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PENGARUH SIKAP DAN KEPERCAYAAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK DI PT BERKAT ANATASIA Sarumaha, Desni; Nainggolan, Nora Pitri
SCIENTIA JOURNAL Vol 4 No 7 (2022): Volume 4 Nomor 7 2022
Publisher : LPPM Universitas Putera Batam

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Mind-set is some thing that studies all inclinations of movement, both favorable and damaging, human desires, gadgets, ideas, or situations. so that it can be said consciously or now not patron actions are inspired by way of attitudes. In determining buying decisions, clients could be faced with numerous opportunity selections. agree with is taken into consideration as an impetus in numerous transactions among sellers and customers so that purchaser pleasure can occur as favored. patron shopping decisions are person moves which can be immediately or in a roundabout way concerned in acquiring and using a services or products this is wanted. The purpose of this observe is to show the hypothesis that attitudes have a advantageous and partly widespread effect on Product purchase choices at PT Berkat Anatasia, accept as true with has a fine and partly substantial effect on Product buy selections at PT Berkat Anatasia, and attitudes and beliefs simultaneously have a positive and positive effect. vast impact on Product purchase choices at PT Berkat Anatasia. This studies become accomplished by distributing questionnaires to a hundred thirty five respondents and resulted that all these hypotheses were established to be actual based at the results of information processing using SPSS 25.

Pengaruh Promosi, kepercayaan konsumen dan persepsi resiko terhadap minat beli secara online pada marketplace shopee di batam Limbong, Ayu Neni Lestari; Nainggolan, Nora Pitri
SCIENTIA JOURNAL Vol 4 No 7 (2022): Volume 4 Nomor 7 2022
Publisher : LPPM Universitas Putera Batam

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This study aims to determine the effect of promotion, consumer trust and risk perceptionon buying interest partially or simultaneously. The population in this study are people wholive in Batu Aji. The number of samples taken as many as 100 people, sampling was doneusing non-probability sampling technique. The data collection method used is primary data.Data processing using SPSS Version 26 program. The results of this study indicate thatpromotion partially affects buying interest which is indicated by the t-count value of 3,396>t table1,984 and a significant value of 0.001 <0.05. Consumer confidence partially has noeffect on buying interest, which is indicated by the t count value of 1.502 < t table with1.984 and a significant value of 0.136 > 0.05. Risk perception partially has no effect onbuying interest which is indicated by the t count value of 1.588 < t table and significantvalue of 0.116 > 0.05. Promotion, consumer confidence and risk perception have asimultaneous effect on buying interest which is shown from the calculated F value of5,536 > 2.699 F table and Sig value 0.002 < 0.05. R square value of 0.129 which meansonly 0.129% there is an influence from promotion, consumer confidence and riskperception on buying interest and the remaining 9.871 is influenced by other variables thatare not variables in this study.

PENGARUH MOTIVASI KERJA DAN KOMPENSASI TERHADAP KINERJA KARYAWAN PADA PT BENTORO ADISANDI IVENA BATAM Heryitno, Ayit; Nainggolan, Nora Pitri
SCIENTIA JOURNAL Vol 4 No 7 (2022): Volume 4 Nomor 7 2022
Publisher : LPPM Universitas Putera Batam

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For long term, the company's purpose is usually to searching for income and try and survive. For make it appear, the business enterprise makes use of production elements consisting of generation, labor competencies and capital to carry out sports. Human capital additionally plays an vital position in the organisation as thinkers, planners. Many elements affect worker performance, which include motivation and compensation. employee reimbursement need to have a valid logical foundation. The venture of this observe become to evaluate whether or not paintings motivation and work motivation have a partial or simultaneous impact at the place of business of PT Bentoro Adisandi Ivena Batam. This look at has a pattern of one hundred twenty samples whose information have been amassed and then analyzed thru SPSS model 25. The effects of this have a look at show that work engagement can have a tremendous and partial impact on worker overall performance of PT Bentoro Adisandi Ivena Batam, compensation has a sizable impact partly fantastic and sizable on the performance of employees of PT Bentoro Adisandi Ivena Batam, as well as work motivation and reimbursement at the same time as it has a positive and sizable effect on worker overall performance of PT Bentoro Adisandi Ivena Batam.

