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All Journal Dekave : Jurnal Desain Komunikasi Visual International Journal of Community Service Learning Citradirga : Jurnal Desain Komunikasi Visual dan Intermedia Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang Jurnal SASAK : Desain Visual dan Komunikasi Jurnal Sains Teknologi dalam Pemberdayaan Masyarakat JAPI: Jurnal Akses Pengabdian Indonesia Sainsbertek Jurnal Ilmiah Sains & Teknologi Prosiding Seminar Nasional Pengabdian Masyarakat Jeskovsia (Jurnal Desain Komunikasi Visual Asia)
PP, Bintang Pramudya
DKV, Fakultas Sains & Teknologi, Universitas Ma Chung
Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Perancangan Logo dan Desain Kemasan Produk Minuman Olahan Susu Merek Ibu Yudhi untuk Usia 6-12 Tahun dalam Upaya Meningkatkan Penjualan Produk di Sidoarjo PP, Bintang Pramudya; Sukmaraga, Ayyub Anshari
Citradirga : Jurnal Desain Komunikasi Visual dan Intermedia Vol 5 No 01 (2023): Volume 05, Nomor 01, Maret 2023
Publisher : Program Studi Desain Komunikasi Visual, Fakultas Sains dan Teknologi, Universitas Ma Chung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33479/cd.v5i01.722

Abstract

MSMEs in Indonesia cannot be underestimated. MSMEs can become the largest economy in Indonesia. For this reason, a high level of awareness is needed to have a brand or corporate identity to further develop it. Therefore it is necessary to make a logo and packaging design on the product as the company's identity. The aim is to differentiate between one product and another and to make companies from one product better known by the public. This study uses a qualitative method by collecting data through observation, interviews with company owners, and literature. Supporting media in this design are key chains, shopping bags, drawstring bags, small notes, stickers, drinking bottles, hats, displays, and pencil cases.
Perancangan Brand Identity UMKM Cerys Bites di Kota Malang dengan Metode Moser untuk Membangun Brand Awareness Santoso, Elsa Febritha; Nirwana, Aditya; Prasetya, Bintang Pramudya Putra
Citradirga : Jurnal Desain Komunikasi Visual dan Intermedia Vol 5 No 02 (2023): Volume 05, Nomor 02, Oktober 2023
Publisher : Program Studi Desain Komunikasi Visual, Fakultas Sains dan Teknologi, Universitas Ma Chung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33479/cd.v5i02.811

Abstract

Micro, Small, and Medium Enterprise play an important role in the Indonesian economy due its ability to evenly absorb the workforce, especially in the food and beverage sector, particularly in the snack industry like cookies, wafer, and biscuits. This development also evident in Malang City, which is home to numerous cookies brand and one of which is Cerys Bites. Despite its potential, Cerys Bites still lacks awareness compared to its competitors. To address this, a brand identity for Cerys Bites was designed to increase public awareness. The brand identity was developed using the Moser brand model and qualitative research method. Based on the analysis and synthesis of concepts, Cerys Bites was found to possess a core brand value, message, and personality that formed the visual concepts in its brand identity design. The results showed an increase in Cerys’s Bites Instagram account, as evidenced by higher activities such as like, comments, shares, and saves. The effectiveness test revealed a rise in Instagram engagement for Cerys Bites, demonstrating that a well-designed and consistent brand identity can successfully build public awareness.
Perancangan Identitas Brand Parfum Freia Untuk Membangun Rekognisi Brand Dengan Metode Design Thinking Pada Target Audiens Umur 18-35 Tahun Di Shopee Setyoraharjo, Pantaleon; Nirwana, Aditya; Prasetya, Bintang Pramudya Putra
Citradirga : Jurnal Desain Komunikasi Visual dan Intermedia Vol 5 No 02 (2023): Volume 05, Nomor 02, Oktober 2023
Publisher : Program Studi Desain Komunikasi Visual, Fakultas Sains dan Teknologi, Universitas Ma Chung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33479/cd.v5i02.813

