Article Per Year (5 Year)
p-Index From 2020 - 2025
7.406
P-Index
This Author published in this journals
All Journal Dekave : Jurnal Desain Komunikasi Visual International Journal of Community Service Learning Citradirga : Jurnal Desain Komunikasi Visual dan Intermedia Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang Jurnal SASAK : Desain Visual dan Komunikasi Jurnal Sains Teknologi dalam Pemberdayaan Masyarakat JAPI: Jurnal Akses Pengabdian Indonesia Sainsbertek Jurnal Ilmiah Sains & Teknologi Prosiding Seminar Nasional Pengabdian Masyarakat Jeskovsia (Jurnal Desain Komunikasi Visual Asia)
Bintang Pramudya Putra Prasetya
Universitas Ma Chung
Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

Published : 44 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 44 Documents
Search

 1   2   3   4   5 
Edukasi Kemasan Dan Perancangan Logo Serta Kemasan Kopi Produk Rtm Di Desa Kucur Dengan Metode Tempel Untuk Meningkatkan Brand Diversification Product Bintang Pramudya Putra Prasetya; Aditya Nirwana; Amar Ma’ruf Stya Bakti
JAPI (Jurnal Akses Pengabdian Indonesia) Vol 7, No 3 (2022)
Publisher : Universitas Tribhuwana Tunggadewi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/japi.v7i3.3988

Abstract

RTM atau Republik Tani Mandiri merupakan salah satu organisasi kepemudaan yang bertujuan untuk meningkatkan kesejahteraan petani kopi di Desa Kucur. Desa Kucur terletak di Kabupaten Malang Kecamatan Dau dimana mayoritas masyarakat disana berprofesi sebagai petani, luas Desa Kucur tercatat seluas 58.566 hektar dengan jumlah penduduk 5690 jiwa (1575 KK) pada tahun 2017. pengetahuan untuk mengolah dan memasarkan produknya menjadi tantangan utama bagi petani kopi di Desa Kucur. Tujuan kegiatan ini adalah untuk mengimpor pengetahuan Branding, penyuluhan standar desain kemasan nasional dan pendampingan desain kemasan untuk RTM agar lebih mudah memasarkan produk kopi bagi petani di Desa Kucur. Metode yang digunakan dalam kegiatan ini adalah gabungan antara metode penelitian kualitatif dan metode desain model Design Thinking. Metode penelitian kualitatif dibagi menjadi beberapa tahapan penggalian sumber data diantaranya observasi lapangan secara langsung di Desa Kucur dan wawancara dengan pelaku usaha produk kopi di Desa Kucur yang tergabung dalam komunitas Mandiri Tani Republik (RTM). Dampak dari kegiatan yang telah dilakukan bagi mitra antara lain: 1) Mitra mampu mengidentifikasi kekurangan dan kelebihan produknya dari berbagai diskusi yang telah dilakukan, 2) Mitra memiliki pengetahuan standar pengemasan produk kopi yang lebih baik dan dapat menjaga kualitas kopi, 3) Mitra mendapatkan informasi standar informasi yang harus ada dan tertera pada label kemasan agar produknya dapat dipasarkan lebih luas, terutama jika ingin memasukkan produk ke distributor, dan 4) Perubahan besar pada kemasan membuat kepercayaan diri untuk dapat bersaing dengan produk sejenis menjadi jauh lebih meningkat.
IbM. Mocca Animation Studio Malang Guna Standarisasi Kualitas Sumber Daya Manusia pada Divisi 3D Modeling Sultan Arif Rahmadianto; Bintang Pramudya P.P
Prosiding Seminar Nasional Pengabdian Masyarakat Universitas Ma Chung 2020: Prosiding Seminar Nasional Pengabdian Masyarakat (SENAM) 2020
Publisher : Ma Chung Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (233.783 KB)

