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Peningkatan Pengetahuan Membuat Digital Asset dan Komersialisasinya Pada Siswa SMK Kesehatan Aras Depok Rofi'i, Muhammad; Hagabean, Ananta; Gani, Ariel Nian; Faisal, Muhammad; Tulasmiyanti, Novia; Rahmasuciana, Dioni Yurinda
Jurnal Abdimas Ekonomi dan Bisnis Vol. 4 No. 2 (2024): Jurnal Abdimas Ekonomi dan Bisnis
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/abdiekbis.v4i2.3639

Abstract

There are two primary challenges faced by students of  SMK Kesehatan Aras Sawangan Depok. Firstly, there is a proficiency issue in videography and photography, considering SMK Kesehatan Aras specializes in health education and lacks focus on videography, photography, or visual communication design. Secondly, students encounter difficulties in utilizing digital platforms as avenues for selling digital assets such as videos and photos. Addressing these issues is crucial for enabling students to commence monetizing digital assets online. The objective of this training program is to enhance students' knowledge and skills in producing digital assets and commercializing them through the Gettyimages application. The method employed is Asset Based Community Development (ABCD). This community service activity was attended by 27 Aras Vocational School students. Based on pretest and posttest analysis, it shows that the increase in participants' knowledge varied between 82%-100%, with an average increase in understanding for the 27 participants of 91.92%. So it can be concluded that the objectives of this training have been achieved, this training has had a positive impact as shown by the increase in participants' understanding of 11 aspects of the science of selling digital assets in the form of videos and photos on the Gettyimages platform.
PENINGKATAN BRANDING PRODUK KELOMPOK TANI MUSTIKA MELALUI INOVASI SMART & ANTI-COUNTERFEIT PACKAGING Nian Gani, Ariel; Nugroho, Randhy; Rofi'i, Muhammad
Indonesian Collaboration Journal of Community Services (ICJCS) Vol. 5 No. 4 (2025): Indonesian Collaboration Journal of Community Services
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/icjcs.v5i4.222

Abstract

This community service program aims to strengthen the market competitiveness of hydroponic products produced by Kelompok Tani Mustika in Kramatjati, East Jakarta, through the implementation of smart and anti-counterfeit packaging innovations. Despite having superior product quality compared to conventional produce, the group struggles to expand its market due to weak branding and the absence of packaging that provides added value and product security. The program was carried out through training, mentoring, and hands-on implementation of branding-oriented packaging design, followed by the development of smart packaging equipped with QR-based product authentication. A web application was also developed to verify product authenticity and integrated with a customer loyalty system that rewards buyers who scan the QR code during purchase validation. The results show a significant improvement in participants’ understanding of branding and packaging, supported by full adoption of smart labels on hydroponic products. This initiative has strengthened consumer confidence, enhanced brand identity, and increased product value to access higher-standard market segments such as restaurants and hotels. Dissemination through mass media and ongoing journal preparation ensures the sustainability and academic contribution of the program. Overall, this initiative successfully strengthens the digital branding capacity, product security, and business sustainability of Kelompok Tani Mustika.
Cash waqf crowdfunding model as a source of business capital for Kelompok Usaha Warung Sejahtera Huda, Nurul; Rofi'i, Muhammad; Gani, Ariel Nian; Dimitra, Dwina Reflie; Prastiwi, Maheswara; Hidayah, Taufik Nur; Feehily, Webryana Mendy
Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang Vol. 9 No. 4 (2024): November 2024
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/abdimas.v9i4.14256

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in Indonesia's economy, contributing significantly to the Gross Domestic Product (GDP) and providing 96.87 percent of the employment opportunities. Despite their continued growth, particularly in Tanjung Priok, MSMEs face challenges, especially in accessing capital. The Warung Sejahtera Business Group in Tanjung Priok exemplifies micro-enterprises struggling with capital limitations, market access, and a lack of digital and managerial knowledge. The community service activities focus on improving access to capital through crowdfunding waqf in collaboration with SatuWakaf Indonesia, leveraging untapped cash waqf potential to strengthen MSME production capital and stimulate local economic growth. The method used is Participatory Action Research (PAR), involving 34 participants. Pretest and post-test analyses showed a 53.17 percent average increase in understanding of waqf and SatuWakaf as alternative funding sources. The community service team has initiated cooperation with SatuWakaf Indonesia, providing initial guidance to partners on accessing waqf- based capital and creating opportunities for further collaboration. In addition, this community service activity contributed to the establishment of a cash waqf nazir institution, this institution can be a place for cash waqf crowdfunding to help meet the capital needs of MSMEs.
Model for Enhancing the Competitiveness of the Food Industry and Urban Farming Business Community: A Case Study of the Kedaireka IRT–UM Grant Setianingrum, Any; Nugroho, Randhy; Deviastri, Lily; Annisa, Intan Tri; Gani, Ariel Nian; Rofi'i, Muhammad; Nurhayati, Ely; Juhaeni, Ade Hilman; Supartoto, Supartoto
Jurnal Pengabdian kepada Masyarakat (Indonesian Journal of Community Engagement) Vol 11, No 4 (2025): December
Publisher : Direktorat Pengabdian kepada Masyarakat Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jpkm.102540

