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All Journal Dekave : Jurnal Desain Komunikasi Visual International Journal of Community Service Learning Citradirga : Jurnal Desain Komunikasi Visual dan Intermedia Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang Jurnal SASAK : Desain Visual dan Komunikasi Jurnal Sains Teknologi dalam Pemberdayaan Masyarakat JAPI: Jurnal Akses Pengabdian Indonesia Sainsbertek Jurnal Ilmiah Sains & Teknologi Prosiding Seminar Nasional Pengabdian Masyarakat Jeskovsia (Jurnal Desain Komunikasi Visual Asia)
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Edukasi Kemasan Dan Perancangan Logo Serta Kemasan Kopi Produk Rtm Di Desa Kucur Dengan Metode Tempel Untuk Meningkatkan Brand Diversification Product Bintang Pramudya Putra Prasetya; Aditya Nirwana; Amar Ma’ruf Stya Bakti
JAPI (Jurnal Akses Pengabdian Indonesia) Vol 7, No 3 (2022)
Publisher : Universitas Tribhuwana Tunggadewi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/japi.v7i3.3988

Abstract

RTM atau Republik Tani Mandiri merupakan salah satu organisasi kepemudaan yang bertujuan untuk meningkatkan kesejahteraan petani kopi di Desa Kucur. Desa Kucur terletak di Kabupaten Malang Kecamatan Dau dimana mayoritas masyarakat disana berprofesi sebagai petani, luas Desa Kucur tercatat seluas 58.566 hektar dengan jumlah penduduk 5690 jiwa (1575 KK) pada tahun 2017. pengetahuan untuk mengolah dan memasarkan produknya menjadi tantangan utama bagi petani kopi di Desa Kucur. Tujuan kegiatan ini adalah untuk mengimpor pengetahuan Branding, penyuluhan standar desain kemasan nasional dan pendampingan desain kemasan untuk RTM agar lebih mudah memasarkan produk kopi bagi petani di Desa Kucur. Metode yang digunakan dalam kegiatan ini adalah gabungan antara metode penelitian kualitatif dan metode desain model Design Thinking. Metode penelitian kualitatif dibagi menjadi beberapa tahapan penggalian sumber data diantaranya observasi lapangan secara langsung di Desa Kucur dan wawancara dengan pelaku usaha produk kopi di Desa Kucur yang tergabung dalam komunitas Mandiri Tani Republik (RTM). Dampak dari kegiatan yang telah dilakukan bagi mitra antara lain: 1) Mitra mampu mengidentifikasi kekurangan dan kelebihan produknya dari berbagai diskusi yang telah dilakukan, 2) Mitra memiliki pengetahuan standar pengemasan produk kopi yang lebih baik dan dapat menjaga kualitas kopi, 3) Mitra mendapatkan informasi standar informasi yang harus ada dan tertera pada label kemasan agar produknya dapat dipasarkan lebih luas, terutama jika ingin memasukkan produk ke distributor, dan 4) Perubahan besar pada kemasan membuat kepercayaan diri untuk dapat bersaing dengan produk sejenis menjadi jauh lebih meningkat.
IbM. Mocca Animation Studio Malang Guna Standarisasi Kualitas Sumber Daya Manusia pada Divisi 3D Modeling Sultan Arif Rahmadianto; Bintang Pramudya P.P
Prosiding Seminar Nasional Pengabdian Masyarakat Universitas Ma Chung 2020: Prosiding Seminar Nasional Pengabdian Masyarakat (SENAM) 2020
Publisher : Ma Chung Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (233.783 KB)