PENGARUH DISIPLIN KERJA DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN PADA PT VOLEX DI BATAM Wahid, Sopian; Nainggolan, Nora Pitri
SCIENTIA JOURNAL Vol 5 No 2 (2022): Volume 5 Nomor 2 2022
Publisher : LPPM Universitas Putera Batam

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The purpose of this study is to analyze the effect of work discipline and work environment individually (partially) or simultaneously (simultaneously) on employee performance at PT Volex in Batam. The sampling technique used in this research is purposive sampling. The population in this study are employees who work at PT Volex in Batam with a total population of 520 employees. By raising as many as 226 respondents as a sample. And using the help of SPSS 26 software to calculate the test results. The results of this study prove that partially work discipline and work environment have a significant influence on employee performance at PT Volex in Batam, with a t value of work discipline (X1) 8.116 > t table 1.651 and work environment (X2) 9.515 > t table 1,651. The results of this study also prove that simultaneously (simultaneous) work discipline and work environment have a significant influence on employee performance at PT Volex in Batam.

PENGARUH KUALITAS PRODUK DAN PERSEPSI RESIKO TERHADAP KEPUTUSAN PEMBELIAN E-COMMERCE TOKOPEDIA PADA MASYARAKAT KOTA BATAM Saragih, Pandapotan Saragih; Nainggolan, Nora Pitri
SCIENTIA JOURNAL Vol 5 No 3 (2023): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v5i3.7483

This study aims to observe and analyze the associations experienced with variables, product quality and risk perception in Tokopedia E-commerce shopping decisions for residents of Batam City. This study uses a quantitative descriptive method. The data collection was carried out by distributing questionnaires to a total of respondents in which the respondents were residents of Taman Anugrah Housing Rt/Rw 001/015 Tembesi Village, Sagulung District, Batam City, a total of 156 respondents. Using the SPSS tool version 26. set on randome sampling technique. Through statistical tests it was observed if the variable product quality and risk perception were normally distributed. Through the acquisition of the t test shows if the product quality variable has a significant impact on the purchase decision as well as the risk perception variable has a significant impact on the purchase decision. but the results of the f test with others say that the variable product quality and risk perception have a positive and significant impact on Tokopedia E-commerce shopping decisions for residents of Batam City. Keywords: Product Quality; Perceived Risk; Purchase Decision.

PENGARUH BRAND IMAGE, PROMOSI MEDIA SOSIAL, DAN DIGITAL MARKETING TERHADAP KEPUTUSAN PEMBELIAN DI XES SHOES INDONESIA Suyanti, Royandi; Nainggolan, Nora Pitri
SCIENTIA JOURNAL Vol 5 No 4 (2023): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v5i4.7895

Purchasing decisions are used as an important component when keeping consumers fromswitching. Purchasing decisions are consumer responses to differences in the level ofneeds and real results that are enjoyed after consuming a product/service. Purchasingdecisions have several factors that can influence them, including brand image, socialmedia promotions, and digital marketing. This study aims to analyze the effect of brandimage, social media promotion, and digital marketing simultaneously on purchasingdecisions at XES Shoes Indonesia. The design of this study uses research design andquantitative research methods. The data collection technique was by distributingquestionnaires to 222 respondents, namely consumers who made purchases at XESShoes Indonesia for the July-December 2022 period. The results of this study indicate thatbrand image, social media promotion, and digital marketing partially and simultaneouslyhave a significant effect on purchasing decisions. The results of the test for the coefficientof determination show that brand image, social media promotion, and digital marketingpartially and simultaneously have a significant effect on purchasing decisions by 43.2percent, while the rest are influenced by other variables not examined in this study.

PENGARUH PENGARUH KUALITAS PRODUK, BRAND IMAGE, DAN INFLUENCER TERHADAP KEPUTUSAN PEMBELIAN BEDAK GARNIER DI KOTA BATAM Yulianti, Bella; Nainggolan, Nora Pitri
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 25 No 1 (2025)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53640/jemi.v25i1.1873

Beauty products have become an important part of the lifestyle of most people, especially those who live in big cities like Batam City. Cosmetics such as pressed powder have become an important necessity for daily care and improving appearance. The aim of this research is to describe the influence of product quality, brand image and influencers on purchasing decisions for Garnier powder in Batam City. This research involved a sample of 100 participants selected based on certain criteria, including individuals who purchased Garnier powder in Batam City. Data was collected through questionnaires distributed to these consumers. This research uses descriptive techniques based on a quantitative approach. Various statistical tests were carried out using SPSS version 27. The research results can show that the product quality variable (X1) is 11,844 > from the t table of 1,984, with a significance value of 0.00 < 0.05, the brand image variable (X2) is 17,357 > than t table is 1,984, with a significance value of 0.00 < 0.05, and the influencer variable (X3) is 15,871 > from the t table of 1,984, with a significance value of 0.00 < 0.05. Product quality, brand image and influencers have a significant influence on purchasing decisions as shown by the calculated f value of 123,743 > from the t table of 2.70 while the significance value is 0.00 < 0.05. The R2 value is 79.5% and the remaining 20.5% is influenced by variables not included in this research. Keywords: Product Quality, Brand Image and Influencers, Purchase Decisions

