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All Journal Journal of Economics, Business, & Accountancy Ventura Primanomics : Jurnal Ekonomi & Bisnis SEIKO : Journal of Management & Business YUME : Journal of Management Journal Of Management Science (JMAS) Jurnal Sains dan Teknologi Economics and Digital Business Review Jurnal Disrupsi Bisnis Jurnal Ilmiah Wahana Pendidikan Jurnal Ekonomi dan Manajemen Indonesia ALEXANDRIA: Journal of Economics, Business, and Entrepreneurship AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis JUPADAI : Jurnal Pengabdian Kepada Masyarakat Postgraduate Management Journal Journal of Artificial Intelligence and Digital Business Jurnal Profita : Akuntansi dan Manajemen Jurnal Sistem Informasi dan Manajemen ManBiz: Journal of Management and Business Jurnal Ilmu Multidisiplin SCIENTIA JOURNAL : Jurnal Ilmiah Mahasiswa
Nainggolan, Nora Pitri
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Religion Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Physics Social Sciences Other

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PENGARUH PENGARUH KUALITAS PRODUK, BRAND IMAGE, DAN INFLUENCER TERHADAP KEPUTUSAN PEMBELIAN BEDAK GARNIER DI KOTA BATAM Yulianti, Bella; Nainggolan, Nora Pitri
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 25 No 1 (2025)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53640/jemi.v25i1.1873

Abstract

Beauty products have become an important part of the lifestyle of most people, especially those who live in big cities like Batam City. Cosmetics such as pressed powder have become an important necessity for daily care and improving appearance. The aim of this research is to describe the influence of product quality, brand image and influencers on purchasing decisions for Garnier powder in Batam City. This research involved a sample of 100 participants selected based on certain criteria, including individuals who purchased Garnier powder in Batam City. Data was collected through questionnaires distributed to these consumers. This research uses descriptive techniques based on a quantitative approach. Various statistical tests were carried out using SPSS version 27. The research results can show that the product quality variable (X1) is 11,844 > from the t table of 1,984, with a significance value of 0.00 < 0.05, the brand image variable (X2) is 17,357 > than t table is 1,984, with a significance value of 0.00 < 0.05, and the influencer variable (X3) is 15,871 > from the t table of 1,984, with a significance value of 0.00 < 0.05. Product quality, brand image and influencers have a significant influence on purchasing decisions as shown by the calculated f value of 123,743 > from the t table of 2.70 while the significance value is 0.00 < 0.05. The R2 value is 79.5% and the remaining 20.5% is influenced by variables not included in this research. Keywords: Product Quality, Brand Image and Influencers, Purchase Decisions
Faktor-Faktor Yang Memengaruhi Keputusan Pembelian Produk Makanan Anchor di Kota Batam Indriyani, Indriyani; Nainggolan, Nora Pitri
YUME : Journal of Management Vol 8, No 3 (2025)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v8i2.9674

Abstract

This study was conducted with the main objective to examine the influence of Brand Image, Product Quality and Trust on Purchasing Decisions of Anchor food products in Batam city. The population used in this study were consumers of PT Pundi Selaras Maju which included cake ingredient shops, supermarkets, pastries, and bakeries in Batam city as many as 143. Because the population was already known, the researcher used the Slovin formula in determining the number of samples with the purposive sampling method and obtained 105 consumers. The data obtained from the distribution of the questionnaire were then analyzed using data quality tests, classical assumption tests, influence tests, and hypothesis tests with multiple linear regression analysis methods using the SPSS version 26 application. The results of the multiple linear regression test identified that brand image contributed 10.1% to purchasing decisions, product quality 12.7%, and trust 45.6%. Tests conducted by applying the coefficient of determination (R2) obtained empirical evidence that brand image, product quality and trust as a whole were able to contribute 72.8% to purchasing decisions. Furthermore, the findings from the T-test and F-test analysis identified that brand image, product quality and trust, both partially and simultaneously, were independent variables proven to have a significant positive influence on purchasing decisions for Anchor food products in Batam City.Keywords: Brand Image, Product Quality, Trust, Purchasing Decisions
Pengaruh Kepercayaan, Brand Image dan Kepuasan terhadap Loyalitas Pelanggan Maxim di Kota Batam Gultom, Christina; Nainggolan, Nora Pitri
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 5 No. 3 (2025): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v5i3.1516