Abstract

Industri animasi menjadi sektor ekonomi kreatif yang kuat dan mengalami pertumbuhan yang cepat saat ini. Mocca Animation Studio Malang dengan segudang prestasi memiliki potensi untuk menggerakkan kekuatan ekonomi kreatif di Indonesia. Namun pengelolaan Mocca Animation Studio belum sepenuhnya optimal dalam mengelola internship di divisi 3D Modeling. Program ipteks bagi masyarakat (IbM) ini bertujuan memberi pendampingan penyusunan modul basic 3D Modeling sebagai medium untuk mencapai standar kompetensi 3D Modeling khusus pada intership program. Mocca Animation Studio, Kelurahan Sawojajar, Kecamatan Kedungkandang, Kota Malang. Strategi untuk mencapai tujuan tersebut adalah melalui program IbM yang terbagi dalam dua kegiatan, yaitu (1) memberikan sosialisasi singkat tentang strategi penjaminan mutu khususnya pada Sumber Daya Manusia (SDM) di divisi internship program dan (2) membimbing dan mendampingi dalam proses perancangan modul 3D Modeling basic sebagai panduan internship program untuk memudahkan peserta internship mencapai standar 3D Modeling. Sasaran program ini adalah studio animasi Mocca di Kelurahan Sawojajar, Kedungkandang, Malang. Kegiatan sosialisasi singkat tentang strategi penjaminan mutu khususnya pada SDM di divisi internship program dilaksanakan dalam satu kali pertemuan dengan co-founder Mocca Animation Studio dalam bentuk presentasi dan diskusi. Kemudian kegiatan pendampingan perancangan modul 3D Modeling basic sebagai panduan internship program untuk memudahkan peserta internship mencapai standar 3D Modeling dilaksanakan selama kurang lebih 6 bulan dalam bentuk program pendampingan. Keberhasilan program ipteks bagi masyarakat ini ditentukan berdasarkan meningkatnya kualitas SDM pada divisi internship program sesuai standar basic 3D Modeling dan memiliki Modul 3D Modeling yang bisa diterapkan secara berkelanjutan untuk menjaga kualitas dari SDM divisi 3D Modeling. Hasilnya adalah meningkatnya kualitas SDM pada divisi internship program sesuai standar basic 3D Modeling dan adanya Modul 3D Modeling di Mocca Animation Studio sebagai dasar panduan untuk menjaga kualitas dari SDM divisi 3D Modeling. Hasil ini menggambarkan bahwa program pengabdian pada masyarakat studio animasi Mocca Animation Studio Malang efektif dalam sosialisasi penjaminan mutu kualitas SDM pada divisi internship program sesuai standar basic 3D Modeling di industri animasi.
Perancangan Buku Panduan Optimalisasi Sosial Media Instagram Design untuk Meningkatkan Online Engagement bintang pramudya putra; Aditya Nirwana
Jurnal SASAK : Desain Visual dan Komunikasi Vol 5 No 1 (2023): SASAK
Publisher : Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/sasak.v5i1.2592

Abstract

The development of social media has become a new axis in the process of marketing a product to the public, the ability of social media to gather millions of users attracts the attention of business people to do marketing for their products more easily, quickly and cheaply compared to conventional marketing media such as placing billboards or do television advertisements. Even though social media offers various conveniences for doing business, there are still many small business actors who have not used social media or have difficulty using it to promote their products, the unfamiliarity of using technology is a big obstacle for those who are not used to it. The design thinking method is used to really understand the problems in the field and plan solutions based on the most appropriate and easy to understand approach. The existence of a template that can be directly used by business actors encourages the desire to start carrying out promotions to increase their sales, even though using templates makes it easier for business actors to promote, more alternative templates is needed to avoid the potential for design similarities during promotions.
Perancangan Logo dan Desain Kemasan Produk Minuman Olahan Susu Merek Ibu Yudhi untuk Usia 6-12 Tahun dalam Upaya Meningkatkan Penjualan Produk di Sidoarjo Bintang Pramudya PP; Ayyub Anshari Sukmaraga
Citradirga : Jurnal Desain Komunikasi Visual dan Intermedia Vol 5 No 01 (2023): Volume 05, Nomor 01, Maret 2023
Publisher : Program Studi Desain Komunikasi Visual, Fakultas Sains dan Teknologi, Universitas Ma Chung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33479/cd.v5i01.722