Abstract

Industri animasi menjadi sektor ekonomi kreatif yang kuat dan mengalami pertumbuhan yang cepat saat ini. Mocca Animation Studio Malang dengan segudang prestasi memiliki potensi untuk menggerakkan kekuatan ekonomi kreatif di Indonesia. Namun pengelolaan Mocca Animation Studio belum sepenuhnya optimal dalam mengelola internship di divisi 3D Modeling. Program ipteks bagi masyarakat (IbM) ini bertujuan memberi pendampingan penyusunan modul basic 3D Modeling sebagai medium untuk mencapai standar kompetensi 3D Modeling khusus pada intership program. Mocca Animation Studio, Kelurahan Sawojajar, Kecamatan Kedungkandang, Kota Malang. Strategi untuk mencapai tujuan tersebut adalah melalui program IbM yang terbagi dalam dua kegiatan, yaitu (1) memberikan sosialisasi singkat tentang strategi penjaminan mutu khususnya pada Sumber Daya Manusia (SDM) di divisi internship program dan (2) membimbing dan mendampingi dalam proses perancangan modul 3D Modeling basic sebagai panduan internship program untuk memudahkan peserta internship mencapai standar 3D Modeling. Sasaran program ini adalah studio animasi Mocca di Kelurahan Sawojajar, Kedungkandang, Malang. Kegiatan sosialisasi singkat tentang strategi penjaminan mutu khususnya pada SDM di divisi internship program dilaksanakan dalam satu kali pertemuan dengan co-founder Mocca Animation Studio dalam bentuk presentasi dan diskusi. Kemudian kegiatan pendampingan perancangan modul 3D Modeling basic sebagai panduan internship program untuk memudahkan peserta internship mencapai standar 3D Modeling dilaksanakan selama kurang lebih 6 bulan dalam bentuk program pendampingan. Keberhasilan program ipteks bagi masyarakat ini ditentukan berdasarkan meningkatnya kualitas SDM pada divisi internship program sesuai standar basic 3D Modeling dan memiliki Modul 3D Modeling yang bisa diterapkan secara berkelanjutan untuk menjaga kualitas dari SDM divisi 3D Modeling. Hasilnya adalah meningkatnya kualitas SDM pada divisi internship program sesuai standar basic 3D Modeling dan adanya Modul 3D Modeling di Mocca Animation Studio sebagai dasar panduan untuk menjaga kualitas dari SDM divisi 3D Modeling. Hasil ini menggambarkan bahwa program pengabdian pada masyarakat studio animasi Mocca Animation Studio Malang efektif dalam sosialisasi penjaminan mutu kualitas SDM pada divisi internship program sesuai standar basic 3D Modeling di industri animasi.
Perancangan Buku Panduan Optimalisasi Sosial Media Instagram Design untuk Meningkatkan Online Engagement bintang pramudya putra; Aditya Nirwana
Jurnal SASAK : Desain Visual dan Komunikasi Vol 5 No 1 (2023): SASAK
Publisher : Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/sasak.v5i1.2592

Abstract

The development of social media has become a new axis in the process of marketing a product to the public, the ability of social media to gather millions of users attracts the attention of business people to do marketing for their products more easily, quickly and cheaply compared to conventional marketing media such as placing billboards or do television advertisements. Even though social media offers various conveniences for doing business, there are still many small business actors who have not used social media or have difficulty using it to promote their products, the unfamiliarity of using technology is a big obstacle for those who are not used to it. The design thinking method is used to really understand the problems in the field and plan solutions based on the most appropriate and easy to understand approach. The existence of a template that can be directly used by business actors encourages the desire to start carrying out promotions to increase their sales, even though using templates makes it easier for business actors to promote, more alternative templates is needed to avoid the potential for design similarities during promotions.
PERANCANGAN VISUAL BRAND IDENTITY BAGI VERNON EDUCATION MALANG UNTUK MENINGKATKAN BRAND AWARENESS Natasha, Vianney; Rahmadianto, Sultan Arif; Pratama, Bintang Pramudya Putra
Sainsbertek Jurnal Ilmiah Sains & Teknologi Vol. 4 No. 1 (2023): September - Sainsbertek Jurnal Ilmiah Sains & Teknologi
Publisher : Ma Chung Press, Universitas Ma Chung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33479/sb.v4i1.255

