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All Journal Interaksi : Jurnal Ilmu Komunikasi Komunikasi : Jurnal Komunikasi PRofesi Humas Jurnal Representamen Digital Zone: Jurnal Teknologi Informasi dan Komunikasi Perspektif Komunikasi; Jurnal Ilmu Komunikasi dan Komunikasi Bisnis Ekspresi dan Persepsi : Jurnal Ilmu Komunikasi Jurnal Trias Politika Indonesian Journal for Social Responsibility Reswara: Jurnal Pengabdian Kepada Masyarakat Jurnal Al Azhar Indonesia Seri Ilmu Sosial Interaksi Peradaban: Jurnal Komunikasi dan Penyiaran Islam Jurnal Kommunity Online ASPIRATION Journal Comdent: Communication Student Journal CommLine
Safira Hasna
Universitas Al Azhar Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mechanical Engineering Social Sciences Other

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Influential Factors On The Political Orientation Of Young Female Voters Hasna, Safira; Arindita, Ruvira; Dinda, Tarisha
JURNAL TRIAS POLITIKA Vol 9, No 1 (2025): April 2025, Jurnal Trias Politika
Publisher : Universitas Riau Kepulauan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33373/jtp.v9i1.6934

Abstract

Political orientation shapes an individual's voting behavior and influences their participation in elections. Since the 2019 general elections (Pemilu), there has been a significant increase in female and young voters. Various factors including information about candidates, social image, credibility, and women’s empowerment contribute to their political decisions. Women’s empowerment, particularly in addressing issues like harassment, violence, and discrimination, plays a crucial role in enhancing self-strength, independence, and decision-making abilities, enabling greater political participation. Therefore, the objective of this research is to analyze the factors influencing the political orientation of young female voters specifically it eamines how information access, social influence, and women’s empowerment shape their political preferences and decision-making processes. Using a survey method, data were collected from 200 respondents aged 17-39 years and analyzed using the Structural Equation Modeling-Partial Least Squares (SEM-PLS) approach. This method helps determine the extent to which information access, social influence, and empowerment impact on political orientation. The findings reveal that these factors significantly shape young female voters’ political preferences. Information and awareness contribute to their knowledge of candidates and policies, social influence affects their perception of credibility, and empowerment fosters independent political engagement.
Kampanye public relation dan celebrity endorser: Membangun sikap remaja mengenai kanker serviks Shela, Anggita Rahma; Hasna, Safira; Arianti, Gusmia; Gunawan, Imsar
Comdent: Communication Student Journal Vol 2, No 2 (2024): November 2024 - April 2025
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/comdent.v2i2.61586

Abstract

Latar Belakang: Kanker serviks merupakan salah satu penyebab kematian tertinggi kedua pada perempuan di Indonesia. Hampir 99,7% kasus kanker serviks disebabkan oleh Human Papilloma Virus (HPV). Rendahnya pemahaman masyarakat, terutama remaja putri, terkait pencegahan kanker serviks melalui vaksinasi HPV menjadi tantangan utama. Untuk mengatasi permasalahan ini, PT. Merck Sharp & Dohme (MSD) meluncurkan kampanye #NgobrolinHPV dengan menggandeng Maudy Ayunda sebagai celebrity endorser guna menyampaikan pesan edukatif melalui media sosial Instagram. Tujuan: Penelitian ini bertujuan menganalisis pengaruh pesan kampanye dan celebrity endorser terhadap sikap remaja putri mengenai vaksinasi HPV. Metode: Konsep utama yang digunakan meliputi pesan kampanye, celebrity endorser, dan sikap. Penelitian ini menggunakan pendekatan kuantitatif dengan paradigma positivisme. Data dikumpulkan melalui Google Form kepada 356 remaja putri yang menjadi followers Instagram @ngobrolinhpv yang dipilih menggunakan metode purposive sampling. Metode analisis pada penelitian ini menggunakan statistik inferensial khususnya statistik parametris. Hasil: Analisis data menunjukkan bahwa pesan kampanye berpengaruh positif signifikan terhadap sikap remaja putri mengenai vaksinasi HPV. Celebrity endorser juga memberikan pengaruh positif signifikan terhadap sikap mereka. Secara simultan, pesan kampanye dan celebrity endorser memberikan kontribusi yang signifikan dalam membentuk sikap remaja putri yang lebih positif terhadap vaksinasi HPV. Pesan kampanye dinilai efektif dalam menyampaikan informasi yang diterima dengan baik oleh mayoritas audiens.
Indonesian public hospitals’ online reputation: Mapping identity and communication dimensions Kussusanti, Kussusanti; Arindita, Ruvira; Hasna, Safira
PRofesi Humas Vol 10, No 1 (2025): August 2025
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/prh.v10i1.61091