Abstract

MSMEs in Indonesia cannot be underestimated. MSMEs can become the largest economy in Indonesia. For this reason, a high level of awareness is needed to have a brand or corporate identity to further develop it. Therefore it is necessary to make a logo and packaging design on the product as the company's identity. The aim is to differentiate between one product and another and to make companies from one product better known by the public. This study uses a qualitative method by collecting data through observation, interviews with company owners, and literature. Supporting media in this design are key chains, shopping bags, drawstring bags, small notes, stickers, drinking bottles, hats, displays, and pencil cases.
Perancangan Brand Identity UMKM Cerys Bites di Kota Malang dengan Metode Moser untuk Membangun Brand Awareness Elsa Febritha Santoso; Aditya Nirwana; Bintang Pramudya Putra Prasetya
Citradirga : Jurnal Desain Komunikasi Visual dan Intermedia Vol 5 No 02 (2023): Volume 05, Nomor 02, Oktober 2023
Publisher : Program Studi Desain Komunikasi Visual, Fakultas Sains dan Teknologi, Universitas Ma Chung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33479/cd.v5i02.811

Abstract

Micro, Small, and Medium Enterprise play an important role in the Indonesian economy due its ability to evenly absorb the workforce, especially in the food and beverage sector, particularly in the snack industry like cookies, wafer, and biscuits. This development also evident in Malang City, which is home to numerous cookies brand and one of which is Cerys Bites. Despite its potential, Cerys Bites still lacks awareness compared to its competitors. To address this, a brand identity for Cerys Bites was designed to increase public awareness. The brand identity was developed using the Moser brand model and qualitative research method. Based on the analysis and synthesis of concepts, Cerys Bites was found to possess a core brand value, message, and personality that formed the visual concepts in its brand identity design. The results showed an increase in Cerys’s Bites Instagram account, as evidenced by higher activities such as like, comments, shares, and saves. The effectiveness test revealed a rise in Instagram engagement for Cerys Bites, demonstrating that a well-designed and consistent brand identity can successfully build public awareness.
Perancangan Identitas Brand Parfum Freia Untuk Membangun Rekognisi Brand Dengan Metode Design Thinking Pada Target Audiens Umur 18-35 Tahun Di Shopee Pantaleon Setyoraharjo; Aditya Nirwana; Bintang Pramudya Putra Prasetya
Citradirga : Jurnal Desain Komunikasi Visual dan Intermedia Vol 5 No 02 (2023): Volume 05, Nomor 02, Oktober 2023
Publisher : Program Studi Desain Komunikasi Visual, Fakultas Sains dan Teknologi, Universitas Ma Chung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33479/cd.v5i02.813

Abstract

Sales of cosmetics coupled with the popularity of online stalls have created new trends in beauty products. This trend was capitalized on by Freia to start his new business. But with so many kinds of perfume brands and their subjectivity, a consistent visual identity and communication is needed that can communicate Freia's unique values and concepts. From that Freia can be distinguished from other brands. That is the medium chosen for Freia to build brand recognition so that it can be recognized and differentiated from competitors. The method used is Design Thinking from the book Design Thinking Playbook by Michael Lewrick, Patrick Link and Larry Leifer. Methods of data collection using qualitative methods according to Patricia Leavy. With this method, holistic research and collaborative flow design can be carried out to attract varied and subjective perfume designs. In research, from the results of the analysis, a new Freia brand identity will be generated which is contained in a Graphic Standard Manual consisting of brand concepts, brand values, logos, slogans, color palettes, typography, graphic assets and their implementation designs on packaging, signs, stationery, media social, exhibition, vehicle and uniform. After testing the responses from the sources, Freia's brand identity can be communicated and Freia is not associated with other brands.
Perancangan Aset Visual 3D Virtual Reality (VR) Gedung Universitas Ma Chung Sebagai Media Pengenalan Mahasiswa Baru Sultan Arif Rahmadianto; Bintang Pramudya Putra Prasetya; Wilson Soen
Citradirga : Jurnal Desain Komunikasi Visual dan Intermedia Vol 5 No 02 (2023): Volume 05, Nomor 02, Oktober 2023
Publisher : Program Studi Desain Komunikasi Visual, Fakultas Sains dan Teknologi, Universitas Ma Chung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33479/cd.v5i02.852

