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All Journal Jurnal Paradigma Ekonomika JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Primanomics : Jurnal Ekonomi & Bisnis YUME : Journal of Management Community Engagement and Emergence Journal (CEEJ) MOTIVASI Jurnal Manajemen dan Bisnis Jurnal Ekonomi dan Manajemen Indonesia AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis JUPADAI : Jurnal Pengabdian Kepada Masyarakat Postgraduate Management Journal Jurnal Profita : Akuntansi dan Manajemen Jurnal Sistem Informasi dan Manajemen SCIENTIA JOURNAL : Jurnal Ilmiah Mahasiswa
Purba, Tiurniari
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Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Pengaruh Digital Marketing, Word Of Mouth Dan Brand Awerness Terhadap Minat Pembelian Produk BPR Sejahtera Batam Wendy, Wendy; Purba, Tiurniari
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 24 No 1 (2024)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53640/jemi.v24i1.1439

Abstract

One of the banks in the city of Batam is known as PT. BPR Sejahtera Batam. A company that wants to survive in a competitive market needs help from customers. Banking customers need to have an interest in buying so that the products offered by the bank can run and operate. The main problem is the decreasing interest in purchasing BPR Sejahtera Batam products, which is known through the decrease in the number of active customers compared to the previous year. This is because digital marketing is not optimal, there is not enough discussion among the public and the ability of potential buyers to get to know BPR Sejahtera Batam is still weak. The aim of the research is to find out how much influence digital marketing, word of mouth and brand awareness partially and simultaneously have on interest in purchasing BPR Sejahtera Batam products. The population in this study were customers from BPR Sejahtera Batam KC Mitra Raya, totaling 199 customers based on the company's records of active customers in 2022. Simple random sampling technique was chosen as the sampling technique in the study reviewed. This research uses the Slovin formula to determine the number of samples with a sample size of 133 respondents. The results state that either partially or simultaneously digital marketing, word of mouth and brand awareness have a positive and significant influence on purchasing interest.
PELATIHAN KEWIRAUSAAAN KERUPUK SINGKONG DI PULAU NGUWAN Purba, Tiurniari; Nainggolan, Nora Pitri; Intan Utna Sari
JUPADAI : Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 2 (2023): Volume 2 Nomor 2 2023
Publisher : Asosiasi Dosen Akutansi Indonesia, KEPRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64795/jupadai.v2i2.106

Abstract

Pulau Nguan adalah salah satu pulau yang termasuk dalam Kecamatan Galang, Batam. Pulau Nguan berpenduduk 123 KK dan pada umumnya hidup dari menangkap ikan dan mencari kayu bakau. Fenomena semakin sulitnya mencari ikan disebabkan banyaknya kapal besar yang bersandar membuat aspek perekonomian penduduk Nguan semakin sulit, sementara keahlian lain utuk diandalkan menutupi kehidupan sehari hari tidak ada. Tim PKM menawarkan kepada aparat Pulau Nguwan untuk memberikan pelatihan kewirausahaan kerupuk singkong bagi ibu ibu rumah tangga. Metode pelaksanaan pelatihan ini diadakan selama dua hari, dimana hari pertama melakukan penyuluhan dan diskusi tentang pengetahuan dan motivasi. Hari kedua dilanjutkan dengan praktek pengolahan kripik singkong serta pemasarannya. Peserta pelatihan sebanyak 12 orang ibu rumah tangga. Hasil dari pelatihan ini memberikan respon yang sangat positif dan berharap ada keberlanjutan untuk pelatihan-pelatihan keahlian yang lain.
PELATIHAN MANAJEMEN PEMASARAN PRODUK LOKAL DI PULAU NGUWAN Purba, Tiurniari; Natalia, Erni Yanti; Tobing, Vargo Christian L.
JUPADAI : Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 1 (2024): Volume 3 Nomor 1 2024
Publisher : Asosiasi Dosen Akutansi Indonesia, KEPRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64795/jupadai.v3i1.132