Abstract

Background: Background: Effective communication is instrumental in reputation building, shaping public perception of an organization. The principle extends to hospitals, which are increasingly benefiting from online media. The concept of online reputation is related to the perception of hospital credibility and image cultivated through digital platforms. This includes key components such as public trust, patient engagement, and institutional transparency. However, an important gap in the existing literature is the absence of a comprehensive analysis systematically mapping reputation of public hospitals across Indonesia. Purpose: This research aims to map reputation of public hospitals in Indonesia as reflected in online media. The necessity was evident in the sustained negative public perception of several hospitals. Method: This research was conducted quantitatively through content analysis with a sample of 100 public hospitals. The unit of analysis was online media content, namely website, Instagram, Facebook, and YouTube of Central Public Hospitals (Rumah Sakit Umum Pusat/RSUP) and Regional Public Hospitals (Rumah Sakit Umum Daerah/RSUD) from July 1-31, 2024. The two dimensions measured were corporate identity and communication activities. In-depth interviews were also conducted. Results: This research reported reputation map for RSUP and RSUD in Indonesia. The results showed that A-class hospitals consistently fell in the top quartile (Q1). However, reputation map suggested a more even distribution across Q1 to Q4 for B and C-class hospitals. Only one B-class and C-class hospitals were in Q4 and Q1 or Q2, respectively. Conclusion: Indonesian public hospitals used Instagram for interactivity and website for formal information to enhance reputation through corporate identity and communication. Implications: This research contributes to the development of reputation theory, particularly in hospital industry, and suggests that hospitals build a strong reputation through online media. 
Twitter Sebagai Media Speak Up Perempuan Dalam Kasus Pelecehan Seksual Marundha, Ainy Sucianti; Rahmiputri, Aisha Andari; Fatina, Nadiah Nur; Hasna, Safira; Seyma, Qoryna Noer
INTERAKSI PERADABAN: Jurnal Komunikasi dan Penyiaran Islam Vol. 2 No. 1 (2022)
Publisher : Program Fakultas Dakwah dan Ilmu Komunikasi (FDIKOM), UIN Syarif Hidayatullah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/interaksi.v2i1.26616

Abstract

Sexual harassment is not something that has just been heard or recently talked about. Sexual harassment is still a threat and taboo to be discussed and is not an easy thing to get rid of. This often happens to women in Indonesia, both in public places and on social media. However, along with the presence of social media, women can take advantage of the forum as a place where they express their opinions to voice issues of empowering women. Therefore, the objective of this research is to find out women victims of sexual harassment in utilizing social media Twitter as a forum for expression related to sexual harassment cases. This research used theory of feminism, cyberfeminism, sexual harassment and the relation between technology and women. This research used qualitative approach and constructivism strategy. The data was collected through in-depth interview with female victims of sexual harassment who dare to speak up on Twitter social media.
Selebriti dan Fandom di Era Media Sosial: Fenomena Selebgram Hasna, Safira
Jurnal Al Azhar Indonesia Seri Ilmu Sosial Vol 3, No 1 (2022): Februari 2022
Publisher : Universitas Al Azhar Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36722/jaiss.v3i1.893

Abstract

Perkembangan media sosial membuat pergeseran arti selebriti yang semula traditional celebrities yang dapat dikategorikan sebagai aktor, musisi, model, bergeser menjadi “micro celebrities” dan lahir fenomena selebgram atau selebriti Instagram di Indonesia. Oleh karena itu, tujuan penelitian ini adalah untuk mengetahui bagaimana fenomena selebriti Instagram dengan meninjau beberapa konsep yang terkait dengan selebriti dan fandom di era media sosial. Penelitian menggunakan studi kepustakaan yaitu merinci konsep yang berkaitan dengan selebriti, fandom, dan media sosial. Hasilnya, Semakin unik, semakin menarik, atau bahkan semakin kontroversial maka semakin banyak fans yang mereka dapatkan. Konten yang relatable, terlihat nyata, ternyata menjadikan para selebgram diidolakan banyak orang. Layaknya fans pada selebriti tradisional, fans selebgram juga dapat membangun suatu fanbase dan berinteraksi dengan idolanya melalui fitur komentar yang ada dalam Instagram.Kata Kunci: Selebriti, Mikro Selebriti, Selebgram, Fans, Fandom, Instagram
Monitoring Komunikasi Program MBKM pada Mahasiswa Universitas Al Azhar Indonesia Gunawan, Imsar; Sunuantari, Manik; Santi, Kussusanti; Soraya, Soraya; Hasna, Safira; Sepang, Nurul Robbi
Jurnal Al Azhar Indonesia Seri Ilmu Sosial Vol 3, No 1 (2022): Februari 2022
Publisher : Universitas Al Azhar Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36722/jaiss.v3i1.994