Abstract

The rapid advancement of digital technology has brought significant benefits in addressing various human needs. Amidst this technological progress, Virtual Reality (VR) stands out as one of the most remarkable achievements in the world of technology. In recent years, VR has undergone rapid development, enabling users to experience deeper and more immersive interactions. This extends beyond the realms of entertainment and gaming, as VR has found widespread applications in education, training, art, and even the medical field. Universitas Ma Chung, a private university located in Malang Regency, is committed to delivering high-quality education and preparing graduates for national and international competitiveness. The university encompasses a range of facilities, including five main buildings: the Rectorate building, Bakti Persada, Student Center, Balai Pertiwi, and RnD. However, new students often possess limited information regarding these facilities, emphasizing the need for an effective and engaging medium for introducing these resources as part of academic service enhancement. The research methodology employed in this design utilizes a qualitative approach. The primary objective of this design is to create 3D visual assets to be utilized within the VR environment, serving as a tool for introducing new students. The outcome of this endeavor results in the development of 3D visual assets for the Rectorate building, Bakti Persada, Student Center, Balai Pertiwi, and RnD. The next researchers can leverage the aforementioned VR to create a more interactive and immersive orientation experience for new students. By utilizing the designed 3D visual assets, new students can virtually explore the university facilities before arriving on campus.
PERANCANGAN VISUAL BRAND IDENTITY BAGI VERNON EDUCATION MALANG UNTUK MENINGKATKAN BRAND AWARENESS Natasha, Vianney; Rahmadianto, Sultan Arif; Pratama, Bintang Pramudya Putra
Sainsbertek Jurnal Ilmiah Sains & Teknologi Vol. 4 No. 1 (2023): September - Sainsbertek Jurnal Ilmiah Sains & Teknologi
Publisher : Ma Chung Press, Universitas Ma Chung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33479/sb.v4i1.255

Abstract

Perancangan ini bertujuan untuk membuat visual brand identityyang efektif bagi Vernon Education sebagai upaya meningkatkan brand awareness. Dalam lingkungan bisnis yang kompetitif, brand awareness merupakan faktor penting untuk membedakan sebuah perusahaan dengan yang lainnya. Melalui perancangan brand identity ini, Vernon Education dapat memperkuat brand image mereka dan menarik perhatian target audiens. Metode penelitian yang digunakan pada perancangan ini adalah metode penelitian kualitatif, yang melibatkan wawancara dengan pihak Vernon Education dan melakukan observasi pada perusahaan kompetitor di Kota Malang. Hasil dari pengumpulan data akan dianalisis menggunakan analisis SWOT. Hasil dari analisis SWOT menunjukkan bahwa Vernon Education mampu bersaing dengan kompetitor lainnya, dengan memperkuat kelebihan yang dimiliki dan membuat brand identity dari Vernon Education sendiri. Perancangan brand identity ini diperlukan konsistensi agar dapat meningkatkan brand awareness. Diharapkan implementasi perancangan brand identity yang telah dibuat dapat memberikan dampak positif bagi Vernon Education dalam meningkatkan brand awareness. Hasil dari perancangan ini adalah logo dari Vernon Education beserta buku graphic standard manual yang berisi elemen-elemen seperti logo, warna, tipografi, supergraphic, dan gaya visual yang menggambarkanVernon Education. Dengan media pendukung berupa: peralatan kantor (desain amplop, kop surat, map holder, kartu nama, notebook, pena, dan ID Card), seragam, sembilan desain feeds Instagram, dan merchandise berupa (kaos, totebag, keychain, dan handbag). Dalam perancangan ini diharapkan memberikan kontribusi bagi pemahaman teoritis dan praktis tentang perancangan brand identity sebagai upaya meningkatkan brand awareness bagi perusahaan pendidikan dan industri terkait.
PERANCANGAN BRAND IDENTITY UNTUK MENINGKATKAN BRAND AWARENESS KEDAI KIMBOS DI KOTA MALANG DENGAN MENGGUNAKAN METODE DESIGN THINKING Jocelyn, Michelle; Pratama, Bintang Pramudya Putra; Sukmaraga, Ayyub Anshari
Sainsbertek Jurnal Ilmiah Sains & Teknologi Vol. 5 No. 1 (2024): September - Sainsbertek Jurnal Ilmiah Sains & Teknologi
Publisher : Ma Chung Press, Universitas Ma Chung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33479/sb.v5i1.316

