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All Journal Indonesian Journal of Applied Linguistics (IJAL) IJoLE: International Journal of Language Education PENGABDI: Jurnal Hasil Pengabdian Masyarakat JTechLP JoEELE Tamaddun IPTEK: Jurnal Hasil Pengabdian kepada Masyarakat Seminar Nasional Hasil Penelitian LP2M UNM PERFORMANCE: JOURNAL OF ENGLSH EDUCATION AND LITERATURE International Journal of Business English and Communication (IJoBEC)
Patak, Andi Anto
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Computer Science & IT Dentistry Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Public Health Social Sciences Other

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IMPACT OF SELF-INITIATIVE TO BOOST POSITIVE PRODUCTIVITY IN PURCHASING DEPARTMENT AT HOTEL THE RINRA MAKASSAR Jessica Miranda Putri; Patak, Andi Anto; La Sunra
International Journal of Business English and Communication Vol 1 No 3 (2023): July
Publisher : Bahasa Inggris Program Sarjana Terapan, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/ijobec.v1i3.202

Abstract

This study aims to find out how is the self-initiative of employees at purchasing department of Hotel The Rinra Makassar and also to find out how is the positive productivity of employees at Hotel The Rinra Makassar. This research uses the qualitative descriptive method. Data collection techniques use an observation checklist, interview guide, and documentation. The subjects were three employees and one manager at Purchasing Department of Hotel The Rinra Makassar. The data analysis used in this study is data processing which includes the process of collecting and classifying data with the aim of finding useful information as a basis for decision-making Data analysis is an-effort to search and organize notes from observations systematically, and interviews to improve researchers’ understanding of cases studied.
Communication Strategies to Attract Customers Intentions Ryan Aditya Syam Putra; Patak, Andi Anto; Korompot, Chairil Anwar
International Journal of Business English and Communication Vol 2 No 3 (2024): July
Publisher : Bahasa Inggris Program Sarjana Terapan, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/ijobec.v2i3.1291

Abstract

The research examines the communication strategies and factors that influence customer interest in partnering with PT. Pegadaian (CP) Pelita Makassar. The study uses a descriptive, qualitative approach with an interview method to collect data. The research found that PT. Pegadaian (Persero) CP Pelita Makassar uses Word of Mouth, Advertising, and Direct Selling to attract customers and increase revenue by 80%. However, customers' interest in becoming customers at PT. Pegadaian (Persero) CP Pelita Makassar is due to personal needs and the proximity of the outlet to their residence. PT. Pegadaian (Persero) CP Pelita Makassar keeps good relationships with customers through excellent service quality and communication. The research supplies practical and theoretical implications and suggests that PT. Pegadaian (Persero) CP Pelita Makassar should use social media for direct marketing and implement sales promotions to increase customer loyalty.
DESIGNING ADDIE MODEL-BASED SMART READING COMPREHENSION FOR ENGLISH READING CLASS Ismail, Ishafiuddin; Amin, Fatimah Hidayahni; Patak, Andi Anto; Hanafie, Nurharsya Khaer; Luhriyani, Seny
JTechLP: Journal of Technology in Language Pedagogy Vol 3, No 2, July (2024): JTechLP: Journal of Technology in Language Pedagogy
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jtechlp.v3i4, Dec.68370