Abstract

The rapid development of digital transportation services has increased competition among service providers, including Maxim in Batam City. However, Maxim faces challenges related to customer trust, brand perception, and inconsistent satisfaction levels, which may hinder long-term customer loyalty. This study aims to examine the influence of trust, brand image, and customer satisfaction on customer loyalty toward Maxim in Batam. A quantitative descriptive method was employed, using a purposive sampling technique to select 204 active Maxim users as respondents. Data were collected through a structured questionnaire and analyzed using multiple linear regression. Prior to hypothesis testing, data validity, reliability, and classical assumptions were assessed to ensure statistical soundness. The findings reveal that trust, brand image, and satisfaction each have a significant positive impact on customer loyalty, with brand image showing the strongest influence (β = 0.447), followed by satisfaction (β = 0.324), and trust (β = 0.243). Together, these three variables explain 71.8% of the variation in customer loyalty. The results suggest that improving brand image, maintaining consistent service quality, and building customer trust are essential strategies for Maxim to retain loyal customers in an increasingly competitive market. This study provides practical insights for digital transportation service providers seeking to strengthen their market position through enhanced customer relationship strategies.
Pengaruh Kemudahan Penggunaan, Persepsi Konsumen dan Kepercayaan terhadap Loyalitas Pelanggan pada Aplikasi Gofood di Kota Batam Fitriadi, Risan; Nainggolan, Nora Pitri
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 5 No. 3 (2025): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v5i3.1602

Abstract

The rapid advancement of digital technology has significantly influenced consumer behavior, particularly in food purchasing patterns. GoFood, a popular food delivery service application, has become a preferred option for urban communities in Indonesia. However, customer loyalty towards GoFood in Batam City remains unstable, with many users frequently switching to competitors due to varying service experiences. This study aims to examine the influence of ease of use, consumer perception, and trust on customer loyalty toward the GoFood application. Employing a quantitative approach with a descriptive research design, data were collected from 100 active users selected through purposive sampling. The data were analyzed using multiple linear regression, supported by validity, reliability, and classical assumption tests. The results reveal that ease of use has a significant and positive effect on customer loyalty, while consumer perception and trust do not show significant individual influence. Nevertheless, when considered simultaneously, all three variables collectively have a positive and significant impact on customer loyalty. These findings imply that improving app usability should be prioritized, while also maintaining a positive brand image and building customer trust to enhance overall user experience and long-term loyalty.
BANTUAN SOSIAL PADA LKSA PANTI ASUHAN AGAPE TEMBESI SAGULUNG BATAM Nainggolan, Nora Pitri; Sari, Intan Utna; Ningsih, Desrini; Heryenzus, Heryenzus
JUPADAI : Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 1 (2023): Volume 2 Nomor 1 2023
Publisher : Asosiasi Dosen Akutansi Indonesia, KEPRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64795/jupadai.v2i1.80

Abstract

Melalui adanya program pengabdian kepada masyarakat, dosen diharapkan mampu berinteraksi serta dapat memberikan kontribusi positif kepada masyarakat. Pengabdian ini dilaksanakan di LKSA Panti Asuhan AGAPE melalui kegiatan bantuan sosial. Panti Asuhan ini bertempat di Perum Taman Cipta Asri II Blok Olive No.109 Tembesi Sagulung Batam. Adapun tujuan kegiatan dari pengabdian masyarakat yang dilaksanakan adalah mengacu kepada anak yatim piatu di Panti Asuhan AGAPE yang kurang mampu secara ekonomi dengan memberikan bantuan sosial berupa pemberian sembako. Dengan melihat kondisi anak-anak di panti asuhan Tim Dosen merasa perlu untuk membantu meningkatkan kesejahteraan anak-anak tersebut yang kurang mampu secara ekonomi. Diharapkan dengan adanya pemberian sembako ini dapat membantu meningkatkan kesejahteraan di panti asuhan tersebut. Berdasarkan kunjungan yang dilakukan ke panti asuhan AGAPE maka dapat dapat diperoleh kesimpulan panti asuhan ini masih sangat membutuhkan bantuan, baik bantuan sembako, kebutuhan sekolah maupun dana santunan untuk membantu biaya sekolah anak-anak di panti asuhan AGAPE. Panti asuhan AGAPE sangat berharap adanya bantuan berkesinambungan dari pada dosen guna meningkatkan kesejahteraan dan tingkat pendidikan anak-anak di Panti asuhan tersebut.
Pengaruh Teknologi Informasi, Disiplin Kerja, Dan Beban Kerja Terhadap Kinerja Karyawan PT Ninja Express Batam Figo, Yon Hendri; Nainggolan, Nora Pitri
Economics and Digital Business Review Vol. 5 No. 1 (2024)
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v5i1.982

