Claim Missing Document
Check
Articles

Found 24 Documents
Search

Upaya Peningkatan Ketahanan Ekonomi melalui Pendampingan Digital Marketing dan Design Kemasan Produk Olahan Kelor pada Pokdarwis Bahari Kota Mojokerto Mohamad Johan Efendi; Rachmad Sholeh; Poppy Meilina D.H; Yeni Puspita; Reggy Risky Darmawan
Jurnal Pengabdian Masyarakat Waradin Vol. 6 No. 1 (2026): Januari : Jurnal Pengabdian Masyarakat Waradin
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/wrd.v6i1.879

Abstract

This community service program aims to strengthen local economic resilience through digital marketing assistance and packaging design innovation at Pokdarwis Bahari, Pulorejo Village, Mojokerto City. The intervention was designed in stages, including socialization, needs identification (FGD), training, practice/implementation, continuous mentoring, and evaluation. The program focused on strengthening production management (application of modern dryers and vacuum sealers), building digital marketing skills (creating and managing TikTok, Instagram, Facebook accounts, and online shops on Shopee and Tokopedia under the Pokdarwis Bahari brand), and redesigning packaging for kelor-based products (noodles, cakes, kelor sticks) to enhance product differentiation. The results showed significant improvements in members’ capacities: drying time reduced drastically from 2 days to 2 hours, the establishment of active digital accounts and official online stores, and the development of new packaging that is more informative and brand-identified. The direct impact was reflected in increased production efficiency, improved product image, and wider market reach—demonstrating a tangible contribution to local economic resilience and the sustainability of Pokdarwis businesses. Program recommendations include scaling up production technology, advanced training in digital marketing, and strengthening distribution networks to ensure long-term benefits.
Pendampingan Kewirausahaan dan penyusunan Profil Bisnis Bagi UMKM Desa Krangkuten Kecamatan Gondang Kabupaten Mojokerto Agus Sunaryo; Dwi Dewianawati; Mohamad Johan Efendi; Mokhammad Ridha; Mega Darmi Novita; Elly Joenarni; Dadang Purwo Ariwidodo
Jurnal Kemitraan Masyarakat Vol. 3 No. 2 (2026): Juni : Jurnal Kemitraan Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/jkm.v3i2.3315

Abstract

. Micro, Small, and Medium Enterprises (MSMEs) play an important role in supporting community economic growth. However, many MSME actors still face challenges in building business identity, developing marketing strategies, and managing finances effectively. Therefore, this community service program aimed to enhance the capacity of MSME actors through entrepreneurship mentoring and business profile development. The activity was conducted on December 8, 2025, at the Karangkuten Village Hall, Gondang District, Mojokerto Regency, involving 25 MSME participants. The methods used included counseling, training, discussions, and mentoring. The materials covered personal branding, marketing management, and business financial management. In addition to delivering the training materials, the service team also assisted participants in preparing business profiles as promotional tools and business identity enhancement. The results indicated that participants gained a better understanding of the importance of personal branding, marketing strategies, and financial management in supporting business development. The outputs of the program included business profiles and digital marketing profiles that can be utilized by MSMEs to expand market reach and improve business professionalism. This activity is expected to encourage MSME digital transformation and enhance business competitiveness and sustainability in Karangkuten Village.
Analisis Pengaruh Corporate Social Responsibility (CSR), Ukuran Perusahaan dan Pertumbuhan Laba terhadap Penghindaran Pajak (Tax Avoidance) pada Perusahaan Farmasi yang Terdaftar di BEI Periode Tahun 2019–2024: Analysis of the Influence of Corporate Social Responsibility (CSR), Company Size and Profit Growth on Tax Avoidance in Pharmaceutical Companies Listed on the IDX for the Period 2019–2024 Ariwidodo, Dadang Purwo; Rahayu, Sari; Istiqomah, Inuk Wahyuni; Efendi, Mohamad Johan
Economic and Education Journal (Ecoducation) Vol. 8 No. 2 (2026): Economic and Education Journal (Ecoducation)
Publisher : Pendidikan Ekonomi, Universitas Insan Budi Utomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33503/ecoducation.v8i2.3179

Abstract

Tujuan studi ini adalah guna mengetahui dan mengevaluasi dampak pertumbuhan laba, ukuran perusahaan, dan tanggung jawab sosial perusahaan (CSR) pada penghindaran pajak pada perusahaan farmasi yang terdaftar di BEI. Dengan memakai sampel, data sekunder dari laporan keuangan yang diambil dari www.idx.co.id dipakai guna pengumpulan data. Sebelas perusahaan farmasi yang terdaftar di BEI antara tahun 2019-2024 sebagai populasi. Namun, sampel sebanyak 7 laporan keuangan dari 42 perusahaan. Data dianalisis memakai analisis regresi linier berganda. Hasil studi memperlihatkan bahwasanya tanggung jawab sosial perusahaan (CSR) memiliki pengaruh positif pada penghindaran pajak, sedangkan pertumbuhan laba dan ukuran perusahaan memiliki dampak negatif signifikan pada penghindaran pajak.
Pendampingan Pelaksanaan Survei Nilai Keekonomian Debitur (NKD) untuk Meningkatkan Mutu Pembiayaan UMKM di KPPN Mojokerto Fredion Wisudana; Dwi Dewianawati; Mohamad Johan Efendi
Jurnal Pengabdian Masyarakat Lamin Vol 5, No 2 (2026)
Publisher : Fakultas Ekonomi dan Bisnis Universitas 17 Agustus 1945 Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31293/jpml.v5i2.9377

Abstract

Program pembiayaan ultra mikro merupakan salah satu instrumen strategis pemerintah dalam mendorong inklusi keuangan serta memperkuat keberlanjutan usaha mikro dan kecil, khususnya di wilayah pedesaan. Namun, efektivitas program ini memerlukan mekanisme evaluasi yang akurat untuk memastikan dana publik benar-benar memberikan dampak ekonomi bagi debitur. Kegiatan pengabdian masyarakat ini bertujuan mendampingi pelaksanaan Survei Nilai Keekonomian Debitur (NKD) sebagai instrumen monitoring dampak pembiayaan UMKM di KPPN Mojokerto.Pendampingan dilakukan melalui pelatihan teknis penggunaan sistem survei digital, pendampingan lapangan secara langsung, serta verifikasi administratif dan kondisi usaha debitur. Metode observasi partisipatif dan wawancara terstruktur diterapkan untuk meningkatkan kualitas dan validitas data. Hasil kegiatan menunjukkan seluruh target responden berhasil disurvei dengan data yang menggambarkan dampak positif pembiayaan terhadap keberlanjutan usaha dan peningkatan pendapatan. Kendala utama meliputi keterbatasan waktu, akses geografis, dan gangguan teknis sistem.Secara keseluruhan, pendampingan ini berkontribusi terhadap peningkatan efektivitas monitoring pembiayaan publik dan memperkuat akuntabilitas program pengembangan UMKM di wilayah KPPN Mojokerto.