Abstract

Perancangan ini bertujuan untuk membuat visual brand identityyang efektif bagi Vernon Education sebagai upaya meningkatkan brand awareness. Dalam lingkungan bisnis yang kompetitif, brand awareness merupakan faktor penting untuk membedakan sebuah perusahaan dengan yang lainnya. Melalui perancangan brand identity ini, Vernon Education dapat memperkuat brand image mereka dan menarik perhatian target audiens. Metode penelitian yang digunakan pada perancangan ini adalah metode penelitian kualitatif, yang melibatkan wawancara dengan pihak Vernon Education dan melakukan observasi pada perusahaan kompetitor di Kota Malang. Hasil dari pengumpulan data akan dianalisis menggunakan analisis SWOT. Hasil dari analisis SWOT menunjukkan bahwa Vernon Education mampu bersaing dengan kompetitor lainnya, dengan memperkuat kelebihan yang dimiliki dan membuat brand identity dari Vernon Education sendiri. Perancangan brand identity ini diperlukan konsistensi agar dapat meningkatkan brand awareness. Diharapkan implementasi perancangan brand identity yang telah dibuat dapat memberikan dampak positif bagi Vernon Education dalam meningkatkan brand awareness. Hasil dari perancangan ini adalah logo dari Vernon Education beserta buku graphic standard manual yang berisi elemen-elemen seperti logo, warna, tipografi, supergraphic, dan gaya visual yang menggambarkanVernon Education. Dengan media pendukung berupa: peralatan kantor (desain amplop, kop surat, map holder, kartu nama, notebook, pena, dan ID Card), seragam, sembilan desain feeds Instagram, dan merchandise berupa (kaos, totebag, keychain, dan handbag). Dalam perancangan ini diharapkan memberikan kontribusi bagi pemahaman teoritis dan praktis tentang perancangan brand identity sebagai upaya meningkatkan brand awareness bagi perusahaan pendidikan dan industri terkait.
PERANCANGAN BRAND IDENTITY UNTUK MENINGKATKAN BRAND AWARENESS KEDAI KIMBOS DI KOTA MALANG DENGAN MENGGUNAKAN METODE DESIGN THINKING Jocelyn, Michelle; Pratama, Bintang Pramudya Putra; Sukmaraga, Ayyub Anshari
Sainsbertek Jurnal Ilmiah Sains & Teknologi Vol. 5 No. 1 (2024): September - Sainsbertek Jurnal Ilmiah Sains & Teknologi
Publisher : Ma Chung Press, Universitas Ma Chung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33479/sb.v5i1.316

Abstract

Chicken meat is a source of high quality protein with various other nutrients needed for the human body to function properly. One of the food stalls that serves fast food chicken menus at affordable prices and delicious taste is Kedai Kimbos. Having a very strategic location, located near three private universities in Malang City, namely the Malang City College of Economics, Merdeka University, and Ma Chung University. This is very profitable, making Kedai Kimbos quite popular among students, but unfortunately Kedai Kimbos does not yet have a brand identity to expand the scope of promotion in Malang City. By using the design thinking method from a book created by Lewrick, Link, and Leifer entitled: Design Thinking Playbook, the brand identity will be created. The data collection method uses qualitative methods according to Suyitno. By using the method above, research and design flow can be carried out in a directed manner and in accordance with brand needs. After conducting research and data synthesis, Kedai Kimbos' brand identity will be designed which will then be published in a guide standard manual book containing brand concepts and values, logo, tagline, visual identity, along with its implementation on packaging, social media, and other supporting media. After carrying out production trials of the design results, the brand identity can be visualized well and can differentiate Kedai Kimbos from similar brands.
PERANCANGAN BUKU FOTOGRAFI ESAI SEBAGAI MEDIA PROMOSI & INFORMASI DESTINASI BUDAYA BATU MEGALITIKUM DI KABUPATEN MANGGARAI TIMUR Yung, Valeria Li; Pratama, Bintang Pramudya Putra; Nugroho, Didit Prasetyo
Sainsbertek Jurnal Ilmiah Sains & Teknologi Vol. 5 No. 1 (2024): September - Sainsbertek Jurnal Ilmiah Sains & Teknologi
Publisher : Ma Chung Press, Universitas Ma Chung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33479/sb.v5i1.319