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh teknologi informasi, disiplin kerja dan beban kerja terhadap kinerja karyawan pada PT Ninja Express Batam. Teknik pengambilan sampel dalam penelitian ini menggunakan teknik probability sampling. Sampel dalam penelitian ini berjumlah 110 responden. Metode analisis data dalam penelitian ini menggunakan analisis regresi linear berganda dengan bantuan aplikasi SPSS V.26. hasil dari penelitian ini menunjukan hasi uji koefisien determinasi (R2) sebesar 0.543 yang berarti bahwa teknologi informasi (X1), disiplin kerja (X2), dan Beban kerja (X3) mempengaruhi kinerja karyawan (Y) sebesar 54.3% dan sisa nya tidak termasuk dalam penelitian ini.
Employee Performance of Life Insurance Companies:The Mediating Effect of Organizational Citizenship Behavior Suhardi, Suhardi; Soelistya, Djoko; Setyaningrum, Retno Purwani; Aisyah, Nur; Nainggolan, Nora Pitri
Journal of Economics, Business, and Accountancy Ventura Vol. 24 No. 3 (2021): December 2021 - March 2022
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v24i3.2785

Abstract

This  study  aims to determine the impact  of  employee  leadership  and  team  member exchange through organizational citizenship behaviour on the employee performance of  foreign  life  insurances.  This  research  uses  the  purposive  sampling  method  for selection.  One hundred  sixty  respondents  are  participating  in the  research used to test the model studied. The data is collected using a questionnaire and then analyzed using the SEM AMOS program. This study showed that servant leadership positively affects  organizational  citizenship  behavior,  team  member  exchange,  and  employee performance. While team member exchange has a positive and significant impact on organizational  citizenship  behavior,  team  member  exchange  has  a  negative  and significant effect on employee performance. Subsequently, organizational citizenship behavior positively and significantly impacts employee performance. The mediating effect  indicated  that  team  member  exchange  and  servant  leadership  influence organizational  citizenship  behavior  and  affect  employee  performance.  The  study's results  imply  that  when  employees  perform  beyond  their  jobs  (organizational citizenship behavior roles) and engage in team member exchange, they have quality social  communication  with  the  workgroup  members.  Additionally,  employees  who work under servant leadership can develop strong personal bonds. Employees with low  levels  of  autonomy  in  their  work  can  improve  performance  if  mediated  by organizational citizenship behavior.
PENGARUH VIRAL MARKETING, GAYA HIDUP DAN INFORMASI PRODUK TERHADAP KEPUTUSAN PEMBELIAN SKINCARE SKINTIFIC DI KOTA BATAM Eban, Hendrika Noviana Lengi; Nainggolan, Nora Pitri
SCIENTIA JOURNAL Vol 7 No 4 (2025): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v7i4.10411

Abstract

This research aims to examine the influence of viral marketing, lifestyle, and product information on purchasing decisions for Skintific skincare in Batam City. This study uses a quantitative research method. The research sample consisted of 100 respondents, all women aged 13-40 years who use Skintific products in the Bengkong District of Batam City. The data collection method used is primary data. Data processing uses the SPSS Version 26 program. Based on the data and analysis that have been done, this study shows that viral marketing positively and significantly influences purchasing decisions for Skintific skincare in Batam City. In addition, lifestyle positively and significantly influences purchasing decisions for Skintific skincare in Batam City. Product information positively and significantly influences purchasing decisions for Skintific skincare in Batam City. And simultaneously, viral marketing, lifestyle, and product information positively and significantly influence purchasing decisions for Skintific skincare in Batam City.
ANALISIS PENGGUNAAN QRIS OLEH WISATAWAN ASING PADA UMKM LOKAL BATAM Nainggolan, Nora Pitri; Heryenzus, Heryenzus; Situmorang, Robert
JURSIMA Vol 13 No 1 (2026): Volume 13 Nomor 1 2026
Publisher : INSTITUT TEKNOLOGI DAN BISNIS INDOBARU NASIONAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47024/js.v13i1.1328

