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All Journal KOMUNIKA Jurnal Pengabdian UntukMu NegeRI Jurnal Ilmiah Ecobuss Journal of English Education and Teaching (JEET) Jurnal Pengabdian Masyarakat Bumi Raflesia Jurnal Pengabdian Masyarakat: Darma Bakti Teuku Umar IALLTEACH (Issues In Applied Linguistics & Language Teaching) Jurnal Tekinkom (Teknik Informasi dan Komputer) Jurnal Abdi Insani JURNAL PUBLISITAS Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Nivedana : Jurnal Komunikasi dan Bahasa Berajah Journal Jurnal Media Informatika Jurnal Masyarakat Madani Indonesia JOURNAL OF Qualitative Health Research & Case Studies Reports Therapy : Journal of Health Science Ecoducation Journal of Public Relations and Digital Communication (JPRDC)
Putri, Intan
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Public Health Social Sciences Other

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Journal : Berajah Journal

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TRANSFORMASI KOMUNIKASI ORGANISASI MELALUI DIGITALISASI Fardiansyah, Riko; Putri, Intan; Istighfarany, Annisa Ghina; Novasriady
Berajah Journal Vol. 5 No. 6 (2025): Berajah Journal
Publisher : CV. Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/bj.v5i6.634

Abstract

Digitalization has become a major driving force in transforming organizational communication practices, including communication processes, media, and interaction patterns among organizational members. This study aims to analyze the transformation of organizational communication through digitalization and to examine its impact on communication effectiveness and organizational performance among Micro, Small, and Medium Enterprises (MSMEs) located in the 26 Ilir area of Palembang City. The research employs a qualitative approach, with data collected through in-depth interviews, participant observation, and documentation studies involving MSME actors directly engaged in digital-based organizational communication. The findings indicate that the digitalization of organizational communication among MSMEs in the 26 Ilir area of Palembang City accelerates information flow, improves work coordination, and fosters more flexible and responsive communication patterns. The use of digital communication platforms, such as instant messaging applications and social media, plays a significant role in supporting decision-making processes and expanding the scope of internal and external communication. However, this transformation also faces several challenges, including differences in digital literacy levels among MSME actors, limitations in technological infrastructure, and the potential for miscommunication due to reduced face-to-face interactions. In conclusion, the transformation of organizational communication through digitalization in MSMEs requires well-planned communication strategies, continuous capacity building of human resources, and ongoing adaptation to digital technological developments in order to enhance communication effectiveness and ensure sustainable competitiveness.
STRATEGI KOMUNIKASI POLITIK PARTAI DALAM MENGHIMPUN ASPIRASI MASYARAKAT Jayanegara, Kms. Umar; Putri, Intan; Fardiansyah, Riko; Srimudin, Agus; Novasriandy; Hikmawati, Mutiara
Berajah Journal Vol. 6 No. 2 (2026): Berajah Journal
Publisher : CV. Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/bj.v6i2.652

Abstract

The development of digital technology has brought significant changes to political communication practices, particularly in the way political parties interact with the public. Social media is no longer used solely as a channel for disseminating information but has also become a dialogical space for collecting public aspirations in a more participatory manner. In the context of South Sumatra, complex social conditions and relatively low levels of political participation require political parties to implement communication strategies that are more inclusive and responsive. This study aims to analyze the political communication strategies employed by the South Sumatra Regional Executive Board (DPD) of the Golkar Party in gathering public aspirations. This study adopts a qualitative approach with a descriptive research design. Data were collected through in-depth interviews, observation, and documentation studies. Informants were selected using purposive sampling and included core party officials, communication teams or social media administrators, as well as community representatives who had interacted with the party’s communication programs. Data analysis was conducted descriptively by applying source and method triangulation to ensure data validity.The findings indicate that the South Sumatra DPD of the Golkar Party implements political communication strategies through the use of social media, the organization of face-to-face dialogue forums, and community-oriented social activities. These strategies contribute to building two-way communication, strengthening relationships with the public, and serving as effective mechanisms for collecting public aspirations. However, the study also identifies challenges related to limited public media literacy and the need to enhance the communication capacities of party officials. The study concludes that inclusive, dialogical, and locally adaptive political communication strategies can improve the effectiveness of public aspiration collection and strengthen the representative function of political parties at the regional level.
Co-Authors . Apriansyah Adli Adli Putra Ermanda Adli, Adli Arofiati, Fitri Astuti, Sudi Baltasar S. S. Dedu Dedi Haryanto Dendi Dendi, Dendi Diah Triesia Djafri, Taufik Dwipa, Ruswa Elmeizy Arafah Eriyansyah, Rizki Fardiansyah, Riko Fatwana, Fatwana Ghina Istighfarany, Annisa Hariyadi Hikmawati, Mutiara Ikromatun Nafsiyah Ilahi, Andriadi Anugrah Istighfarany, Annisa Ghina Jayanegara, Kms. Umar LARAS, henny DEWI Lina Indrawati Maulana, Insan Mega Fatimah Rosana Muhammad Andri Zuliansyah Mulyadi, Ahmad Iman Nanda Syukerti Negara, Kemas Umar Jaya Novasriady Novasriady, Novasriady Novasriandy Prariska, Donny Priyo, Didik Puspita, Hilda Rahmah, Alfi Rakhmyta, Yunie Amalia Rizki Eka Puteri, Rizki Eka Rizki Eriyansyah Rizki, Rani Ria Sabila, Herlinda Linda Salsabila Deka, Feiza Sapriady, M. Rajab Selly Ratna Sari Septiani, Tami Siti Lestari Srimudin, Agus Sunami, Prima Suryanti, Poppy Syukerti, Nanda WINDA WIDYA SARI, WINDA WIDYA Yulianti, Alda Yuyuk Liana