Abstract

Menindaklanjuti hasil PKM sebelumnya di Pulau Nguan yaitu tentang pelatihan kewirausahaan kerupuk singkong bagi ibu ibu rumah tangga, diadakan PKM dengan topik Pelatihan Manajemen Pemasaran Produk Lokal. Pulau Nguwan adalah salah satu pulau yang termasuk dalam Kecamatan Galang, Batam. Pulau Nguan berpenduduk 123 KK dan pada umumnya hidup dari menangkap ikan dan mencari kayu bakau. Beberapa keahlian dalam membuat produk dengan bahan mentah dari lokal sudah dipahami dan bisa dipraktikkan masing masing oleh ibu-ibu di Pulau Nguwan. Yang menjadi masalah adalah tidak adanya pemahaman bagaimana mendistribusikan hasil produk tersebut keluar dari Pulau Nguwan dalam artian menjual. Oleh karena itu, Tim PKM menawarkan kepada aparat Pulau Nguwan untuk memberikan pelatihan bagaimana melakukan pemasaran terhadap produk tersebut. Metode pelaksanaan pelatihan ini diadakan selama dua hari, dimana hari pertama melakukan penyuluhan dan diskusi tenttang manajemen pemasaran. Hari kedua dilanjutkan dengan praktek berjualan secara offline dan online. Peserta pelatihan sebanyak 15 orang ibu rumah tangga. Hasil dari pelatihan ini memberikan respon yang sangat positif dan berharap ada keberlanjutan untuk pelatihan-pelatihan keahlian yang lain.
PENGARUH KELENGKAPAN PRODUK DAN PERSEPSI KUALITAS TERHADAP LOYALITAS PELANGGAN PRODUK VIVA COSMETICS DI BATAM Purba, Tiurniari; Heryenzus, Heryenzus
JURSIMA Vol 12 No 2 (2025): Volume 12 Nomor 2 2025
Publisher : INSTITUT TEKNOLOGI DAN BISNIS INDOBARU NASIONAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47024/js.v13i1.987

Abstract

The industrial world is currently progressing very rapidly, this is influenced by technology that is experiencing rapid development. The development of the industry as widely used by business people in running their business. This study aims to analyze the effect of quality perception and product completeness on customer loyalty. The sampling technique is saturated sampling, which means that all populations are sampled in this study. Data processing using SPSS version 25 with quantitative research type. The results of the t-test (partial) that product completeness have a positive and significant effect on customer loyalty with t count > t table with a significance value <0.05 that is 2.845>1.656 and a significant value of 0.000 <0.05, quality perception has a positive and significant effect on customer loyalty with t count > t table with a significance value of <0.05, namely 5.780>1.656 and a significance value of 0.000 <0.05. This is evidenced from the results of the F test where f count>f table with a significance value <0.05, namely 57.545> 2.67 and a significance value of 0.000 <0.05 which states that product completeness and quality perception have a positive and simultaneous significant effect on customer loyalty at the VIVA Cosmetics
PENGARUH KEWAJARAN HARGA DAN NILAI PELANGGAN TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN SKINCARE SKINTIFIC DI KOTA BATAM Nainggolan, Nora Pitri; Purba, Tiurniari
JURSIMA Vol 12 No 2 (2025): Volume 12 Nomor 2 2025
Publisher : INSTITUT TEKNOLOGI DAN BISNIS INDOBARU NASIONAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47024/js.v13i1.996

Abstract

This study aims to test the fairness of price and customer value on consumer purchasing decisions at Skintific Skincare in Batam City. This study uses an associative method with a quantitative research type. The research sample consisted of 100 respondents who were people who had purchased and used Skintific Skincare in Batam City. The data collection method used was primary data. Based on the data and analysis that has been done, this study shows that price fairness has a positive and significant effect on consumer purchasing decisions at Skintific Skincare in Batam City. The customer value variable has a positive and significant effect on consumer purchasing decisions at Skintific Skincare in Batam City. And simultaneously, price fairness and customer value have a positive and significant effect on consumer purchasing decisions at Skintific Skincare in Batam City.
Pengaruh Kepercayaan Konsumen, Kualitas Produk Dan Citra Merek Terhadap Loyalitas Pelanggan Cosmetic Pixy Di Kota Batam Siagian, Elma Suriya; Purba, Tiurniari
YUME : Journal of Management Vol 8, No 1.1
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v8i1.8077

