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All Journal SEIKO : Journal of Management & Business Journal Of Management Science (JMAS) Jurnal Sains dan Teknologi Jurnal Disrupsi Bisnis Jurnal Ilmiah Wahana Pendidikan Jurnal Ekonomi dan Manajemen Indonesia AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis JUPADAI : Jurnal Pengabdian Kepada Masyarakat Postgraduate Management Journal Journal of Artificial Intelligence and Digital Business Jurnal Profita : Akuntansi dan Manajemen Jurnal Sistem Informasi dan Manajemen Jurnal Ilmu Multidisiplin SCIENTIA JOURNAL : Jurnal Ilmiah Mahasiswa
Nainggolan, Nora Pitri
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Religion Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Physics Social Sciences Other

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Pengaruh Kepercayaan, Brand Image dan Kepuasan terhadap Loyalitas Pelanggan Maxim di Kota Batam Gultom, Christina; Nainggolan, Nora Pitri
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 5 No. 3 (2025): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v5i3.1516

Abstract

The rapid development of digital transportation services has increased competition among service providers, including Maxim in Batam City. However, Maxim faces challenges related to customer trust, brand perception, and inconsistent satisfaction levels, which may hinder long-term customer loyalty. This study aims to examine the influence of trust, brand image, and customer satisfaction on customer loyalty toward Maxim in Batam. A quantitative descriptive method was employed, using a purposive sampling technique to select 204 active Maxim users as respondents. Data were collected through a structured questionnaire and analyzed using multiple linear regression. Prior to hypothesis testing, data validity, reliability, and classical assumptions were assessed to ensure statistical soundness. The findings reveal that trust, brand image, and satisfaction each have a significant positive impact on customer loyalty, with brand image showing the strongest influence (β = 0.447), followed by satisfaction (β = 0.324), and trust (β = 0.243). Together, these three variables explain 71.8% of the variation in customer loyalty. The results suggest that improving brand image, maintaining consistent service quality, and building customer trust are essential strategies for Maxim to retain loyal customers in an increasingly competitive market. This study provides practical insights for digital transportation service providers seeking to strengthen their market position through enhanced customer relationship strategies.
Pengaruh Kemudahan Penggunaan, Persepsi Konsumen dan Kepercayaan terhadap Loyalitas Pelanggan pada Aplikasi Gofood di Kota Batam Fitriadi, Risan; Nainggolan, Nora Pitri
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 5 No. 3 (2025): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v5i3.1602

Abstract

The rapid advancement of digital technology has significantly influenced consumer behavior, particularly in food purchasing patterns. GoFood, a popular food delivery service application, has become a preferred option for urban communities in Indonesia. However, customer loyalty towards GoFood in Batam City remains unstable, with many users frequently switching to competitors due to varying service experiences. This study aims to examine the influence of ease of use, consumer perception, and trust on customer loyalty toward the GoFood application. Employing a quantitative approach with a descriptive research design, data were collected from 100 active users selected through purposive sampling. The data were analyzed using multiple linear regression, supported by validity, reliability, and classical assumption tests. The results reveal that ease of use has a significant and positive effect on customer loyalty, while consumer perception and trust do not show significant individual influence. Nevertheless, when considered simultaneously, all three variables collectively have a positive and significant impact on customer loyalty. These findings imply that improving app usability should be prioritized, while also maintaining a positive brand image and building customer trust to enhance overall user experience and long-term loyalty.
BANTUAN SOSIAL PADA LKSA PANTI ASUHAN AGAPE TEMBESI SAGULUNG BATAM Nainggolan, Nora Pitri; Sari, Intan Utna; Ningsih, Desrini; Heryenzus, Heryenzus
JUPADAI : Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 1 (2023): Volume 2 Nomor 1 2023
Publisher : Asosiasi Dosen Akutansi Indonesia, KEPRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64795/jupadai.v2i1.80

