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All Journal Jurnal Pengabdian Kepada Masyarakat (Indonesian Journal of Community Engagement) Martabe : Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Al-Ikhlas Jurnal ABDINUS : Jurnal Pengabdian Nusantara Jurnal Pengabdian Masyarakat Asia Jurnal Orientasi Bisnis dan Entrepreneurship FUNDAMENTAL AND MANAGEMENT NURSING JOURNAL Jurnal Abdimas Ekonomi dan Bisnis Jurnal Abdimas Kartika Wijayakusuma Indonesian Collaboration Journal of Community Services (ICJCS) An-Nizam: Jurnal Bakti Bagi Bangsa DUNIA KEPERAWATAN: JURNAL KEPERAWATAN DAN KESEHATAN Jurnal Pengabdian Pada Masyarakat
Rofi'i, Muhammad
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Peningkatan Pengetahuan Membuat Digital Asset dan Komersialisasinya Pada Siswa SMK Kesehatan Aras Depok Rofi'i, Muhammad; Hagabean, Ananta; Gani, Ariel Nian; Faisal, Muhammad; Tulasmiyanti, Novia; Rahmasuciana, Dioni Yurinda
Jurnal Abdimas Ekonomi dan Bisnis Vol. 4 No. 2 (2024): Jurnal Abdimas Ekonomi dan Bisnis
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/abdiekbis.v4i2.3639

Abstract

There are two primary challenges faced by students of  SMK Kesehatan Aras Sawangan Depok. Firstly, there is a proficiency issue in videography and photography, considering SMK Kesehatan Aras specializes in health education and lacks focus on videography, photography, or visual communication design. Secondly, students encounter difficulties in utilizing digital platforms as avenues for selling digital assets such as videos and photos. Addressing these issues is crucial for enabling students to commence monetizing digital assets online. The objective of this training program is to enhance students' knowledge and skills in producing digital assets and commercializing them through the Gettyimages application. The method employed is Asset Based Community Development (ABCD). This community service activity was attended by 27 Aras Vocational School students. Based on pretest and posttest analysis, it shows that the increase in participants' knowledge varied between 82%-100%, with an average increase in understanding for the 27 participants of 91.92%. So it can be concluded that the objectives of this training have been achieved, this training has had a positive impact as shown by the increase in participants' understanding of 11 aspects of the science of selling digital assets in the form of videos and photos on the Gettyimages platform.
PENINGKATAN BRANDING PRODUK KELOMPOK TANI MUSTIKA MELALUI INOVASI SMART & ANTI-COUNTERFEIT PACKAGING Nian Gani, Ariel; Nugroho, Randhy; Rofi'i, Muhammad
Indonesian Collaboration Journal of Community Services (ICJCS) Vol. 5 No. 4 (2025): Indonesian Collaboration Journal of Community Services
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/icjcs.v5i4.222

Abstract

This community service program aims to strengthen the market competitiveness of hydroponic products produced by Kelompok Tani Mustika in Kramatjati, East Jakarta, through the implementation of smart and anti-counterfeit packaging innovations. Despite having superior product quality compared to conventional produce, the group struggles to expand its market due to weak branding and the absence of packaging that provides added value and product security. The program was carried out through training, mentoring, and hands-on implementation of branding-oriented packaging design, followed by the development of smart packaging equipped with QR-based product authentication. A web application was also developed to verify product authenticity and integrated with a customer loyalty system that rewards buyers who scan the QR code during purchase validation. The results show a significant improvement in participants’ understanding of branding and packaging, supported by full adoption of smart labels on hydroponic products. This initiative has strengthened consumer confidence, enhanced brand identity, and increased product value to access higher-standard market segments such as restaurants and hotels. Dissemination through mass media and ongoing journal preparation ensures the sustainability and academic contribution of the program. Overall, this initiative successfully strengthens the digital branding capacity, product security, and business sustainability of Kelompok Tani Mustika.
Model for Enhancing the Competitiveness of the Food Industry and Urban Farming Business Community: A Case Study of the Kedaireka IRT–UM Grant Setianingrum, Any; Nugroho, Randhy; Deviastri, Lily; Annisa, Intan Tri; Gani, Ariel Nian; Rofi'i, Muhammad; Nurhayati, Ely; Juhaeni, Ade Hilman; Supartoto, Supartoto
Jurnal Pengabdian kepada Masyarakat (Indonesian Journal of Community Engagement) Vol 11, No 4 (2025): December
Publisher : Direktorat Pengabdian kepada Masyarakat Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jpkm.102540