Abstract

Batam City has a strategic position as the homepage of Indonesia's economy that borders Singapore and Malaysia, making it a dynamic hub for international transactions. This study aims to analyze the use of the Quick Response Code Indonesian Standard (QRIS) by foreign tourists on local MSMEs in Batam and its impact on entrepreneurial efficiency. Using a descriptive qualitative approach with the Technology Acceptance Model (TAM) theoretical framework, data were collected through participatory observation and in-depth interviews in shopping malls and culinary centers in the Nagoya and Batam Centre areas. The results show that the Cross-border QR feature has increased the shopping preferences of foreign tourists because it provides real-time currency conversion convenience and transaction security. Field findings confirm that perceived usefulness and perceived ease of use are key factors driving the adoption of this technology. Although network infrastructure constraints are still found at some points, the implementation of QRIS has been proven to increase the daily turnover of MSMEs by an average of 15-25% and strengthen the competitiveness of local entrepreneurs in the regional digital economy ecosystem. This study recommends the need to strengthen digital literacy for business actors to optimize the potential of international markets in border areas.
PEMBINAAN EKONOMI KREATIF PADA SISWA SISWI SMK DI BATAM L. Tobing, Vargo Christian; Purba, Tiurniari; Nainggolan, Nora Pitri; Natalia, Erni Yanti
JUPADAI : Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 2 (2025): Volume 4 Nomor 2 2025
Publisher : Asosiasi Dosen Akutansi Indonesia, KEPRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64795/jupadai.v4i2.187

Abstract

The creative economy is a concept in the new economic era that intensifies information and creativity by relying on ideas and knowledge from human resources as the main production factors. This concept is usually supported by the existence of the creative industry which is its embodiment. Over time, economic development has reached the level of the previous creative economy, the world is faced with the concept of an information economy where information becomes the main thing in economic development. Considering the great benefits of the creative economy industry for economic growth, it is good to introduce the creative economy industry to the younger generation from an early age. Objective: To carry out community service coaching for school targets on the creative industry with the participants being vocational high school students in Batam. This community service is carried out by introducing the creative economy industry, its benefits and prospects for economic growth. Method: This community service is carried out using lecture and discussion methods. Results: By carrying out creative economy coaching, students can have an interest in contributing to the creative economy. Conclusion: During the community service activities, the participants were very enthusiastic about the material and discussions provided.
Co-Authors Alice Anre Camus, Camus Eban, Hendrika Noviana Lengi Erni Yanti Natalia, Erni Yanti Figo, Yon Hendri Fitriadi, Risan Gultom, Christina Gultom, Ranika Hastuti, Sherly Heryenzus, Heryenzus Heryitno, Ayit Indriyani Indriyani Intan Utna Sari Jenni, Jenni Johan Johan Johanes, Vincen Joiwi, Joiwi Julianto, Leonard Kartika, Bella Kelvin Kelvin L. Tobing, Vargo Christian learns, micheal Limbong, Ayu Neni Lestari Merrisa, Merrisa Ningsih, Desrini Nur Aisyah Nurhabsyina, Nurhabsyina Pramana, Ryan Purba, Mortigor Afrizal Purba, Tiurniari Puteri, Alya Afifah Putri Mahing, Ruma Isyah Putri, Tiya Aliya Rahmadani, Indah Alvia Retno Purwani Setyaningrum Saragih, Pandapotan Saragih Sari, Intan Utna Sarumaha, Desni Setyorini, Eka Kartika Siregar, Febi Pangain Tua Situmorang, Robert Suhardi Suhardi Suswati, Liza Suyanti, Royandi Tivano, Nico Wahid, Sopian Wu, Vannisa Yulianti, Bella Yunita Yunita