Abstract

Melalui adanya program pengabdian kepada masyarakat, dosen diharapkan mampu berinteraksi serta dapat memberikan kontribusi positif kepada masyarakat. Pengabdian ini dilaksanakan di LKSA Panti Asuhan AGAPE melalui kegiatan bantuan sosial. Panti Asuhan ini bertempat di Perum Taman Cipta Asri II Blok Olive No.109 Tembesi Sagulung Batam. Adapun tujuan kegiatan dari pengabdian masyarakat yang dilaksanakan adalah mengacu kepada anak yatim piatu di Panti Asuhan AGAPE yang kurang mampu secara ekonomi dengan memberikan bantuan sosial berupa pemberian sembako. Dengan melihat kondisi anak-anak di panti asuhan Tim Dosen merasa perlu untuk membantu meningkatkan kesejahteraan anak-anak tersebut yang kurang mampu secara ekonomi. Diharapkan dengan adanya pemberian sembako ini dapat membantu meningkatkan kesejahteraan di panti asuhan tersebut. Berdasarkan kunjungan yang dilakukan ke panti asuhan AGAPE maka dapat dapat diperoleh kesimpulan panti asuhan ini masih sangat membutuhkan bantuan, baik bantuan sembako, kebutuhan sekolah maupun dana santunan untuk membantu biaya sekolah anak-anak di panti asuhan AGAPE. Panti asuhan AGAPE sangat berharap adanya bantuan berkesinambungan dari pada dosen guna meningkatkan kesejahteraan dan tingkat pendidikan anak-anak di Panti asuhan tersebut.
PENGARUH VIRAL MARKETING, GAYA HIDUP DAN INFORMASI PRODUK TERHADAP KEPUTUSAN PEMBELIAN SKINCARE SKINTIFIC DI KOTA BATAM Eban, Hendrika Noviana Lengi; Nainggolan, Nora Pitri
SCIENTIA JOURNAL Vol 7 No 4 (2025): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v7i4.10411

Abstract

This research aims to examine the influence of viral marketing, lifestyle, and product information on purchasing decisions for Skintific skincare in Batam City. This study uses a quantitative research method. The research sample consisted of 100 respondents, all women aged 13-40 years who use Skintific products in the Bengkong District of Batam City. The data collection method used is primary data. Data processing uses the SPSS Version 26 program. Based on the data and analysis that have been done, this study shows that viral marketing positively and significantly influences purchasing decisions for Skintific skincare in Batam City. In addition, lifestyle positively and significantly influences purchasing decisions for Skintific skincare in Batam City. Product information positively and significantly influences purchasing decisions for Skintific skincare in Batam City. And simultaneously, viral marketing, lifestyle, and product information positively and significantly influence purchasing decisions for Skintific skincare in Batam City.
ANALISIS PENGGUNAAN QRIS OLEH WISATAWAN ASING PADA UMKM LOKAL BATAM Nainggolan, Nora Pitri; Heryenzus, Heryenzus; Situmorang, Robert
JURSIMA Vol 13 No 1 (2026): Volume 13 Nomor 1 2026
Publisher : INSTITUT TEKNOLOGI DAN BISNIS INDOBARU NASIONAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47024/js.v13i1.1328

Abstract

Batam City has a strategic position as the homepage of Indonesia's economy that borders Singapore and Malaysia, making it a dynamic hub for international transactions. This study aims to analyze the use of the Quick Response Code Indonesian Standard (QRIS) by foreign tourists on local MSMEs in Batam and its impact on entrepreneurial efficiency. Using a descriptive qualitative approach with the Technology Acceptance Model (TAM) theoretical framework, data were collected through participatory observation and in-depth interviews in shopping malls and culinary centers in the Nagoya and Batam Centre areas. The results show that the Cross-border QR feature has increased the shopping preferences of foreign tourists because it provides real-time currency conversion convenience and transaction security. Field findings confirm that perceived usefulness and perceived ease of use are key factors driving the adoption of this technology. Although network infrastructure constraints are still found at some points, the implementation of QRIS has been proven to increase the daily turnover of MSMEs by an average of 15-25% and strengthen the competitiveness of local entrepreneurs in the regional digital economy ecosystem. This study recommends the need to strengthen digital literacy for business actors to optimize the potential of international markets in border areas.
PEMBINAAN EKONOMI KREATIF PADA SISWA SISWI SMK DI BATAM L. Tobing, Vargo Christian; Purba, Tiurniari; Nainggolan, Nora Pitri; Natalia, Erni Yanti
JUPADAI : Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 2 (2025): Volume 4 Nomor 2 2025
Publisher : Asosiasi Dosen Akutansi Indonesia, KEPRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64795/jupadai.v4i2.187

