Article Per Year (5 Year)
p-Index From 2020 - 2025
4.987
P-Index
This Author published in this journals
All Journal Jurnal Dharma Duta Jurnal Komunikasi Nusantara Jurnal Komunikasi Nusantara Jurnal Pewarta Indonesia Sawala : Jurnal pengabdian Masyarakat Pembangunan Sosial, Desa dan Masyarakat Maha Widya Duta : Jurnal Penerangan Agama, Pariwisata Budaya, dan Ilmu Komunikasi Sadharananikarana: Jurnal Ilmiah Komunikasi Hindu Caraka : Indonesia Journal of Communication Jurnal Ilmu Komunikasi Journal of Finance and Business Digital (JFBD) Dharma Sevanam : Jurnal Pengabdian Masyarakat Nuras : Jurnal Pengabdian Kepada Masyarakat Guna Sewaka Paryaṭaka : Jurnal Pariwisata Budaya dan Keagamaan Samvada: Jurnal Riset Komunikasi, Media, dan Public Relation Waisya : Jurnal Ekonomi Hindu Widya Duta: Jurnal Ilmiah Ilmu Sosial Budaya Widya Genitri : Jurnal Ilmiah Pendidikan, Agama dan Kebudayaan Hindu BICARA: Jurnal Ilmu Komunikasi Widya Kumara: Jurnal Pendidikan Anak Usia Dini Engagement: Jurnal Pengabdian Kepada Masyarakat kawanad Journal of Digital Media Communication
I Ketut Putu Suardana
Institut Agama Hindu Negeri Gde Pudja Mataram
Religion Aerospace Engineering Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Neuroscience Social Sciences Other

Published : 34 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Jurnal Komunikasi Nusantara

 1 
Manajemen Komunikasi Digital Pasraman di Media Sosial: Antara Laporan dan Kreativitas Konten Suardana, I Ketut Putu; Dasih, I Gusti Ayu Ratna Pramesti
Jurnal Komunikasi Nusantara Vol 7 No 1 (2025)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/jkn.v7i1.2385

Abstract

Social media has now become an integral part of the communication strategy of religious educational institutions, including Hindu pasraman in Lombok. However, its utilization has not been optimal as a means of education and dissemination of dharma values ​​digitally. Many pasraman still face limitations in managing interesting and relevant content for the younger generation. This study aims to analyze the communication management of pasraman on social media, especially Facebook, by highlighting content patterns, upload intensity, and challenges and opportunities in developing creative communication based on Hindu religion. This study uses a qualitative method through observation of five Facebook accounts of pasraman in Lombok during the period from January to April. Data were analyzed based on content categories and information presentation patterns. The results of the study show that the majority of pasraman still use social media as a space for documenting activities, dominated by uploading photos and reports. Meanwhile, the use of interactive visual formats such as videos, reels, and creative narratives is still very limited. The main challenges include limited human resources, minimal training in digital content management, and cultural resistance to digital transformation. Nevertheless, social media has great potential as an educational and spiritual medium that can strengthen the religious identity of the younger generation of Hindus. Therefore, it is recommended that each pasraman form a social media management team and strengthen community-based digital collaboration to optimize religious communication in the digital era. Abstrak Media sosial kini menjadi bagian integral dari strategi komunikasi lembaga pendidikan keagamaan, termasuk pasraman Hindu di Lombok. Namun, pemanfaatannya belum optimal sebagai sarana edukasi dan diseminasi nilai-nilai dharma secara digital. Banyak pasraman masih menghadapi keterbatasan dalam mengelola konten yang menarik dan relevan bagi generasi muda. Penelitian ini bertujuan untuk menganalisis manajemen komunikasi pasraman di media sosial, khususnya Facebook, dengan menyoroti pola konten, intensitas unggahan, serta tantangan dan peluang dalam pengembangan komunikasi kreatif berbasis keagamaan Hindu. Penelitian ini menggunakan metode kualitatif melalui observasi terhadap lima akun Facebook pasraman di Lombok selama periode Januari hingga April. Data dianalisis berdasarkan kategori konten dan pola penyajian informasi. Hasil penelitian menunjukkan bahwa mayoritas pasraman masih menggunakan media sosial sebagai ruang dokumentasi kegiatan, didominasi oleh unggahan foto dan laporan. Sementara itu, pemanfaatan format visual interaktif seperti video, reels, dan narasi kreatif masih sangat terbatas. Tantangan utama mencakup keterbatasan sumber daya manusia, minimnya pelatihan pengelolaan konten digital, dan resistensi kultural terhadap transformasi digital. Meskipun demikian, media sosial memiliki potensi besar sebagai wahana edukatif dan spiritual yang dapat memperkuat identitas keagamaan generasi muda Hindu. Oleh karena itu, disarankan agar setiap pasraman membentuk tim pengelola media sosial dan memperkuat kolaborasi digital berbasis komunitas untuk mengoptimalkan komunikasi keagamaan di era digital.
Co-Authors ., Triwiyoso Artana, I Made Puja Artini, Ni Nyoman Puji Asmarani Pamela Paganini Dasih, I Gusti Ayu Ratna Pramesti Febriarmini, Ni Ketut Tri Harining, Ni Luh Senja HARNIKA, NI NYOMAN I Dewa Bagus Pinatih I Gede Bayu Wijaya I Gede Jaya Satria Wibawa I Gusti Ayu Djulia Guswina I Gusti Ayu Sri Wulandari I Kadek Dwi Jendra Panida I Komang Widya Purnama Yasa I Made Puja Artana I Nyoman Murba Widana Ida Bagus Made Arjana IDA KADE SUPARTA Janarta, I Made Ika Kariana, I Nengah Putra Karni, Ni Kadek Laksmi, Ida Ayu Nyoman Widia Made Sumari Ni Luh Senja Harining Ni Luh Senja Harining Ni Nyoman Puji Artini Ni Nyoman Shinta Paramesti Lestari Ni Putu Ari Aryawati Ni Putu Sasmika Dewi Puspawati, Srirahayu Putu Dewi Kartini Ciptari Reditiasari, Nyoman Rieka Yulita Widaswara Sayu Kadek Jelantik Suarjaya, I Nyoman Alit Sudanayasa, I Nengah Sukendri, Nengah Sutriani, , Ida Ayu Nyoman Triwiyoso Wastawa, I Wayan Widhiartha, I Nyoman Chandra Wulandari, Ni Nengah Ayu Yulistiani, Ni Wayan