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All Journal Jurnal Paradigma Ekonomika JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI YUME : Journal of Management Community Engagement and Emergence Journal (CEEJ) MOTIVASI Jurnal Manajemen dan Bisnis Jurnal Disrupsi Bisnis Jurnal Ekonomi dan Manajemen Indonesia AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis JUPADAI : Jurnal Pengabdian Kepada Masyarakat Postgraduate Management Journal Jurnal Profita : Akuntansi dan Manajemen Jurnal Sistem Informasi dan Manajemen SCIENTIA JOURNAL : Jurnal Ilmiah Mahasiswa
Purba, Tiurniari
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Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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PENGARUH KUALITAS PRODUK, CITRA MEREK DAN PERSONAL BRANDING TUPPERWARE TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DI KOTA BATAM Angeline, Angeline; Purba, Tiurniari
SCIENTIA JOURNAL Vol 7 No 4 (2025): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v7i4.10142

Abstract

This research is quantitative research which aims to find out of product quality, brand image and personal branding of Tupperware on consumer purchasing decisions in Indonesia. The analysis in this research uses an explanatory approach. The sampling technique used a sampling snowball, the sample consisted of 100 respondents who had purchased Tupperware. The analytical method used in this research is multiple linear regression analysis. This research is motivated by the problem of lack of marketing for Tupperware products which has resulted in these products currently experiencing a drastic decline in consumers. This research is research and development. Research was conducted on people in Batam City who had purchased or used Tupperware products.
PENGARUH CITRA MEREK, KUALITAS PRODUK DAN E-WOM TERHADAP KEPUTUSAN PEMBELIAN SKINCARE MS GLOW PADA E-COMMERCE TOKOPEDIA DI KOTA BATAM Yolanda, Tika; Purba, Tiurniari
SCIENTIA JOURNAL Vol 7 No 4 (2025): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v7i4.10191

Abstract

This research aims to examine the influence of brand image, product quality and e-WOM on purchasing decisions for MS Glow Skincare on Tokopedia e-Commerce in Batam City. This study uses a quantitative research method. The research sample consisted of 96 respondents who were people who had purchased and used MS Glow Skincare on Tokopedia e-Commerce in the Sagulung District, Batam City. The data collection method used was primary data. Data processing used the SPSS Version 26 program. Based on the data and analysis that have been carried out, this study shows that brand image positively and significantly influences purchasing decisions for MS Glow Skincare on Tokopedia e-Commerce in Batam City. In addition, product quality positively and significantly influences purchasing decisions for MS Glow Skincare on Tokopedia e-Commerce in Batam City. In e-WOM, it positively and significantly influences purchasing decisions for MS Glow Skincare on Tokopedia e-Commerce in Batam City. And simultaneously, brand image, product quality and e-WOM positively and significantly influence purchasing decisions for MS Glow Skincare on Tokopedia e-Commerce in Batam City
PENGARUH BRAND AMBASSADOR, KUALITAS PRODUK DAN E-WOM TERHADAP KEPUTUSAN PEMBELIAN PRODUK AVOSKIN DI KOTA BATAM Sinaga, Sri Novianti; Purba, Tiurniari
SCIENTIA JOURNAL Vol 7 No 4 (2025): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v7i4.10350

Abstract

This research aims to examine the influence of brand ambassadors, product quality and e-WOM on purchasing decisions of Avoskin products in Batam City. This study uses a quantitative research method. The research sample consisted of 100 respondents who were people who had purchased and used Avoskin products in the Sagulung District, Batam City. The data collection method used was primary data. Data processing used the SPSS Version 26 program. Based on the data and analysis that have been carried out, this study shows that brand ambassadors positively and significantly influence purchasing decisions of Avoskin products in Batam City. In addition, product quality positively and significantly influences purchasing decisions of Avoskin products in Batam City. In e-WOM, it positively and significantly influences purchasing decisions of Avoskin products in Batam City. And simultaneously, brand ambassadors, product quality and e-WOM positively and significantly influence purchasing decisions of Avoskin products in Batam City
PENGARUH MUTU PRODUK, CITRA MEREK DAN CITRA DIRI PRODUK LOCKNLOCK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN Purba, Tiurniari; Hutauruk, Friska Juliana; Putri, Poppy Okta Fiana
JURSIMA Vol 13 No 1 (2026): Volume 13 Nomor 1 2026
Publisher : INSTITUT TEKNOLOGI DAN BISNIS INDOBARU NASIONAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47024/js.v13i1.1307