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh beberapa faktor, yaitu kepercayaan konsumen, kualitas produk, dan citra merek, terhadap loyalitas pelanggan produk kosmetik Pixy di Kota Batam. Populasi penelitian terdiri dari konsumen yang telah membeli atau menggunakan produk bedak wajah Pixy di Batam pada tahun 2024, meskipun jumlah pastinya tidak diketahui. Untuk menentukan ukuran sampel, digunakan rumus Lameshow yang menghasilkan 100 responden melalui teknik purposive sampling. Dalam menganalisis data, dilakukan uji kualitas data, uji asumsi klasik, pengujian pengaruh, dan uji hipotesis. Dari hasil regresi linier berganda, ditemukan bahwa kepercayaan konsumen memberikan kontribusi sebesar 17,9% terhadap loyalitas pelanggan, kualitas produk berkontribusi sebesar 23,5%, dan citra merek memberikan kontribusi sebesar 33,8%. Analisis koefisien determinasi (R2) menunjukkan bahwa kepercayaan konsumen, kualitas produk, dan citra merek bersama sama dapat menjelaskan 79,5% variasi dalam loyalitas pelanggan. Temuan uji t dan uji F juga mempertegas bahwa kepercayaan konsumen, kualitas produk, dan citra merek berpengaruh secara signifikan baik secara individu maupun bersama-sama terhadap loyalitas pelanggan.
Pengaruh Brand Image, Kualitas Produk dan Word of Mouth Terhadap Keputusan Pembelian Produk Lemari Es Samsung di Kota Batam Rahmayani, Shinta Ayu; Purba, Tiurniari
YUME : Journal of Management Vol 8, No 1.1
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v8i1.8146