Abstract

East Manggarai Regency has great potential as a stunning cultural and natural tourist destination. One of the main attractions is the Megalithic Stone Site located in Watu Nggene Village. This site is an old cemetery located in the East Manggarai Region, Flores Island, Indonesia. However, initial observations show that there has been no significant effort from the government to effectively promote and disseminate information regarding this Megalithic Site. Therefore, a Photography Essay Book is needed that can help promote and inform this Megalithic Site to a wide audience. This research uses a qualitative method with descriptive analysis data analysis, so that the data collected will be analyzed and explained in detail in the form of descriptions. With this approach, a Photographic Essay Book entitled “Visit Megalithic Manggarai Timur,” which can provide information to prospective tourists both domestic and international, was created. The design concept of this book aims to visualize the beauty of culture, history, and natural scenery of East Manggarai realistically, accompanied by supporting narratives that explain each photo. This book measures 22 x 16 cm with a total of 100 pages, consisting of 75% full-color photos and 25% supporting narration. Supporting media includes social media instagram, posters, Bookmarks, Tote bags, tshirts,hat and tumblr that describe.
PERANCANGAN RE-BRANDING UMKM BAKEDAY.CO DENGAN METODE MOSER UNTUK MENINGKATKAN BRAND AWARENESS Sulianto, Katherin Agatina; Pratama, Bintang Pramudya Putra; Rahmadyanto, Sultan Arief
Sainsbertek Jurnal Ilmiah Sains & Teknologi Vol. 5 No. 1 (2024): September - Sainsbertek Jurnal Ilmiah Sains & Teknologi
Publisher : Ma Chung Press, Universitas Ma Chung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33479/sb.v5i1.328

Abstract

Micro, Small, and Medium Enterprises (MSME) significantly boost the ecoomy in Indonesia. One of the sectors within MSME that is highly favored is the culinary industry. Particulary, the food industry operates indifinitely and remains ever present. Recently, culinary delights such as cakes and desserts have become a trend, presenting lucrative opportunities for sales. Bakeday.co in Malang Cilty is one such example. In any business endeavor, competition with peers is inventable, which Bakeday.co experiences, especially in building brand awareness. Therefore, establishing a strong brand identity through precise planning becomes crucial. For the brand identity design of Bakeday.co, the Moser method is employed, focusing on core brand values, core brand messages, and brand personality.  
REDESAIN IDENTITAS MEREK UNTUK MENINGKATKAN KESADARAN MEREK OCHA KITCHEN DI KOTA MALANG Simajaya, Henry Himawan; Nirwana, Aditya; Pramudya, Bintang
Sainsbertek Jurnal Ilmiah Sains & Teknologi Vol. 5 No. 1 (2024): September - Sainsbertek Jurnal Ilmiah Sains & Teknologi
Publisher : Ma Chung Press, Universitas Ma Chung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33479/sb.v5i1.333

Abstract

Micro, Small, and Medium Enterprises (MSMEs) are a fundamental pillar of the national economy, playing a crucial role in creating employment and distributing prosperity within society. Design plays a vital role in developing an effective visual identity through the creation of a Standard Guide Manual, which includes graphic design elements such as logos, packaging, and other components. Rebranding, which encompasses both evolutionary and revolutionary approaches, aims to establish a new image for a brand. Ocha Kitchen, an MSME in the culinary sector located in Malang, faces marketing challenges due to its diverse product range. To address this issue, a rebranding strategy is necessary, including the development of a sub-brand to focus on key products and enhance market competitiveness. Through effective rebranding, Ocha Kitchen is expected to improve its brand identity and marketing effectiveness, thereby attracting more consumer attention and meeting their needs. To achieve this, the Moser design methodology was utilized, resulting in a sub-brand called Baked Bliss, which focuses on cookies and includes the creation of a Guide Standard Manual Book and its related materials. 
PERANCANGAN IDENTITAS MEREK DAN KONTEN PEMASARAN LA ORLIND UNTUK MENINGKATKAN BRAND AWARENESS PRODUK KEBAYA UNTUK USIA 18-25 TAHUN DI KOTA MALANG Kurniawan, Desie; Nirwana, Aditya; Prasetya, Bintang Pramudya Putra
Sainsbertek Jurnal Ilmiah Sains & Teknologi Vol. 5 No. 1 (2024): September - Sainsbertek Jurnal Ilmiah Sains & Teknologi
Publisher : Ma Chung Press, Universitas Ma Chung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33479/sb.v5i1.336

