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All Journal Dialektika: Jurnal Ekonomi dan Ilmu Sosial HASANUDDIN JOURNAL OF BUSINESS STRATEGY Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Jurnal Aplikasi Manajemen dan Bisnis (JAMB) Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) SYNERGY: Jurnal Bisnis dan Manajemen JURNAL PABEAN : PERPAJAKAN BISNIS EKONOMI AKUNTANSI MANAJEMEN Journal Online Manajemen ELPEI (JOMEL) Abdi Cendekia: Jurnal Pengabdian Masyarakat Business Management Jurnal bintang manajemen Manajemen Kreatif Jurnal Kreativitas Pada Pengabdian Masyarakat (Krepa) Sabangka Abdimas Jurnal Pengabdian Masyarakat Sabangka Neraca Manajemen, Akuntansi, dan Ekonomi Baashima: Jurnal Bisnis Digital, Akuntansi, Kewirausahaan, dan Manajemen Celebes Journal of Community Services AKSELERASI: Jurnal Pengabdian Masyarakat Jurnal Ekonomi, Manajemen, Akuntansi Journal of Economics and Management Technologies
Indri Iswardhani
Universitas Negeri Makassar
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The Meaning of Shopping Experience in TikTok Live Shopping: A Qualitative Study on Millennial Consumers Sarah, Nulthazam; Sandira, Nur Fadilah Ayu; Iswardhani, Indri; Nasir, Sri Astuti; Rostina, Rostina
Business Management Vol 4, No 3 (2025): Business Management Agustus
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/bisnis.v4i3.9115

Abstract

This study explores the meaning of millennial consumers' shopping experience on TikTok live shopping through a phenomenological qualitative approach. The study involved millennial consumers who actively participate in TikTok live shopping to understand the construction of their personal meaning towards the digital shopping experience. The findings reveal that millennial consumers interpret live shopping as a form of experiential consumption that integrates the dimensions of entertainment, social interaction, and commercial transactions. The process of meaning-formation is influenced by real-time interactivity factors, community dynamics, and hedonistic-utilitarian value balance. Consumers develop trust through parasocial relationships with hosts and collective validation of the community. The study identified the transformation of consumer behavior from deliberate decision-making to intuitive purchasing influenced by social and emotional stimuli. Theoretical implications include contributions to the consumer behavior and social commerce literature, while practical implications provide insights for the development of live commerce strategies that are responsive to millennial consumer expectations in the digital marketplace ecosystem.
SEKOLAH PEMUDA: MENDORONG PERAN GENERASI MUDA DALAM INOVASI DAN KEWIRAUSAHAAN UNTUK EKONOMI DAERAH Ridhoh, M. Yunasri; Nasir, Sri Astuti; Iswardhani, Indri; Sarah, Nulthazam; Sandira, Nur Fadilah Ayu
Jurnal Pengabdian Masyarakat Sabangka Vol 4 No 04 (2025): Jurnal Pengabdian Masyarakat Sabangka
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/sabangka.v4i04.1610

Abstract

The community service program entitled Youth School: Encouraging the Role of Young Generation in Innovation and Entrepreneurship for Regional Economy was carried out to promote the contribution of youth in strengthening local economic development based on regional potential. This activity aimed to shape youth with strong character, innovation capability, and social vision, particularly in the context of entrepreneurship development. The program was conducted using a participatory-educative approach, emphasizing active involvement of participants in learning sessions, discussions, and critical reflection. It involved youth and university students across Makassar. The results of the program indicated an increased understanding among participants regarding local entrepreneurship issues, digital literacy, and demographic bonus opportunities. Furthermore, participants were able to formulate applicable and contextual action plans, such as establishing digital-based youth business communities, marketing local products, and initiating basic management training. This program proves that with proper educational support and facilitation, youth can become key actors in advancing innovation-based local economic development.
TALK SHOW EDUKATIF PARTISIPATIF: MENINGKATKAN LITERASI HAK PRIVASI DAN ETIKA PUBLIKASI DI MEDIA SOSIAL BAGI MAHASISWA Sandira, Nur Fadilah Ayu; Sarah, Nulthazam; Ridhoh, M. Yunasri; Iswardhani, Indri; Nasir, Sri Astuti
Jurnal Pengabdian Masyarakat Sabangka Vol 4 No 04 (2025): Jurnal Pengabdian Masyarakat Sabangka
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/sabangka.v4i04.1613

