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All Journal Jurnal Ilmiah METHONOMI Forum Ekonomi : Jurnal Ekonomi, Manajemen dan Akuntansi Journal of Economic, Bussines and Accounting (COSTING) Jurnal Mantik Majalah Ilmiah Warta Dharmawangsa Jurnal Manajemen Jurnal Ilmu Manajemen METHONOMIX Journal of Research in Business, Economics, and Education Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) JURNAL PIONIR GANDRUNG: Jurnal Pengabdian Kepada Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences SOSEK: Jurnal Sosial dan Ekonomi Manajemen dan Bisnis JRMB (JURNAL RISET MANAJEMEN & BISNIS) Jurnal Pengabdian Teratai Wahana Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Mount Hope Global Economic Journal Mount Hope Management International Journal Economic: Journal Economic and Business Jurnal Pendidikan dan Sosial Humaniora
Fitriano, Andre
Universitas Prima Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Physics Public Health Social Sciences Other

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Journal : Jurnal Mantik

 1 
STRATEGY ANALYSIS OF THE MARKETING MIX IN THE DIGITAL ERA AND THE INFLUENCE ON PRODUCT SALES AT PT. WORLD INNOVATIVE TELECOMMUNICATION MEDAN BRANCH Kamelia Tania; Calvin Fernando; Cerly Wyke Ferontica; Andre Fitriano
Jurnal Mantik Vol. 6 No. 1 (2022): May: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

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Abstract

Product, price and promotion are elements that can affect sales. This study aims to determine and analyze the effect of product, price and promotion on the sales of PT. World Innovative Telecommunication Medan branch. This type of research is explanatory research. The research population that will be used in the study is all customers who make purchases at the company with a total population of 1,941 customers. Due to the total population which only amounts to 1,941 customers, the sampling technique that will be used is the Slovin formula and obtained as many as 95 people. In this research, the distribution of questionnaires will be measured using a Likert scale. Data analysis used multiple linear regression analysis and coefficient of determination as well as simultaneous and partial tests. The results showed that either partially or simultaneously, product, price and promotion had a positive and significant effect on sales of PT. World Innovative Telecommunication Medan branch. Based on the results of this study, the implications for management are to improve products, prices and promotions.
Co-Authors Agnes Pratiwi Br Damanik Agung Anggoro, Muhammad Agusman Derita Gea Agustina Agustina Agustina Aldrian Saragih Amir, Afriza Andrew Wijaya Andy Gunawan Angel Miawtanoto Antonny, Elfina Aruan, Deasy Arisandy Bambang Sutejo Bambang Sutejo, Bambang Bimbi Syahputra Lumbantobing Boni, Noviyanti Calvin Fernando Cerly Wyke Ferontica Chandra, Herman Christine, Citra Eva Citra Eva Christine David David Dina Eldina Marbun Dwi Syah Putri, Tantri Octora Eko Prasasti Damanik Ellin Hakim, Habib Halim, Riandi Henny Pratiwi, Henny Herosian, Mila Yulia Herry Yanto Ice Monika Br Torus Pane Ide Tria Nita Br Ginting Irianti Ismail Nasution Ismail Nasution Jesiska Tjokro Jesra Jepanes Tarigan Jessy Lim Johan Johan Jovita Jovita Julienda Br Harahap Jurisman Simanjorang Kamelia Tania Katharina, Ninta Kelvin Kelvin Kevin Kevin Kuwangga, Henry Larisa M. Tahir Martin Pangestu Martin, Ricky Mega Ardila Michelle, Michelle Nicholas, Gavriel Novia, Dessy Pangestu, Ivan Patrick Edhieson Pesta Sihombing Pranata, Catri Wirya Purba, Mohd. Nawi Riandi Halim Ricky Chandra Risliana Risliana Sandy Harsono Saputri, Khana Sehtembeate Munthe Sherlly, Sherlly Sindy Sintia Sintia Perbinia Br Ginting Steven Steven Steven Steven Surniati, Surniati Syintia Beby Theresia Monalisa Br Tarigan Tina Aristia Saragih Tina, Agus Tri Kartika Yudha Tri Permata Sari Valentina Valentina, Valentina Vincent Vincent, Vincent Viviana Sari Zakaria Wahyuni, Neni Sri Wawan Logika Wiliam, Wiliam Yenny Indah Sari Yerry Thomas Yunior, Khomeiny YUNITA, MELLA Zebua, Yanti Sepitri