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All Journal Ikonomika : Jurnal Ekonomi dan Bisnis Islam QALAMUNA: Jurnal Pendidikan, Sosial, dan Agama El-Umdah Jurnal Manajemen Pendidikan Dasar, Menengah dan Tinggi [JMP-DMT] Participative Journal (PJ) : Jurnal Pengabdian Pada Masyarakat Alif Lam: Journal of Islamic Studies and Humanities Jurnal Marine Inside TAJDID: Jurnal Ilmu Ushuluddin Journal of Management and Innovation Entrepreneurship (JMIE) Islamic Economics Journal
Nursyamsu, Nursyamsu
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Religion Arts Humanities Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Mechanical Engineering Social Sciences Transportation Other

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How Do Trust and Convenience Build Long-Lasting Loyalty? A Study of Muslim Female Gen-Z on Shopee Zulfiani, Ika; Nurfitriani, Nurfitriani; Nursyamsu, Nursyamsu; Salmita, Dewi; Alkhazaleh, Salameh
Islamic Economics Journal Vol. 11 No. 01 (2025): Islamic Economics Journal
Publisher : Faculty of Economics and Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/iej.v11i01.11

Abstract

Thi s study aims to understand how trust and convenience can build long-lasting customer loyalty among Muslim Female Generation-Z users on the Shopee app, with customer satisfaction as the key moderating factor in this relationship. This research is a descriptive-analytical study. The total population consists of 826 respondents, with a purposive sampling technique employed. Using the Slovin formula, a sample of 89 respondents was obtained. Data collection was conducted through questionnaires, and the data analysis techniques employed include validity testing, reliability testing, classical assumption testing, multiple regression analysis, hypothesis testing, Moderated Regression Analysis (MRA), and determination testing. Using a quantitative approach, data were collected through questionnaires from Muslim Female Generation-Z respondents and analyzed using SPSS. The findings reveal that both trust and convenience significantly contribute to increased customer loyalty, with customer satisfaction strengthening this relationship. This study offers new insights into the importance of building trust and providing convenience to create a satisfying and sustainable shopping experience for Muslim Female Generation-Z users. Consequently, these findings highlight key factors that e-commerce platforms should consider to retain customer loyalty, particularly among young Muslim women.
Co-Authors A. Syatir Sofyan Abdurrahman Mansyur Adil, Muhammad Kemal Ahzaniah, Ahzaniah Aisya, Sitti Alkhazaleh, Salameh Alvian Demaz Peramutya Amirullah -, Amirullah Apipuddin, Apipuddin Erwin Padli Hidayatuloh, Ade Taopik Maliki Maliki Muhammad Taufiq Mulato, Tri Najmuddin, Hasan Asy’ari Noval Noval Noval Noval Nurfitriani Nurfitriani, Nurfitriani Palembangan, Semuel Putri Putri, Putri Rabbani Ischak Rachmawati A. Rifai Rahmat Santoso, Rahmat Rikardo, Dapid Rudi Harun Irwansyah Salmita, Dewi Siwi Woro Herningsih Sofyan, Syaakir Wathoni, Lalu Muhammad nurul Wathoni, Lalu Muhammad nurul Zaenudin Amrulloh4, Zaenudin Amrulloh4 Zulfiani, Ika