Abstract

Chicken meat is a source of high quality protein with various other nutrients needed for the human body to function properly. One of the food stalls that serves fast food chicken menus at affordable prices and delicious taste is Kedai Kimbos. Having a very strategic location, located near three private universities in Malang City, namely the Malang City College of Economics, Merdeka University, and Ma Chung University. This is very profitable, making Kedai Kimbos quite popular among students, but unfortunately Kedai Kimbos does not yet have a brand identity to expand the scope of promotion in Malang City. By using the design thinking method from a book created by Lewrick, Link, and Leifer entitled: Design Thinking Playbook, the brand identity will be created. The data collection method uses qualitative methods according to Suyitno. By using the method above, research and design flow can be carried out in a directed manner and in accordance with brand needs. After conducting research and data synthesis, Kedai Kimbos' brand identity will be designed which will then be published in a guide standard manual book containing brand concepts and values, logo, tagline, visual identity, along with its implementation on packaging, social media, and other supporting media. After carrying out production trials of the design results, the brand identity can be visualized well and can differentiate Kedai Kimbos from similar brands.
PERANCANGAN BUKU FOTOGRAFI ESAI SEBAGAI MEDIA PROMOSI & INFORMASI DESTINASI BUDAYA BATU MEGALITIKUM DI KABUPATEN MANGGARAI TIMUR Yung, Valeria Li; Pratama, Bintang Pramudya Putra; Nugroho, Didit Prasetyo
Sainsbertek Jurnal Ilmiah Sains & Teknologi Vol. 5 No. 1 (2024): September - Sainsbertek Jurnal Ilmiah Sains & Teknologi
Publisher : Ma Chung Press, Universitas Ma Chung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33479/sb.v5i1.319

Abstract

East Manggarai Regency has great potential as a stunning cultural and natural tourist destination. One of the main attractions is the Megalithic Stone Site located in Watu Nggene Village. This site is an old cemetery located in the East Manggarai Region, Flores Island, Indonesia. However, initial observations show that there has been no significant effort from the government to effectively promote and disseminate information regarding this Megalithic Site. Therefore, a Photography Essay Book is needed that can help promote and inform this Megalithic Site to a wide audience. This research uses a qualitative method with descriptive analysis data analysis, so that the data collected will be analyzed and explained in detail in the form of descriptions. With this approach, a Photographic Essay Book entitled “Visit Megalithic Manggarai Timur,” which can provide information to prospective tourists both domestic and international, was created. The design concept of this book aims to visualize the beauty of culture, history, and natural scenery of East Manggarai realistically, accompanied by supporting narratives that explain each photo. This book measures 22 x 16 cm with a total of 100 pages, consisting of 75% full-color photos and 25% supporting narration. Supporting media includes social media instagram, posters, Bookmarks, Tote bags, tshirts,hat and tumblr that describe.
Co-Authors A'ang Sally Monica Aditya Nirwana Aditya Pratama Adrian Surono Ahiraf, Shidqul Azaim Akbar, Fadhel Virgiawan Al-Mu'taz Billah Arifin Amar Ma’ruf Stya Bakti Anna Triwijayati Annisa Alifia AYYUB ANSHARI SUKMARAGA Bakti, Amar Ma'ruf Stya Brandon Brandon Broto, Felik Sad Windu Wisnu Dhivari, Danang Elsa Febritha Santoso Eugenia Caroline Fadillah, Muhammad Arief Firmansyah Putra Giovano Hartanto Purnomo Grace Abigail Wijaya Putri Ivony Angriani Jayanti, Hana Jocelyn, Michelle Kristiwi, Kandiya Asoka Kurniawan, Desie Kurniawan, Michael Nathanael Marchiano, Christofer Melany Agustina Melany, Melany Nabila Ramadhani Zulfa Natasha, Vianney Nugroho, Didit Prasetyo Pantaleon Setyoraharjo Prasetyo Prastiti Setya Adiningsih Rahmadyanto, Sultan Arief Rahman, Augie Bahtiar Raissa Fatimah Rasi, Valentina Rosalia Nadya Narulita Sianturi, Nurli Dian Stefani Sicilia Anita Dewi Endra Putri Simajaya, Henry Himawan Sitinjak, Jerico Sulianto, Katherin Agatina Sultan Arif Rahmadianto Suyono, Kevin Jonathan Syarif Hidayatulloh Tegar Andito Vinsensius Wahju Jatmiko Wibisono Wilson Soen Wilujeng, Lilis Lestari Yung, Valeria Li