Article Per Year (5 Year)
p-Index From 2021 - 2026
3.077
P-Index
This Author published in this journals
All Journal Jurnal Riset Gizi Coopetition : Jurnal Ilmiah Manajemen Jurnal Dunia Gizi Jurnal Kesehatan Tambusai International Journal of Community Service Jurnal Media Informatika KESANS : International Journal of Health and Science Midwifery Care Journal Sehat Rakyat: Jurnal Kesehatan Masyarakat Jurnal Ilmu Multidisplin Biocaster : Jurnal Kajian Biologi Jurnal Riset Gizi Jurnal Sains, Teknologi dan Kesehatan Aspiration of Health Journal E-Amal: Jurnal Pengabdian Kepada Masyarakat Poltekita: Jurnal Ilmu Kesehatan Jurnal Riset Gizi
mardiana, nina
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Medicine & Pharmacology Nursing Physics Public Health Social Sciences Veterinary Other

Published : 21 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 21 Documents
Search

 1   2   3 
Empowering Local MSMEs in Purwakarta through AI-Based Market Intelligence (a Case Study at Ceramic Product) Sjaifudian, Hetifah; Husnah, Nuzul; Mardiana, Nina; Pratama, Febryawan Yuda; Syafei, M. Yani; Srisuk, Prattana; Rosida, Nina; Kurniawan, Dede
International Journal Of Community Service Vol. 6 No. 2 (2026): May 2026 ( Indonesia - Thailand - Philippines)
Publisher : CV. Inara in Colaboration with www.stie-sampit.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v6i2.984

Abstract

This international community service program aims to empower local Micro, Small, and Medium Enterprises (MSMEs) in Purwakarta through the application of AI-based market intelligence, focusing on ceramic product MSMEs. Unlike conventional digital marketing assistance, this program emphasizes the development of market-sensing capability, customer insight, product positioning, and data-informed promotional planning. The activity was implemented through participatory training, guided practice, mentoring, and evaluation involving lecturers, students, an international academic partner, and local MSME actors. Participants were introduced to practical AI tools to identify customer segments, generate product narratives, analyze market opportunities, and develop promotional content for ceramic products. The results show that the program improved participants’ awareness of market-oriented decision-making and enhanced their ability to translate product uniqueness into customer-centered marketing messages. Participants were also able to develop simple customer personas, AI-assisted product descriptions, competitor observation notes, and digital content ideas. The activity demonstrates that AI-based market intelligence can be used as an empowerment instrument for MSMEs when introduced through simple, contextual, and practice-based methods. Continuous mentoring is recommended to strengthen digital confidence, improve content consistency, and support sustainable market expansion for local ceramic MSMEs.
Co-Authors Ade Tutty R. Rosa Aina, Ganea Qorry Aminah Toaha Anggraeni, Rishawarti Anshory, Jamil Arryani, Athiyya Atma, Candra Dwi Bernadetha, Bernadetha Dede Kurniawan Dharmawibawa, Iwan Doddy Dian Ardyanti Rauf Dwi Hendriani Emelia Tonapa Gasali, Puspita Haloho, Cristinawati Haloho, Cristinawati B/R Husnah, Nuzul Kawiran, Kawiran Latif, Nursyani Lushinta, Lidia Maulana, Daud Muhaemin, Akhmad Murti, Ni Nyoman Palin , Yona Pratama, Febryawan Yuda Purwanti, Ni Luh Lasmi Rahayu, Esti Nur Rahman, Gajali Ratnawati Ratnawati Rizky Amelia Astuti Rosida, Nina Rostiani, Ria Satryani, Satryani Sjaifudian, Hetifah Soltan, Nurhikmah Srisuk, Prattana Syafei, M. Yani T, Yona Palin Unnisa, Dina Ikhya Yanti, Rani Puspa