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Consumer Perception Of Wardah Cosmetic Products: Persepsi Konsumen Terhadap Produk Kosmetik Wardah Ervina Pujianingrum Supriyanto; Kukuh Sinduwiatmo Sinduwiatmo
Academia Open Vol. 5 (2021): December
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.5.2021.2209

Abstract

This study entitled "CONSUMER PERCEPTION OF WARDAH COSMETIC PRODUCTS" at the residents of RT 03 RW 01 Singopadu Village. The purpose of this study was to determine consumer perceptions of Wardah cosmetic products. Researchers used a qualitative descriptive research method. Data analysis in this study was carried out by analyzing according to Miles and Huberman, namely reducing data, presenting data and withdrawing verification. The results showed that the residents of RT 03 RW 01 Singopadu Village had a good perception of Wardah's cosmetic products. With the existence of halal certification, it strengthens the perception of individuals, especially Muslims. Not only from the halal certification, but because of the suitability of the skin type. Wardah's product quality is recognized as good because it is made from safe ingredients that have been tested by BPOM. Residents of RT 03 RW 01 Singopadu Village give positive perceptions of Wardah cosmetic products. But it comes back to individuals if they fit they will buy it. In accordance with Kotler's theory (2005) states that consumers have a perception of Wardah's products and are ready to make purchases or exchange between money and a promise to pay with the ownership rights of an item.
Reimagining Local Broadcasting Unveiling Dynamic Communication: Menata Ulang Penyiaran Lokal dengan Menghadirkan Komunikasi yang Dinamis Indi Rachmawati; Kukuh Sinduwiatmo
Academia Open Vol. 9 No. 1 (2024): June
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.9.2024.7904

Abstract

This qualitative study delves into the communication styles of broadcasters and listeners within the Lontong Balap RRI Surabaya program, aiming to fill gaps in understanding communication dynamics in local radio contexts. Data collection involved non-participant observation and interviews, with purposive sampling selecting informants from both broadcaster and listener demographics. Findings reveal a predominant equalitarian communication style, fostering direct interactions and natural engagement between broadcasters and listeners. The program serves to revive local culture while providing information and entertainment, showcasing the significance of relatable language and direct engagement in enhancing audience participation and program effectiveness within local radio broadcasts. Hghlight: Efficient Inventory System: PT. Perdana Sukses Makmur demonstrates effective inventory management practices. Internal Control Challenges: Addressing function combination enhances organizational oversight. Production Efficiency Implications: Refining internal controls enhances manufacturing performance. Keywoard: Inventory Management, Internal Control, Manufacturing Company, Qualitative Study, Indonesia