Abstract

The creative economy is a concept in the new economic era that intensifies information and creativity by relying on ideas and knowledge from human resources as the main production factors. This concept is usually supported by the existence of the creative industry which is its embodiment. Over time, economic development has reached the level of the previous creative economy, the world is faced with the concept of an information economy where information becomes the main thing in economic development. Considering the great benefits of the creative economy industry for economic growth, it is good to introduce the creative economy industry to the younger generation from an early age. Objective: To carry out community service coaching for school targets on the creative industry with the participants being vocational high school students in Batam. This community service is carried out by introducing the creative economy industry, its benefits and prospects for economic growth. Method: This community service is carried out using lecture and discussion methods. Results: By carrying out creative economy coaching, students can have an interest in contributing to the creative economy. Conclusion: During the community service activities, the participants were very enthusiastic about the material and discussions provided.
Pengaruh Citra Merek, Kualitas Produk, dan Advertising Terhadap Keputusan Pembelian Lipstik Pixy Di Kota Batam Kartika, Bella; Nainggolan, Nora Pitri
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 1 (2026): Februari - April
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i1.5652

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh citra merek, kualitas produk, dan advertising terhadap keputusan pembelian lipstik Pixy di Kota Batam. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei. Populasi penelitian adalah konsumen di Kota Batam yang pernah membeli dan menggunakan lipstik Pixy. Teknik pengambilan sampel yang digunakan adalah purposive sampling dengan jumlah responden sebanyak 100 orang. Pengumpulan data dilakukan melalui penyebaran kuesioner yang disusun berdasarkan indikator masing-masing variabel penelitian. Data yang diperoleh selanjutnya dianalisis menggunakan analisis regresi linier berganda dengan bantuan program SPSS versi 27. Hasil penelitian menunjukkan bahwa citra merek berpengaruh positif dan signifikan terhadap keputusan pembelian, yang mengindikasikan bahwa persepsi konsumen terhadap merek Pixy berperan penting dalam mendorong minat beli. Selain itu, kualitas produk juga berpengaruh positif dan signifikan terhadap keputusan pembelian, yang menunjukkan bahwa kesesuaian produk dengan harapan konsumen, seperti tekstur, daya tahan, dan kenyamanan penggunaan, menjadi pertimbangan utama dalam memilih produk. Advertising terbukti memiliki pengaruh positif dan signifikan terhadap keputusan pembelian, yang menandakan bahwa iklan yang menarik, informatif, dan persuasif mampu meningkatkan ketertarikan konsumen terhadap produk. Secara simultan, citra merek, kualitas produk, dan advertising berpengaruh signifikan terhadap keputusan pembelian lipstik Pixy di Kota Batam. Temuan ini diharapkan dapat menjadi bahan pertimbangan bagi perusahaan dalam merumuskan strategi pemasaran yang lebih efektif dan berkelanjutan.
Co-Authors Alice Camus, Camus Eban, Hendrika Noviana Lengi Erni Yanti Natalia, Erni Yanti Fitriadi, Risan Gultom, Christina Gultom, Ranika Hastuti, Sherly Heryenzus, Heryenzus Heryitno, Ayit Intan Utna Sari Jenni, Jenni Johan Johan Johanes, Vincen Joiwi, Joiwi Julianto, Leonard Kartika, Bella Kelvin Kelvin L. Tobing, Vargo Christian learns, micheal Limbong, Ayu Neni Lestari Merrisa, Merrisa Ningsih, Desrini Nurhabsyina, Nurhabsyina Pramana, Ryan Purba, Mortigor Afrizal Purba, Tiurniari Putri, Tiya Aliya Rahmadani, Indah Alvia Saragih, Pandapotan Saragih Sari, Intan Utna Sarumaha, Desni Setyorini, Eka Kartika Siregar, Febi Pangain Tua Situmorang, Robert Suswati, Liza Suyanti, Royandi Tivano, Nico Wahid, Sopian Wu, Vannisa Yulianti, Bella Yunita Yunita