Claim Missing Document
Check
Articles

Found 25 Documents
Search

KEPERCAYAAN, KEMUDAHAN PENGGUNAAN DAN ELECTRONIC WORD OF MOUTH TERHADAP MINAT BELI ONLINE Muh Ali Maskuri; Ergo Nurpatria Kurniawan; Mursida Kusuma Wardani; Meli Andriyani
Jurnal Manajemen Kewirausahaan Vol 16, No 2 (2019): JMK EDISI DESEMBER 2019
Publisher : Sekolah Tinggi Ilmu Ekonimi IPWI Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33370/jmk.v16i2.348

Abstract

Berkembangnya teknologi internet dan meningkatnya pengguna internet, membuat kegiatan perdaganganpun mulai mengalami perkembangan. Banyak pelaku bisnis yang menggunakan internet untuk melakukan promosi dan melakukan perdagangan, bisnis baru dalam dunia digital ini disebut dengan perdagangan elektronik (e-commerce). Penelitian ini bertujuan untuk menguji pengaruh kepercayaan, kemudahan penggunaan dan electronic word of mouth terhadap minat beli online Tokopedia. Sampel dalam penelitian ini adalah orang-orang yang pernah melakukan belanja online di Tokopedia atau situs belanja online lain. Sampel yang digunakan sebanyak 96 orang yang dipilih menggunakan nonprobabilility sampling melalui kuesioner. Teknik analisa data yang digunakan dalam penelitian ini adalah analisa regresi linier sederhana dengan alat bantu software komputer SPSS 22. Hasil penelitian ini menyatakan bahwa variabel independen yang paling berpengaruh terhadap variabel dependen adalah Electronic Word Of Mouth (E_WOM) (0,521), diikuti oleh kepercayaan konsumen (0,421) dan yang terahir adalah kemudahan penggunaan (0,209). Hasil menunjukan bahwa variabel kepercayaan, kemudahan penggunaan dan electronic word of mouth berpengaruh positif terhadap minat beli online pada situs Tokopedia. Kata kunci: kepercayaan, kemudahan penggunaan, electronic word of mouth dan minat beli.
ANALISIS SWOT DALAM MENENTUKAN STRATEGI BERSAING PADA PT. CHAYA INTERFREIGHT CARGO CABANG JAKARTA Aditya Nugraha Pratamahanu; Rasipan Rasipan; Heru Mulyanto; Meli Andriyani
Jurnal Manajemen Kewirausahaan Vol 18, No 1 (2021): JMK EDISI JUNI 2021
Publisher : Sekolah Tinggi Ilmu Ekonimi IPWI Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33370/jmk.v18i1.513

Abstract

SWOT Analysis adalah salah satu alat manajemen untuk mengidentifikasi dan mengukur secara sistematis kekuatan, kelemahan, peluang, dan ancaman yang berada di ruang lingkup internal maupun eksternal perusahaan. SWOT Analysis digunakan untuk mengukur kekuatan, kelemahan, peluang, dan ancaman perusahaan PT Chaya Interfreight Cargo Cabang Jakarta. Penelitian dilakukan di PT Chaya Interfreight Cargo Jakarta dengan pengambilan data menggunakan metode observasi, wawancara, dokumentasi, dan kuesioner. Penelitian dilakukan secara kualitatif, yaitu dengan analisis deskriptif. Penelitian menghasilkan kesimpulan bahwa skor yang didapat melalui analisis SWOT PT Chaya Interfreight Cargo Jakarta masuk pada kuadran I (positif, positif). Merupakan posisi yang sangat menguntungkan bagi perusahaan untuk memanfaatkan peluang dengan kekuatan yang saat ini PT. Chaya Interfreight Cargo miliki. PT Chaya Interfreight Cargo sangat mendukung untuk menerapkan strategi pertumbuhan yang agresif. Kata kunci: manajemen stategik, perusahaan logistik, SWOT analysis   SWOT Analysis is one of the management tools to identify and systematically measure the strengths, weaknesses, opportunities, and threats within the company's internal and external scope. SWOT Analysis is used to measure the strengths, weaknesses, opportunities, and threats of PT Chaya Interfreight Cargo Jakarta Branch. The research was conducted at PT Chaya Interfreight Cargo Jakarta with data collection using observation, interviews, documentation, and questionnaires. The research was conducted qualitatively with descriptive analysis. The study concluded that the scores obtained through the SWOT analysis of PT Chaya Interfreight Cargo Jakarta is in quadrant I (positive, positive). It is a very advantageous position for the company to take advantage of opportunities with the strengths that PT Chaya Interfreight Cargo currently has. PT Chaya Interfreight Cargo is very supportive of implementing an aggressive growth strategy. Keywords: logistics company, strategic management, SWOT analysis
Profitabilitas dalam Memediasi Struktur Modal dan Likuiditas Terhadap Return Saham Perusahaan LQ-45 di Bursa Efek Indonesia: Profitability in Mediating Capital Structure and Liquidity to The Company's Stock Returns on the Indonesia Stock Exchange Heru Mulyanto; Meli Andriyani
MASTER: Jurnal Manajemen Strategik Kewirausahaan Vol. 2 No. 2 (2022): MASTER: Jul 2022
Publisher : LPPM Universitas Pelita Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (565.686 KB) | DOI: 10.37366/master.v2i2.494