Abstract

Sales of cosmetics coupled with the popularity of online stalls have created new trends in beauty products. This trend was capitalized on by Freia to start his new business. But with so many kinds of perfume brands and their subjectivity, a consistent visual identity and communication is needed that can communicate Freia's unique values and concepts. From that Freia can be distinguished from other brands. That is the medium chosen for Freia to build brand recognition so that it can be recognized and differentiated from competitors. The method used is Design Thinking from the book Design Thinking Playbook by Michael Lewrick, Patrick Link and Larry Leifer. Methods of data collection using qualitative methods according to Patricia Leavy. With this method, holistic research and collaborative flow design can be carried out to attract varied and subjective perfume designs. In research, from the results of the analysis, a new Freia brand identity will be generated which is contained in a Graphic Standard Manual consisting of brand concepts, brand values, logos, slogans, color palettes, typography, graphic assets and their implementation designs on packaging, signs, stationery, media social, exhibition, vehicle and uniform. After testing the responses from the sources, Freia's brand identity can be communicated and Freia is not associated with other brands.
PERANCANGAN UI/UX WEBSITE ARTHA BONSAI DENGAN TUJUAN MEMBANGUN BRAND AWARENESS Bayu Andika Putra; Bintang Pramudya Putra Prasetya; Sultan Arif Rahmadianto
Sainsbertek Jurnal Ilmiah Sains & Teknologi Vol. 6 No. 2 (2026): Maret - Sainsbertek Jurnal Ilmiah Sains & Teknologi
Publisher : Ma Chung Press, Universitas Ma Chung

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Artha Bonsai, a bonsai business with over 35 years of experience and an export market, faces challenges in building global brand awareness due to the lack of an official website. This absence of a digital platform hinders new market reach and consistent brand identity communication. This research aims to design a User Interface (UI) and User Experience (UX) for the Artha Bonsai website capable of building brand awareness by representing the brand identity visually and functionally. The design method used is Design Thinking, which includes the empathize, define, ideate, prototype, and test stages. Data was collected through interviews, observation, surveys, and literature studies, then analyzed using SWOT analysis. The result of this design is a high-fidelity desktop version of the website prototype, which was tested on 10 users and a UI/UX expert. User testing results showed a very good acceptance level with an average score of 4.5 out of 5 , while the expert review provided professional validation and further development suggestions.
PERANCANGAN BRAND IDENTITY UMKM CITRA RASA SEBAGAI UPAYA DAYA TARIK VISUAL BAGI KONSUMEN DALAM MEMBANGUN BRAND AWARENESS Santoso, Christian Billy; Amar Ma’ruf Stya Bakti; Bintang Pramudya Putra Prasetya
Sainsbertek Jurnal Ilmiah Sains & Teknologi Vol. 6 No. 2 (2026): Maret - Sainsbertek Jurnal Ilmiah Sains & Teknologi
Publisher : Ma Chung Press, Universitas Ma Chung

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Abstract

UMKM merupakan tonggak pendukung perekonomian. UMKM Citra Rasa merupakan pelaku usaha di bidang makanan dan minuman yang memproduksi berbagai varian permen khas Indonesia. Meskipun memiliki keunggulan dari sisi rasa dan orisinalitas, Citra Rasa menghadapi tantangan dalam hal konsistensi identitas visual merek. Penelitian ini bertujuan merancang brand identity yang kuat dan menarik secara visual untuk membangun brand awareness, khususnya pada konsumen usia 5–35 tahun. Metode yang digunakan adalah pendekatan kualitatif dengan teknik pengumpulan data berupa observasi, wawancara, dan studi literatur. Proses perancangan melibatkan tahapan reposisi nama merek yang awalnya Citra Rasa menjadi Candyluscious, kemudian dilanjutkan analisis brand, identifikasi nilai dan pesan merek, hingga visualisasi dalam bentuk logo, warna, tipografi, kemasan, serta panduan Graphic Standard Manual (GSM) Book. Hasil dari perancangan ini diharapkan dapat membantu Candyluscious meningkatkan daya saing, menciptakan hubungan emosional dengan konsumen, serta memperluas jangkauan pasar melalui identitas merek yang profesional, otentik, dan mudah dikenali.
PERANCANGAN BRAND IDENTITY NAIL ART STUDIO PUELLA UNTUK MENINGKATKAN BRAND AWARENESS PADA AUDIENS WANITA 17-25 TAHUN DI KOTA MALANG Dwi Grahito Edhi; Bintang Pramudya Putra Prasetya; Sultan Arif Rahmadianto
Sainsbertek Jurnal Ilmiah Sains & Teknologi Vol. 6 No. 2 (2026): Maret - Sainsbertek Jurnal Ilmiah Sains & Teknologi
Publisher : Ma Chung Press, Universitas Ma Chung