Abstract

This study is quantitative research that aims to know the development of ADDIE Model-based Smart Reading Comprehension Application for reading class at SMPIT Nurul Fikri Makassar and the validity, effectivity, and practicality criteria. The population was students of the ninth grade in SMPIT Nurul Fikri Makassar which consisted of four classes with a total population of 80 students. the researcher used a random sampling technique and the researcher chose one class from the four classes in Grade 9th. The sample in the class consists of 20 students. The development of a web-based smart reading application goes through a stage, namely prototype evaluation. At this evaluation stage, it is carried out to test whether the system being developed meets the valid, practical, and effective criteria. From two expert validators, an average of 3.68 was obtained with a percentage of 89.90%. As for the content aspect, an average of 4 is obtained with a percentage of 100%. As for the average results of the two expert validators above, if converted into a validity category table, a very valid category is obtained. Testing the practicality of the web-based smart reading application obtained a result of 82.83%. If converted into a table of percentage ranges and product criteria for practicality analysis, we get a practical category. The results of effectiveness obtained were 88.75 % with the highly effective criteria. Students’ perceptions of convenience, motivation, attractiveness, and usefulness toward the prototype of the reading comprehension application developed in this research showed a positive response.
IMPROVING STUDENTS’ READING COMPREHENSION THROUGH PREVIEW, ASK QUESTION, IDENTIFY, READ, AND SUMMARIZE (PAIRS) STRATEGY Ali, Diana Fitri; Amin, Fatimah Hidayahni; Patak, Andi Anto
JTechLP: Journal of Technology in Language Pedagogy Vol 1, No 1, March (2022): JTechLP: Journal of Technology in Language Pedagogy
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jtechlp.v2i1, March.45555

Abstract

This study is a quasi-experimental study aimed at finding improvement in students in teaching English reading skills through previewing, questioning, identifying, reading, and summarizing strategies. The study population consisted of students in Class VIIIA, 15 in the experimental class and 15 in the control class, and all students in Class VIIIB. The research data was collected through the distribution of pre-test and post-test questionnaires. The data were analyzed using SPSS 22. The analysis found that the students' performance improved after implementing the Preview, ask question, Identify, Read, and Summarize strategy in the experimental class. The mean score for the experimental class in the pre-test was 66.67, but the mean score for the class after the test was 89.60. Meanwhile, the mean score for the control class in the pre-test was 61.60, increasing to 82.40 using conventional methods. This means that implementing the PAIRS strategy improves students' reading comprehension. The intensity of each is meaningful at literal, interpretive, and critical levels. The phase encouraged the students to practice and improve their reading comprehension.
Exploring the Potential Integration of Virtual Human-based Artificial Intelligence into the Marketing of Tourism Spots Patak, Andi Anto; Yaumi, Muhammad Taufik Al Hakim; Yaumi, Muhammad
Tamaddun Life Vol 24 No 2 (2025): December
Publisher : Fakultas Sastra - Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/tamaddun.v24i2.1029

Abstract

This study explores how virtual human-based artificial intelligence can be used to enhance the promotional strategies of tourism spots in Indonesia. As digital technologies rapidly evolve, these destinations need to adopt innovative solutions to enhance their appeal and sustainability. We examine the potential of integrating virtual human AI to enhance the image and promotion of these destinations on digital platforms, employing a qualitative approach. This involves analyzing case studies of several Indonesian tourism spots that have embraced digital technology for management and promotion. Data were gathered from various academic sources, including journals, research reports, and digital publications on digital technology in tourism. Our analysis highlights emerging trends, challenges, and opportunities for integrating virtual human AI into destination management and marketing. Virtual human AI can enhance visitor interactions by offering personalized and innovative experiences. It can also create compelling virtual representations, improve data management, and expedite decision-making in promotional strategies. Nonetheless, challenges such as infrastructure limitations and the need to raise awareness among tourism managers remain. This discussion offers valuable insights into how digital technology can help shape destination identity and attract more tourists, emphasizing the importance of building human resource capacity to make the most of these new tools. Ultimately, this research aims to serve as a helpful reference for developing technology-driven destination promotion in Indonesian tourism destinations.
Co-Authors Abduh, Amirullah Ali, Diana Fitri Amin, Fatimah Hidayahni Anas Arfandi Andini, Andi Nurul Hanafie, Nurharsya Khaer Iskandar Abdul Samad Iskandar Iskandar Ismail, Ishafiuddin Jahrir, Andi Sahtiani Jariyah A, Ainun Jessica Miranda Putri Korompot, Chairil Anwar La Sunra M Tahir Muhammad Basri Muhammad Yaumi Munir Munir, Munir Novia, Lely Rizki Ananda Rosmaladewi, Rosmaladewi Ryan Aditya Syam Putra Sahril Nur Seny Luhriyani Sunusi Shafa Shafa Siti Sarah Fitriani, Siti Sarah Tri Indri Hardini