Abstract

Penelitian bermaksud menganalisis profitabilitas (return on aset) dalam memediasi struktur modal (debt to equity ratio) dan likuiditas (current ratio) terhadap return saham (capital gain/lost). Data penelitian diperoleh dari Bursa Efek Indonesia yaitu perusahaan yang termasuk pada kelompok LQ-45 tahun 2019. Sampling jenuh digunakan dalam penelitian sehingga diperoleh 45 data. WarpPLS Regression digunakan dalam analisis untuk memudahkan pengujian mediasi. Hasil penelitian menunukkan bahwa profitabilitas berpengaruh positif terhadap return saham. Struktur modal berpengaruh negatif terhadap profitabilitas tetapi likuiditas tidak mempengaruhi profitabilitas. Profitabilitas menjadi pemediasi struktur modal terhadap return saham dengan arah negatif tetapi tidak menjadi pemediasi likuiditas terhadap return saham. The study intends to analyze profitability (return on assets) in mediating the capital structure (debt to equity ratio) and liquidity (current ratio) to stock returns (capital gains / lost). Research data was obtained from the Indonesia Stock Exchange, namely companies included in the LQ-45 group in 2019. Saturated sampling was used in the study so that 45 data were obtained. WarpPLS Regression is used in the analysis to facilitate mediation testing. The results of the study showed that profitability has a positive effect on stock returns. Capital structure negatively affects profitability but liquidity does not affect profitability. Profitability mediates capital structure against stock returns in a negative direction but does not mediate liquidity to stock returns.
PENGAWASAN, LINGKUNGAN KERJA, MOTIVASI KERJA PENGARUHNYA TERHADAP KINERJA KARYAWAN PT INDOCEMENT TUNGGAL PRAKARSA TBK Rochmad Fadjar Darmanto; Anik Ariyanti; Meli Andriyani
Jurnal Manajemen Kewirausahaan Vol 19, No 2 (2022): JMK EDISI DESEMBER 2022
Publisher : Sekolah Tinggi Ilmu Ekonimi IPWI Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33370/jmk.v19i2.905

