada konsumen yang telah melakukan pembelian produk Growth Casual, sehingga responden memiliki pengalaman langsung terhadap produk dan strategi pemasaran yang diterapkan. Teknik pengambilan sampel dilakukan secara purposive, dengan kriteria konsumen aktif yang pernah berinteraksi dengan merek melalui media digital maupun transaksi langsung. Analisis data dalam penelitian ini menggunakan regresi linear berganda untuk menguji pengaruh parsial maupun simultan antara variabel sosial media marketing, diskon, dan kualitas produk terhadap keputusan pembelian. Hasil penelitian menunjukkan bahwa sosial media marketing berpengaruh positif dan signifikan terhadap keputusan pembelian. Temuan ini mengindikasikan bahwa aktivitas promosi melalui platform media sosial seperti Instagram dan TikTok mampu meningkatkan ketertarikan, kesadaran merek, serta kepercayaan konsumen melalui konten visual, interaksi, dan informasi produk yang menarik. Selain itu, variabel diskon juga terbukti berpengaruh signifikan terhadap keputusan pembelian, meskipun dampaknya cenderung bersifat jangka pendek dan lebih efektif dalam mendorong pembelian impulsif. Sementara itu, kualitas produk memiliki pengaruh positif dan signifikan terhadap keputusan pembelian serta berperan penting dalam membentuk kepuasan dan loyalitas konsumen dalam jangka panjang. Secara simultan, sosial media marketing, diskon, dan kualitas produk memberikan pengaruh signifikan terhadap keputusan pembelian konsumen Growth Casual. Penelitian ini diharapkan dapat menjadi referensi bagi pelaku usaha fashion lokal dalam merumuskan strategi pemasaran yang lebih efektif, terpadu, dan berorientasi pada keberlanjutan bisnis.
Peran Brand Awareness dalam Memediasi Pengaruh Digital Advertising dan Flash Sale terhadap Keputusan Pembelian di TikTok Shop Giovvani Angela Gunawan; Kadek Devi Kalfika Anggria Wardani; Made Mulyadi; Kadek Wulandari Laksmi P.
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 6 No. 1 (2026): Maret: Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan (JIMEK)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v6i1.10035

Abstract

This study aims to examine the role of brand awareness in mediating the effect of digital advertising and flash sale promotions on purchase decisions on TikTok Shop. Along with the shift in shopping behavior toward digital platforms, social commerce platforms such as TikTok Shop have become highly competitive arenas that require a comprehensive understanding of the factors driving consumer transactions. This research adopts a quantitative approach, with data collected through questionnaires distributed to 190 TikTok Shop users in Denpasar City. The sampling technique employed was proportional stratified random sampling across four districts in Denpasar City. The collected data were analyzed using Structural Equation Modeling (SEM) with the Partial Least Squares (PLS) approach through SmartPLS 4.0 software. The results indicate that digital advertising and flash sale promotions have a positive and significant effect on purchase decisions. In addition, both variables also have a positive and significant effect on TikTok Shop platform brand awareness. TikTok Shop brand awareness is proven to have a positive and significant effect on purchase decisions and serves as a partial mediating variable in the relationship between digital advertising and flash sale promotions and users’ purchase decisions on TikTok Shop.
Pemanfaatan Tumbler sebagai Upaya Pengurangan Sampah Plastik di Lingkungan Sekolah Dasar Negeri 1 Ubung De Jesus Assuncao, Mazarello Maria Luz; Made Mulyadi
Dharma: Jurnal Pengabdian Masyarakat Vol. 6 No. 2 (2025): November
Publisher : Universitas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/dlppm.v6i2.15522

