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All Journal Jurnal Dharma Duta Jurnal Komunikasi Nusantara Jurnal Komunikasi Nusantara Jurnal Pewarta Indonesia Sawala : Jurnal pengabdian Masyarakat Pembangunan Sosial, Desa dan Masyarakat Maha Widya Duta : Jurnal Penerangan Agama, Pariwisata Budaya, dan Ilmu Komunikasi Sadharananikarana: Jurnal Ilmiah Komunikasi Hindu Caraka : Indonesia Journal of Communication Jurnal Ilmu Komunikasi Journal of Finance and Business Digital (JFBD) Dharma Sevanam : Jurnal Pengabdian Masyarakat Nuras : Jurnal Pengabdian Kepada Masyarakat Guna Sewaka Paryaṭaka : Jurnal Pariwisata Budaya dan Keagamaan Samvada: Jurnal Riset Komunikasi, Media, dan Public Relation Waisya : Jurnal Ekonomi Hindu Widya Duta: Jurnal Ilmiah Ilmu Sosial Budaya Widya Genitri : Jurnal Ilmiah Pendidikan, Agama dan Kebudayaan Hindu BICARA: Jurnal Ilmu Komunikasi Widya Kumara: Jurnal Pendidikan Anak Usia Dini Engagement: Jurnal Pengabdian Kepada Masyarakat kawanad Journal of Digital Media Communication
I Ketut Putu Suardana
Institut Agama Hindu Negeri Gde Pudja Mataram
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Journal : Jurnal Ilmu Komunikasi

 1 
Jejak Spiritualitas Calonarang dalam Dunia Digital sebagai Media Edukasi Agama Hindu I Dewa Bagus Pinatih; I Ketut Putu Suardana; Rieka Yulita Widaswara
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 3 (2025): Agustus 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i3.4414

Abstract

This study aims to explore how the TikTok account Calonarang Taksu implements communication strategies to deliver Hindu religious educational content, and to assess the extent to which these contents effectively enhance the audience’s understanding and spiritual awareness. A qualitative approach using content analysis was employed to examine three purposively selected videos, each with over one million views during the period of January to March 2024. Data were gathered through direct observation and digital documentation, and analyzed using the Uses and Gratifications theoretical framework. The findings indicate that the account conveys educational messages through religious visual symbols, performance dramatization, the use of local languages, and the depiction of sacred moments in Balinese Hindu rituals. The content addresses five dimensions of audience needs: informational, emotional entertainment, personal identity, social connection, and emotional expression. Overall, the content not only entertains but also strengthens cultural identity, fosters spiritual reflection, and facilitates meaningful religious experiences in digital spaces. Therefore, TikTok can be regarded as a potential platform for contextually transforming the delivery of religious teachings in the digital era.
Komunikasi Ekspresif Gaya Berpakaian Adat Remaja Hindu di Media Sosial Ni Nyoman Shinta Paramesti Lestari; Suardana, I Ketut Putu; Widaswara, Rieka Yulita
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 3 (2025): Agustus 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i3.4754

Abstract

This study discusses how Hindu teenagers express their cultural and religious identity through traditional clothing that they display on social media, especially Tik Tok. In today's digital era, social media has become an important place for young people to design and convey their self-image, including through visual presentations such as traditional clothing. The method used in this study is a descriptive qualitative approach with content analysis of four posts from one account of a Hindu teenage girl who shows herself wearing Balinese traditional clothing. The purpose of this study is to understand the form of expressive communication that emerges from the visualization of traditional clothing styles and the symbolic meanings contained therein. This study shows that the traditional clothing styles displayed not only function as cultural preservation, but also as a medium for conveying religious values, ethnic identity, and pride in Balinese Hindu cultural heritage. Tiktok social media in this case allows the spread of these cultural messages to a wider audience by building a positive narrative about the identity of Hindu teenagers amidst the influence of cultural globalization. This study contributes to the understanding of how teenagers use social media as a tool for expressive cultural communication, as well as the importance of maintaining the continuity of traditions through digital media that are relevant to the lives of the younger generation.
Co-Authors ., Triwiyoso Artana, I Made Puja Artini, Ni Nyoman Puji Asmarani Pamela Paganini Dasih, I Gusti Ayu Ratna Pramesti Febriarmini, Ni Ketut Tri Harining, Ni Luh Senja HARNIKA, NI NYOMAN I Dewa Bagus Pinatih I Gede Bayu Wijaya I Gede Jaya Satria Wibawa I Gusti Ayu Djulia Guswina I Gusti Ayu Sri Wulandari I Kadek Dwi Jendra Panida I Komang Widya Purnama Yasa I Made Puja Artana I Nyoman Murba Widana Ida Bagus Made Arjana IDA KADE SUPARTA Janarta, I Made Ika Kariana, I Nengah Putra Karni, Ni Kadek Laksmi, Ida Ayu Nyoman Widia Made Sumari Ni Luh Senja Harining Ni Luh Senja Harining Ni Nyoman Puji Artini Ni Nyoman Shinta Paramesti Lestari Ni Putu Ari Aryawati Ni Putu Sasmika Dewi Puspawati, Srirahayu Putu Dewi Kartini Ciptari Reditiasari, Nyoman Rieka Yulita Widaswara Sayu Kadek Jelantik Suarjaya, I Nyoman Alit Sudanayasa, I Nengah Sukendri, Nengah Sutriani, , Ida Ayu Nyoman Triwiyoso Wastawa, I Wayan Widhiartha, I Nyoman Chandra Wulandari, Ni Nengah Ayu Yulistiani, Ni Wayan