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Journal : Journal of Industrial Engineering

PENGARUH SOSIAL MEDIA INFLUENCER TERHADAP PENGARUH MINAT KERJA ANTAR BRAND Adha, Shultonnyck; Fahlevi, Mochammad; Rita, Rita; Rabiah, Arbi Siti; Parashakti, Ryani Dhyan
Journal of Industrial Engineering & Management Research Vol. 1 No. 1b (2020): June 2020
Publisher : AGUSPATI Research Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (296.198 KB) | DOI: 10.7777/jiemar.v1i1.33

Abstract

Munculnya media sosial telah membuka peluang baru bagi merek untuk terhubung dengan konsumen secara langsung dan lebih organik. Saat ini perusahaan harus mengevaluasi dan mengubah strategi pemasaran mereka terkait periklanan melalui media sosial. Pemasaran melalui influencer di media sosial terus meningkat dan bahkan merupakan salah satu tren pemasaran terbesar 2017 . Perkembangan teknologi digital telah menyebabkan sebagian besar populasi dunia mendapatkan akses ke internet. Instagram saat ini banyak digunakan untuk memasarkan suatu produk. Dalam penelitian ini peneliti mencoba menganalisis influencer dan pengaruhnya terhadap perilaku konsumen, hasil analisis memberikan informasi bahwa pengaruh Yudha Refrizal terhadap perilaku konsumen memiliki hasil yang kuat, yaitu nilai R 0,966 atau 96,6 persen dan koefisien 0,879 dan signifikansi 0,000 sehingga Anda mendapatkan pengaruh signifikan dan positif.
Determinasi Harga Saham Perusahaan Manufaktur Subsektor Makanan dan Minuman Zuhri, Saefudin; Juhandi, Nendi; Sudibyo, Heru Harmadi; Fahlevi, Mochammad
Journal of Industrial Engineering & Management Research Vol. 1 No. 2 (2020): Agustus 2020
Publisher : AGUSPATI Research Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (461.466 KB) | DOI: 10.7777/jiemar.v1i2.37

Abstract

This study aims to analyze the effect of return on assets (ROA), net profit margin (NPM), and debt to equity ratio (DER) on stock prices. The study was conducted on the food and beverage sub-sector listed on the Indonesia Stock Exchange in the period 2013-2017. The samples used in this study were 12 companies, while the data collection method used written documentation with the sampling technique using purposive sampling. The type of data used is secondary data obtained from www.idx.co.id. The analytical method used in this study is multiple regression analysis, using the SPSS version 25 method. The results of the study showed that return on assets (ROA) had no significant effect on stock prices. Net profit margin (NPM) has a significant effect on stock prices. Debt to quity ratio (DER) no significant effect on stock prices and simultaneous return on assets (ROA), net profit margin (NPM) and debt to equity ratio (DER) have a significant effect on stock prices by 19.4%.