Abstract

Penelitian bertujuan mengukur pengaruh pengawasan, lingkungan kerja, dan motivasi kerja terhadap kinerja karyawan PT Indocement Tunggal Prakarsa, Tbk. Populasi pada penelitian yaitu seluruh karyawan di PT Indocement Tunggal Prakarsa, Tbk. Sampel penelitian sebanyak 85 responden yang diambil dari rumus slovin. Pengumpulan data melalui observasi disertai penyebaran kuesioner, uji validitas dan reliabilitas, uji model, uji asumsi klasik dan uji regresi linier berganda. Hasil dari pengukuran menunjukkan bahwa pengawasan dan motivasi kerja secara individual tidak berpengaruh signifikan terhadap kinerja karyawan, sedangkan lingkungan kerja mempunyai pengaruh positif dan signifikan terhadap kinerja karyawan pada PT Indocement Tunggal Prakarsa, Tbk. Kata kunci: kinerja, lingkungan kerja, motivasi kerja, pengawasan  ABSTRACT The study aims to measure the influence of supervision, work environment, and work motivation on the performance of employees of PT Indocement Tunggal Prakarsa, Tbk. The population in the study was all employees at PT Indocement Tunggal Prakarsa, Tbk.   The research sample was 85 respondents taken from the slovin formula. Data collection through observation is accompanied by the dissemination of questionnaires, validity and reliability tests, model tests, classical assumption tests and multiple linear regression tests. The results of the measurement show that individual work supervision and motivation have no significant effect on employee performance, while the work environment has a positive and significant influence on employee performance at PT Indocement Tunggal Prakarsa, Tbk. Keywords: performance, supervision, work environment, work motivation
PENGARUH KEPEMIMPINAN MOTIVATOR DAN STRES KERJA TERHADAP KINERJA KARYAWAN MELALUI MOTIVASI KERJA Aditya Nugraha Pratamahanu; Mursida Kusuma Wardani; Rasipan Rasipan; Meli Andriyani
Jurnal Manajemen Kewirausahaan Vol 20, No 1 (2023): JMK EDISI JUNI 2023
Publisher : Sekolah Tinggi Ilmu Ekonimi IPWI Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33370/jmk.v20i1.988

Abstract

Penelitian ini bertujuan untuk menguji pengaruh kepemimpinan motivator dan stress kerja terhadap kinerja karyawan melalui motivasi kerja di PT. Rona Digital Industri Kreatif. Metode penelitian yang digunakan adalah deskriptif kuantitatif dengan pengumpulan data melalui kuisioner, survei, dan wawancara. Penelitian dilakukan dengan 80 responden. Metode Analisis menggunakan Structural Equation Model (SEM) berbasis PLS (Partial Least Square) dengan aplikasi WarpPLS. Hasil penelitian menunjukkan bahwa kepemimpinan motivator, motivasi kerja, dan stress kerja memiliki pengaruh signifikan terhadap kinerja karyawan secara langsung maupun tidak langsung melalui mediasi variable motivasi kerja. Berdasarkan hasil penelitian dapat disimpulkan bahwa kepemimpinan motivator yang baik dan motivasi kerja yang tinggi dapat meningkatkan kinerja karyawan, sementara stress kerja yang tinggi dapat menurunkan kinerja karyawan. Oleh karena itu, perusahaan perlu memperhatikan faktor-faktor ini dalam upaya meningkatkan kinerja karyawan. Kata kunci: kepemimpinan motivator, kinerja karyawan, motivasi kerja, stres kerja ABSTRACT This research aims to examine the influence of motivational leadership and work stress on employee performance through work motivation at PT. Rona Digital Industri Kreatif. The research method used is quantitative descriptive with data collection through questionnaires, surveys, and interviews. The study was conducted with 80 respondents. The analysis method used is the Structural Equation Model (SEM) based on Partial Least Squares (PLS) using the WarpPLS application. The study results show that motivational leadership, work motivation, and work stress significantly impact employee performance directly and indirectly through the mediation of work motivation variables. Based on the results of the study, it can be concluded that good motivational leadership and high work motivation can enhance employee performance, while high work stress can reduce employee performance. Therefore, companies need to pay attention to these factors in efforts to improve employee performance. Keywords: employee performance, motivational leadership, work motivation, work stress
Information Asymmetry, Good Corporate Governance, and Deferred Tax Expenses Affect Earnings Management Maulina Dyah Permatasari; Adibah Yahya; Meli Andriyani; Rully Rusdianzyah
EKOMABIS: Jurnal Ekonomi Manajemen Bisnis Vol. 5 No. 01 (2024): Ekomabis Edisi Januari 2024
Publisher : LPPM Universitas Pelita Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37366/ekomabis.v5i01.1302

