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All Journal Jurnal Ekonomi Pembangunan STIE Muhammadiyah Palopo Journal of Economic, Management, Accounting and Technology (JEMATech) Jambura Science of Management Jurnal Administrasi dan Manajemen Jurnal Pelayanan dan Pengabdian Masyarakat (Pamas) Jurnal Ilmu Komputer dan Bisnis Altasia : Jurnal Pariwisata Indonesia Dialektika: Jurnal Ekonomi dan Ilmu Sosial Journal of Enterprise and Development (JED) Revitalisasi : Jurnal Ilmu Manajemen Jurnal Manajemen Bisnis dan Kewirausahaan Prosiding National Conference for Community Service Project Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Fokus Manajemen Bisnis Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Pengabdian Masyarakat Asia DEDIKASI PKM Sinar Sang Surya: Jurnal Pusat Pengabdian kepada Masyarakat PRIMA : Portal Riset dan Inovasi Pengabdian Masyarakat Husnayain Business Review International Journal of Applied Sciences in Tourism and Events Mamangan Social Science Journal Jurnal Pengabdian Masyarakat Bangsa Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL) Madani: Jurnal Pengabdian Masyarakat dan Kewirausahaan ARembeN Ar Rehla: Journal of Islamic Tourism, Halal Food, Islamic Traveling, and Creative Economy Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka) Jurnal ilmiah teknologi informasi Asia Jurnal Pengabdian Kepada Masyaraka Pelita Nusantara
Fahlevi, Renza
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Journal : Jurnal Pengabdian Masyarakat Asia

 1 
Digital Marketing Improvement to Achieve Awareness and Better Engagement for Holybags Raisy; Fahlevi, Renza; Sinambela, Fitriana Aidnilla
Jurnal Pengabdian Masyarakat Vol. 5 No. 2 (2024): Jurnal Pengabdian Masyarakat
Publisher : Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jpm.v5i2.2108

Abstract

Purpose: The study provides insight on the importance of Digital Marketing and its evolution which sees business today keep up eith the latest trends and explore new ways to promote products or services and achieve virality via social media deemed beneficial for business. Method: Qualitative methodology consist of observation, interviews, and direct involvement, was used during the consideration for social media optimization to facilitate Digital Marketing, which pertains to its aptness to closely enhance productivity. Practical Applications: This study presents how Digital Marketing through modern social media platforms can boost a reach, engagement, and consumer intention to make a purchase, thereby improving a business’s prospects moving forward. Findings from this study also indicate the potential advantages for businesses from parallel sectors. Conclusion: This study brings to light how prevalent Digital Marketing through social media has become in the modern age and how cost-effective and beneficial it can be for businesses looking to promote their products or services. Adopting current Digital Marketing strategies is crucial to connecting with the modern-day consumer and to establish a brand’s position in the market.
Co-Authors -, Hanny Aidnilla, Fitriana Ang, Jessica Friscilla Angie, Angie Ardhany Damanik, Nisa Br Sembiring, Agika Wasinta Cristie Yen, Selfia Enjelia, Yuyu Erlin Erlin Erni Erni Febriani, Fatimah ffy, Ye Fidia Fitri, Alissya Maidha Fitriana , Aidnilla Sinambela Fitriana Aidnilla Sinambela Flowerensia, Dionna Giorgyna, Giorgyna Hasanah, Nafisatul Helen, Helen Ingakadijaya, Rahmat Ingkadijaya, Rachmat Isnaini Nuzula Agustin Jessy Kevin, Valeska Lilya Lestari, Melissa Lily Purwianti Lim, Irene Lim, Jasen Macnico, Peter Maggie, Maggie Mahendra, Rizky Adi Mangkey, Jasica Kristin Ma’muriyah, Ni’matul Meliana Meliana Melodya, Deslyn Noviani, Metta Nurhafiza, Emtiqa Nurhafiza, Emtiqa Nurhafiza Nurhamidah, Rahel Permata, Nadiva Surya Pratama, Wira Ardhimas Putra, Edy Yulianto Putra, Muhamad Zhabiyan Dwi Raisy Raisy, Raisy Rovina Rusiana, Nia Selina, Selina Septiyani, Estin Rose Shelvina Sihombing, Dame Afrina Sinambela, Fitriana Aidnilla Steffani, Steffani Stevani, Stevani Tan, Joyceline Vallencia, Vallencia Viony, Viony Wang, Thalia Willam Yunaeni, Enly