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All Journal Jurnal Pengembangan Teknologi Informasi dan Ilmu Komputer Pusaka : Journal of Tourism, Hospitality, Travel and Business Event Journal of Social Science Utilizing Technology Journal Emerging Technologies in Education Journal of Social Science Utilizing Technology Journal of Multidisciplinary Sustainability Asean Oikonomia : Journal of Management Economics and Accounting
Ngr. Putu Raka Novandra Asta
Politeknik Negeri Bali
Religion Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Mathematics Social Sciences Other

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Adaptation of MSME Actors to Technological Development During The Pandemic Ngr. Putu Raka Novandra Asta; Ramadhani Kirana Putra; samsidar
Oikonomia : Journal of Management Economics and Accounting Vol. 2 No. 1 (2024): Oikonomia-December
Publisher : PT. Hafasy Dwi Nawasena

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61942/oikonomia.v2i1.283

Abstract

The COVID-19 pandemic has accelerated digital transformation in Indonesia's Micro, Small and Medium Enterprises (MSMEs) sector, which previously relied more on conventional methods. Social restrictions encourage MSME players to adapt to technology, especially in marketing and operational efficiency. This study aims to explore how MSMEs are adapting to digital technology during the pandemic, with a focus on marketing digitalization, the use of technology for operational efficiency, and challenges faced related to infrastructure and digital literacy. Using a descriptive qualitative approach and case studies with in-depth interviews with 10-15 MSME players, this research found that digital technology has become an important element in maintaining MSME business continuity. While the benefits of technology are clear, constraints such as limited infrastructure, low digital literacy, and investment costs are major barriers. Therefore, this study suggests the need for collaboration between the government, private sector, and educational institutions to provide training, more affordable access to technology, and better infrastructure to support MSME digitalization. The findings are expected to provide insights for policymakers and industry players in designing effective measures to accelerate the digital transformation of MSMEs, improve their competitiveness in the global market, and prepare them for future economic challenges
Co-Authors Ardina, Cening ari kusyanti Aribowo Aribowo Bedra, Kddour Guettaoi Hadi, Kanti Aldino I Nyoman Gede Arya Astawa I Putu Astawa Kasyful Amron Khan, Mariam Najmuddin, Najmuddin Pahmi Pahmi Ramadhani Kirana Putra Rizalfi, Vinto Sahirin, Rohmat samsidar Saputra, Memed Setiawan Setiawan Sun Wei Tu, Nguyen Minh