Abstract

Micro, Small, and Medium Enterprises (MSMEs) continue to face significant competitive pressures in an increasingly dynamic market environment, requiring sustainable and niche-based strategies to strengthen their competitiveness. This condition is experienced by CheekMe Mie Sehat, Kuliner Warteg Kalkul Bahari, and the Mustika Farmer Group (fostered partners of YARSI University) which have encountered business stagnation and difficulties in scaling up, particularly in product innovation, marketing, business governance, and compliance with quality standards. In response, a competitiveness enhancement model was developed and implemented through a combination of training and non-training interventions. The activities were conducted from November to December 2024 and included workshops, talk show sessions, certification assistance, laboratory testing, and the provision of digital and production infrastructure. The effectiveness of the program was evaluated using pre-test and post-test measurements, participant engagement, and observed improvements in business practices. The results indicate a measurable increase in participants’ knowledge, skills, and institutional capacity, demonstrating that an integrated and multidimensional approach can effectively enhance the competitiveness and sustainability of MSMEs in the food industry and urban farming sector.
Peningkatan Literasi Tata Kelola Administrasi Keuangan Masjid Rofi'i, Muhammad; Huda, Nurul; Gani, Ariel Nian; Maulana, Aya Yahya; Luhur, Irgi Alfariz; Ashilah, Nasywa Athaya
Jurnal Abdimas Kartika Wijayakusuma Vol 6 No 4 (2025): Jurnal Abdimas Kartika Wijayakusuma
Publisher : LPPM Universitas Jenderal Achmad Yani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26874/jakw.v6i4.988

Abstract

Masjid sebagai organisasi nirlaba memerlukan tata kelola keuangan yang akuntabel dan transparan untuk menjaga kepercayaan jamaah. Namun, berbagai studi menunjukkan bahwa banyak masjid belum menerapkan prinsip akuntansi secara memadai, sehingga pengelolaan keuangan masih lemah dan berpotensi menimbulkan fraud. Pengabdian masyarakat ini dilaksanakan sebagai respons terhadap kebutuhan pengurus masjid untuk meningkatkan literasi dan kapasitas pengelolaan keuangan. Metode yang digunakan adalah Asset Based Community Development (ABCD) melalui kegiatan seminar dan pelatihan yang berfokus pada sepuluh indikator utama pengelolaan keuangan masjid. Evaluasi dilakukan melalui pre-test dan post-test menggunakan skala Likert 1–5 untuk mengukur peningkatan pemahaman peserta. Hasil menunjukkan adanya peningkatan pemahaman yang signifikan, dengan rata-rata nilai awal 2,90 meningkat menjadi 4,32 atau mengalami peningkatan sebesar 48,85%. Temuan ini menunjukkan bahwa pelatihan efektif dalam memperkuat kompetensi peserta terkait administrasi dan akuntansi keuangan masjid yang lebih modern, transparan, dan akuntabel.
Mengeksplorasi Faktor Pendorong dan Penarik Minat Berwirausaha Mahasiswa: Sebuah Pendekatan Group Model Building Gani, Ariel Nian; Rofi'i, Muhammad
Jurnal Orientasi Bisnis dan Entrepreneurship (JOBS) Vol 6 No 2 (2025): DECEMBER 2025
Publisher : Lembaga Penelitian Universitas YARSI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33476/jobs.v6i2.5869

Abstract

This study examines the cognitive mechanisms underlying university students’ entrepreneurial intentions by analyzing the interplay of push and pull factors. Using a qualitative system dynamics approach through Group Model Building (GMB), a Causal Loop Diagram (CLD) was co-developed with 13 student-entrepreneurs, identifying fifteen interconnected cognitive drivers shaping entrepreneurial decision-making. The results reveal that pull factors particularly self-fulfillment, perceived opportunity, and supportive environments play a dominant role, while push factors primarily act as triggers that intensify entrepreneurial engagement. The CLD further uncovers reinforcing feedback loops in which entrepreneurial action enhances financial capability, social support, and self-efficacy, thereby sustaining intention over time. From a managerial perspective, the findings suggest that universities and policymakers should design entrepreneurship programs that simultaneously reduce barriers to employment dissatisfaction and strengthen opportunity-driven motivations, supported by experiential learning and ecosystem facilitation. Academically, this study contributes by integrating push–pull theory with cognitive mapping and system dynamics, offering a dynamic, feedback-based explanation of entrepreneurial intention that extends beyond static, variable-centered models.
Pelatihan dan Kiat Sukses Shopee Affiliate di Era Digital Masyarakat Desa Kadumaneuh Huda, Nurul; Rofi'i, Muhammad; Gani, Ariel Nian; Haryanti, Sri Chusri; Luhur, Irgi Alfariz; Hamdamin, Nasywa Athaya Ashilah S.U.
Jurnal ABDINUS : Jurnal Pengabdian Nusantara Vol 10 No 2 (2026): Volume 10 Nomor 2 Tahun 2026
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/ja.v10i2.26733

Abstract

Demografi masyarakat Desa Kadumaneuh didominasi oleh pekerja sektor informal dengan penghasilan terbatas, terutama dari kerajinan anyaman pandan. Generasi muda desa ini membutuhkan alternatif sumber penghasilan yang berbasis digital. Kegiatan Pengabdian kepada Masyarakat (PkM) dilakukan untuk melatih masyarakat menjadi Shopee Affiliate sebagai salah satu strategi meningkatkan pendapatan tanpa memerlukan modal besar. Metode pelatihan dilakukan melalui teori dan praktik langsung, mulai dari pendaftaran akun, penyebaran tautan, hingga strategi memilih produk yang potensial. Hasil pretest dan posttest menunjukkan peningkatan signifikan dalam pemahaman peserta. Dari 22 peserta, 19 peserta mengalami kenaikan skor, dengan hasil uji Paired Samples Test menunjukkan nilai Sig. (2-tailed) = 0,001 < 0,05, yang berarti pelatihan berpengaruh nyata terhadap peningkatan pemahaman peserta. Program ini diharapkan menjadi pintu masuk masyarakat Desa Kadumaneuh ke dalam ekosistem ekonomi digital.