Abstract

Profit control is an action taken by company management to change financial statements to make them appear more favourable to stakeholders. This is, of course, influenced by various factors, including internal factors as well as external factors. In this research, the author intends to analyse external factors using information asymmetry proxies for earnings management, while the internal factors that the author raises are corporate governance, or good corporate governance, as well as financial reports in the form of deferred tax expenses. This research aims to analyse the influence of information asymmetry, institutional ownership, size of the board of commissioners, and deferred tax burden on earnings management practices in the corporate context. This study uses financial data of companies listed on the stock exchange and performs statistical analysis to identify the relationship between the variables mentioned above and earnings management practices. The data used comes from a certain period, covering various industries. The data analysis method uses quantitative descriptive analysis, classical assumption testing, multiple linear regression analysis, and hypothesis testing. The findings indicated that institutional ownership information asymmetry, deferred tax expense, and board size did not significantly affect earnings management, even though board size had a favourable and significant influence. The board of commissioners' size, however, has a favourable and noteworthy impact. At the same time, there is no discernible impact on earnings management from the knowledge asymmetry of institutional ownership, board size, or deferred tax expense.
PENGENALAN INVESTASI DI PASAR MODAL PADA PELAKU UMKM CIKARANG PUSAT Rina Nurjanah; Meli Andriyani; Muhammad Kosim; Preatmi Nurastuti; Anisah Istiqomah
Aptekmas Jurnal Pengabdian pada Masyarakat Vol 7 No 1 (2024): APTEKMAS Volume 7 Nomor 1 2024
Publisher : Politeknik Negeri Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This activity focuses on introducing investment in the capital market to Micro, Small and Medium Enterprises (MSMEs), especially those who are members of the Central Cikarang MSME Forum. The micro and small business groups that are the focus involve culinary, convection, souvenir traders and others. Most of these MSME players have a lack of knowledge in the financial sector, especially regarding investment. Therefore, the aim of this activity is to increase their understanding of investment, especially in the capital market context. This is important so that they can manage their funds wisely and avoid mistakes in investment management. Training is carried out using presentation methods, question and answer sessions, and discussions to facilitate understanding and absorption of the material provided. The main focus of the training is to provide guidance on how to make good investments, especially regarding stock investments in the capital market. The results of the activity provide real benefits for MSEs and increase knowledge and understanding regarding investment in the capital market. The existence of the application makes it easier for participants to make investments anytime and anywhere. Participants were very enthusiastic about this activity and hoped that this activity could be held sustainably.
Return on Asset sebagai Pemediasi Pertumbuhan Aset dan Net Profit Margin Terhadap Return Saham: Return on Assets as a Mediator for Asset Growth and Net Profit Margin on Share Returns Utomo, Kukuh Hadi; Widhiastuti, Susanti; Andriyani, Meli
MASTER: Jurnal Manajemen Strategik Kewirausahaan Vol. 4 No. 1 (2024): MASTER: Jan 2024
Publisher : LPPM Universitas Pelita Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37366/master.v4i1.1603

Abstract

Penelitian ini bertujuan mengukur pengaruh ROA dalam memediasi Pertumbuhan Aset dan NPM terhadap Return Saham. Data berupa sekunder yang berjumlah 55 data dari 11 laporan keuangan tahunan perusahaan sektor transportasi yang terdaftar di BEI. Jenis metode yang digunakan kuantitatif dengan teknik pengambilan purposive sampling. Uji statistika memakai taraf 5% pengujian yang diolah menggunakan aplikasi SmartPLS3. Hasil penelitiannya diperoleh Pertumbuhan Aset tidak berpengaruh terhadap ROA dan Return Saham. NPM berpengaruh terhadap ROA tetapi tidak berpengaruh terhadap Return Saham. ROA tidak mampu memediasi Pertumbuhan Aset dan NPM terhadap Return Saham. Penelitian ini membuktikan satu hal yang utama yaitu variabel ROA tidak mampu memediasi variabel Pertumbuhan Aset dan NPM terhadap Return Saham. Selain itu, hasil lainnya membuktikan variabel NPM berpengaruh terhadap ROA. Hasil ini hendaknya dijadikan bahan evaluasi perusahaan agar memperhatikan rasio NPM yang dimilikinya karena variabel ini mampu mempengaruhi Return Saham. Para investor juga disarankan untuk menganalisa terlebih dahulu rasio NPM yang dimiliki perusahan sebelum melakukan investasi. This research aims to measure the influence of ROA in mediating Asset Growth and NPM on Stock Returns. The data is secondary, totaling 55 data from 11 annual financial reports of transportation sector companies listed on the IDX. The method used is quantitative with a purposive sampling technique. Statistical tests use a 5% testing level which is processed using the SmartPLS3 application. The research results showed that Asset Growth did not affect ROA and Stock Returns. NPM affects ROA but does not affect Stock Returns. ROA is unable to mediate Asset Growth and NPM on Stock Returns. This research proves one main thing, namely that the ROA variable is unable to mediate the Asset Growth and NPM variables on Stock Returns. Apart from that, other results prove that the NPM variable affects ROA. These results should be used as material for company evaluation so that they pay attention to their NPM ratio because this variable can influence stock returns. Investors are also advised to first analyze the company's NPM ratio before investing.
Pendampingan Peramalan Penjualan Produk pada Usaha Mikro Cemilan Cepuluh Kampung Karang Kandal Nurjanah, Rina; Andriyani, Meli; Nurastuti, Preatmi; el Muiz, Najmi Tsania; Rukoyah, Siti
Abdimas Galuh Vol 6, No 2 (2024): September 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ag.v6i2.14546

