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PEMBERDAYAAN UMKM BERBASIS DIGITAL: SOSIALISASI DIGITALISASI KEPADA UMKM SNACK RUMAHAN Puspa, Rani; Nopianti, Rina; Permana, Angrian; Khodijah, Ina; Yuliah, Yuliah; Afriani, Raden Irna
Indonesian Collaboration Journal of Community Services (ICJCS) Vol. 5 No. 4 (2025): Indonesian Collaboration Journal of Community Services
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/icjcs.v5i4.224

Abstract

Digital transformation is an urgent need for MSMEs to increase the competitiveness of local products in the digital era. The UNIBA Community Service Team implemented a community service program in the form of Digitalization Socialization for Home-Based Snack MSMEs in Serang City, in September 2025. This activity aims to equip MSMEs with basic digital marketing skills, ranging from an introduction to digital platforms, promotional strategies, to the practice of creating simple online storefronts. The results of the activity showed an increase in participants' understanding and motivation to utilize social media as a means of marketing local products, such as cassava chips, onion sticks, and other household-based snacks. This program is the first step in encouraging the digitalization of micro-level MSMEs so they can adapt and thrive amidst the challenges of the digital economy era
COST AND CASH FLOW MANAGEMENT AND ITS EFFECT ON FINANCIAL MANAGEMENT STABILITY IN MANUFACTURING COMPANIES IN INDONESIA Triana, Leni; Yuliah, Yuliah; Bahits, Abdul
International Journal of Multidisciplinary Research and Literature Vol. 5 No. 1 (2026): INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY RESEARCH AND LITERATURE
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijomral.v5i1.419

Abstract

This study aims to analyse the effect of cost management and cash flow on financial management stability in manufacturing companies in Indonesia. Financial stability is an essential factor in maintaining business sustainability, especially amid economic dynamics and increasingly fierce industrial competition. This study uses a quantitative approach and a survey method to examine manufacturing companies as the research object. Data were collected through structured questionnaires and analysed using inferential statistical techniques to test the partial and simultaneous effects between variables. The results show that cost management has a significant effect on financial management stability, with efficient cost control improving the balance between a company's income and expenditures. In addition, cash flow has also been proven to have a significant effect on financial stability, as it reflects a company's ability to meet short-term obligations and support operational activities. Simultaneously, cost management and cash flow contribute more strongly to financial management stability than either does alone. These findings emphasise the importance of integrating cost-control and cash-management policies to achieve sustainable financial stability.
Pengaruh Net Profit Margin dan Debt to Equity Ratio terhadap Return on Equity Perusahaan Otomotif Afriyanti, Tiara; Lesmana, Ihwan Satria; Yuliah, Yuliah
Jurnal Riset Rumpun Ilmu Ekonomi Vol. 5 No. 2 (2026): Agustus: Jurnal Riset Rumpun Ilmu Ekonomi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrie.v5i2.10095

Abstract

Return on Equity (ROE) is an important indicator used to measure a company’s ability to generate profit from its equity. Manufacturing companies in the automotive industry subsector experienced fluctuations in financial performance during the 2021-2025 period. This condition indicates that ROE may be influenced by various financial factors, including Net Profit Margin (NPM), which reflect the ability to generate net profit from sales, and Debt to Equity Ratio (DER), ehich measures the proportion of debt to equity. This study aims to determine the effect of NPM on ROE, the effect of DER on ROE, and the simultaneous effect of NPM and DER on ROE in manufacturing companies in the automotive industry subsector listed on the Indonesia Stock Exchange during the 2021-2025 period. This research used a quantitative method with an associative approach. The data consisted of secondary data obtained from company financial statement. The sample was selected using purposive sampling, resulting in 55 observations. Data analysis was conducted using panel data regression with Eviews 12 throught t-test, F-test, and coefficient of determination analysis. The result showed that NPM had positive and significant effect on ROE, while DER had no significant effect on ROE. Simultaneously, NPM and DER had no significant effect on ROE. The Adjusted R-Squared value was 2,9672%. In conclusion, NPM significantly affects ROE, while DER does not significantly affect ROE. Simultaneously, both variables do not significantly affect ROE.