Abstract

Permasalahan sampah plastik di lingkungan sekolah semakin meningkat seiring dengan tingginya penggunaan botol plastik sekali pakai. SD Negeri 1 Ubung menjadi salah satu sekolah yang menghadapi persoalan ini. Melalui program Kuliah Kerja Nyata (KKN), dilakukan kegiatan pengabdian masyarakat berupa pemanfaatan tumbler sebagai alternatif pengganti botol plastik. Program ini dilaksanakan melalui sosialisasi, pembagian tumbler, pelatihan pemilahan sampah, serta kampanye lingkungan. Hasil program menunjukkan adanya penurunan signifikan jumlah sampah plastik dan peningkatan kesadaran siswa terhadap pentingnya menjaga kebersihan lingkungan. Program ini tidak hanya berdampak pada pengurangan sampah plastik, tetapi juga membentuk budaya baru yang lebih ramah lingkungan di sekolah.
Fear of Missing Out sebagai Mediasi pada Social Media Marketing terhadap Keputusan Pembelian Pika, Putu Ayu Titha Paramita; Harris, Said Agil; Anjani, Ni Ketut; Mulyadi, Made
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 6 No. 1 (2026): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v6i1.1833

Abstract

Customers' purchasing decisions have been altered by the growing intensity of social media use, especially among Generation Z, who are very sensitive to social cues and digital trends. Fear of Missing Out (FOMO) is one psychological phenomena that arises from this setting and may have an impact on consumer behavior beyond logical considerations. The purpose of this study is to examine how social media marketing influences Generation Z customers' purchasing decisions in Denpasar, Indonesia, using FOMO as a mediating variable. A survey with 130 respondents chosen by purposive sampling was used in a quantitative manner. Partial Least Squares-Structural Equation Modeling (PLS-SEM) was used to examine the data. The findings show that FOMO and purchasing decisions are positively and significantly impacted by social media marketing. Furthermore, FOMO significantly influences purchase decisions and partially mediates the relationship between Social Media Marketing and purchase decisions. These findings highlight that effective social media marketing not only relies on engaging content but also triggers emotional and psychological responses that strengthen consumers’ purchasing tendencies. The study provides practical insights for marketers in designing emotionally driven social media strategies targeted at Generation Z.
Co-Authors Arniti, Ketut De Jesus Assuncao, Mazarello Maria Luz Desak Made Febri Purnama Sari dewi, Ida Ayu Kusuma Divany, Kadek Ratih Putri Galung Indra Kiswara, Putu Giovvani Angela Gunawan Harris, Said Agil I Gede Fery Surya Tapa I Kadek Agus Windu Adi I Made Suidarma I Nengah Dasi Astawa I Nengah Wirsa I Nyoman Gede Arya Diatmika I Nyoman Rasmen Adi I Wayan Meryawan Ida Bagus Teja Pramana Indrayani, Luh Wulan Widi Kadek Devi Kalfika Anggria Wardani Komang Adi Tresna Putra Komang Irvan Komang Junita Widhipratiwi Komang Widhya Sedana Putra P Laksmi, Kadek Wulandari Luh Gede Elvina Adi Saputri luh putu mela dewanti Made Ratih Nurmalasari Mahesa Adi Putra, I Kadek Mahyuni, Luh Putu Meryawan, I Wayan Nengah Wirsa, I Ni Kadek Ayu Rasita Dewi Ni Ketut Anjani Ni Luh Ayu Puspayanti Ni Luh Putu Rahayu Mardiana Sari Ni Made Anggun Dhanu Ariesandi Ni Made Ayu Paramitha Ni Putu Bayu Widhi Antari Ni Putu Nina Eka Lestari Parasari , Nyoman Sri Manik Pika, Putu Ayu Titha Paramita Pucangan, Ni Kadek Rainita Putri Putra, I Putu Nadha Ambara Putra, Ida Bagus Aditya Dharma Putri Virgiantari, Ni Made Putu Bagus Panji Mataram Putu Putri Prawitasari Rahayu Candra Dewi, Ni Made Rama Surya Narendra Sanggrani, I Komang Sadwistri Adhityasari, Ni Made Setianingsih, Made Apriani Setini, Made Susanto Adi Susila, Bhujangga Ayu Cinta Berliana Swastika, I Kadek Fajar Dwi Wirati Adriati, IGA