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All Journal Inovasi: Jurnal Ilmiah Ilmu Manajemen JAF- Journal of Accounting and Finance Jurnal Ilmiah Edunomika (JIE) Jurnal Abdi Insani Community Development Journal: Jurnal Pengabdian Masyarakat Abdi Kami : Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Pengabdian Masyarakat Asia Jurnal Revenue : Jurnal Ilmiah Akuntansi International Journal of Global Accounting, Management, Education, and Entrepreneurship (IJGAME2) Jurnal Bina Bangsa Ekonomika Jurnal WIDYA LAKSMI (Jurnal Pengabdian Kepada Masyarakat) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal of Artificial Intelligence and Digital Business Jurnal Edukasi dan Pengabdian kepada Masyarakat (JEPKM) Jurnal Akuntansi Manado (JAIM) Indo-Fintech Intellectuals: Journal of Economics and Business Jurnal Akademi Akuntansi Indonesia Padang Jurnal Ekonomi, Manajemen, Akuntansi
Prawitasari, Putu Putri
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BRAND IMAGE, SALES PROMOTION, DAN SOCIAL COMMERCE SEBAGAI DETERMINAN PURCHASE INTENTION PRODUK AEROSTREET DI DENPASAR Wahyu Pidada Pemaron, Ida Bagus; Prawitasari, Putu Putri; Anjani, Ni Ketut; Manik Parasari , Nyoman Sri
Jurnal Bina Bangsa Ekonomika Vol. 18 No. 1 (2025): Jurnal Bina Bangsa Ekonomika (JBBE)
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jbbe.v18i1.802

Abstract

The aim of this research is to evaluate both the individual and combined impacts of social commerce, promotional activities, and brand perception on consumers' purchase intentions. This study included up to 120 participants from Generation Z who had purchased Aerostreet products. Validity and reliability tests, classical assumption tests, multiple linear regression analysis, coefficient of determination, F-test, and t-test were used to analyze the data. The study's findings indicate that social commerce, sales promotions, and brand image all have a favorable and significant impact on purchase intentions. The impact of the independent factors on purchase intention is 52.1%. Researchers suggest that Aerostreet could work with influencers on promotions so that more customers are interested in acquiring their products. Aerostreet must continue to engage clients in continuity initiatives, offer items that fit customers' lifestyles, and consistently produce products that outperform competition.
ANALISIS PENGARUH CITRA MEREK, DAN KUALITAS PRODUK TERHADAP MINAT BELI KONSUMEN PADA AIR MINUM KEMASAN TOYA BEJI GUWANG Juniarta, I Made Hendra; Prawitasari, Putu Putri
Jurnal Bina Bangsa Ekonomika Vol. 18 No. 1 (2025): Jurnal Bina Bangsa Ekonomika (JBBE)
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jbbe.v18i1.803

Abstract

This study aims to determine the influence of brand image and product quality partially and simultaneously on buying interest. The sample in this study is 112 consumers of Toya Beji Guwang bottled drinking water. The data analysis techniques used Validity Test, Reliability Test, Classical Assumption Test, Multiple Linear Regression Analysis, Determination Coefficient Test, F Test and t Test. From the results of the study, it was obtained that brand image has a positive and significant effect on buying interest, product quality has a positive and significant effect on buying interest, and brand image and product quality have a significant effect on buying interest. The magnitude of the influence of independent variables on buying interest was 52.9%. The suggestion that the researcher can give is that the management of Toya Beji Guwang is expected to always build a good image, so that later consumers will always remember the Toya Beji Guwang brand when thinking about drinking water products, make more innovations in the products offered, so that later they will have features or innovations that can provide more value and are always active in implementing attractive promotions in the media, so that later consumers can get information spread.
PENGARUH GAYA HIDUP, HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PADA MANOS COFFEE Fungky Arsana, I Komang; Prawitasari, Putu Putri; Raka Suardana, Ida Bagus; Lestara Permana, Gusi Putu
Jurnal Bina Bangsa Ekonomika Vol. 18 No. 1 (2025): Jurnal Bina Bangsa Ekonomika (JBBE)
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jbbe.v18i1.804