Abstract

Fashion plays a crucial role in human life, fulfilling various needs. Despite the continuous evolution of modern fashion trends, traditional attire like the kebaya remains popular. With modern and stylish touches, the kebaya presents an attractive business opportunity, especially in Malang City, where the brand La Orlind capitalizes on this potential. The design of La Orlind's brand identity aims to increase public awareness of the brand, using the Moser method to shape the brand’s identity through core brand values, core brand messages, and brand personality. The outcome of this design process includes La Orlind's logo and a GSM book that contains elements such as the logo, color palette, supergraphics, typography, visual elements, and other supporting media. This design is expected to contribute to the field of brand identity by enhancing brand awareness for the brand.
KKN Pemberdayaan terhadap Masyarakat menuju Desa yang Inovatif dan Kreatif serta Sosialisasi Kebersihan Lingkungan dan Pemanfaatan Sampah Rumah Tangga Sianturi, Nurli Dian Stefani; Ahiraf, Shidqul Azaim; Hidayatulloh, Syarif; Pramudya, Bintang; Fadillah, Muhammad Arief; Akbar, Fadhel Virgiawan; Dhivari, Danang; Putra, Firmansyah; Sitinjak, Jerico; Prasetyo
Jurnal Sains Teknologi dalam Pemberdayaan Masyarakat Vol. 5 No. 2 (2024): Desember 2024
Publisher : Fakultas Teknik Universitas Bhayangkara Jakarta Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31599/b82x6m32

Abstract

Real Work Lectures (KKN) are community empowerment activities by students as an embodiment of the tridharma activities of higher education. KKN activities aim to enable students to implement science and technology as well as skills in society so that they can become agents of change and sustainable development. The participation of KKN students in community activities plays an important role in the success of work program activities while at the KKN location. This participation can be demonstrated by involving oneself directly in several activities such as fogging activities, activities to sort waste that can be recycled, socialization of diligent savings and creativity for PAUD and Kindergarten children, and tilapia fish hatchery activities. Bhayangkara University Jakarta Raya with its vision, namely "The realization of Bhayangkara University Jakarta Raya as a superior university at the national and international level with a national perspective and security-based in order to produce human resources who are able tocompete and behave well". Producing human resources who behave well is interpreted as successfully serving society by carrying out real work studies. This is proven by the participation of Bhayangkara University students in Greater Jakarta in variouscommunity activities carried out.
Co-Authors A'ang Sally Monica Aditya Nirwana Aditya Pratama Adrian Surono Ahiraf, Shidqul Azaim Akbar, Fadhel Virgiawan Al-Mu'taz Billah Arifin Amar Ma’ruf Stya Bakti Amar Ma’ruf Stya Bakti Anna Triwijayati Annisa Alifia AYYUB ANSHARI SUKMARAGA Bakti, Amar Ma'ruf Stya Bayu Andika Putra Brandon Brandon Broto, Felik Sad Windu Wisnu Dhivari, Danang Dwi Grahito Edhi Eugenia Caroline Fadillah, Muhammad Arief Firmansyah Putra Giovano Hartanto Purnomo Grace Abigail Wijaya Putri Ivony Angriani Jayanti, Hana Jocelyn, Michelle Kristiwi, Kandiya Asoka Kurniawan, Desie Kurniawan, Michael Nathanael Marchiano, Christofer Melany Agustina Melany, Melany Nabila Ramadhani Zulfa Natasha, Vianney Nugroho, Didit Prasetyo Pradipta, Raphael Budi Prasetyo Prastiti Setya Adiningsih Rahmadyanto, Sultan Arief Rahman, Augie Bahtiar Raissa Fatimah Rasi, Valentina Rosalia Nadya Narulita Santoso, Christian Billy Santoso, Elsa Febritha Setyoraharjo, Pantaleon Sianturi, Nurli Dian Stefani Sicilia Anita Dewi Endra Putri Simajaya, Henry Himawan Sitinjak, Jerico Sulianto, Katherin Agatina Sultan Arif Rahmadianto Suyono, Kevin Jonathan Syarif Hidayatulloh Tegar Andito Vinsensius Wahju Jatmiko Wibisono Wilujeng, Lilis Lestari Yung, Valeria Li