STRATEGI PENGEMBANGAN UMKM KOTA BATAM DALAM MENINGKATKAN DAYA SAING DI ERA DIGITAL Nainggolan, Nora Pitri; Heryenzus, Heryenzus; Situmorang, Robert
JURSIMA Vol 12 No 3 (2025): Volume 12 Nomor 3 2025
Publisher : INSTITUT TEKNOLOGI DAN BISNIS INDOBARU NASIONAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47024/js.v12i3.1205

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in the national economy, particularly in terms of employment absorption and contribution to Gross Domestic Product (GDP). However, in the rapidly evolving digital era, MSMEs face new challenges to remain competitive. This study aims to analyze MSME development strategies to increase competitiveness in the digital era. The research method uses a qualitative-descriptive approach with literature studies and field observations of MSMEs in Batam City. The results indicate that digital technology adoption, branding strengthening, human resource capacity enhancement, and government policy support are the main factors driving MSME competitiveness. This study suggests the importance of collaboration between MSMEs, the government, and the private sector in encouraging digitalization and sustainable MSME business innovation.

Effect of e-service quality, consumer trust, and brand image on the loyalty of BCA m-banking users Johan; Nainggolan, Nora Pitri
Junal Ilmu Manajemen Vol 8 No 3 (2025): July: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v8i3.716

Technology continues to advance with the advent of the internet. One technology that has continuously developed alongside the internet is mobile banking. The increasing sophistication of mobile banking has encouraged Indonesians to conduct transactions through this channel. This research uses a single mobile banking service as its object: BCA Mobile, due to its leading position in the mobile banking sector. The aim of this research is to determine the profile of e-service quality, consumer trust, and brand image of this mobile banking service. The research method employed is quantitative descriptive, utilizing documentation and questionnaire distribution as data analysis techniques. This study uses probability sampling methods. Cochran's formula was used for sample selection due to the large and unknown population size. The population used in this research comprises Indonesian citizens who have used or are currently using BCA Mobile banking. The research analyzes validity, multicollinearity regression, reliability, coefficient of determination, and hypotheses. Data analysis employs multiple linear regression analysis, while hypothesis testing utilizes t-tests and F-tests with SPSS version 25. The results show that the dominant respondents are aged 18-25, female, and students. This research is expected to contribute to marketing management and consumer behavior studies regarding consumer loyalty to mobile banking. Furthermore, this research can serve as a reference for banks providing mobile banking services to develop strategies for improving service quality and increasing user satisfaction. The study indicates that consumer trust and brand image have a positive and significant impact on the loyalty of mobile banking users, while e-service quality does not have a positive and significant impact on the loyalty of mobile banking users

PENGARUH PENGARUH KUALITAS PRODUK, BRAND IMAGE, DAN INFLUENCER TERHADAP KEPUTUSAN PEMBELIAN BEDAK GARNIER DI KOTA BATAM Yulianti, Bella; Nainggolan, Nora Pitri
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 25 No 1 (2025)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53640/jemi.v25i1.1873

Beauty products have become an important part of the lifestyle of most people, especially those who live in big cities like Batam City. Cosmetics such as pressed powder have become an important necessity for daily care and improving appearance. The aim of this research is to describe the influence of product quality, brand image and influencers on purchasing decisions for Garnier powder in Batam City. This research involved a sample of 100 participants selected based on certain criteria, including individuals who purchased Garnier powder in Batam City. Data was collected through questionnaires distributed to these consumers. This research uses descriptive techniques based on a quantitative approach. Various statistical tests were carried out using SPSS version 27. The research results can show that the product quality variable (X1) is 11,844 > from the t table of 1,984, with a significance value of 0.00 < 0.05, the brand image variable (X2) is 17,357 > than t table is 1,984, with a significance value of 0.00 < 0.05, and the influencer variable (X3) is 15,871 > from the t table of 1,984, with a significance value of 0.00 < 0.05. Product quality, brand image and influencers have a significant influence on purchasing decisions as shown by the calculated f value of 123,743 > from the t table of 2.70 while the significance value is 0.00 < 0.05. The R2 value is 79.5% and the remaining 20.5% is influenced by variables not included in this research. Keywords: Product Quality, Brand Image and Influencers, Purchase Decisions

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