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All Journal Journal of Economic, Management, Accounting and Technology (JEMATech) Jurnal Administrasi dan Manajemen Jurnal Pelayanan dan Pengabdian Masyarakat (Pamas) Jurnal Ilmu Komputer dan Bisnis Altasia : Jurnal Pariwisata Indonesia Journal of Enterprise and Development (JED) Revitalisasi : Jurnal Ilmu Manajemen Jurnal Manajemen Bisnis dan Kewirausahaan Prosiding National Conference for Community Service Project Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian kepada Masyarakat Nusantara Sinar Sang Surya: Jurnal Pusat Pengabdian kepada Masyarakat PRIMA : Portal Riset dan Inovasi Pengabdian Masyarakat Husnayain Business Review International Journal of Applied Sciences in Tourism and Events Mamangan Social Science Journal Jurnal Pengabdian Masyarakat Bangsa Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL) Madani: Jurnal Pengabdian Masyarakat dan Kewirausahaan ARembeN Ar Rehla: Journal of Islamic Tourism, Halal Food, Islamic Traveling, and Creative Economy Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka) Jurnal ilmiah teknologi informasi Asia Jurnal Pengabdian Kepada Masyaraka Pelita Nusantara
Fahlevi, Renza
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Journal : International Journal of Applied Sciences in Tourism and Events

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How celebrity involvement affect destination image, the mediating role of celebrity worship Shelvina; Fitriana Aidnilla Sinambela; Fahlevi, Renza
International Journal of Applied Sciences in Tourism and Events Vol. 8 No. 2 (2024): December 2024
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/ijaste.v8i2.76-85

Abstract

The film industry plays a significant role in influencing tourists' travel destination choices. This study aims to explore the relationship between celebrity involvement and destination image, with celebrity worship serving as a mediating variable. This research depicted the case of Chinese film industry to examines how films and celebrities impact destination image. This research uses quantitative research methods with the PLS-SEM research model. the study surveyed 310 Batam residents who have watched Chinese movies or TV series. The findings indicate a positive and significant relationship between celebrity involvement and destination image, mediated by celebrity worship.
Co-Authors -, Hanny Aidnilla, Fitriana Ang, Jessica Friscilla Angie, Angie Ardhany Damanik, Nisa Br Sembiring, Agika Wasinta Cristie Yen, Selfia Erlin Erlin Erni Erni Febriani, Fatimah Fidia Fitri, Alissya Maidha Fitriana , Aidnilla Sinambela Fitriana Aidnilla Sinambela Flowerensia, Dionna Giorgyna, Giorgyna Hasanah, Nafisatul Helen, Helen Ingkadijaya, Rachmat Isnaini Nuzula Agustin Jessy Kevin, Valeska Lilya Lim, Irene Macnico, Peter Maggie, Maggie Mahendra, Rizky Adi Mangkey, Jasica Kristin Ma’muriyah, Ni’matul Meliana Meliana Melodya, Deslyn Nurhafiza, Emtiqa Nurhafiza, Emtiqa Nurhafiza Nurhamidah, Rahel Permata, Nadiva Surya Pratama, Wira Ardhimas Putra, Edy Yulianto Putra, Muhamad Zhabiyan Dwi Raisy, Raisy Rovina Septiyani, Estin Rose Shelvina Sihombing, Dame Afrina Sinambela, Fitriana Aidnilla Steffani, Steffani Stevani, Stevani Tan, Joyceline Vallencia, Vallencia Viony, Viony Wang, Thalia Willam Yunaeni, Enly