Abstract

This community service activity aims to improve students’ understanding of privacy rights and ethical publication on social media. The method used was a participatory educational approach through an interactive talk show conducted as part of Edufair 2024 at Universitas Negeri Makassar. Students were actively engaged in open discussions addressing digital ethics and privacy protection. The results indicate an increased awareness among participants to use social media more wisely and responsibly. They began to consider ethical aspects before sharing content and understood the potential legal consequences of privacy violations. This activity contributed positively to shaping students’ critical attitudes toward digital content and encouraged the application of ethics in their daily online behavior.
Sailing Beyond The Gate: Marketing Strategy And Positioning Of Marinor Cafe In A Campus-Bounded Market Sandira, Nur Fadilah Ayu; Sarah, Nulthazam; Nasir, Sri Astuti; Iswardhani, Indri
Jurnal Online Manajemen ELPEI Vol 5 No 2 (2025)
Publisher : STIM-LPI Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58191/jomel.v5i2.442

Abstract

This study aims to analyze the marketing and positioning strategies implemented by Marinor Café in attracting consumers outside the Makassar Maritime Polytechnic (PIP) student environment. Marinor Café is a seafaring-themed culinary business unit located within the PIP Makassar campus area and has been operating since 2020. This study used a descriptive qualitative method with data collection techniques through interviews, observation, and documentation. The results show that Marinor Café's marketing strategy still focuses on product aspects, prices, and interior design, while digital promotion aspects have not been optimally utilized. In addition, the café's positioning is not strong among off-campus consumers due to access barriers and minimal promotion. A SWOT analysis identified that although the café has advantages in thematic concepts and comfortable atmosphere, location barriers and lack of digital exposure are the main challenges. This study concludes that digital promotion optimization, market expansion, and positioning strengthening are needed so that Marinor Café can reach consumers more widely and sustainably.
Analisis Pengaruh Risiko Keuangan terhadap Fluktuasi Harga Saham dengan Moderasi Profitabilitas pada Sektor Perbankan: Analysis of the Influence of Financial Risk on Stock Price Fluctuations with Moderation of Profitability in the Banking Sector Iswardhani, Indri
Jurnal Aplikasi Manajemen dan Bisnis Vol. 6 No. 1 (2025): Jurnal Aplikasi Manajemen Bisnis Oktober 2025
Publisher : Politeknik Negeri Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.17239320

Abstract

Penelitian ini bertujuan untuk menganalisis dampak risiko keuangan terhadap fluktuasi harga saham di sektor perbankan, dengan profitabilitas (Return on Assets) sebagai variabel moderasi. risiko keuangan diukur melalui tiga indikator utama, yaitu Net Interest Margin (NIM) sebagai indikator risiko pasar, Current Ratio (CR) untuk risiko likuiditas, dan Non-Performing Loan (NPL) untuk risiko kredit. Penelitian ini menggunakan data dari 36 bank yang terdaftar di BEI pada periode 2020–2024, yang dipilih melalui teknik purposive sampling. Metode analisis yang digunakan adalah Moderated Regression Analysis (MRA) untuk menguji pengaruh langsung serta moderasi. Hasil analisis menunjukkan bahwa NIM, CR dan NPL memiliki pengaruh terhadap harga saham secara simultan. Namun, hanya CR dan NPL yang menunjukkan pengaruh yang signifikan secara parsial, dengan keduanya menunjukkan pengaruh negatif terhadap harga saham. ROA terbukti memperkuat pengaruh negatif CR terhadap harga saham, namun tidak memengaruhi hubungan NIM dan NPL dengan harga saham. Nilai R Square dalam model regresi MRA mencapai 0,458, yang berarti 45,8% variasi harga saham dapat dijelaskan oleh NIM, CR, NPL, dan ROA. Temuan ini memberikan wawasan penting bagi manajemen bank dan investor untuk menilai kinerja saham perbankan dengan mempertimbangkan risiko keuangan dan profitabilitas secara holistik. Kata Kunci: Risiko keuangan, Net Interest Margin, Current Ratio, Non-Performing Loan
Pemetaan Bibliometrik Penerapan ISO 31000 : 2018 sebagai Standar Manajemen Risiko : Analisis Visual Berbasis VOSviewer Indri Iswardhani
Jurnal bintang manajemen Vol. 3 No. 3 (2025): September : Jurnal Bintang Manajemen (JUBIMA)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jubima.v3i3.4168