Abstract

This study aims to determine the influence of lifestyle, price, and product quality partially and simultaneously on purchasing decisions. The sample in this study is 112 Manos Coffeee consumers. The data analysis techniques used Validity Test, Reliability Test, Classical Assumption Test, Multiple Linear Regression Analysis, Determination Coefficient Test, F Test and t Test. From the results of the study, the results were obtained that lifestyle has a positive and significant effect on purchase decisions, price has a positive and significant effect on purchase decisions, product quality has a significant positive effect on purchase decisions and lifestyle, price and product quality have a significant effect on purchase decisions. The magnitude of the influence of independent variables on purchase decisions was 57.3%. The suggestion that researchers can give is that Manos Coffee should make the design of a more comfortable place, make innovations so that later have products that are superior to competitors, make food and beverage displays more attractive, and always try to make products that are superior to competitors.
EKSPLORASI PENGARUH BEAUTY INFLUENCER DAN CUSTOMER TRUST TERHADAP PURCHASE INTENTION PADA PRODUK AZARINE DI MEDIA SOSIAL TIKTOK Dewi, Ni Komang Teni Shintya; Prawitasari, Putu Putri; Lestari , Ni Putu Nina Eka
Jurnal Bina Bangsa Ekonomika Vol. 18 No. 1 (2025): Jurnal Bina Bangsa Ekonomika (JBBE)
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jbbe.v18i1.811

Abstract

Indonesian people use social media with high intensity. Since social media is a platform for sharing information, buying and selling sites, and communication, the number of people using it is currently increasing. TikTok is one of the most popular social media sites today. The use of  beauty influencers to market and promote Azarine products on TikTok social media is one of the new developments that have emerged as a result of the high effectiveness of digital marketing. Customer Trush towards their purchase intention is greatly influenced by beauty trends pioneered by  beauty influencers. The purpose of this study was to examine how Customer Trush and influencer appeal  affect purchase intent. Social media users on TikTok who have used Azarine products are the research population. Purposive sampling combined with a non-probability sampling approach was used to select samples for this study. Quantitative research is the methodology used, and questionnaires are distributed to collect data. The SPSS version 25 program was used to analyze the data in this study using a multiple linear regression approach. The results of the study show that: (1) Beauty Influencers have a positive and significant influence on Purchase Intention; (2) Purchase Intention is positively  and significantly influenced by Consumer Trust; and (3) Purchase Intention is positively  and significantly influenced by Beauty Influencer and Consumer Trust
DAYA TARIK GLAD2GLOW DI TIKTOK: BAGAIMANA BRAND AMBASSADOR, KUALITAS PRODUK, DAN HARGA MEMPENGARUHI MINAT BELI Rahayu, Ni Putu Febri Lintang; Prawitasari, Putu Putri; Lestari, Ni Putu Nina Eka
Jurnal Bina Bangsa Ekonomika Vol. 18 No. 1 (2025): Jurnal Bina Bangsa Ekonomika (JBBE)
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jbbe.v18i1.812

Abstract

This research was conducted to analyze the impact of brand ambassadors, product quality, and prices both separately and simultaneously on consumer buying interest. The sample used was taken from 114 consumers aged between 17 and 30 years old, living in Denpasar, and are active users of the TikTok Application. This research was conducted using the SPSS application version 26. This study shows that brand ambassadors have a positive influence on buying interest, as well as product quality which has a positive effect. In addition, price has also been proven to have a positive influence on buying interest. Simultaneously, brand ambassadors, product quality, and price have a significant influence on consumer buying interest. The percentage of the influence of independent variables on buying interest is 70.1%. The advice that researchers can share, namely Glad2Glow on the TikTok Application, is expected to collaborate with artists or influencers who understand Glad2Glow products, always be consistent in maintaining product quality, make price policies that are more competitive, and always bid on products according to the needs or desires of consumers and have good quality
STRATEGI E-COMMERCE ERA MODERN: USER EXPERIENCE DAN AI CHATBOT SEBAGAI FAKTOR LOYALITAS PELANGGAN GEN Z Saputra, I Gede Ega; Prawitasari, Putu Putri; Lestari, Ni Putu Eka; Suryanata, I Gusti Ngurah Putra
Jurnal Bina Bangsa Ekonomika Vol. 18 No. 1 (2025): Jurnal Bina Bangsa Ekonomika (JBBE)
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jbbe.v18i1.813