Abstract

Micro, Small, and Medium Enterprises (MSMEs) continue to face significant competitive pressures in an increasingly dynamic market environment, requiring sustainable and niche-based strategies to strengthen their competitiveness. This condition is experienced by CheekMe Mie Sehat, Kuliner Warteg Kalkul Bahari, and the Mustika Farmer Group (fostered partners of YARSI University) which have encountered business stagnation and difficulties in scaling up, particularly in product innovation, marketing, business governance, and compliance with quality standards. In response, a competitiveness enhancement model was developed and implemented through a combination of training and non-training interventions. The activities were conducted from November to December 2024 and included workshops, talk show sessions, certification assistance, laboratory testing, and the provision of digital and production infrastructure. The effectiveness of the program was evaluated using pre-test and post-test measurements, participant engagement, and observed improvements in business practices. The results indicate a measurable increase in participants’ knowledge, skills, and institutional capacity, demonstrating that an integrated and multidimensional approach can effectively enhance the competitiveness and sustainability of MSMEs in the food industry and urban farming sector.
Peningkatan Literasi Tata Kelola Administrasi Keuangan Masjid Rofi'i, Muhammad; Huda, Nurul; Gani, Ariel Nian; Maulana, Aya Yahya; Luhur, Irgi Alfariz; Ashilah, Nasywa Athaya
Jurnal Abdimas Kartika Wijayakusuma Vol 6 No 4 (2025): Jurnal Abdimas Kartika Wijayakusuma
Publisher : LPPM Universitas Jenderal Achmad Yani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26874/jakw.v6i4.988

Abstract

Masjid sebagai organisasi nirlaba memerlukan tata kelola keuangan yang akuntabel dan transparan untuk menjaga kepercayaan jamaah. Namun, berbagai studi menunjukkan bahwa banyak masjid belum menerapkan prinsip akuntansi secara memadai, sehingga pengelolaan keuangan masih lemah dan berpotensi menimbulkan fraud. Pengabdian masyarakat ini dilaksanakan sebagai respons terhadap kebutuhan pengurus masjid untuk meningkatkan literasi dan kapasitas pengelolaan keuangan. Metode yang digunakan adalah Asset Based Community Development (ABCD) melalui kegiatan seminar dan pelatihan yang berfokus pada sepuluh indikator utama pengelolaan keuangan masjid. Evaluasi dilakukan melalui pre-test dan post-test menggunakan skala Likert 1–5 untuk mengukur peningkatan pemahaman peserta. Hasil menunjukkan adanya peningkatan pemahaman yang signifikan, dengan rata-rata nilai awal 2,90 meningkat menjadi 4,32 atau mengalami peningkatan sebesar 48,85%. Temuan ini menunjukkan bahwa pelatihan efektif dalam memperkuat kompetensi peserta terkait administrasi dan akuntansi keuangan masjid yang lebih modern, transparan, dan akuntabel.
Mengeksplorasi Faktor Pendorong dan Penarik Minat Berwirausaha Mahasiswa: Sebuah Pendekatan Group Model Building Gani, Ariel Nian; Rofi'i, Muhammad
Jurnal Orientasi Bisnis dan Entrepreneurship (JOBS) Vol 6 No 2 (2025): DECEMBER 2025
Publisher : Lembaga Penelitian Universitas YARSI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33476/jobs.v6i2.5869