Abstract

This study aims to map the development of literature on the implementation of ISO 31000:2018 as a risk management standard through bibliometric analysis. Using VOSviewer software, this study analyzed 500 scientific articles sourced from Google Scholar. Citation metric analysis results show significant research productivity and impact, with a total of 4,514 citations, an h-index of 34, and a collaboration pattern with an average of 2.40 authors per article. Keyword network mapping identified five main thematic clusters: (1) Risk Management Operational Processes and Stages; (2) Framework and Standard Implementation; (3) Specific Analysis Methods (FMEA); (4) Enterprise Risk Management and Case Study Approaches; and (5) Technology Application. The research findings reveal that this field of study has reached a good level of maturity, with the main focus still on the technical aspects of standard implementation, but has expanded towards integration with digital transformation and enterprise-level risk management approaches. The results of this study can serve as a guide for academics and practitioners in identifying research trends and future risk management development.  
Studi Implementasi Manajemen Risiko di PT. Lippo General Insurance Tbk. Selama Periode 2022-2024 Iswardhani, Indri
Manajemen Kreatif Jurnal Vol. 3 No. 3 (2025): Agustus: Manajemen Kreatif Jurnal
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/makreju.v3i3.4155

Abstract

This study analyzes the implementation of risk management at PT Lippo General Insurance Tbk over 2022–2024 using a qualitative descriptive approach. The review focuses on the four core risk-management cycles: identification, measurement, monitoring, and mapping–mitigation and on one key output: the risk profile assessment (inherent risk rating, quality rating of risk-management implementation, and implementation of risk level). The results indicate that risk-management processes are consistent and well documented through a risk register and supported by a Risk Management Information System, enabling rapid linkage of findings to action plans. Overall, the composite risk profile remains low, underpinned by a moderately strong quality of implementation and risk-level application. On the inherent-risk dimension, dynamics are observed: strategic risk improves in the final year, while insurance, credit, and liquidity risks rise relative to 2023. Nevertheless, the consistency of implementation quality and disciplined execution mitigates these effects, keeping the composite profile stable. Managerial implications include strengthening underwriting and claims management, enhancing counterparty and reinsurance quality, and enforcing liquidity discipline, while maintaining a strong risk culture and tiered monitoring mechanisms.
Financial Performance and Valuation Analysis of PT. Sumber Alfaria Trijaya Tbk: Quantitative Insights for Decision-Making Iswardhani, Indri
Journal of Economics and Management Technologies Vol. 1 No. 2 (2025): Journal of Economics and Management Technologies
Publisher : Candela Edutech Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63288/jemtech.v1i2.6

Abstract

The Objectives – This study aims to analyze the financial performance and stock valuation of PT Sumber Alfaria Trijaya Tbk (AMRT) as a basis for investment decision-making. The Methods/approaches – The research employs a quantitative descriptive approach, utilizing financial ratio analysis and the Price Earnings Ratio (PER) method to calculate the intrinsic value of the company’s stock. The data used consists of audited financial reports of PT Sumber Alfaria Trijaya Tbk for the period 2020 to 2024. Financial performance is evaluated using key ratios, including Return on Equity (ROE), Dividend Payout Ratio (DPR), Earnings per Share (EPS), Dividend per Share (DPS), and Price Earnings Ratio (PER). The Results – The results indicate that the company’s financial performance remained stable over the observed period, with an average ROE of 22.72% and consistent growth in EPS and DPS. The intrinsic value of the stock was estimated at IDR 2,852.39 for the second quarter (Q2) of 2025, while the market closing price in Q2 2025 was IDR 2,390.00. The comparison shows that the intrinsic value exceeds the market price, indicating that the stock is in an undervalued condition. Based on these findings, the study concludes that PT Sumber Alfaria Trijaya Tbk has solid financial fundamentals, and its stock price does not fully reflect its intrinsic value. The investment recommendation resulting from this analysis is to buy the stock, as it offers potential capital gains for investors. The Research Implications – This research is expected to contribute practical insights for investors and enrich the academic discussion on fundamental analysis in the retail sector.
Co-Authors A. Reski Almaida Dg Macenning Achmad Ridha Azlan Azhari Bando, Ushwa Dwi Masrurah Arifin Dg Macenning, A. Reski Almaida M. Yunasri Ridhoh Macenning, A. Reski Almaida Dg Muhammad Rijal Alim Rahmat Nulthazam Sarah Nulthazam, Sarah Nur Fadilah Ayu Sandira Nur Fadilah Ayu Sandira Nurdin Brasit Rahmat, Muhammad Rijal Alim Ria Mardiana Rostina Rostina Rostina Sarah, Nulthazam Sri Astuti Nasir Windarsari, Wiwin Riski