Article Per Year (5 Year)
p-Index From 2020 - 2025
5.538
P-Index
This Author published in this journals
All Journal Jurnal Ekonomi Pembangunan STIE Muhammadiyah Palopo Journal of Economic, Management, Accounting and Technology (JEMATech) Jambura Science of Management Jurnal Administrasi dan Manajemen Jurnal Pelayanan dan Pengabdian Masyarakat (Pamas) Jurnal Ilmu Komputer dan Bisnis Altasia : Jurnal Pariwisata Indonesia Dialektika: Jurnal Ekonomi dan Ilmu Sosial Journal of Enterprise and Development (JED) Revitalisasi : Jurnal Ilmu Manajemen Jurnal Manajemen Bisnis dan Kewirausahaan Prosiding National Conference for Community Service Project Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Fokus Manajemen Bisnis Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Pengabdian Masyarakat Asia DEDIKASI PKM Sinar Sang Surya: Jurnal Pusat Pengabdian kepada Masyarakat PRIMA : Portal Riset dan Inovasi Pengabdian Masyarakat Husnayain Business Review International Journal of Applied Sciences in Tourism and Events Mamangan Social Science Journal Jurnal Pengabdian Masyarakat Bangsa Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL) Madani: Jurnal Pengabdian Masyarakat dan Kewirausahaan ARembeN Ar Rehla: Journal of Islamic Tourism, Halal Food, Islamic Traveling, and Creative Economy Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka) Jurnal ilmiah teknologi informasi Asia Jurnal Pengabdian Kepada Masyaraka Pelita Nusantara
Fahlevi, Renza
Unknown Affiliation
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Veterinary Other

Published : 43 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Dialektika: Jurnal Ekonomi dan Ilmu Sosial

 1 
Peran Brand Image: Pengaruh Celebrity Endorsement, E-WOM, dan Perceived Quality terhadap Purchase Intention Skincare pada Gen-Z Fahlevi, Renza; Helen, Helen; Sinambela, Fitriana Aidnilla
DIALEKTIKA: Jurnal Ekonomi dan Ilmu Sosial Vol 9 No 2 (2024): Dialektika: Jurnal Ekonomi dan Ilmu Sosial
Publisher : Prodi Manajemen Fakultas Ekonomi dan Bisnis Universitas Islam Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36636/dialektika.v9i2.4638

Abstract

This study aims to explore the impacts of Celebrity Endorsement in terms of Attractiveness, Trustworthiness, and Expertise, E-WOM, and Perceived Quality on Purchase Intention of local skincare products among Gen Z consumers, with Brand Image as a mediator. The research adopts a quantitative approach and explanatory method. Samples are selected using purposive technique within non-probabilistic methods. Data are collected through questionnaire surveys, with a total of 300 respondents. The gathered data will be analyzed using SmartPLS and SPSS. The findings reveal that E-WOM and the credibility of celebrity endorsements significantly impact the local skincare brand image among Gen Z. Perceived quality and brand image also play a significant role in enhancing purchase intention. Furthermore, it is found that brand image acts as a mediator in the relationship between E-WOM and celebrity endorsement, ultimately enhancing purchase intention of local skincare among Gen Z consumers.
Co-Authors -, Hanny Aidnilla, Fitriana Ang, Jessica Friscilla Angie, Angie Ardhany Damanik, Nisa Br Sembiring, Agika Wasinta Cristie Yen, Selfia Enjelia, Yuyu Erlin Erlin Erni Erni Febriani, Fatimah ffy, Ye Fidia Fitri, Alissya Maidha Fitriana , Aidnilla Sinambela Fitriana Aidnilla Sinambela Flowerensia, Dionna Giorgyna, Giorgyna Hasanah, Nafisatul Helen, Helen Ingakadijaya, Rahmat Ingkadijaya, Rachmat Isnaini Nuzula Agustin Jessy Kevin, Valeska Lilya Lestari, Melissa Lily Purwianti Lim, Irene Lim, Jasen Macnico, Peter Maggie, Maggie Mahendra, Rizky Adi Mangkey, Jasica Kristin Ma’muriyah, Ni’matul Meliana Meliana Melodya, Deslyn Noviani, Metta Nurhafiza, Emtiqa Nurhafiza, Emtiqa Nurhafiza Nurhamidah, Rahel Permata, Nadiva Surya Pratama, Wira Ardhimas Putra, Edy Yulianto Putra, Muhamad Zhabiyan Dwi Raisy Raisy, Raisy Rovina Rusiana, Nia Selina, Selina Septiyani, Estin Rose Shelvina Sihombing, Dame Afrina Sinambela, Fitriana Aidnilla Steffani, Steffani Stevani, Stevani Tan, Joyceline Vallencia, Vallencia Viony, Viony Wang, Thalia Willam Yunaeni, Enly