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Rofi'i, Muhammad
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Peningkatan Pengetahuan Membuat Digital Asset dan Komersialisasinya Pada Siswa SMK Kesehatan Aras Depok Rofi'i, Muhammad; Hagabean, Ananta; Gani, Ariel Nian; Faisal, Muhammad; Tulasmiyanti, Novia; Rahmasuciana, Dioni Yurinda
Jurnal Abdimas Ekonomi dan Bisnis Vol. 4 No. 2 (2024): Jurnal Abdimas Ekonomi dan Bisnis
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/abdiekbis.v4i2.3639

Abstract

There are two primary challenges faced by students of  SMK Kesehatan Aras Sawangan Depok. Firstly, there is a proficiency issue in videography and photography, considering SMK Kesehatan Aras specializes in health education and lacks focus on videography, photography, or visual communication design. Secondly, students encounter difficulties in utilizing digital platforms as avenues for selling digital assets such as videos and photos. Addressing these issues is crucial for enabling students to commence monetizing digital assets online. The objective of this training program is to enhance students' knowledge and skills in producing digital assets and commercializing them through the Gettyimages application. The method employed is Asset Based Community Development (ABCD). This community service activity was attended by 27 Aras Vocational School students. Based on pretest and posttest analysis, it shows that the increase in participants' knowledge varied between 82%-100%, with an average increase in understanding for the 27 participants of 91.92%. So it can be concluded that the objectives of this training have been achieved, this training has had a positive impact as shown by the increase in participants' understanding of 11 aspects of the science of selling digital assets in the form of videos and photos on the Gettyimages platform.
PENINGKATAN BRANDING PRODUK KELOMPOK TANI MUSTIKA MELALUI INOVASI SMART & ANTI-COUNTERFEIT PACKAGING Nian Gani, Ariel; Nugroho, Randhy; Rofi'i, Muhammad
Indonesian Collaboration Journal of Community Services (ICJCS) Vol. 5 No. 4 (2025): Indonesian Collaboration Journal of Community Services
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/icjcs.v5i4.222

Abstract

This community service program aims to strengthen the market competitiveness of hydroponic products produced by Kelompok Tani Mustika in Kramatjati, East Jakarta, through the implementation of smart and anti-counterfeit packaging innovations. Despite having superior product quality compared to conventional produce, the group struggles to expand its market due to weak branding and the absence of packaging that provides added value and product security. The program was carried out through training, mentoring, and hands-on implementation of branding-oriented packaging design, followed by the development of smart packaging equipped with QR-based product authentication. A web application was also developed to verify product authenticity and integrated with a customer loyalty system that rewards buyers who scan the QR code during purchase validation. The results show a significant improvement in participants’ understanding of branding and packaging, supported by full adoption of smart labels on hydroponic products. This initiative has strengthened consumer confidence, enhanced brand identity, and increased product value to access higher-standard market segments such as restaurants and hotels. Dissemination through mass media and ongoing journal preparation ensures the sustainability and academic contribution of the program. Overall, this initiative successfully strengthens the digital branding capacity, product security, and business sustainability of Kelompok Tani Mustika.
Co-Authors Ashilah, Nasywa Athaya Dimitra, Dwina Reflie Dioni Yurinda Rahmasuciana, Dioni Yurinda Erman Wicaksono, Kurniawan Feehily, Webryana Mendy Fetreo Negeo Putra Gani, Ariel Nian Hagabean, Ananta Handayani, Nur Fitria Haryanti, Sri Chusri Herry Setiawan Hidayah, Taufik Nur Luhur, Irgi Alfariz Muhammad Faisal Nian Gani, Ariel Novesar, Muhammad Refki Nugroho, Randhy Nurul Huda Prastiwi, Maheswara Priantoro, Cesario Tesa Sena Wahyu Purwanza, Sena Wahyu TRI HARTITI Tulasmiyanti, Novia Tulusmiyanti, Novia