Abstract

Merdeka Belajar Kampus Merdeka (MBKM) program aims to prepare students to achieve careers in the future according to their aspirations. With MBKM, students have the opportunity to be independent in building their competencies by learning directly from practical experience in the industry in synergy with the campus academic system. This study aims to measure the quality of communication in the MBKM program, using the concepts of comprehension, conviction, and satisfaction. The research method used is descriptive quantitative, with 65 respondents participating in the MBKM Universitas Al Azhar Indonesia in 2021. The results show that students understand well the information about MBKM delivered by the supervisor and the organizing committee. They believe that the information is appropriate, clear, and correct, and have satisfaction with the MBKM information they receive.Keyword: MBKM; Monitoring; Communication quality; Communication satisfaction
CONSTRUCTION OF KOTA TUA AS CULTURAL HERITAGE AREA ON @KOTATUA.JKT Hasna, Safira; Sunuantari, Manik; Arianti, Gusmia; Klicek, Tamara
ASPIRATION Journal Vol. 5 No. 1 (2024): July Edition of ASPIRATION Journal
Publisher : ASPIKOM Jabodetabek Region

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56353/aspiration.v5i1.63

Abstract

Kota Tua Jakarta area has become a popular tourist icon of the capital city and has even been nominated as a World Heritage Center by UNESCO. This designation is based on buildings in Kota Tua area that emphasize cultural heritage. Kota Tua Jakarta area is currently managed by the Area Management Unit (UPK) under the Kemenkraf DKI Jakarta. The utilization of Instagram social media is used to promote tourist visits to Kota Tua area.The objective of this research is to understand the construction of meaning of Kota Tua Cultural Heritage and to identify the framing of Kota Tua as a Cultural Heritage Area on @kotatua.jkt Instagram account. The theory used in this research is the construction of reality and framing analysis of Robert Entman, as well as Gamson and Modigliani. The unit of analysis in this research is four Instagram contents that display the Cultural Heritage tourist destinations of Kota Tua Jakarta.The results showed that among the four Cultural Heritage Area contents on Instagram managed by UPK have the historical value of the struggle and the sense of collectiveness of the Batavia community which has now renamed Jakarta. The philosophy of collective cooperation known as “gotong royong”, serves as the fundamental philosophy of Indonesian society. These content represent a strategy employed by UPK to guide the audience’s thinking towards preserving the cultural values of the nation.
Komunikasi Intrapersonal dan Spiritualitas dalam Niat Berwirausaha Mahasiswa Digital Arianti, Gusmia; Shambodo, Yoedo; Hasna, Safira
Jurnal Al Azhar Indonesia Seri Ilmu Sosial Vol 6, No 3 (2025): Oktober 2025
Publisher : Universitas Al Azhar Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36722/jaiss.v6i3.4525

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh komunikasi intrapersonal dan spiritualitas terhadap niat berwirausaha mahasiswa berbasis digital dengan menggunakan pendekatan Theory of Planned Behavior (TPB). Di tengah arus transformasi digital dan meningkatnya partisipasi mahasiswa dalam usaha mandiri, perlu pemahaman mendalam tentang faktor internal yang mendorong intensi berwirausaha. Penelitian ini menekankan pentingnya peran komunikasi transendental sebagai bentuk komunikasi vertikal antara individu dengan Tuhan dan nilai-nilai spiritual seperti kejujuran, kerja keras, dan doa, yang diyakini membentuk sikap positif dalam berwirausaha. Metode penelitian yang digunakan adalah kuantitatif-deskriptif eksplanatori dengan teknik survei terhadap 150 mahasiswa wirausaha aktif di lima perguruan tinggi di Jakarta. Instrumen penelitian mengukur tiga variabel utama TPB: sikap terhadap perilaku, norma subjektif, dan perceived behavioral control, serta dimensi spiritualitas sebagai penguatan sikap. Hasil analisis menunjukkan bahwa variabel spirituallitas dan sikap terhadap perilaku yang berpengaruh signifikan terhadap niat berwirausaha, sementara dua variabel lainnya tidak signifikan. Temuan ini diperkuat dengan analisis reflektif bahwa komunikasi transendental (seperti doa) menjadi sumber motivasi dan stabilitas psikologis mahasiswa dalam mengambil keputusan wirausaha. Penelitian ini memberikan kontribusi penting dalam memperluas model TPB dengan mengintegrasikan aspek keagamaan dan dakwah dalam proses pembentukan niat berwirausaha.  Kata kunci: Digital Entepreneurship; Komunikasi Intrapersonal; Niat Berwirausaha; Spiritualitas
PENGELOLAAN STAKEHOLDER RELATIONS MELALUI AKTIVASI SPECIAL EVENT  PADA KOMUNITAS LOMBOK WOMANPRENEUR CLUB Ruvira Arindita; Shaina Babheer; Safira Hasna; Gayatri Atmadi
Jurnal Kommunity Online Vol. 7 No. 1 (2026): Jurnal Kommunity Online
Publisher : Program Studi Pengembangan Masyarakat Islam (PMI) FDIKOM, UIN Syarif Hidayatullah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/jko.v7i1.50680