Abstract

This study aims to determine the influence of User Experience, Artificial Intelligence Chatbot on Customer Satisfaction with Customer Loyalty as a mediating variable. The sample in this study is 112 consumers aged 15-29 years, domiciled in Denpasar and Shopee Application users. Using a quantitative approach, data was obtained through the distribution of questionnaires to respondents, using the Likert scale as a measuring tool. The results showed that independent variables, such as User Experience and Artificial Intelligence Chatbot, positively and significantly influenced the dependent variable, namely Customer Loyalty, directly. In addition, in the context of the influence of mediation, it was found that Customer Satisfaction plays a role as a mediating variable in the relationship between User Experience and Customer Loyalty. And also Customer Satisfaction plays a mediating variable in the relationship between Artificial Intelligence Chatbot and Customer Loyalty, with positive and significant results. This research can make a positive contribution to marketing literature and practically for Shopee companies need to consider the features in the application and web so that there are no bugs in the features, this affects the user experience so that users on the Shopee application and website feel the benefits of these features, so that increasing user satisfaction and customer loyalty will increase
PERAN HARGA, LOKASI, DAN ONLINE CUSTOMER REVIEW DALAM MEMENGARUHI KEPUTUSAN PEMBELIAN DAGHAN COTTAGE Araeza, I Dewa Gede Revindra; Prawitasari, Putu Putri
Jurnal Bina Bangsa Ekonomika Vol. 18 No. 1 (2025): Jurnal Bina Bangsa Ekonomika (JBBE)
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jbbe.v18i1.816

Abstract

Along with the increasing number of hotels that have sprung up in Nusa Penida, the level of competition between them is getting hotter. When it comes to hospitality, the competition is not only fierce in terms of promotions and physical amenities such as rooms, but also price and location, two factors that play a crucial role in a customer's decision to stay or not. The research team at Daghan Cottage Hotel sought to measure the impact of three factors on online bookings: price, location, and customer reviews. No specific number of domestic clients who had booked hotel rooms at Daghan Cottage were included in the population of this study. A total of 113 samples were used for data processing, with a minimum of 102 samples actually identified. A quantitative strategy based on multiple linear regression is used for this investigation. Based on the findings of this study, the online booking platform at Daghan Cottage Hotel is somewhat influenced by prices, location, and online customer reviews
PENGARUH CUSTOMER EXPERIENCE DAN STORE ATMOSPHERE TERHADAP LOYALITAS PELANGGAN DI CV. ARY’S MIKRO SINGAPADU BALI Suwardyanba, Gede Irfan; Prawitasari, Putu Putri; Ngurah Oka Ariwangsa, I Gusti; Tirtayani, I Gusti Ayu
Jurnal Bina Bangsa Ekonomika Vol. 18 No. 1 (2025): Jurnal Bina Bangsa Ekonomika (JBBE)
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jbbe.v18i1.821

Abstract

The purpose of this study is to test how CV customer service is. Ary's Mikro Singapadu Bali and the atmosphere of the store affect customer loyalty. One hundred participants, all of whom are active in CV. Ary's Micro, participated in this quantitative study that used a purposeful sample strategy. The data were analyzed using multiple linear regression after being collected using a Likert-based questionnaire. To determine how much the two independent factors affect customer loyalty at the same time, we used the F test; To separate the effects, we use the T test. A regression coefficient of 0.439 and a significance level of 0.001 (less than 0.05) indicate that Customer Experience significantly and positively affects Customer Loyalty. The regression coefficient of 0.227 and the significance level of 0.001 (less than 0.05) indicate that the atmosphere of the store positively and significantly affects customer loyalty. The two factors have a substantial impact on consumer loyalty when taken together, according to the F test, which shows a significance level of 0.001. These results highlight the importance of making customers feel comfortable and have good interactions to increase customer loyalty. By promoting retail strategies based on innovation in consumer contact and retail environmental management, the study helps achieve Sustainable Development Goal (SDG) 8, which focuses on Decent Work and Economic Growth. The findings of this study have important practical implications, such as the recommendation that CVs. Ary's Micro is constantly working to improve the Store Atmosphere and Customer Experience to increase customer loyalty.  
FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN ONLINE Dika Juliantari, Ni Kadek; Prawitasari, Putu Putri
Jurnal Bina Bangsa Ekonomika Vol. 18 No. 1 (2025): Jurnal Bina Bangsa Ekonomika (JBBE)
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jbbe.v18i1.827

