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All Journal Jurnal Sosial Ekonomi Pertanian Jurnal Dinamika Pengabdian (JDP) PROSIDING SEMINAR NASIONAL AGRIBISNIS AGROVITAL : Jurnal Ilmu Pertanian Agrifitia: Journal of Agribusiness Plantation Tarjih: Agribusiness Development Journal Jurnal Riset Multidisiplin : Agrisosco
Diansari, Pipi
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Agriculture, Biological Sciences & Forestry Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Veterinary

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Journal : Tarjih: Agribusiness Development Journal

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Design a Strategic Program to Strengthen Beef Cattle Corporate Institutions Rohani, ST; Siregar, Ahmad Ramadhan; Rasyid, Tanrigiling; Hatta, Muhammad; Diansari, Pipi; Astaman, Putra; Darwis, Muhammad; Kurniawan, Muhammad Erik; Utama, A. Della Riski
Tarjih : Agribusiness Development Journal Vol. 4 No. 02 (2024): VOLUME 04, NOMOR 02, DESEMBER 2024
Publisher : Program Studi Agribisnis Universitas Muhammadiyah Sinjai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47030/tadj.v4i02.821

Abstract

The development of beef cattle operations is conducted cohesively and sustainably within the livestock industry, considering socio-cultural, technical, economic, and ecological factors. It also fosters investment, business expansion, and job creation, and improves farmers' welfare. This research aims to design a strategic program to strengthen corporate institutions for beef cattle at the D'Reppa Cow House, Gowa Regency. This research used a survey method with interviews. Primary data was obtained through interviews with informants/experts using questionnaires and analyzed using Interpretative Structural Modeling (ISM) to formulate complexity, hierarchy (levels), and classification between elements. The results of this research show that the ten sub-elements of the strategic program for strengthening beef cattle livestock corporations at the D'Reppa Cow House, Gowa Regency, are divided into four quadrants.  The strategic program design for the institutional strengthening of beef cattle livestock corporations is establishing a research and development base camp for beef cattle farming businesses based on livestock corporations. The research has limitations in terms of data collection constrained to informants difficult to find so data collection is not optimal, in addition, farmers still do not know about massive livestock corporations. Future research is expected to pay attention to the shortcomings of this study in the aspect of data collection and determining responses
The Correlation between Marketing Factors and the Marketing Effectiveness of Student Products Gabryaldo, Igods; Diansari, Pipi; Putri, Ariella Ramadhani; Imelda, Andi; Syastiawan, Andi; Syamsi, Zulfikar
Tarjih : Agribusiness Development Journal Vol. 5 No. 01 (2025): VOLUME 05, NOMOR 01, JUNI 2025
Publisher : Program Studi Agribisnis Universitas Muhammadiyah Sinjai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47030/tadj.v5i01.933

Abstract

Marketing is one of the main pillars in the business world that determines the success of a product or service in the market. This study aims to analyze the relationship between marketing frequency, understanding of marketing concepts, implementation of marketing strategies, and digital marketing knowledge with the marketing effectiveness of student products. The research was conducted at the D4 Agribusiness Food Study Program, Hasanuddin University. The sample was selected using a purposive sampling technique, targeting students who had participated in marketing-based practical courses. The sample size for this study consisted of 63 students from the D4 Agribusiness Food Study Program. Data were collected through the distribution of questionnaires to the students who served as research respondents. The data obtained from the questionnaire distribution were analyzed using both quantitative and qualitative approaches. The quantitative approach was used to test the relationship between the independent variables—marketing frequency, understanding of marketing concepts, marketing strategies, and digital marketing knowledge—and the dependent variable, marketing effectiveness, using Spearman Rank correlation analysis. Meanwhile, the qualitative approach was used to describe the quantitative findings. The results of this study conclude that the understanding of marketing concepts has a significant and the strongest correlation with the effectiveness of student product marketing, compared to marketing strategies and digital marketing knowledge. In contrast, marketing frequency does not show a significant relationship with marketing effectiveness. These findings imply that study programs should place greater focus on strengthening students’ understanding of marketing concepts in courses related to product marketing.
Co-Authors . SURYANI . Zainal, . Abdullahi, Alima Bachtiar Abeng, Febrianto Tandi Ahmad Ramadhan Siregar Aulia Nurul Hikmah Basri, Zulkifli Busthanul, Nurbaya Didi Rukmana, Didi Gabryaldo, Igods Hastang, Hastang Imelda, Andi Lanuhu, Nurdin Latief, Rindam Mappangaja, Andi Rahman Meta Mahendradatta Muhammad Erik Kurniawan Muhammad Hatta Nadja, Rahmawati A. Putra Astaman Putri, Ariella Ramadhani Rahman, Andi Nur Faidah Ramadhani, Ariella Rasyid, Tanri Giling Rasyid, Tanrigiling RasyidaH Bakri, RasyidaH Rukka, Rusli M. Saadah Saadah, Saadah Siama, Astuti Srimeliani St Rohani, St Syamsi, Zulfikar Syastiawan, Andi Tahir, Mulyati M Tahir, Mulyati M. Utama, A. Della Riski Wiwik Handayani