Abstract

Penjualan merupakan salah satu hal yang penting dalam kegiatan operasional suatu usaha. Perkembangan usaha dapat dilihat dari hasil penjualan yang dilakukan, oleh karenanya penjualan menjadi hal yang dibutuhkan dalam keberlanjutan usaha terutama pada usaha mikro. Agar dapat meningkatkan penjualan, tentunya suatu usaha perlu melakukan perencanaan bisnis. Perencanaan bisnis meliputi perencanaan keuangan, sumber daya manusia, serta pemasaran. Dalam peningkatan penjualan dibutuhkan perencanaan dengan mengetahui perkiraan penjualan di masa depan. Penyusunan forecast penjualan pada mitra diharapkan dapat meningkatkan kemampuan mitra dalam berfikir logis dan analitis untuk dapat mempertahankan usahanya. Tujuannya agar forecast penjualan yang dibuat dapat membantu mitra dalam mengelola persediaan serta dapat menentukan pemasok dan pembiayaan, yang pada akhirnya mitra dapat mengambil keputusan strategis. Hasil kegiatan menunjukkan peningkatan pada pemahaman mitra atas perhitungan peramalan penjualan, dibuktikan dengan hasil peramalan penjualan yang disusun oleh mitra secara mandiri. Kegiatan pendampingan diharapkan dapat dilanjutkan pada materi lainnya yang mendorong peningkatan kompetensi mitra.
Pelatihan Pengelolaan Website dengan Wordpress di SDN Utan Kayu Utara 01 Kristiyanto, Yogi; Wardani, Mursida Kusuma; Andriyani, Meli; Rachman, Muhammad Maulana
Jurnal Pengabdian kepada Masyarakat UBJ Vol. 7 No. 2 (2024): June - December 2024
Publisher : Lembaga Penelitian Pengabdian kepada Masyarakat dan Publikasi Universitas Bhayangkara Jakarta Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31599/bdfg6m34

Abstract

The existence of a school website is an important means to convey information effectively to students, teachers, parents, and the general public. SDN Utan Kayu Utara 01, located in East Jakarta, has an official website that can be used as a medium for information and communication. This training aims to provide a basic understanding of the importance of websites in education; train participants to manage websites using WordPress, a platform that is easily accessible and user-friendly; support SDN Utan Kayu Utara 01 in creating a digital platform that supports teaching and learning activities and administration. This training is carried out through three main stages, namely preparation, implementation, evaluation and mentoring. The implementation is carried out in one full day (8 hours) consisting of 3 sessions, namely Introduction to Websites and WordPress, Website Management and File Management. Website management training using WordPress at SDN Utan Kayu Utara 01 has produced several significant achievements, both in terms of participant capabilities and infrastructure management. This training has succeeded in improving teachers' technical skills in managing school websites, such as uploading various types of content such as text, images, and videos to beautify and complete the website page. Website management training using WordPress at SDN Utan Kayu Utara 01 has been successfully implemented. From the evaluation, the majority of participants felt that this training was very useful, especially in facing the demands of digitalization of education.