Abstract

The purchase decision on beauty products in the Indonesian people experiences various conditions caused by changes in consumer behavior. This study aims to empirically test the factors that affect purchasing decisions on Tiktok Shop which focuses on beauty product objects including skin care, especially in the city of Denpasar. The research variables that are suspected to be able to have an impact are online customer reviews, viral marketing, and trust. This study uses a quantitative approach and data is collected using a questionnaire given to 100 people. Hypothesis testing was carried out using multiple linear regression analysis. The results of the analysis showed that online customer reviews did not have a significant effect on purchase decisions while viral marketing and trust each had a significant positive influence on purchase decisions. Simultaneously online customer reviews, viral marketing and trust have a significant positive effect on purchase decisions. So it is hoped that sellers on TikTok Shop will be able to take advantage of viral marketing methods and increase consumer confidence to be able to obtain consumer purchase decisions.
Pengaruh Promosi, Harga dan Kualitas Pelayanan Terhadap Keputusan Pembelian di Warung Pondok Bawang Serangan Denpasar Arniti, Ni Ketut; Purwaningsih, Ni Kadek Asyang; Lasmi, Ni Wayan; Prawitasari, Putu Putri; Maheswari, Anak Agung Istri Agung
Indo-Fintech Intellectuals: Journal of Economics and Business Vol. 5 No. 1 (2025): Indo-Fintech Intellectuals: Journal of Economics and Business (2025)
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ifijeb.v4i6.2485

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh promosi, harga dan kualitas pelayanan terhadap keputusan pembelian pada Warung Pondok Bawang Attack. Teknik pengambilan sampel menggunakan teknik non-probability sampling dengan jumlah sampel yang ditentukan sebanyak 100 responden. Teknik analisis data adalah pendekatan analisis deskriptif kuantitatif dan analisis partial least squares structural equality modeling (PLS-SEM). PLS-SEM merupakan model persamaan struktural untuk mengembangkan atau memprediksi suatu teori yang sudah ada. Model persamaan yang dianalisis adalah outer model, inner model dan pengujian hipotesis. Berdasarkan hasil perhitungan dengan menggunakan software PLS-SEM versi 3.0 diperoleh hasil bahwa promosi, harga dan kualitas pelayanan memiliki pengaruh positif dan signifikan terhadap keputusan pembelian pada Warung Pondok Bawang Attack. Implikasi dari hasil penelitian ini menunjukkan bahwa semakin tinggi dan baik penerapan strategi pemasaran berupa promosi dan pemberian harga produk yang kompetitif maka hal tersebut dapat meningkatkan keputusan pembelian. dan semakin baik kualitas pelayanan yang diberikan maka akan dapat meningkatkan keputusan pembelian konsumen.
Co-Authors Anak Agung Ayu Intan Puspadewi Araeza, I Dewa Gede Revindra Ari Krismajayanti, Ni Putu Ariwangsa, I Gusti Ngurah Oka Arlita, I G. A. Desy Arniti, Ni Ketut Budayasa, I Putu Gede Dewi, Christina Ayu Maha Dewi, Ni Ketut Ari Kesuma Dewi, Ni Komang Teni Shintya Dewi, Putu Sindy Setya Dewiningrat, Ayu Indira Diah Kumalasari, Putu Dika Juliantari, Ni Kadek Dinatha Putra, Putu Esa Fitrisia, Dhea Fungky Arsana, I Komang Gusi Putu Lestara Permana I Dewa Gede Agung Pandawana I Dewa Made Adi Baskara Joni I G. A. Desy Arlita I Gusti Ayu Tirtayani I Gusti Ngurah Putra Suryanata Ida Ayu Putu Megawati Ida Bagus Raka Suardana Istri Agung Maheswari, Anak Agung Juniarta, I Made Hendra Krismajayanti, Ni Putu Ari Krisna Wiguna, Putu Kustina, Ketut Tanti Lestari , Ni Putu Nina Eka Lestari, Ni Putu Eka Made Amanda Dewanti, Made Amanda Made Ratih Nurmalasari Maheswari, Anak Agung Istri Agung Manik Parasari , Nyoman Sri Ngurah Oka Ariwangsa, I Gusti Ni Ketut Anjani Ni Made Intan Kusumasari Ni Putu Budiadnyani Ni Putu Budiadnyani Ni Putu Nina Eka Lestari Ni Wayan Lasmi Partama, I GD. Yudha Permatasari, Komang Purwaningsih, Ni Kadek Asyang Putri, Ida Ayu Kade Setia Putu Diah Kumalasari Putu Megawati, Ida Ayu Putu Pande R. Aprilyani Dewi Rafa Nafisah, Ghalda Syadza Rahayu, Ni Putu Febri Lintang Rama Dana, I Kadek Agus Saputra, I Gede Ega Sasadara, Maria Malida Vernandes Sewakottama, Nyoman Gede Rastra Sunarta , I Nyoman Sutrisno, Eldamaris Suwardyanba, Gede Irfan Wahyu Pidada Pemaron, Ida Bagus Yanti, Ketut Sri Puspita Yuliani, Ni Luh Ayu