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All Journal Jurnal Ilmu Sosial dan Ilmu Politik (JISIP) Kanal : Jurnal Ilmu Komunikasi Nomosleca Resona : Jurnal Ilmiah Pengabdian Masyarakat Journal of Accounting Science MetaCommunication; Journal Of Communication Studies Martabe : Jurnal Pengabdian Kepada Masyarakat JURNAL PUSTAKA KOMUNIKASI Journal of Economics, Business, and Government Challenges Indonesian Journal of Cultural and Community Development Indonesian Journal of Law and Economics Review Indonesian Journal of Innovation Studies Indonesian Journal of Public Policy Review Procedia of Social Sciences and Humanities Jurnal Pengabdian Masyarakat Bidang Sosial dan Humaniora Journal of Islamic and Muhammadiyah Studies Arus Jurnal Psikologi dan Pendidikan Indonesian Journal of Multidisciplinary on Social and Technology Jurnal Spektrum Komunikasi Indonesian Journal of Applied Technology Journal of Technology and System Information Indonesian Culture and Religion Issues Jurnal Inovasi Daerah Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Journal of Library and Archival Science INTERACTION Communication Studies Journal CONVERSE Journal Communication Science Journal of Geosciences and Environmental Studies Alamtana Indonesian Journal of Innovation Multidisipliner Research House of Wisdom: Journal on Library and Information Sciences Proceeding of International Conference on Social Science and Humanity Academia Open
Kukuh Sinduwiatmo
Program Studi Ilmu Komunikasi, Universitas Muhammadiyah Sidoarjo
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Pendampingan Produksi Konten Kreatif dalam Penguatan Branding Digital pada PT Mellcoir Sport Indonesia Selly Agustin; Faizal Bakhron A.; Bintang Satria P.; Moch. Satrio Dewa N.; Kukuh Sinduwiatmo
ABDISOSHUM: Jurnal Pengabdian Masyarakat Bidang Sosial dan Humaniora Vol. 4 No. 4 (2025): Desember 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/abdisoshum.v4i4.6773

Abstract

This community service activity focuses on mentoring creative content production as an effort to strengthen the digital branding of PT Mellcoir Sport Indonesia thru collaboration between students, supervising lecturers, and partner industry representatives. The method used is descriptive qualitative with a participatory and collaborative approach to improve students' practical competencies while also refining the company's visual communication strategies and social media management. This activity includes needs analysis, material design, and content production that aligns with brand character and digital market trends, encompassing photo shoots and promotional video creation. The findings from this activity indicate that direct collaboration based on real-world practices has a significant impact on improving content management, increasing visual consistency, and strengthening audience interaction on social media. Furthermore, this activity is also beneficial in building sustainable synergy between the campus environment and industry, while simultaneously enhancing students' ability to apply visual communication theory directly. The contribution of this activity is expected to serve as an example of best practices for digital-based branding development and effectively support local product empowerment programs. Thus, this collaboration is important to ensure the sustainability of local industry branding strategies in the digital age.
Konstruksi Makna Program Makan Bergizi Gratis bagi Wali Siswa Penerima MBG di Kecamatan Candi Kabupaten Sidoarjo Rosania Ayu Setiawati; Karina Dita Annisak; Azzura Rizky Titania; Kukuh Sinduwiatmo
Indonesian Journal of Innovation Multidisipliner Research Vol. 4 No. 3 (2026): Juli - September
Publisher : Institute of Advanced Knowledge and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69693/ijim.v4i3.1516