Abstract

Studi ini mengkaji bagaimana promosi dari mulut ke mulut, kualitas produk, dan citra merek memengaruhi keputusan warga Kota Batam untuk membeli lemari es Samsung. Memahami elemen-elemen ini sangat penting untuk mempertahankan pangsa pasar dalam industri elektronik, yang menghadapi persaingan yang semakin ketat. Menganalisis dampak setiap faktor terhadap keputusan pelanggan baik secara terpisah maupun kolektif adalah tujuan dari studi ini. Studi ini menggunakan metodologi deskriptif dan kausal secara kuantitatif. Kuesioner berbasis Likert digunakan untuk mengumpulkan data dari 100 responden yang dipilih menggunakan purposive sampling. Regresi linier berganda, validitas, reliabilitas, dan uji asumsi tradisional merupakan bagian dari analisis data. Temuan menunjukkan bahwa promosi dari mulut ke mulut, kualitas produk, dan citra merek secara signifikan meningkatkan keputusan konsumen untuk membeli. Jika mempertimbangkan semua hal, ketiga faktor ini dapat menjelaskan 76 persen varians dalam pilihan konsumen. Hasil ini menyiratkan bahwa posisi Samsung di pasar elektronik Kota Batam yang sangat kompetitif dapat diperkuat melalui inisiatif untuk meningkatkan ketiga aspek ini melalui taktik yang terfokus. Kata Kunci: Brand Image, Kualitas Produk , Word of Mouth, Keputusan Pembelian, Pasar Elektronik
PENGARUH PROMOSI DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN PADA PT ALVA NIAGA BANINDO Hendi, Hendi; Purba, Tiurniari
SCIENTIA JOURNAL Vol 3 No 2 (2021): Volume 3 Nomor 2 2021
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study was to determine promotion and brand image that affect the purchase decision at PT Alva Niaga Banindo with the sampling technique used is non-probability sampling using saturation sampling for the number of samples 115. The results of the coefficient of determination (R2) obtained are the promotion variables and the brand image that is approved 66.7% of the purchasing decisions at PT Alva Niaga Banindo. From the results of multiple linear regression shows that Y = 8,951 + 0.783 (X1) + -0.131 (X2). T test results indicate promotion has an influence on purchasing decisions Sig = 0,000 <0.05; t-count = 14.936), and brand image is not required to significantly influence the purchasing decisions (Sig = 0.071> 0.05; t-calculate = -1,821). The f test results show that promotion and simultaneous brand image have a positive and significant influence on purchasing decisions at PT Alva Niaga Banindo (Sig = 0,000 <0.05; f-count = 112,408
Faktor Faktor Yang Mempengaruhi Purchase Intention Pada Brand Man Man Tang Di Batam selly, Selly; Purba, Tiurniari
SCIENTIA JOURNAL Vol 3 No 3 (2021): Volume 3 Nomor 3 2021
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Brand awareness, perceived quality and electronic word of mouth can be a company marketing strategy over a product and forming a relationship between producers and concumers. This study aims to examine and analyze the influence of factor effecting purchase intention of brand Man Man Tang in Batam. By using purposive sampling obtained 130 respondents. Using multiple linear regression to data analysis and validity, reliability and classical assumption tests. this study proves that brand awareness perceived quality and electronic word of mouth affect purchase intentions both partially and simultaneously. From this study, it is expected that companies pay more attention to product quality and consumer reviews to increase purchase intention.
PENGARUH PROMOSI DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN PADA PT ALVA NIAGA BANINDO Hendi, Hendi; Purba, Tiurniari
SCIENTIA JOURNAL Vol 3 No 4 (2021): Volume 3 Nomor 4 2021
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study was to determine promotion and brand image that affect the purchase decision at PT Alva Niaga Banindo with the sampling technique used is non-probability sampling using saturation sampling for the number of samples 115. The results of the coefficient of determination (R2) obtained are the promotion variables and the brand image that is approved 66.7% of the purchasing decisions at PT Alva Niaga Banindo. From the results of multiple linear regression shows that Y = 8,951 + 0.783 (X1) + -0.131 (X2). T test results indicate promotion has an influence on purchasing decisions Sig = 0,000 <0.05; t-count = 14.936), and brand image is not required to significantly influence the purchasing decisions (Sig = 0.071> 0.05; t-calculate = -1,821). The f test results show that promotion and simultaneous brand image have a positive and significant influence on purchasing decisions at PT Alva Niaga Banindo (Sig = 0,000 <0.05; f-count = 112,408
Co-Authors Angriani, Rini Br Purba, Neni Marlina CennataI, Ankho Dian Novitasari Erni Yanti Natalia Erni Yanti Natalia, Erni Yanti Fakhirah, Silvi Frindy, Frindy Hafif, M Hansen, Welly Hendi, Hendi Herlini, Herlini Heryenzus, Heryenzus Hutagalung, Mariah Mathilda Intan Utna Sari Kennedy Yap, Jonh Lauw, Hernawati Mandarini, Veerou Melinda Putri, Ratna Mortigor Afrizal Purba Nainggolan, Nora Pitri Nora Pitri Nainggolan Nurhabsyina, Nurhabsyina Nuri Aslami Purba, Mortigor Afrizal Putri, Erika Pransiska Putri, Tiya Aliya Rahmadani, Indah Alvia Rahmayani, Shinta Ayu Rika, Delvina selly Selly Setiawan, Ervin Siagian, Elma Suriya Sinaga, Zunalva Disa Supriadi Supriadi Tobing , Vargo Christian L. Tobing, Vargo Christian L. Valensia , Stephany Vargo Christian L. Tobing Wendy Wijaya, Fredric William William