Abstract

Kewirausahaan perempuan memegang peran penting dalam mendorong pertumbuhan ekonomi, salah satunya di wilayah Nusa Tenggara Barat (NTB). Komunitas Lombok Womenpreneur Club (LWC) menjadi pelopor pemberdayaan ekonomi perempuan melalui pelatihan, edukasi, dan penyelenggaraan event tahunan Womanpreneur Day. Pengelolaan relasi dengan beragam pemangku kepentingan menjadi hal yang rentan konflik karena masing-masing memiliki kepentingan yang berbeda. Penelitian ini bertujuan untuk menganalisis pengelolaan stakeholder relations melalui aktivasi special event pada komunitas LWC. Penelitian menggunakan pendekatan kualitatif dengan metode studi kasus, teknik purposive sampling, dan pengumpulan data melalui wawancara mendalam, observasi, serta dokumentasi. Hasil penelitian menunjukkan bahwa pengelolaan stakeholder relations pada event LWC Womanpreneur Day melalui lima tahap yaitu pemetaan stakeholder dengan membaginya berdasarkan skala prioritas, visualisasi stakeholder dengan menentukan alur kerja tim dan hubungannya dengan masing-masing stakeholder, engagement melalui komunikasi dua arah dan pelibatan stakeholder sesuai dengan pembagian peran masing-masing serta ditutup dengan monitoring untuk menunjukkan transparansi kegiatan. Untuk komunitas, event ini menjadi medium untuk memperluas jaringan usaha, meningkatkan kapasitas anggota, dan membentuk citra komunitas yang profesional. Secara internal, kegiatan ini memperkuat solidaritas dan loyalitas anggota. Pengelolaan stakeholder relations melalui special event yang dilakukan LWC dapat memperkuat pemberdayaan perempuan dan membangun kerja sama yang berkelanjutan dengan mitra strategis yaitu dunia perbankan, pemerintah dan media massa.
Integration of artificial intelligence in development communication Gusmia Arianti; Safira Hasna; Amiruddin Saleh; Danny Kunto Wibisono
Interaksi: Jurnal Ilmu Komunikasi Vol 14, No 2 (2025): December 2025
Publisher : Master of Communication Science Program, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/interaksi.14.2.319-336

Abstract

This study aims to analyze the integration of Artificial Intelligence (AI) in development communication from the community perspective. It explores how public perception of AI-based systems such as chatbots, mobile applications, and text-to-speech platforms affects community participation and the effectiveness of development communication. Utilizing the Technology Acceptance Model (TAM), the study examines the relationship between Perceived Usefulness (PU), Perceived Ease of Use (PEOU), and Information Quality (IQ) on community engagement, which in turn influences the effectiveness of communication. A quantitative method using survey data from 400 respondents in Jakarta was employed. The data were analyzed using Structural Equation Modeling (SEM-PLS). The findings indicate that all independent variables significantly affect community participation, with information quality being the most dominant factor. Furthermore, community participation is the strongest predictor of development communication effectiveness. The results support the importance of AI not only as an informative medium but also as a participatory tool for inclusive governance.
Co-Authors Adella Anita Ainy Sucianti Marundha Aisha Andari Rahmiputri Amiruddin Saleh Arindita, Ruvira Danny Kunto Wibisono Dinda, Tarisha Fachmi Ibrahim Fatina, Nadiah Nur Gayatri Atmadi Gusmia Arianti Imsar Gunawan Irwansyah Irwansyah Irwansyah Karyaningtyas, Setyowati Klicek, Tamara Kussusanti Manik Sunuantari Marundha, Ainy Sucianti Nadiah Nur Fatina Nur Ayu, Meta Prisanto, Guntur Freddy Qoryna Noer Seyma El Farabi Rahmiputri, Aisha Andari RULLY RULLY, RULLY Ruvira Arindita Sepang, Nurul Robbi Seyma, Qoryna Noer Shaina Babheer Shambodo, Yoedo Shela, Anggita Rahma Soraya Soraya Tarisha Dinda Zahradias