Abstract

This study examines the cognitive mechanisms underlying university students’ entrepreneurial intentions by analyzing the interplay of push and pull factors. Using a qualitative system dynamics approach through Group Model Building (GMB), a Causal Loop Diagram (CLD) was co-developed with 13 student-entrepreneurs, identifying fifteen interconnected cognitive drivers shaping entrepreneurial decision-making. The results reveal that pull factors particularly self-fulfillment, perceived opportunity, and supportive environments play a dominant role, while push factors primarily act as triggers that intensify entrepreneurial engagement. The CLD further uncovers reinforcing feedback loops in which entrepreneurial action enhances financial capability, social support, and self-efficacy, thereby sustaining intention over time. From a managerial perspective, the findings suggest that universities and policymakers should design entrepreneurship programs that simultaneously reduce barriers to employment dissatisfaction and strengthen opportunity-driven motivations, supported by experiential learning and ecosystem facilitation. Academically, this study contributes by integrating push–pull theory with cognitive mapping and system dynamics, offering a dynamic, feedback-based explanation of entrepreneurial intention that extends beyond static, variable-centered models.
Pelatihan dan Kiat Sukses Shopee Affiliate di Era Digital Masyarakat Desa Kadumaneuh Huda, Nurul; Rofi'i, Muhammad; Gani, Ariel Nian; Haryanti, Sri Chusri; Luhur, Irgi Alfariz; Hamdamin, Nasywa Athaya Ashilah S.U.
Jurnal ABDINUS : Jurnal Pengabdian Nusantara Vol 10 No 2 (2026): Volume 10 Nomor 2 Tahun 2026
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/ja.v10i2.26733

Abstract

Demografi masyarakat Desa Kadumaneuh didominasi oleh pekerja sektor informal dengan penghasilan terbatas, terutama dari kerajinan anyaman pandan. Generasi muda desa ini membutuhkan alternatif sumber penghasilan yang berbasis digital. Kegiatan Pengabdian kepada Masyarakat (PkM) dilakukan untuk melatih masyarakat menjadi Shopee Affiliate sebagai salah satu strategi meningkatkan pendapatan tanpa memerlukan modal besar. Metode pelatihan dilakukan melalui teori dan praktik langsung, mulai dari pendaftaran akun, penyebaran tautan, hingga strategi memilih produk yang potensial. Hasil pretest dan posttest menunjukkan peningkatan signifikan dalam pemahaman peserta. Dari 22 peserta, 19 peserta mengalami kenaikan skor, dengan hasil uji Paired Samples Test menunjukkan nilai Sig. (2-tailed) = 0,001 < 0,05, yang berarti pelatihan berpengaruh nyata terhadap peningkatan pemahaman peserta. Program ini diharapkan menjadi pintu masuk masyarakat Desa Kadumaneuh ke dalam ekosistem ekonomi digital.
PENINGKATAN KETERAMPILAN MENDESAIN FOTO PRODUK UNTUK MENINGKATKAN POTENSI PENJUALAN Rofi'i, Muhammad; Rahmah Fadhilah, Penny; Deviastri, Lily; Tri Annisa, Intan; Nian Gani, Ariel; Faisal, Muhammad
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 9, No 3 (2026): MARTABE : JURNAL PENGABDIAN KEPADA MASYARAKAT
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v9i3.1190-1198

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) memiliki peran strategis dalam perekonomian Indonesia, khususnya di DKI Jakarta. Namun, pandemi COVID-19 menyebabkan penurunan penjualan UMKM akibat terbatasnya interaksi fisik dengan konsumen. Pemasaran digital melalui media sosial berbasis visual, seperti Instagram, menjadi solusi penting dalam menjaga keberlangsungan usaha. Foto produk yang menarik terbukti berpengaruh terhadap minat beli konsumen pada platform daring. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan pemahaman dan keterampilan pelaku UMKM dalam mendesain foto produk sebagai upaya mendukung kegiatan bazar online UMKM binaan Dinas PPAPP DKI Jakarta. Program ini diikuti oleh 19 pelaku UMKM dan dilaksanakan secara daring melalui metode pelatihan yang mengombinasikan penyampaian materi dan praktik langsung. Evaluasi dilakukan menggunakan pre-test dan post-test dengan 11 indikator kompetensi fotografi produk. Hasil evaluasi menunjukkan adanya peningkatan pemahaman yang signifikan, dengan rata-rata tingkat pemahaman meningkat dari 20% pada pre-test menjadi 62% pada post-test, serta rata-rata peningkatan sebesar 69%. Hasil ini membuktikan bahwa pelatihan desain foto produk efektif dalam meningkatkan kemampuan pemasaran digital UMKM dan mendukung daya saing usaha di era ekonomi digital.
PENGUATAN KAPASITAS PENGURUS DKM DALAM PENGELOLAAN KEUANGAN MASJID YANG TRANSPARAN DAN PROFESIONAL Huda, Nurul; Rofi'i, Muhammad; Gani, Ariel Nian; Maulana, Aya Yahya; Luhur, Irgi Alfariz; Ashilah, Nasywa Athaya
JURNAL PENGABDIAN AL-IKHLAS UNIVERSITAS ISLAM KALIMANTAN MUHAMMAD ARSYAD AL BANJARY Vol 11, No 3 (2025): AL-IKHLAS JURNAL PENGABDIAN
Publisher : Universitas Islam kalimantan MAB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31602/jpaiuniska.v11i3.20767