Abstract

Latar Belakang: Penelitian ini dilatarbelakangi oleh permasalahan kurangnya pemasaran produk LocknLock yang mengakibatkan produk tersebut saat ini mengalami penurunan penjualan drastis di kalangan konsumen. Tujuan: Penelitian ini merupakan penelitian kuantitatif yang bertujuan untuk mengetahui pengaruh mutu produk, citra merek, dan citra diri produk LocknLock terhadap keputusan pembelian konsumen. Metode: Penelitian ini merupakan penelitian dan pengembangan. Analisis penelitian menggunakan pendekatan eksplanatif. Teknik pengambilan sampel menggunakan snowball sampling, sampel terdiri dari 100 responden yang pernah membeli produk LocknLock. Metode analisis yang digunakan dalam penelitian ini adalah analisis regresi linier berganda dengan bantuan SPSS. Hasil: Variabel mutu produk, citra merek dan citra diri LocknLock baik secara pasial maupun simultan berpengaruh terhadap keputusan pembelian konsumen. Kata Kunci: Mutu Produk, Citra Merek Dan Citra Diri, Keputusan Pembelian
Pengaruh Kepemimpinan Inklusif, Budaya Kerja, dan Komitmen Afektif Terhadap Kinerja Karyawan pada PT PCI Elektronik Internasional Batam Asfi, Gina Julika; Purba, Tiurniari
Community Engagement and Emergence Journal (CEEJ) Vol. 7 No. 2 (2026): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v7i2.10233

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Kepemimpinan Inklusif, Budaya Kerja, dan Komitmen Afektif terhadap Kinerja Karyawan di PT PCI Elektronik Internasional Batam. Metode penelitian yang digunakan adalah kuantitatif dengan teknik analisis regresi linear berganda terhadap 162 responden. Hasil uji t menunjukkan bahwa secara parsial, Kepemimpinan Inklusif berpengaruh positif dan signifikan terhadap Kinerja Karyawan ( 6,356 > 1,975), Budaya Kerja berpengaruh positif dan signifikan ( 5,944 > 1,975), dan Komitmen Afektif memiliki pengaruh positif serta paling dominan terhadap Kinerja Karyawan ( 29,096 > 1,975). Selanjutnya, hasil uji F membuktikan bahwa ketiga variabel tersebut secara simultan berpengaruh signifikan terhadap Kinerja Karyawan dengan nilai sebesar 510,195 dan tingkat signifikansi < 0,001. Nilai R Square sebesar 0,906 menunjukkan bahwa kontribusi Kepemimpinan Inklusif, Budaya Kerja, dan Komitmen Afektif dalam menjelaskan variasi Kinerja Karyawan adalah sebesar 90,6%, sedangkan sisanya sebesar 9,4% dipengaruhi oleh faktor lain di luar model penelitian ini. Implikasi dari penelitian ini menekankan pentingnya manajemen perusahaan untuk memprioritaskan keterikatan emosional karyawan guna mencapai performa kerja yang optimal.
PEMBINAAN EKONOMI KREATIF PADA SISWA SISWI SMK DI BATAM L. Tobing, Vargo Christian; Purba, Tiurniari; Nainggolan, Nora Pitri; Natalia, Erni Yanti
JUPADAI : Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 2 (2025): Volume 4 Nomor 2 2025
Publisher : Asosiasi Dosen Akutansi Indonesia, KEPRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64795/jupadai.v4i2.187

Abstract

The creative economy is a concept in the new economic era that intensifies information and creativity by relying on ideas and knowledge from human resources as the main production factors. This concept is usually supported by the existence of the creative industry which is its embodiment. Over time, economic development has reached the level of the previous creative economy, the world is faced with the concept of an information economy where information becomes the main thing in economic development. Considering the great benefits of the creative economy industry for economic growth, it is good to introduce the creative economy industry to the younger generation from an early age. Objective: To carry out community service coaching for school targets on the creative industry with the participants being vocational high school students in Batam. This community service is carried out by introducing the creative economy industry, its benefits and prospects for economic growth. Method: This community service is carried out using lecture and discussion methods. Results: By carrying out creative economy coaching, students can have an interest in contributing to the creative economy. Conclusion: During the community service activities, the participants were very enthusiastic about the material and discussions provided.
Co-Authors Angeline angeline Angriani, Rini Asfi, Gina Julika Br Purba, Neni Marlina CennataI, Ankho Dian Novitasari Erni Yanti Natalia Erni Yanti Natalia, Erni Yanti Fakhirah, Silvi Frindy, Frindy Hafif, M Hansen, Welly Hendi, Hendi Herlini, Herlini Heryenzus, Heryenzus Hutabarat, Siska Rianti Hutagalung, Mariah Mathilda Intan Utna Sari Julia Hutauruk Juvianti, Juvianti Kennedy Yap, Jonh L. Tobing, Vargo Christian Lauw, Hernawati Mandarini, Veerou Melinda Putri, Ratna Mortigor Afrizal Purba Nainggolan, Nora Pitri Nora Pitri Nainggolan Nurhabsyina, Nurhabsyina Purba, Mortigor Afrizal Putri, Poppy Okta Fiana Putri, Tiya Aliya Rahmadani, Indah Alvia Rahmayani, Shinta Ayu Rika, Delvina Sari, Intan Utna selly Selly Setiawan, Ervin Siagian, Elma Suriya Sinaga, Sri Novianti Supriadi Supriadi Tobing , Vargo Christian L. Tobing, Vargo Christian L. Valensia , Stephany Vargo Christian L. Tobing Wendy Wijaya, Fredric William William Yolanda, Tika