Abstract

Program Makan Bergizi Gratis (MBG) merupakan salah satu kebijakan pemerintah yang bertujuan meningkatkan pemenuhan gizi peserta didik sekaligus mendukung peningkatan kualitas sumber daya manusia. Penelitian ini bertujuan untuk menganalisis konstruksi makna wali siswa terhadap program MBG menggunakan teori Interaksi Simbolik George Herbert Mead yang mencakup dimensi mind, self, dan society. Penelitian ini menggunakan pendekatan kualitatif dengan metode deskriptif. Informan dalam penelitian ini terdiri atas enam wali siswa penerima program MBG di Kecamatan Candi, Kabupaten Sidoarjo yang dipilih menggunakan teknik purposive sampling. Data dikumpulkan melalui wawancara mendalam (in-depth interview), observasi, dan dokumentasi, kemudian dianalisis menggunakan model interaktif Miles dan Huberman yang meliputi reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa pada dimensi mind, wali siswa memaknai MBG sebagai program yang membentuk kebiasaan sarapan anak dan meningkatkan keteraturan pola makan di sekolah. Pada dimensi self, program ini tidak dimaknai sebagai bantuan ekonomi, melainkan sebagai pendukung pemenuhan gizi anak yang dievaluasi secara kritis berdasarkan pengalaman pribadi, terutama terkait kualitas menu, variasi makanan, dan kecukupan porsi. Pada dimensi society, konstruksi makna terbentuk melalui interaksi sosial antarwali siswa, komunikasi dengan pihak sekolah, serta informasi dari media massa, meskipun pengalaman langsung tetap menjadi faktor dominan dalam membentuk penilaian akhir. Penelitian ini menyimpulkan bahwa konstruksi makna terhadap program MBG merupakan hasil proses interaksi sosial yang kompleks antara pengalaman individu, refleksi diri, dan lingkungan sosial yang saling memengaruhi dalam kehidupan sehari-hari masyarakat.
Co-Authors Abidin, Irsyad Adi Suta, Griselda Vania Aditiyarani, Riska Alifia Afifah, Jihan Alvicky, Angga Anggraini, Puput Maya Anggun Laily Hikmatur Roudloh Aprilia Larasati, Cantika Apriliza, Addis Fadilah Avrilia Herista, Nasya Ayu Diah Oktaviana Ayu, Qonyta Ayyu Lailuki Azma Azzura Rizky Titania Bagus Waskita Rama Berlyana Andriani Bintang Satria P. Cindy Permata Sari Devi, Indah Kartika Dewi Anggraeni, Saskya Dewi Mutiatus Sholicha Dinda Oktaviani Eka, Bagus Erlinawati Erlinawati, Erlinawati Ervina Pujianingrum Supriyanto Erwin Kusuma Wardana Erwinsyah, Derry Fadilatus Sadiah, Anisa Faizal Bakhron A. Farah Nabilah Farid Ardiansyah Firjatulloh , Muhammad Iqbal Fitri Nur Romadhan Fitri Nur Romadhan Hastowo, Kiki Widyasari Hendra Sukmana Hibatulloh , Aufa Nafis Hidayati, Laila Nur Indi Rachmawati Intan Pratama, Tiara Rani Irda Rahmawati, Devi Karina Dita Annisak Kumalasari, Ines Larastri, Aulivia Regita M. Andi Fikri M. Lukman Hakim Mahardika Darmawan Kusuma Wardana Maulana, Achmad Rifaldi Mawahda, Sindi Risky Meitasari, Devina Finny Moch. Satrio Dewa N. Muhammad Aufarul Mawahib Muhammad Royyanul Wahabi Nafridhatul Maulidina Wardani Nilahtul Qudus Sukma Nirwana Nizal, Akhmad Marzuqi Nugraha, Rahadian Oky Tania Savitri Pakarti, Ayu Permatasari, Tasya Oktavia Pramestiwi, Davina Ardaneza PUSPITA ANGGRAENI Putri, Lusiana Indah Setyo Rachmawati, Indi Raditya Gusdiandika rama adi wijaya Rayhan Bima Sakti Refalina Widiyastary Rifaldi, Muhammad Rosania Ayu Setiawati Ryo, Adrian Samsul Hadi Santi Rahma Dewi Saqya, Ummul Athiyatus Sartono Baktiar Sarwenda Biduri Selly Agustin Shinta Anastasya Putri Sulkha, Auzi Trisiyas Syifa Mamta Utama, Handiko Putra Uzlifatul Ulum Vika Yolanda Anjani Widyastuti Widyastuti Wilujeng, Agustina Rachma