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan pemahaman pengurus Dewan Kemakmuran Masjid (DKM) dalam hal pengelolaan keuangan masjid yang akuntabel dan transparan. Pelatihan diadakan pada 20 Juni 2025 di Universitas YARSI dan diikuti oleh 18 peserta dari Masjid Jami’ YARSI serta masjid sekitar. Materi pelatihan meliputi indikator pemahaman keuangan masjid, mulai dari lembaga keuangan masjid hingga pelaporan keuangan. Pengukuran menggunakan pre-test dan post-test menunjukkan adanya peningkatan pemahaman yang signifikan, dengan rata-rata peningkatan nilai dari 5 menjadi 9 (skala 10). Evaluasi peserta menunjukkan respon positif terhadap materi, narasumber, dan fasilitas pelatihan. Kegiatan ini diharapkan menjadi langkah awal menuju sistem pengelolaan keuangan masjid yang lebih baik dan profesional.
Pelatihan Pembuatan Aset Digital Berupa Foto Sebagai Alat Promosi untuk Pengurus Kelompok Tani Mustika Rofi'i, Muhammad; Nugroho, Randhy; Gani, Ariel Nian; Faisal, Muhammad; Luhur, Alfariz; Zhafira, Nayla Endhita
JURNAL PENGABDIAN AL-IKHLAS UNIVERSITAS ISLAM KALIMANTAN MUHAMMAD ARSYAD AL BANJARY Vol 11, No 3 (2025): AL-IKHLAS JURNAL PENGABDIAN
Publisher : Universitas Islam kalimantan MAB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31602/jpaiuniska.v11i3.21260

Abstract

Training activities for creating promotional content through product photography for Poktan Mustika administrators were held in two locations, namely at Jl. Kerja Bakti No. 23, Kramat Jati, East Jakarta, and in the Smartclassroom Room of YARSI University. The training participants were the daily administrators of Poktan and were tasked with creating photo content for product promotion. This training aimed to improve participants' understanding of basic product photography techniques, including exposure settings, lighting, composition, use of aids, and simple photo editing. Training evaluation was carried out through pre-tests and post-tests with 13 indicators of understanding. The results showed an increase in the average understanding of participants from 2.51 to 4.49 (scale 1-5), or an increase of 78.57%. The highest increase was seen in the aspects of lighting settings, photo composition, and the use of manual camera mode, while the lowest increase was in the ability to explore shooting angles. In addition, all participants stated that their insight had increased and they were satisfied with this activity with an average satisfaction level of 4.67 (scale 1-5). Overall, this training activity was deemed successful and effective in improving participants' product photography skills for digital promotional purposes.
Co-Authors Annisa, Intan Tri Any Setianingrum, Any Ashilah, Nasywa Athaya Dimitra, Dwina Reflie Dioni Yurinda Rahmasuciana, Dioni Yurinda Erman Wicaksono, Kurniawan Feehily, Webryana Mendy Fetreo Negeo Putra Gani, Ariel Nian Hagabean, Ananta Hamdamin, Nasywa Athaya Ashilah S.U. Handayani, Nur Fitria Haryanti, Sri Chusri Herry Setiawan Hidayah, Taufik Nur Juhaeni, Ade Hilman Lily Deviastri Luhur, Alfariz Luhur, Irgi Alfariz Maulana, Aya Yahya Muhammad Faisal Nian Gani, Ariel Novesar, Muhammad Refki Nugroho, Randhy Nurhayati, Ely Nurul Huda Prastiwi, Maheswara Priantoro, Cesario Tesa Rahmah Fadhilah, Penny Sena Wahyu Purwanza, Sena Wahyu Supartoto, Supartoto Tri Annisa, Intan TRI HARTITI Tulasmiyanti, Novia Tulusmiyanti, Novia Zhafira, Nayla Endhita