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All Journal IJEBD (International Journal Of Entrepreneurship And Business Development) Jurnal Informatika Ekonomi Bisnis CERMIN: Jurnal Penelitian Bisman (Bisnis dan Manajemen): The Journal of Business and Management Optima : Jurnal Ilmiah Agribisnis, Ekonomi dan Sosial Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia Jurnal Pengabdian Pada Masyarakat Indonesia (JPPMI) Jurnal Teknologi dan Manajemen Industri Terapan Jurnal Pengabdian Masyarakat Sains dan Teknologi Jurnal Pengabdian Masyarakat Waradin Jurnal Informatika Ekonomi Bisnis Aspirasi : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat Fundamentum: Jurnal Pengabdian Multidisiplin Solusi Bersama : Jurnal Pengabdian Dan Kesejahteraan Masyarakat JIMEK
Efendi, Mohamad Johan
Universitas Mayjen Sungkono
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Upaya Peningkatan Ketahanan Ekonomi melalui Pendampingan Digital Marketing dan Design Kemasan Produk Olahan Kelor pada Pokdarwis Bahari Kota Mojokerto Mohamad Johan Efendi; Rachmad Sholeh; Poppy Meilina D.H; Yeni Puspita; Reggy Risky Darmawan
Jurnal Pengabdian Masyarakat Waradin Vol. 6 No. 1 (2026): Januari : Jurnal Pengabdian Masyarakat Waradin
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/wrd.v6i1.879

Abstract

This community service program aims to strengthen local economic resilience through digital marketing assistance and packaging design innovation at Pokdarwis Bahari, Pulorejo Village, Mojokerto City. The intervention was designed in stages, including socialization, needs identification (FGD), training, practice/implementation, continuous mentoring, and evaluation. The program focused on strengthening production management (application of modern dryers and vacuum sealers), building digital marketing skills (creating and managing TikTok, Instagram, Facebook accounts, and online shops on Shopee and Tokopedia under the Pokdarwis Bahari brand), and redesigning packaging for kelor-based products (noodles, cakes, kelor sticks) to enhance product differentiation. The results showed significant improvements in members’ capacities: drying time reduced drastically from 2 days to 2 hours, the establishment of active digital accounts and official online stores, and the development of new packaging that is more informative and brand-identified. The direct impact was reflected in increased production efficiency, improved product image, and wider market reach—demonstrating a tangible contribution to local economic resilience and the sustainability of Pokdarwis businesses. Program recommendations include scaling up production technology, advanced training in digital marketing, and strengthening distribution networks to ensure long-term benefits.
Co-Authors Alvian Herdiansyah Ashriana, Ahfi Nova Ayu Safika Dewi Budi Prasetyo, Hascaria Devi iriandha widyastuti Diah Cahyani Didit Panji Saputra Eko Yuli Waluyo, Sugeng Eny Nuraeny Fajar Budiyanto Fajar Budiyanto, Fajar Fatma Nur Laila Fitria Rahma Aprilia Harjo Lukito Hastuti, Poppy Meilina Dian Huda, Khasbullah Huda, Khasbulloh Inayati, Titik Irwan Swandana Khusumawati, Titik Lukito, Harjo M Bahtiar Ubaidillah Mayasari, Ragil Ira Permatasari, Oktaviani Poppy Meilina D.H Rahayu, Sari Rahmad Sholeh Reggy Risky Darmawan Ridha, Mokhammad Setyaasih Setyaasih Shelia Divana, Maissy Sholeh, Rachmad Sjachriatin, Elia Sutikno, Frendy Wyda Lusiana Yeni Puspita Yuli Waluyo, Sugeng Eko