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Abstract

Puella Studio merupakan studio nail art di Kota Malang yang menghadapi tantangan dalam membangun brand awareness di tengah persaingan industri kecantikan yang semakin kompetitif. Penelitian ini bertujuan merancang brand identity sebagai strategi untuk memperkuat citra profesional dan koneksi emosional dengan audiens target, yaitu wanita usia 17–25 tahun. Pendekatan yang digunakan adalah metode Research and Development (R&D) model 4D (Define, Design, Develop, Disseminate) dengan pengumpulan data melalui wawancara, observasi, studi pustaka, dan survei pelanggan. Analisis SWOT digunakan untuk merumuskan strategi branding. Identitas merek yang dihasilkan mencakup logo, warna, tipografi, dan elemen grafis yang disusun dalam Graphic Standard Manual (GSM) berkonsep vintage, merepresentasikan nilai kualitas, kegembiraan, dan kepuasan pelanggan. Luaran perancangan meliputi media promosi digital, cetak, dan merchandise yang bertujuan meningkatkan visibilitas, profesionalisme, dan daya saing Puella Studio di pasar lokal.
PERANCANGAN MUSIC VIDEO TENTANG PENTINGNYA KESADARAN ORANG TUA AKAN DAMPAK KEKERASAN TERHADAP ANAK MELALUI LAGU “A FORTIORI” BERBASIS ANIMASI 3D Pradipta, Raphael Budi; Prasetya, Bintang Pramudya Putra; Rahmadianto, Sultan Arif
Sainsbertek Jurnal Ilmiah Sains & Teknologi Vol. 6 No. 2 (2026): Maret - Sainsbertek Jurnal Ilmiah Sains & Teknologi
Publisher : Ma Chung Press, Universitas Ma Chung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33479/sb.v6i2.413

Abstract

Parental violence in parenting patterns is one of the indicators of toxic parenting, which has the potential to disrupt a child’s healthy development. In addition to causing children to become withdrawn, toxic parenting may also lead to Borderline Personality Disorder (BPD), which can result in impulsive behavior in children. The song “A Fortiori” captures this phenomenon through a sequence of intense orchestral music. This study aims to provide “A Fortiori” with a medium that visually represents its implicit meaning to raise parental awareness of the impact of violence on children. The method used in this research is the Multimedia Development Life Cycle (MDLC) with a branching strategy design approach. The result of this study is a main medium in the form of a 3D animated music video with a semi-realistic style, accompanied by supporting media such as keychains, acrylic LED displays, poster designs, leaflets, stickers, vouchers, and a family photo as an iconic object featured in the music video. The distribution of this music video is expected to deliver a message to the public about the importance of parental awareness regarding the impact of violence on children through the song “A Fortiori.”
Co-Authors A'ang Sally Monica Aditya Nirwana Aditya Pratama Adrian Surono Ahiraf, Shidqul Azaim Akbar, Fadhel Virgiawan Al-Mu'taz Billah Arifin Amar Ma’ruf Stya Bakti Amar Ma’ruf Stya Bakti Anna Triwijayati Annisa Alifia AYYUB ANSHARI SUKMARAGA Bakti, Amar Ma'ruf Stya Bayu Andika Putra Brandon Brandon Broto, Felik Sad Windu Wisnu Dhivari, Danang Dwi Grahito Edhi Eugenia Caroline Fadillah, Muhammad Arief Firmansyah Putra Giovano Hartanto Purnomo Grace Abigail Wijaya Putri Ivony Angriani Jayanti, Hana Jocelyn, Michelle Kristiwi, Kandiya Asoka Kurniawan, Desie Kurniawan, Michael Nathanael Marchiano, Christofer Melany Agustina Melany, Melany Nabila Ramadhani Zulfa Natasha, Vianney Nugroho, Didit Prasetyo Pradipta, Raphael Budi Prasetyo Prastiti Setya Adiningsih Rahmadyanto, Sultan Arief Rahman, Augie Bahtiar Raissa Fatimah Rasi, Valentina Rosalia Nadya Narulita Santoso, Christian Billy Santoso, Elsa Febritha Setyoraharjo, Pantaleon Sianturi, Nurli Dian Stefani Sicilia Anita Dewi Endra Putri Simajaya, Henry Himawan Sitinjak, Jerico Sulianto, Katherin Agatina Sultan Arif Rahmadianto Suyono, Kevin Jonathan Syarif Hidayatulloh Tegar Andito Vinsensius Wahju Jatmiko Wibisono Wilujeng, Lilis Lestari Yung, Valeria Li